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市场调查报告书
商品编码
1871863

线上家教服务市场预测至2032年：按课程类型、教学方式、时长、最终用户和地区分類的全球分析

Online Tutoring Services Market Forecasts to 2032 - Global Analysis By Course Type, Tutoring Style, Duration, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球线上家教服务市场价值将达到 121.3 亿美元，到 2032 年将达到 353.5 亿美元，在预测期内的复合年增长率为 16.5%。

线上辅导服务是指透过网路将学生与合格教师连结起来，提供个人化学习辅导的数位化教育平台或计画。这些服务利用视讯会议、互动式白板、聊天功能和共用文件等工具，提供涵盖多个学科和年级的即时或非同步辅导。它们提供灵活的课程安排、随时随地访问以及根据每位学生需求量身定制的学习体验。线上家教服务广泛应用于考试准备、作业辅导、技能提升和补习教育，使数位学习更加便利、有效率和引人入胜。

对学术辅导和考试准备的需求日益增长

学生和家长对个人化、灵活且以结果为导向的辅导解决方案的需求日益增长。线上平台透过提供即时回馈、自适应评估和专家主导课程，加速了这些需求的普及。人工智慧分析和游戏化元素的融入，提高了学生的参与度和留存率。对STEM（科学、技术、工程和数学）、语言和标准化考试辅导的需求，正在推动全球平台的发展。这种需求将持续影响平台的创新和服务多元化。

网路连线不均和数位素养差距

宽频基础设施和设备普及率的不足影响了平台的可用性和学习体验。数位素养较低的学生在操作线上介面和自主学习模组时面临挑战。这些差距阻碍了公平的学习机会和学习成果。目前，公私合营正在推进，以解决基础设施和培训需求，但进展仍然不均衡。儘管需求不断增长，但这些限制因素仍然阻碍着市场的全面普及。

拓展至成人学习、职业训练及微证书领域

职场人士和职业转型者越来越多地使用线上学习平台来提升技能并获得认证。与就业准备模组、行业导向课程和灵活学习安排的整合正在推动其普及。平台与雇主和培训机构合作，提供以目标为导向、以成果为导向的学习。可迭加证书和终身学习路径的需求正在推动创新；这一机会开闢了新的收入来源，并将平台的应用范围扩展到传统教育领域之外。

资料隐私和学习者参与度指标

由于平台会收集敏感的学习者数据，因此在不断变化的全球监管环境下，合规性和伦理风险日益加剧。透明度不足和薄弱的同意机制会削弱使用者与教育机构之间的信任。诸如平台停留时间和完成率等参与度指标的追踪往往不一致，导致难以获得可操作的洞察。这些挑战限制了平台的信誉及其与教育机构合作的能力。应对这些威胁对于平台的长期扩充性和合规性至关重要。

新冠疫情的感染疾病：

新冠疫情导致市场经历了快速成长，传统教育模式遭到衝击，数位化进程加速。封锁和学校关闭迫使学生和教师转向线上辅导以维持学习的连续性和获得支持。各平台积极应对，扩展基础设施，聘请教师，并提供免费或补贴服务。即使在疫情结束后，混合式学习模式和数位化优先策略依然保持着强劲的发展动能。这场危机巩固了线上辅导作为学术和职业发展主流解决方案的地位。这种影响持续推动着整个产业的创新和投资。

预计在预测期内，STEM学科将占据最大的市场规模。

预计在预测期内，STEM学科领域将占据最大的市场份额，这主要得益于各学段对数学、科学和技术辅导的高需求。竞争激烈的考试、课程资源短缺以及全球对STEM职业的重视，都在加速平台的普及。线上辅导提供一对一指导、互动模拟和即时问题解决，以提升学习效果。与程式设计、机器人和资料科学模组的整合，进一步拓展了服务范围。教育机构和家长都将STEM教育视为孩子长期学业成功的必要条件。

预计在预测期内，自定进度模组细分市场将实现最高的复合年增长率。

预计在预测期内，自主学习模组细分市场将实现最高成长率，这主要得益于市场对灵活自主学习模式日益增长的需求。学习者更倾向于非同步存取录播课程、测验和进度追踪工具。各大平台正增加对人工智慧驱动的个人化、自适应内容和游戏化元素的投入，以提升用户参与度。自主学习模式正越来越多地应用于考前辅导、技能提升和成人教育领域。这种模式有助于提高服务提供者的扩充性和成本效益。

