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市场调查报告书
商品编码
1876694

社群市场预测至2032年：按类型、类别、收入模式、平台类型、最终用户和地区分類的全球分析

Community Market Places Market Forecasts to 2032 - Global Analysis By Type, Category, Revenue Model, Platform Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球社区市场市场价值将达到 8.196 亿美元，到 2032 年将达到 23.036 亿美元，在预测期内的复合年增长率为 15.9%。

社区市场是一个以本地为基础的平台，它促进特定社区内商品、服务和资源的交换。它作为一个中心，居民可以直接在这里买卖、交易和以物易物，从而促进当地经济成长和永续性。透过强调生鲜食品、手工製品和环保实践，社区市场在促进文化多样性和社会互动的同时，也减少了对环境的影响。社区市场既可透过实体空间访问，也可透过数位平台访问，从而增强参与者之间的信任、协作和韧性。它们彰显在地特色，鼓励创业精神，并提供价格实惠、道地的商品，体现社区的独特风貌。

区域经济成长

地方经济的成长促进了社区市场的扩张，使小规模企业、手工艺者和农民能够直接与消费者建立联繫。这些平台创造了本地资本流动，促进了创业、就业和永续发展。随着地方经济的增强，对正宗、价格合理且环保产品的需求不断增长，从而提升了市场的活力。重视支持本地生产者有助于增强消费者的信任和忠诚度，同时减少对外部供应链的依赖，使本地市场成为包容性经济韧性的关键驱动力。

品质和一致性挑战

本地社区市集的一大限制因素在于难以保证不同摊贩间商品品质的一致性。从生鲜食品到手工艺品，商品种类繁多，品质标准参差不齐会影响消费者的信任度和满意度。缺乏统一的认证体系和品管机制，常常引发消费者对商品真伪的担忧。体验上的差异会降低消费者的再购率，并限制集市的发展潜力。应对这些挑战需要对摊贩进行系统培训，并建立更完善的法规结构，以确保商品的真实性，并维护消费者对市集的信任。

文化和社会交流

文化和社会交流是社区市集发展的强大驱动力，使之成为充满活力、多元融合的中心。这些平台让居民共用传统、饮食文化和手工艺品，丰富社区认同感，同时促进包容性。透过举办活动、研讨会和节庆活动等社交互动，可以提高参与度和忠诚度，使市集不仅仅是商业场所。商业与文化的融合能够吸引更广泛的受众，增强信任，并将社区市集定位为重要的合作与永续发展中心。

营运挑战

营运挑战对社区市场的成长构成重大威胁。协调多个供应商、管理物流、确保基础设施顺畅运作都十分复杂。资源有限、设施不足以及管理效率低下都会降低客户满意度和供应商参与。此外，拥堵管理、废弃物处理以及遵守当地法规等挑战也加重了营运负担。缺乏有效的管治和精简的流程，这些挑战会阻碍扩充性，因此营运效率是市场成功的关键因素。

新冠疫情的感染疾病：

新冠疫情对社区市场产生了复杂的影响。实体店面临关门、客流量减少和严格的卫生规定，导致商家收入下降，消费者购物管道受阻。然而，这场危机也加速了数位转型，许多市场纷纷迁移到线上平台和行动应用程式。消费者对本地、永续和安全产品的日益青睐，推动了对社区主导商业模式的需求。疫情后，融合线上线下模式的混合模式应运而生，以确保市场韧性。

预计在预测期内，租赁和共享市场将占据最大的市场份额。

由于共享消费的兴起以及对经济高效且永续的替代所有权方式的需求不断增长，预计在预测期内，租赁和共享领域将占据最大的市场份额。该领域允许用户在其所在社区内租赁或共用商品、车辆、工具和空间，从而提高资源利用效率并增强环境责任感。支持P2P共用的平台正日益受到关注，因为它们在建立信任、提供便利和促进社交联繫的同时，也能减少废弃物并推动循环经济原则的实施。

