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市场调查报告书
商品编码
1871925
全球无麸质烘焙产品市场:预测(至2032年)-按产品、食材、形态、通路和地区分類的分析Gluten-Free Bakery Products Market Forecasts to 2032 - Global Analysis By Product (Bread, Cakes and Pastries, Cookies and Biscuits, Pizza and Pasta and Other Products), Source, Form, Distribution Channel and By Geography |
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根据 Stratistics MRC 的一项研究,全球无麸质烘焙产品市场预计将在 2025 年达到 82 亿美元,并在 2032 年达到 148 亿美元,在预测期内以 8.9% 的复合年增长率增长。
无麸质烘焙食品是指刻意不添加麸质(一种存在于小麦、大麦、黑麦及其衍生中的蛋白质)的烘焙点心食品。因此,对于患有乳糜泻、麸质不耐症或寻求无麸质饮食的人来说,无麸质烘焙食品是安全的选择。这类产品包括麵包、蛋糕、饼干、糕点、酥皮点心以及其他使用替代麵粉(例如米粉、杏仁粉、高粱粉和荞麦粉)製成的产品。无麸质烘焙食品力求在保持传统烘焙点心的口感、风味和外观的同时,为注重健康的消费者提供安全美味的选择。
健康意识日益增强
消费者健康意识的增强是推动无麸质烘焙产品市场发展的主要因素。人们对乳糜泻和麸质不耐症的广泛了解,以及健康意识的提升,共同推动了无麸质烘焙产品的流行。注重健康的消费者正在寻找更安全、更干净、更不易引起过敏的替代品,从而带动了对麵包、饼干和酥皮点心等产品的需求。无麸质烘焙产品的营养价值以及消费者对健康生活方式的偏好,使其在各个年龄层的人群中越来越受欢迎,进而促进了全球市场的成长。
高昂的生产成本
高昂的生产成本是无麸质烘焙产品市场发展的限制因素。杏仁粉、大米粉、荞麦粉和高粱粉等替代麵粉比传统小麦粉价格更高。专业的生产流程、严格的品管和认证要求进一步推高了成本。这些因素导致零售价格上涨,限制了无麸质烘焙产品的普及,尤其是在价格敏感型地区。因此,成本限制可能会减缓市场扩张,并给试图在这个竞争激烈且不断增长的细分市场中立足的中小型生产商带来挑战。
产品创新与多元
产品创新和产品种类多元化为无麸质烘焙产品市场带来了巨大的成长机会。製造商们正不断推出新的口味、质地和包装形式,以吸引消费者的目光。创新也延伸至更健康的原料、手工产品和已烹调烘焙点心。拓展产品系列,涵盖麵包、蛋糕、鬆饼和酥皮点心等,以满足不同消费者的偏好,进而提升市场吸引力。持续的研发投入和创造性的配方,使品牌能够脱颖而出,抢占市场先机,并在竞争激烈的无麸质烘焙市场中巩固自身地位。
监管和标籤方面的挑战
监管和标籤方面的挑战对无麸质烘焙产品市场构成威胁。遵守严格的无麸质标籤指南、认证要求和食品安全标准会增加营运的复杂性和成本。标籤不准确或不合规可能导致产品召回、罚款或声誉受损,进而影响消费者信任。不同的国家法规也为全球扩张带来挑战。成功管理这些法律法规框架对于製造商至关重要,这关係到产品安全、信誉和实现可持续的市场成长。
新冠疫情透过改变消费者的购买行为,促使他们转向网路购物和购买包装食品,从而影响了无麸质烘焙产品市场。封锁措施和对健康的担忧增加了对安全、低过敏性且保质期长的烘焙点心的需求。消费者寻求便利且营养丰富的食品,以满足居家饮食需求。即使在疫情结束后,这些行为变化仍持续推动着线上零售通路和无麸质预包装产品的成长。这场危机加速了人们对卫生、安全和健康消费的关注。
在预测期内,麵包类产品将占据最大的市场份额。
由于麵包是日常饮食中不可或缺的食品,预计在预测期内,麵包细分市场将占据最大的市场份额。无麸质麵包在口味、质地和外观上与传统小麦麵包几乎无异,深受乳糜泻患者、麸质过敏者以及注重健康的消费者的喜爱。消费者对洁净标示和无过敏原主食的需求不断增长,推动了无麸质麵包市场的发展。此外,无麸质麵包的便利性、营养价值以及在超级市场和专卖店等零售通路的日益普及,也进一步巩固了其在全球无麸质烘焙产品市场的领先地位。
预计线上零售板块在预测期内将实现最高的复合年增长率
预计在预测期内,线上零售领域将保持最高的成长率,这主要得益于电子商务的日益普及以及消费行为重视。消费者越来越多地透过线上市场、订阅服务和品牌官网购买无麸质烘焙产品。线上通路能够提供更丰富的产品选择、更具竞争力的价格以及宅配服务,尤其是在都市区。数位平台的蓬勃发展,加上精准行销和产品供应的增加,正在加速销售成长,并巩固线上零售作为市场扩张关键驱动力的地位。
由于可支配收入的成长,亚太地区预计将在预测期内保持最大的市场份额。生活方式的改变和日益增强的饮食意识正在推动中国、印度和日本等国家对无麸质烘焙点心的需求。零售网点和现代杂货店的不断扩张也使消费者更容易获得无麸质产品。政府对健康促进措施的支持以及麸质相关疾病盛行率的上升,也进一步巩固了该地区在全球无麸质烘焙产品市场的领先地位。