占比最大的地区：

由于北美地区拥有先进的数位基础设施、高额的教育支出以及对该平台的早期采用，预计该地区将在预测期内保持最大的市场份额。美国和加拿大的教育机构正在将线上辅导融入其正式课程和补习计划中。对考试准备、大学申请指导和STEM辅导的需求正在推动该平台的成长。监管政策的明确性和强大的创业投资资金正在促进创新和扩充性。北美地区的主导地位得益于其成熟的生态系统和消费者的广泛接受。

预计年复合成长率最高的地区：

由于数位化加快、中产阶级不断壮大以及政府主导的教育改革，预计亚太地区在预测期内将实现最高的复合年增长率。印度、中国和印尼等国正在投资教育科技（EdTech），以弥合学习差距并提高学业成绩。行动优先平台、本地语言内容和实惠的价格正在推动都市区和半都市区市场的普及。本地Start-Ups和全球公司正在扩大业务规模以满足区域需求。亚太地区的成长势头得益于庞大的人口规模、政策支持和数位创新。

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    • 根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球线上辅导服务市场（按课程类型划分）

  • 介绍
  • STEM学科
  • 语言学习
  • 考试补习（SAT、GRE、GMAT 等）
  • 艺术与人文
  • 程式设计和数位技能
  • 其他课程类型

6. 全球线上辅导服务市场（依教学风格划分）

  • 介绍
  • 一对一个别指导
  • 小组辅导
  • 自学模组
  • 随选参加的课程
  • 其他辅导方式

7. 全球线上辅导服务市场（按时期划分）

  • 介绍
  • 短期课程
  • 长期课程
  • 订阅式学习
  • 其他时期

8. 全球线上辅导服务市场（按最终用户划分）

  • 介绍
  • K-12学生
  • 高等教育学生
  • 成人学习者
  • 企业专业人士
  • 特殊需求学习者
  • 其他最终用户

9. 全球线上辅导服务市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Yuanfudao Inc.
  • Chegg Inc.
  • BYJU'S
  • TAL Education Group
  • Vedantu Innovations Pvt Ltd.
  • Tutor.com Inc.
  • Skooli Online Tutoring
  • Wyzant Inc.
  • Varsity Tutors LLC
  • Preply Inc.
  • Cambly Inc.
  • VIPKid
  • Brainfuse Inc.
  • Club Z!Tutoring Services
Product Code: SMRC32233

According to Stratistics MRC, the Global Online Tutoring Services Market is accounted for $12.13 billion in 2025 and is expected to reach $35.35 billion by 2032 growing at a CAGR of 16.5% during the forecast period. Online tutoring services refer to digital educational platforms or programs that connect students with qualified tutors through the internet for personalized learning support. These services utilize tools such as video conferencing, interactive whiteboards, chat functions, and shared documents to deliver real-time or asynchronous instruction across various subjects and academic levels. They offer flexibility in scheduling, accessibility from any location, and tailored learning experiences that cater to individual student needs. Online tutoring services are widely used for exam preparation, homework help, skill development, and supplementary education, making learning more convenient, engaging, and effective in a digital environment.

Market Dynamics:

Driver:

Rising demand for academic support and test preparation

Students and parents are increasingly seeking personalized, flexible, and outcome-driven tutoring solutions. Online platforms are accelerating adoption by offering real-time feedback, adaptive assessments, and expert-led sessions. Integration with AI-powered analytics and gamified content is boosting engagement and retention. Demand for STEM, language, and standardized test prep is propelling platform growth globally. This driver continues to shape platform innovation and service diversification.

Restraint:

Uneven internet access and digital literacy gaps

Limited broadband infrastructure and device availability degrade platform usability and learner experience. Students with low digital fluency face challenges navigating online interfaces and self-paced modules. These disparities hinder equitable access and learning outcomes. Public-private partnerships are emerging to address infrastructure and training needs, but progress remains uneven. This restraint continues to limit full market penetration despite rising demand.

Opportunity:

Expansion into adult learning, vocational training, and micro-credentialing

Working professionals and career-switchers are increasingly using online tutoring platforms for upskilling and certification. Integration with job-readiness modules, industry-aligned curricula, and flexible scheduling is accelerating adoption. Platforms are partnering with employers and training institutes to deliver targeted, outcome-based learning. Demand for stackable credentials and lifelong learning pathways is propelling innovation. This opportunity is unlocking new revenue streams and extending platform relevance beyond traditional education.