预计在预测期内，行动应用领域将呈现最高的复合年增长率。

预计在预测期内，行动应用领域将实现最高成长率，因为智慧型手机已成为社群互动的主要媒介。行动应用程式提高了可近性，实现了即时沟通、便利的资讯发布、安全交易和本地服务，从而增强了邻里互动。它们还支援数位支付和用户评论，提升了透明度和信任度。高速互联网的日益普及以及行动技术的进步，正在推动基于应用的社区市场的快速发展。

占比最大的地区：

亚太地区预计将在预测期内占据最大的市场份额，这主要得益于其快速增长的城市人口、强大的社区文化以及日益普及的数位平台。在政府鼓励小规模创业的政策支持下，印度、中国和日本等国的本地交易和共用倡议正蓬勃发展。不断壮大的中产阶级和日益增强的永续消费意识正在推动人们参与线上和线下社区市场，从而带动都市区经济的强劲成长。

复合年增长率最高的地区：

由于北美拥有先进的数位基础设施和完善的共用经济生态系统，预计在预测期内，北美将呈现最高的复合年增长率。消费者对在地化和环保消费的日益偏好，以及连接附近买家和卖家的在超当地语系化应用程式的兴起，是推动这一成长的关键因素。此外，专注于永续性的Start-Ups和社区主导型计画正在重塑城市商业模式。对平台创新投入的不断增加，以及对社区参与的文化重视，使北美成为现代社区市场快速发展的中心。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球社区市场按类型划分

  • 介绍
  • P2P市场
  • B2C市场
  • B2B市场
  • 非营利性与社区型平台

6. 全球社区市场按类别划分

  • 介绍
  • 服务（居家、自由工作、本地）
  • 出租及共用
  • 数位产品和订阅

7. 全球社区市场依收入模式划分

  • 介绍
  • 佣金制
  • 基于订阅
  • 基于广告
  • 免费增值/混合模式

8. 全球社区市场依平台类型划分

  • 介绍
  • 基于网路的
  • 行动应用
  • 整合全通路平台

9. 全球社区市场（按最终用户划分）

  • 介绍
  • 个人
  • 小型企业
  • 大公司

10. 全球社区市场区域划分

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十二章 企业概况

  • Amazon
  • eBay
  • Alibaba
  • MercadoLibre
  • Etsy
  • Facebook Marketplace
  • Walmart Marketplace
  • JD.com
  • OLX Group
  • Carousell
  • OfferUp
  • Mercari
  • Vinted
  • Poshmark
  • Depop.
Product Code: SMRC32382

According to Stratistics MRC, the Global Community Market Places Market is accounted for $819.6 million in 2025 and is expected to reach $2,303.6 million by 2032 growing at a CAGR of 15.9% during the forecast period. Community marketplaces are locally oriented platforms that enable the exchange of goods, services, and resources within a defined community. They serve as hubs where residents can buy, sell, trade, or barter directly, fostering local economic growth and sustainability. By emphasizing fresh produce, handmade crafts, and eco-friendly practices, these markets reduce environmental impact while promoting cultural diversity and social interaction. Accessible through physical spaces or digital platforms, community marketplaces strengthen trust, collaboration, and resilience among participants. They celebrate local identity, encourage entrepreneurship, and provide affordable, authentic products that reflect the unique character of the community

Market Dynamics:

Driver:

Local Economic Growth

Local economic growth drives the expansion of community marketplaces by empowering small businesses, artisans, and farmers to directly connect with consumers. These platforms circulate money within the community, fostering entrepreneurship, job creation, and sustainable development. As local economies strengthen, demand for authentic, affordable, and eco-friendly products rises, enhancing marketplace vibrancy. The emphasis on supporting regional producers builds trust and loyalty among consumers, while reducing reliance on external supply chains, positioning community marketplaces as vital engines of inclusive economic resilience.