预计在预测期内,北美地区将实现最高的复合年增长率,这主要得益于对无麸质、洁净标示和无过敏原烘焙点心的需求。人们对乳糜泻的高度认知以及健康饮食意识的增强,正在推动此类产品的普及。先进的零售基础设施、广泛的电子商务以及积极的产品创新研发,都将推动市场成长。成熟的无麸质食品产业以及製造商不断增加的投资,预计将使北美成为预测期内无麸质烘焙产品成长最快的市场。
According to Stratistics MRC, the Global Gluten-Free Bakery Products Market is accounted for $8.2 billion in 2025 and is expected to reach $14.8 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Gluten-Free Bakery Products are baked goods specifically formulated without gluten, a protein found in wheat, barley, rye, and their derivatives, making them safe for individuals with celiac disease, gluten intolerance, or those seeking a gluten-free diet. These products include bread, cakes, cookies, pastries, and muffins, often made using alternative flours such as rice, almond, sorghum, or buckwheat. Gluten-free bakery products aim to replicate the texture, taste, and appearance of traditional baked goods while offering health-conscious consumers a safe and enjoyable option.
Rising Health Awareness
Rising health awareness among consumers is a key driver for the gluten-free bakery products market. Increasing knowledge of celiac disease, gluten intolerance, and general wellness trends encourages the adoption of gluten-free baked goods. Health-conscious individuals are seeking safer, cleaner, and allergen-friendly alternatives, driving demand for products such as bread, cookies, and pastries. Nutritional benefits, combined with lifestyle preferences, make gluten-free bakery items increasingly popular across all age groups, fueling market growth globally.
High Production Costs
High production costs act as a restraint in the gluten-free bakery products market. Alternative flours such as almond, rice, buckwheat, and sorghum are more expensive than conventional wheat. Specialized manufacturing processes, strict quality control, and certification requirements add further costs. These factors increase retail prices, limiting mass-market adoption, particularly in price-sensitive regions. Consequently, cost constraints may slow market expansion and present challenges for smaller manufacturers attempting to compete in a growing but competitive segment.
