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市场调查报告书
商品编码
1871864
全球社交学习平台市场:预测至 2032 年-按产品、组件、部署方式、应用、最终用户和地区进行分析Social Learning Platforms Market Forecasts to 2032 - Global Analysis By Product, Component, Deployment Mode, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球社交学习平台市场价值将达到 1,328 亿美元,到 2032 年将达到 2,556 亿美元,预测期内复合年增长率为 9.8%。
社交学习平台是一种数位环境,它透过用户间的协作、互动和知识共用来促进学习。这些平台整合了社交媒体功能,例如论坛、聊天功能、影片共用和同侪回馈,以增强参与和集体学习。它们使学习者能够与同侪、教师和专家建立联繫,从而促进社区主导教育。透过将正式的培训资源与非正式的社交互动相结合,这些平台促进了持续学习、技能发展和思想交流。社交学习平台广泛应用于企业培训、教育机构和线上社区,支援个人化、互动式和引人入胜的学习体验,从而促进知识保留和协作。
远距和混合式学习模式的发展
教育机构和企业正在加速采用社交学习工具,以支援非同步互动、同侪回馈和虚拟社群。与行动应用、云端基础学习管理系统 (LMS) 和视讯会议系统的集成,正在提昇平台在不同地区的效用。朝向以学习者为中心的模式转变,推动了对个人化、互动式内容传送的需求。远距入职培训、虚拟教室和全球团队培训正在推动平台的使用,这一趋势即使在疫情结束后也将继续重塑学习生态系统。
在传统学术环境中采用程度有限
教职员和管理阶层对改变的抗拒阻碍了社交学习工具的普及。预算限制和数位基础设施的匮乏也限制了公立学院的采用。对注意力分散、资料隐私和内容审核的担忧也阻碍了其更广泛的应用。儘管学生对协作式和灵活学习模式的需求日益增长,但这些障碍仍然限制了社交学习工具的普及。
拓展至企业技能发展及专业认证领域
企业正投资社交学习平台,以促进P2P间的知识共用、导师指导和微学习。与人力资源系统和绩效分析的整合,提升了效用。对敏捷、扩充性和行动优先解决方案的需求,正在加速各行业的应用。认证机构和培训提供者正利用社交功能来提高参与度和完成率。这一机会正在推动学术界以外的长期成长。
平台碎片化和内容品管
小众工具和不受监管的内容来源的氾滥正在降低用户体验和学习效果。系统间缺乏互通性限制了资料整合和扩充性。不一致的审核和检验机制降低了使用者生成内容的可信度。这些挑战阻碍了组织机构采用这些工具和方法,也影响了使用者的长期留存。
新冠疫情推动了市场对虚拟学习平台的需求激增,加速了教育培训领域的数位转型。封锁和远距办公政策增加了对虚拟教室、同侪学习和协作工具的需求。教育机构和企业迅速采用社交学习平台,以维持教学的连续性和学生的参与。即使在疫情结束后,混合模式和数位化优先策略依然保持着强劲的发展势头。这场危机激发了创新,并将社交学习确立为现代教育的核心组成部分。
在预测期内,学习管理系统(LMS)细分市场将占据最大的市场份额。
由于其扩充性、整合能力以及在数位化学习生态系统中的核心地位,学习管理系统 (LMS) 预计将在预测期内占据最大的市场份额。 LMS 平台能够在学术和企业环境中实现结构化内容传送、进度追踪和合规性管理。对云端基础和行动端的 LMS 的需求正在加速全球范围内的普及。与讨论区和同侪回馈等社交功能的整合能够提高学习者的参与度。 LMS 仍然是平台架构和组织策略的基础。
技能发展领域在预测期内将呈现最高的复合年增长率
由于对持续学习、技能提升和职业发展的需求不断增长,技能发展领域预计将在预测期内实现最高成长率。提供微学习、游戏化和同侪指导的平台正受到专业人士和企业的青睐。与认证项目和就业准备模组的整合正在加速这些平台的普及。以技能为基础的学习因其灵活性、相关性和投资报酬率(ROI)而日益受到重视。由于与劳动力转型相契合,该领域预计将超越其他领域成长。
预计北美将在预测期内占据最大的市场份额,这得益于其先进的数位基础设施、高额的机构支出以及对教育科技的早期应用。大学、企业和政府机构都在投资扩充性、安全且合规的平台。与企业系统、法规结构和数据分析的整合正在推动平台成熟。该地区受益于强大的教育科技Start-Ups生态系统、创业投资和政策支援。对混合式学习、远距入职和职业发展的需求正在加速平台的普及应用。
亚太地区预计将在预测期内实现最高的复合年增长率,这主要得益于快速的数位化、不断扩大的互联网接入以及政府主导的教育改革。印度、中国和印尼等国家正在投资教育科技,以弥补学习差距并支持劳动力发展。本土Start-Ups和全球公司正在拓展以行动优先、满足本地需求的平台。对价格合理、多语言且以社区主导的解决方案的需求正在推动学术界和企业界对这些解决方案的采用。公私合营和数位技能培训倡议正在推动长期成长,而亚太地区的人口规模、政策支援和市场活力也为其发展势头提供了支撑。
According to Stratistics MRC, the Global Social Learning Platforms Market is accounted for $132.8 billion in 2025 and is expected to reach $255.6 billion by 2032 growing at a CAGR of 9.8% during the forecast period. Social Learning Platforms are digital environments that facilitate learning through collaboration, interaction, and knowledge sharing among users. They integrate social media features such as discussion forums, chat functions, video sharing, and peer feedback to enhance engagement and collective learning. These platforms enable learners to connect with peers, instructors, and experts, fostering community-driven education. By combining formal training resources with informal social interaction, they promote continuous learning, skill development, and idea exchange. Commonly used in corporate training, educational institutions, and online communities, social learning platforms support personalized, interactive, and engaging learning experiences that improve knowledge retention and collaboration.