Threat:

Data privacy and student engagement metrics

Platforms collect sensitive learner data, raising compliance and ethical risks under evolving global regulations. Inadequate transparency and weak consent mechanisms degrade trust among users and institutions. Engagement metrics such as time-on-platform and completion rates are often inconsistently tracked, limiting actionable insights. These challenges constrain platform credibility and institutional partnerships. Addressing these threats is critical for long-term scalability and regulatory alignment.

Covid-19 Impact:

The market experienced a dramatic surge due to Covid-19, which disrupted traditional education and accelerated digital adoption. Lockdowns and school closures forced students and educators to shift to online tutoring for continuity and support. Platforms responded by scaling infrastructure, onboarding tutors, and offering free or subsidized access. Post-pandemic, hybrid learning models and digital-first strategies are sustaining momentum. The crisis normalized online tutoring as a mainstream solution for academic and professional development. This impact continues to drive innovation and investment across the sector.

The STEM subjects segment is expected to be the largest during the forecast period

The STEM subjects segment is expected to account for the largest market share during the forecast period due to high demand for math, science, and technology tutoring across academic levels. Competitive exams, curriculum gaps, and global emphasis on STEM careers are accelerating platform usage. Online tutoring offers personalized instruction, interactive simulations, and real-time problem-solving that boost learner outcomes. Integration with coding, robotics, and data science modules is expanding service scope. Institutions and parents prioritize STEM support for long-term academic success.

The self-paced modules segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the self-paced modules segment is predicted to witness the highest growth rate due to rising demand for flexible, autonomous learning formats. Learners favor asynchronous access to recorded sessions, quizzes, and progress tracking tools. Platforms are investing in AI-driven personalization, adaptive content, and gamification to enhance engagement. Self-paced formats are increasingly used for exam prep, skill development, and adult learning. This model supports scalability and cost-efficiency for providers.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share due to advanced digital infrastructure, high education spending, and early platform adoption. U.S. and Canadian institutions are integrating online tutoring into formal curricula and supplemental programs. Demand for test prep, college admissions support, and STEM tutoring is accelerating platform growth. Regulatory clarity and strong venture funding are fostering innovation and scalability. North America's leadership is anchored in ecosystem maturity and consumer readiness.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid digitization, expanding middle-class demand, and government-led education reforms. Countries like India, China, and Indonesia are investing in edtech to address learning gaps and boost academic outcomes. Mobile-first platforms, vernacular content, and affordable pricing are propelling adoption across urban and semi-urban markets. Local startups and global players are scaling operations to meet regional needs. Asia Pacific's momentum is driven by demographic scale, policy support, and digital innovation.

Key players in the market

Some of the key players in Online Tutoring Services Market include Yuanfudao Inc., Chegg Inc., BYJU'S, TAL Education Group, Vedantu Innovations Pvt Ltd., Tutor.com Inc., Skooli Online Tutoring, Wyzant Inc., Varsity Tutors LLC, Preply Inc., Cambly Inc., VIPKid, Brainfuse Inc. and Club Z! Tutoring Services.

Key Developments:

In October 2025, BYJU'S expanded its strategic partnership with TAL Education Group, a global leader in supplemental education, to deepen the adoption of its AI-powered learning platform. The collaboration enhances BYJU'S presence in the competitive online tutoring market but does not reflect activity in social learning platforms.

In May 2025, Chegg Inc. rolled out AI-powered feedback and auto-grading enhancements for its online tutoring sessions, allowing educators to deliver instant explanations and performance insights. The update includes customizable results tables, exportable reports, and live progress visualization, helping tutors identify student learning gaps in real time.

Course Types Covered:

  • STEM Subjects
  • Language Learning
  • Test Preparation (SAT, GRE, GMAT, etc.)
  • Arts & Humanities
  • Coding & Digital Skills
  • Other Course Types

Tutoring Styles Covered:

  • One-on-One Tutoring
  • Group Tutoring
  • Self-Paced Modules
  • On-Demand Drop-In Sessions
  • Other Tutoring Styles

Durations Covered:

  • Short-Term Courses
  • Long-Term Courses
  • Subscription-Based Learning
  • Other Durations

End Users Covered:

  • K-12 Students
  • Higher Education Students
  • Adult Learners
  • Corporate Professionals
  • Special Needs Learners
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Online Tutoring Services Market, By Course Type

  • 5.1 Introduction
  • 5.2 STEM Subjects
  • 5.3 Language Learning
  • 5.4 Test Preparation (SAT, GRE, GMAT, etc.)
  • 5.5 Arts & Humanities
  • 5.6 Coding & Digital Skills
  • 5.7 Other Course Types

