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市场调查报告书
商品编码
1865497
全球都市便利商店鲜花市场预测(至2032年):按类型、场合、设计风格、包装、分销管道、最终用户和地区分類的分析Urban Bodega Floral Arrangement Market Forecasts to 2032 - Global Analysis By Type (Fresh Flowers, Dried Arrangements, Preserved Flowers, and Mixed Bouquets), Occasion, Design Style, Packaging, Distribution Channel, End User, and By Geography. |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球城市杂货店插花市场价值将达到 38 亿美元,到 2032 年将达到 58 亿美元,在预测期内的复合年增长率为 6.2%。
Urban Bodega Flower Arrangements 致力于将便利与创意结合,透过社区便利商店和小规模超市提供新鲜时尚的花卉。顾客无需前往专业的花店,即可快速获得精心挑选的花束和订製花艺作品,用于馈赠亲友或室内装潢。这些花艺作品着重选用当季本地花卉,并以艺术手法进行巧妙搭配。这种模式将日常便利与精心设计完美融合,迎合了都市人对价格、美感与创意的追求。
根据尼尔森的花卉市场分析,城市小杂货店透过提供小巧、新鲜的花束来满足衝动性购花需求,这些花束非常适合小规模的公寓生活和最后一刻的送礼需求。
使用本地种植花卉设计的商品需求日益增长
随着消费者越来越偏好永续、环保和本地采购的花卉,城市杂货店的花束市场持续成长。顾客越来越重视新鲜度、独特性和环保意识,尤其偏好以本地花卉为主的花束。这一趋势与注重「从农场到餐桌」理念和支持本地生产者的生活方式不谋而合。城市杂货店正透过提供手工製作的季节性花束来满足这一需求,从而吸引那些具有环保意识、支持本地采购的消费者。
保持鲜花新鲜度及物流问题
鲜花保鲜的难度以及由此带来的物流挑战阻碍了市场成长。鲜花需要精心处理、温度控制和快速配送才能保持品质,这增加了业务的复杂性和成本。供应链中断、运输延误和储存条件不均都可能导致产品浪费和客户满意度下降。这些因素要求城市花店在低温运输基础设施和高效配送网路方面投入巨资,以确保鲜花新鲜度并最大限度地减少损失。
推出数位花卉客製化平台
数位鲜花客製化平台为城市花店提供了巨大的成长机会,顾客可以在线上设计个人化的花束。这些平台兼具便利性和创意性,使用者可以选择花材种类、颜色和搭配方式,以满足特定场合的需求。与电商和配送服务的整合,扩大了覆盖范围,提升了客户参与。采用此类技术有助于花店实现产品差异化,拓展市场进入,吸引更多本地顾客,并透过客製化的体验加强与顾客的关係。
季节性变迁和气候相关干扰
季节性波动和天气相关干扰会影响鲜花的供应和价格,从而威胁到城市杂货店的插花市场。干旱、洪水和异常气温波动等天气事件会影响作物产量,降低供应稳定性。这些波动会使库存计划难以製定,并导致价格波动,进而影响盈利。城市杂货店必须采取适应性筹资策略,包括鲜花供应商多元化和温室种植,以降低气候不确定性带来的风险,并确保稳定的产品供应。
新冠疫情初期扰乱了花卉供应链,导致活动和酒店业的需求下降。然而,疫情封锁期间家居装饰和个性化礼品需求的復苏,带动了都市区对鲜花的需求增长。人们对非接触式订购和送货上门的日益重视,加速了花店的数位化转型。疫情也提升了消费者对本地新鲜花卉的重视,强化了永续性和个人化的长期市场趋势,因为消费者希望透过个人化的鲜花礼品来建立联繫。
预计在预测期内,鲜花细分市场将占据最大的市场份额。
由于消费者偏好色彩鲜艳、自然的花朵,以及花朵所蕴含的美感和情感价值,预计在预测期内,鲜花市场将占据最大的份额。鲜花是都市区花店大多数花束的核心,因其感官特性和象征意义而备受青睐。庆祝活动、礼物和装饰等场合的日益增多推动了鲜花需求的稳定增长,而不断改进的保鲜技术和更快的配送能力则提升了客户满意度和忠诚度。
预计在预测期内,企业活动领域将实现最高的复合年增长率。
预计在预测期内,企业活动领域将实现最高成长率,这主要得益于企业在活动装饰和花艺设计方面品牌推广支出的不断增长。企业越来越多地采用客製化花艺布置来提升活动氛围、展现品牌形象,并给顾客和员工留下深刻印象。企业活动、会议和体验式行销活动的兴起,推动了对城市花店提供的创新客製化花艺装饰解决方案的需求,从而创造了一个盈利的细分市场,并具有巨大的回头客潜力。
预计亚太地区将在预测期内占据最大的市场份额,这主要得益于快速增长的城市人口、不断提高的可支配收入以及不断变化的生活方式偏好。人们对鲜花在社交和宗教场合的深厚文化亲和性也支撑着稳定的需求。此外,不断扩展的都市区鲜花零售网络和本地鲜花种植业的兴起,也促进了新鲜鲜花的供应,推动了全部区域城市花店(bodegas)的蓬勃发展,以满足多元化的客户群。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于对客製化花艺设计需求的成长、对永续性的关注以及数位化订购的便利性。成熟的电子商务基础设施、高都市化以及对本地优质产品的偏好正在推动市场扩张。此外,企业和社交活动的活性化,以及创新花艺Start-Ups公司和技术赋能的配送模式,也促进了该地区城市花店鲜花市场的快速成长。
According to Stratistics MRC, the Global Urban Bodega Floral Arrangement Market is accounted for $3.8 billion in 2025 and is expected to reach $5.8 billion by 2032 growing at a CAGR of 6.2% during the forecast period. Urban bodega floral arrangements combine convenience and creativity by offering fresh, stylish flowers through neighborhood convenience stores or small markets. They provide quick access to curated bouquets and custom arrangements for gifts or home decor without the need for full-service florists. These arrangements often emphasize seasonal, locally sourced flowers arranged with artistic flair. The approach blends everyday accessibility with design-savvy presentation, catering to urban lifestyles that value affordability, aesthetics, and spontaneity.