Restraint:

Quality & Consistency Issues

A major restraint in the community marketplaces market is the challenge of maintaining consistent quality across diverse vendors. With products ranging from fresh produce to handmade crafts, variations in standards can affect consumer trust and satisfaction. Lack of uniform certifications or quality control mechanisms often leads to authenticity concerns. Inconsistent experiences may discourage repeat purchases, limiting growth potential. Addressing these issues requires structured vendor training and stronger regulatory frameworks to ensure reliability and sustain consumer confidence in the marketplace.

Opportunity:

Cultural Exchange & Social Interaction

Cultural exchange and social interaction strongly drive the growth of community marketplaces by transforming them into vibrant hubs of diversity and connection. These platforms allow residents to share traditions, cuisines, and crafts, enriching community identity while fostering inclusivity. Social engagement through events, workshops, and festivals enhances participation and loyalty, making marketplaces more than just commercial spaces. By blending commerce with culture, they attract wider audiences, strengthen trust, and position community marketplaces as essential centers of collaboration and sustainable growth.

Threat:

Operational Challenges

Operational challenges pose a significant threat to the growth of community marketplaces. Coordinating multiple vendors, managing logistics, and ensuring smooth infrastructure operations can be complex. Limited resources, inadequate facilities, and inefficient management practices may reduce customer satisfaction and vendor participation. Additionally, issues such as crowd control, waste management, and compliance with local regulations add to operational burdens. Without effective governance and streamlined processes, these challenges can hinder scalability, making operational efficiency a critical factor for market success.

Covid-19 Impact:

The Covid-19 pandemic had a mixed impact on community marketplaces. Physical markets faced closures, reduced footfall, and strict health regulations, disrupting vendor income and consumer access. However, the crisis accelerated digital transformation, with many marketplaces shifting to online platforms and mobile applications. Consumers increasingly sought local, sustainable, and safe products, boosting demand for community-driven commerce. Post-pandemic, hybrid models combining physical and digital presence are emerging, ensuring resilience.

The rentals and sharing segment is expected to be the largest during the forecast period

The rentals and sharing segment is expected to account for the largest market share during the forecast period, due to growing popularity of collaborative consumption and the rising need for cost-effective, sustainable alternatives to ownership. This segment allows users to rent or share goods, vehicles, tools, and spaces within their communities, promoting resource efficiency and environmental responsibility. Platforms enabling peer-to-peer sharing are gaining traction as they build trust, convenience, and social connection while reducing waste and fostering circular economy principles.

The mobile applications segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the mobile applications segment is predicted to witness the highest growth rate, as smartphones have become the primary medium for community interaction. Mobile apps enhance accessibility, enabling real-time communication, easy listing, secure transactions, and location-based services that strengthen neighborhood engagement. They also support digital payments and user reviews, fostering transparency and reliability. The increasing penetration of high-speed internet, coupled with advancements in mobile technology, drives the rapid adoption of app-based community marketplaces.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to its rapidly growing urban population, strong community-based culture, and increasing adoption of digital platforms. Countries like India, China, and Japan are witnessing significant growth in local trading and sharing initiatives supported by government policies encouraging small-scale entrepreneurship. The expanding middle class and rising awareness about sustainable consumption are boosting participation in digital and physical community marketplaces, driving strong regional growth in both rural and urban economies.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region's advanced digital infrastructure and established sharing economy ecosystem. The growing preference for localized, eco-conscious consumption and the rise of hyperlocal apps that connect neighborhood buyers and sellers are key factors accelerating growth. Additionally, sustainability-focused startups and community-driven initiatives are reshaping urban commerce models. Increasing investment in platform innovation, combined with cultural emphasis on community engagement, positions North America as a fast-evolving hub for modern community marketplace development.