6 Global Online Tutoring Services Market, By Tutoring Style

  • 6.1 Introduction
  • 6.2 One-on-One Tutoring
  • 6.3 Group Tutoring
  • 6.4 Self-Paced Modules
  • 6.5 On-Demand Drop-In Sessions
  • 6.6 Other Tutoring Styles

7 Global Online Tutoring Services Market, By Duration

  • 7.1 Introduction
  • 7.2 Short-Term Courses
  • 7.3 Long-Term Courses
  • 7.4 Subscription-Based Learning
  • 7.5 Other Durations

8 Global Online Tutoring Services Market, By End User

  • 8.1 Introduction
  • 8.2 K-12 Students
  • 8.3 Higher Education Students
  • 8.4 Adult Learners
  • 8.5 Corporate Professionals
  • 8.6 Special Needs Learners
  • 8.7 Other End Users

9 Global Online Tutoring Services Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Yuanfudao Inc.
  • 11.2 Chegg Inc.
  • 11.3 BYJU'S
  • 11.4 TAL Education Group
  • 11.5 Vedantu Innovations Pvt Ltd.
  • 11.6 Tutor.com Inc.
  • 11.7 Skooli Online Tutoring
  • 11.8 Wyzant Inc.
  • 11.9 Varsity Tutors LLC
  • 11.10 Preply Inc.
  • 11.11 Cambly Inc.
  • 11.12 VIPKid
  • 11.13 Brainfuse Inc.
  • 11.14 Club Z! Tutoring Services

List of Tables

  • Table 1 Global Online Tutoring Services Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Online Tutoring Services Market Outlook, By Course Type (2024-2032) ($MN)
  • Table 3 Global Online Tutoring Services Market Outlook, By STEM Subjects (2024-2032) ($MN)
  • Table 4 Global Online Tutoring Services Market Outlook, By Language Learning (2024-2032) ($MN)
  • Table 5 Global Online Tutoring Services Market Outlook, By Test Preparation (SAT, GRE, GMAT, etc.) (2024-2032) ($MN)
  • Table 6 Global Online Tutoring Services Market Outlook, By Arts & Humanities (2024-2032) ($MN)
  • Table 7 Global Online Tutoring Services Market Outlook, By Coding & Digital Skills (2024-2032) ($MN)
  • Table 8 Global Online Tutoring Services Market Outlook, By Other Course Types (2024-2032) ($MN)
  • Table 9 Global Online Tutoring Services Market Outlook, By Tutoring Style (2024-2032) ($MN)
  • Table 10 Global Online Tutoring Services Market Outlook, By One-on-One Tutoring (2024-2032) ($MN)
  • Table 11 Global Online Tutoring Services Market Outlook, By Group Tutoring (2024-2032) ($MN)
  • Table 12 Global Online Tutoring Services Market Outlook, By Self-Paced Modules (2024-2032) ($MN)
  • Table 13 Global Online Tutoring Services Market Outlook, By On-Demand Drop-In Sessions (2024-2032) ($MN)
  • Table 14 Global Online Tutoring Services Market Outlook, By Other Tutoring Styles (2024-2032) ($MN)
  • Table 15 Global Online Tutoring Services Market Outlook, By Duration (2024-2032) ($MN)
  • Table 16 Global Online Tutoring Services Market Outlook, By Short-Term Courses (2024-2032) ($MN)
  • Table 17 Global Online Tutoring Services Market Outlook, By Long-Term Courses (2024-2032) ($MN)
  • Table 18 Global Online Tutoring Services Market Outlook, By Subscription-Based Learning (2024-2032) ($MN)
  • Table 19 Global Online Tutoring Services Market Outlook, By Other Durations (2024-2032) ($MN)
  • Table 20 Global Online Tutoring Services Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Online Tutoring Services Market Outlook, By K-12 Students (2024-2032) ($MN)
  • Table 22 Global Online Tutoring Services Market Outlook, By Higher Education Students (2024-2032) ($MN)
  • Table 23 Global Online Tutoring Services Market Outlook, By Adult Learners (2024-2032) ($MN)
  • Table 24 Global Online Tutoring Services Market Outlook, By Corporate Professionals (2024-2032) ($MN)
  • Table 25 Global Online Tutoring Services Market Outlook, By Special Needs Learners (2024-2032) ($MN)
  • Table 26 Global Online Tutoring Services Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.