According to a Nielsen floral market analysis, urban bodegas are capitalizing on impulse floral purchases by offering compact, fresh bouquets tailored for small-apartment living and last-minute gifting.
Increasing demand for locally sourced floral designs
The rising consumer preference for sustainable, eco-friendly, and locally sourced floral arrangements is driving growth in the urban bodega floral arrangement market. Customers increasingly value freshness, uniqueness, and environmental responsibility, favoring bouquets that showcase regional blooms. This trend aligns with broader lifestyle choices emphasizing farm-to-table concepts and supporting local growers. Urban bodegas capitalize on this demand by offering handcrafted, seasonal designs that appeal to environmentally conscious and community-oriented consumers.
Perishability and logistical challenges of fresh flowers
The perishability of fresh flowers and associated logistical challenges restrain market growth. Fresh flowers require careful handling, temperature control, and rapid delivery to maintain quality, which increases operational complexity and costs. Supply chain disruptions, transportation delays, and inconsistent storage conditions can lead to product wastage and reduced customer satisfaction. These factors require urban bodegas to invest heavily in cold chain infrastructure and efficient distribution networks to ensure freshness and minimize losses.
Adoption of digital floral customization platforms
Digital floral customization platforms offer a significant growth opportunity for urban bodegas by enabling customers to design personalized floral arrangements online. These platforms combine convenience with creativity, allowing users to select flower varieties, colors, and arrangements tailored to specific occasions. Integration with e-commerce and delivery services enhances reach and customer engagement. Such technology adoption helps bodegas differentiate their offerings, expand market access beyond local foot traffic, and foster stronger consumer relationships through customized experiences.
Seasonal fluctuations and climate-related disruptions
Seasonal variations and climate-related disruptions threaten the urban bodega floral arrangement market by affecting flower availability and pricing. Weather events, such as droughts, floods, or unseasonal temperature swings, impact crop yields, reducing supply consistency. These fluctuations challenge inventory planning and can lead to price volatility, affecting profitability. Urban bodegas must adopt adaptive sourcing strategies, including diversified flower suppliers and greenhouse cultivation, to mitigate risks posed by climate unpredictability and ensure steady product offerings.
The Covid-19 pandemic initially disrupted flower supply chains and reduced demand from events and hospitality sectors. However, a resurgence in home decor and personal gifting during lockdowns boosted demand for urban floral arrangements. Increased focus on contactless ordering and doorstep delivery accelerated digital adoption among florists. The pandemic also heightened consumer appreciation for locally sourced and fresh products, reinforcing long-term market trends toward sustainability and customization as customers sought connections through personalized floral gifting.
The fresh flowers segment is expected to be the largest during the forecast period
The fresh flowers segment is expected to account for the largest market share during the forecast period, owing to consumer preference for vibrant, natural blooms with high aesthetic and emotional appeal. Fresh flowers are central to most floral arrangements for urban bodegas and are favored for their sensory qualities and symbolic significance. Increasing occasions such as celebrations, gifting, and decor drive steady demand, supported by improvements in freshness preservation and faster delivery capabilities enhancing customer satisfaction and loyalty.
The corporate events segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the corporate events segment is predicted to witness the highest growth rate, reinforced by rising corporate spending on event decor and branding through floral designs. Businesses increasingly use bespoke floral arrangements to enhance event ambiance, express brand identity, and impress clients or employees. Growth in corporate events, conferences, and experiential marketing initiatives fuels demand for innovative, customized floral decor solutions provided by urban bodegas, creating a lucrative niche with repeat business potential.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, ascribed to its rapidly growing urban populations, rising disposable incomes, and evolving lifestyle preferences. Strong cultural affinity toward flowers in social and religious contexts supports steady demand. Moreover, expanding urban floral retail networks and local flower cultivation enable easier access to fresh supply, fostering the growth of urban bodegas that cater to diverse customer segments across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR associated with growing consumer interest in bespoke floral designs, sustainability, and the convenience of digital ordering. The mature e-commerce infrastructure, high urbanization rate, and preference for premium, locally sourced products drive market expansion. Additionally, corporate and social event activity, combined with innovative floral startups and tech-enabled delivery models, support rapid growth in this region's urban bodega floral arrangement market.
Key players in the market
Some of the key players in Urban Bodega Floral Arrangement Market include Interflora, FTD Group, 1-800-Flowers Inc., Teleflora (Group), BloomNation, UrbanStems, The Bouqs Company, David's Bridal, ProFlowers, Florajet, Serenata Flowers, Appleyard Flowers, Arena Flowers, Flower Station, BloomThat, Liberty Fleur, and Petalon Floral Designs.
In Sep 2025, FTD Group introduced AI-powered bouquet customization via its mobile app, allowing users to design arrangements based on mood, occasion, and local flower availability.
In Oct 2025, Interflora launched its "City Bloom Express" service in London, offering 90-minute delivery of curated bodega-style bouquets with seasonal stems and eco-friendly packaging.
In Aug 2025, 1-800-Flowers Inc. expanded its "Local Artisan Collection" with bodega-inspired floral bundles, partnering with neighborhood florists to offer same-day delivery across 50 U.S. cities.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.