Growth in remote and hybrid learning models
Educational institutions and corporations are accelerating adoption of social learning tools to support asynchronous engagement, peer feedback, and virtual communities. Integration with mobile apps, cloud-based LMS, and video conferencing is boosting platform relevance across geographies. The shift toward learner-centric models is fostering demand for personalized and interactive content delivery. Remote onboarding, virtual classrooms, and global team training are propelling platform usage. This driver continues to reshape learning ecosystems post-pandemic.
Limited adoption in traditional academic settings
Resistance to change among faculty and administrators hampers integration of social learning tools. Budget limitations and lack of digital infrastructure degrade implementation in public institutions. Concerns over distraction, data privacy, and content moderation further hinder uptake. These barriers limit penetration despite growing student demand for collaborative and flexible formats.
Expansion into corporate up skilling and professional certification
Enterprises are investing in social learning platforms to foster peer-to-peer knowledge sharing, mentorship, and microlearning. Integration with HR systems and performance analytics is boosting relevance for workforce development. Demand for agile, scalable, and mobile-first solutions is accelerating adoption across industries. Certification bodies and training providers are leveraging social features to enhance engagement and completion rates. This opportunity is driving long-term growth beyond academic use cases.
Platform fragmentation and content quality control
The proliferation of niche tools and unregulated content sources degrades user experience and learning outcomes. Lack of interoperability between systems limits data integration and scalability. Inconsistent moderation and verification mechanisms constrain trust in user-generated content. These issues hamper institutional adoption and long-term retention.
The market experienced a surge in adoption due to Covid-19, which accelerated digital transformation in education and training. Lockdowns and remote work mandates boosted demand for virtual classrooms, peer learning, and collaborative tools. Institutions and enterprises rapidly deployed social learning platforms to maintain continuity and engagement. Post-pandemic, hybrid models and digital-first strategies are sustaining momentum. The crisis catalyzed innovation and normalized social learning as a core component of modern education.
The learning management systems (LMS) segment is expected to be the largest during the forecast period
The learning management systems (LMS) segment is expected to account for the largest market share during the forecast period due to its scalability, integration capabilities, and central role in digital learning ecosystems. LMS platforms enable structured content delivery, progress tracking, and compliance management across academic and corporate settings. Demand for cloud-based and mobile-compatible LMS is accelerating adoption globally. Integration with social features such as discussion boards and peer feedback is boosting engagement. LMS continues to anchor platform architecture and institutional strategy.
The skill development segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the skill development segment is predicted to witness the highest growth rate due to rising demand for continuous learning, reskilling, and career advancement. Platforms offering microlearning, gamification, and peer mentoring are gaining traction among professionals and enterprises. Integration with certification programs and job-readiness modules is accelerating adoption. Skill-based learning is increasingly favored for its flexibility, relevance, and ROI. This segment is expected to outpace others due to its alignment with workforce transformation.
During the forecast period, the North America region is expected to hold the largest market share due to advanced digital infrastructure, high institutional spending, and early adoption of edtech. Universities, corporations, and government agencies are investing in scalable, secure, and compliant platforms. Integration with enterprise systems, regulatory frameworks, and data analytics is fostering platform maturity. The region benefits from a strong ecosystem of edtech startups, venture capital, and policy support. Demand for hybrid learning, remote onboarding, and professional development is accelerating platform usage.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid digitization, expanding internet access, and government-led education reforms. Countries like India, China, and Indonesia are investing in edtech to bridge learning gaps and support workforce development. Local startups and global players are scaling mobile-first platforms tailored to regional needs. Demand for affordable, multilingual, and community-driven solutions is propelling adoption across both academic and corporate sectors. Public-private partnerships and digital skilling initiatives are fostering long-term growth. Asia Pacific's momentum is driven by demographic scale, policy support, and market dynamism.
Key players in the market
Some of the key players in Social Learning Platforms Market include Disco.co, Kahoot! ASA, Edmodo LLC, Socrative Inc., Quizizz Inc., Classcraft Studios Inc., GooseChase Adventures Inc., Blooket LLC, Flipgrid (Microsoft), Padlet Inc., Thinkific Labs Inc., Teachable Inc., Mighty Networks Inc., Circle.so Inc. and LearnWorlds Ltd.
In October 2025, Disco expanded its strategic partnership with Mourant, a global law-led professional services firm, to deepen adoption of Disco's AI-powered eDiscovery platform. The collaboration enhances Disco's presence in legal tech but does not reflect activity in social learning platforms.
In May 2025, Socrative rolled out AI-powered feedback and auto-grading enhancements, allowing teachers to deliver instant explanations and performance insights. The update includes customizable results tables, exportable reports, and live progress visualization, helping educators identify learning gaps in real time.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.