Product Innovation & Variety
Product innovation and variety offer significant growth opportunities in the gluten-free bakery products market. Manufacturers are introducing new flavors, textures, and packaging formats to attract consumers. Innovation extends to healthier ingredients, artisanal products, and convenient ready-to-eat baked goods. Expanding product portfolios to include breads, cakes, muffins, and pastries tailored to diverse consumer preferences increases market appeal. Continuous R&D and creative formulations allow brands to differentiate themselves, capture niche segments, and strengthen their presence in the competitive gluten-free bakery landscape.
Regulatory & Labeling Challenges
Regulatory and labeling challenges pose a threat to the gluten-free bakery products market. Stringent guidelines for gluten-free claims, certification requirements, and compliance with food safety standards can increase operational complexity and costs. Inaccurate labeling or non-compliance may lead to recalls, fines, or reputational damage, impacting consumer trust. Varying regulations across countries also pose challenges for global expansion. Navigating these legal and regulatory frameworks is critical for manufacturers to ensure safety, credibility, and sustained market growth.
The COVID-19 pandemic influenced the gluten-free bakery products market by shifting consumer buying behavior toward online shopping and packaged foods. Lockdowns and health concerns increased demand for safe, allergen-friendly, and shelf-stable baked goods. Consumers sought convenient, nutritious options to maintain dietary needs at home. Post-pandemic, these behavioral shifts continue to support growth in online retail channels and packaged gluten-free offerings. The crisis accelerated adoption trends, emphasizing hygiene, safety, and health-conscious consumption.
The bread segment is expected to be the largest during the forecast period
The bread segment is expected to account for the largest market share during the forecast period, due to its essential role in daily diets. Gluten-free bread replicates the taste, texture, and appearance of traditional wheat bread, appealing to celiac patients, gluten-sensitive individuals, and health-conscious consumers. Rising demand for clean-label and allergen-free staples drive growth. Convenience, nutritional value, and expanding retail availability in supermarkets and specialty stores further strengthen the segment's dominance in the global gluten-free bakery products market.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to increased e-commerce adoption and convenience-driven consumer behavior. Consumers increasingly purchase gluten-free bakery products through online marketplaces, subscription services, and brand websites. Online channels offer access to a wider variety of products, competitive pricing, and home delivery, particularly in urban areas. The growth of digital platforms, coupled with targeted marketing and product accessibility, accelerates sales and strengthens the role of online retail as a key driver in market expansion.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising disposable incomes. Countries such as China, India, and Japan witness growing demand for gluten-free baked goods as lifestyle changes and dietary consciousness rise. Expansion of retail and modern grocery networks facilitates access to gluten-free products. Government support for health initiatives and a rising prevalence of gluten-related disorders further contribute to regional dominance in the global gluten-free bakery products market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to demand for gluten-free, clean-label, and allergen-friendly baked goods. High awareness of celiac disease and health-conscious diets drives adoption. Advanced retail infrastructure, e-commerce penetration, and active R&D in product innovation enhance market growth. The region's established gluten-free food industry, coupled with increasing investment by manufacturers, positions North America as the fastest-growing market for gluten-free bakery products over the forecast period.
Key players in the market
Some of the key players in Gluten-Free Bakery Products Market include Dr. Schar, Udi's Gluten Free, Canyon Bakehouse, Bob's Red Mill, Amy's Kitchen, Glutino, Pamela's Products, Kinnikinnick Foods, Genius Foods, BFree Foods, Freedom Foods Group, Ener-G Foods, Rudi's Gluten-Free Bakery, Little Northern Bakehouse, Three Bakers.
In September 2025, Genius Foods has launched its new 'Naturally Genius' range in collaboration with Megan McKenna a six strong collection of gluten free artisan and sliced breads that contain no artificial preservatives, flavourings or emulsifiers, aiming to elevate quality and taste in the gluten free category.
In August 2025, Genius Foods has unveiled a new "clean label" gluten free bread range. The launch features a quartet of sliced loaves-Five Seeds, White, Brown and Toastie-priced at around £3.25, all free from artificial preservatives, flavourings and emulsifiers.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.