Key players in the market

Some of the key players in Community Market Places Market include Amazon, eBay, Alibaba, MercadoLibre, Etsy, Facebook Marketplace, Walmart Marketplace, JD.com, OLX Group, Carousell, OfferUp, Mercari, Vinted, Poshmark, and Depop.

Key Developments:

In February 2025, Amazon has teamed up with X-energy and a South Korean consortium led by Korea Hydro & Nuclear Power and Doosan Enerbility to deploy the advanced Xe-100 small modular reactor (SMR) in the US, aiming for 5 GW+ capacities by 2039 and mobilizing up to $50 billion in investments.

In September 2024, OLX Group has partnered with IDFC FIRST Bank to integrate tailored financing for pre-owned cars and two-wheelers directly within the OLX platform.

Types Covered:

  • Peer-to-Peer Marketplaces
  • Business-to-Consumer Marketplaces
  • Business-to-Business Marketplaces
  • Nonprofit and Community-Based Platforms

Categories Covered:

  • Services (Home, Freelance, Local)
  • Rentals and Sharing
  • Digital Products and Subscriptions

Revenue Models Covered:

  • Commission-Based
  • Subscription-Based
  • Advertising-Based
  • Freemium/Hybrid Models

Platform Types Covered:

  • Web-Based
  • Mobile Applications
  • Integrated Omnichannel Platforms

End Users Covered:

  • Individuals
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Community Market Places Market, By Type

  • 5.1 Introduction
  • 5.2 Peer-to-Peer Marketplaces
  • 5.3 Business-to-Consumer Marketplaces
  • 5.4 Business-to-Business Marketplaces
  • 5.5 Nonprofit and Community-Based Platforms

6 Global Community Market Places Market, By Category

  • 6.1 Introduction
  • 6.2 Services (Home, Freelance, Local)
  • 6.3 Rentals and Sharing
  • 6.4 Digital Products and Subscriptions

7 Global Community Market Places Market, By Revenue Model

  • 7.1 Introduction
  • 7.2 Commission-Based
  • 7.3 Subscription-Based
  • 7.4 Advertising-Based
  • 7.5 Freemium/Hybrid Models

8 Global Community Market Places Market, By Platform Type

  • 8.1 Introduction
  • 8.2 Web-Based
  • 8.3 Mobile Applications
  • 8.4 Integrated Omnichannel Platforms

9 Global Community Market Places Market, By End User

  • 9.1 Introduction
  • 9.2 Individuals
  • 9.3 Small & Medium Enterprises (SMEs)
  • 9.4 Large Enterprises

10 Global Community Market Places Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Amazon
  • 12.2 eBay
  • 12.3 Alibaba
  • 12.4 MercadoLibre
  • 12.5 Etsy
  • 12.6 Facebook Marketplace
  • 12.7 Walmart Marketplace
  • 12.8 JD.com
  • 12.9 OLX Group
  • 12.10 Carousell
  • 12.11 OfferUp
  • 12.12 Mercari
  • 12.13 Vinted
  • 12.14 Poshmark
  • 12.15 Depop.

List of Tables

  • Table 1 Global Community Market Places Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Community Market Places Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Community Market Places Market Outlook, By Peer-to-Peer Marketplaces (2024-2032) ($MN)
  • Table 4 Global Community Market Places Market Outlook, By Business-to-Consumer Marketplaces (2024-2032) ($MN)
  • Table 5 Global Community Market Places Market Outlook, By Business-to-Business Marketplaces (2024-2032) ($MN)
  • Table 6 Global Community Market Places Market Outlook, By Nonprofit and Community-Based Platforms (2024-2032) ($MN)
  • Table 7 Global Community Market Places Market Outlook, By Category (2024-2032) ($MN)
  • Table 8 Global Community Market Places Market Outlook, By Services (Home, Freelance, Local) (2024-2032) ($MN)
  • Table 9 Global Community Market Places Market Outlook, By Rentals and Sharing (2024-2032) ($MN)
  • Table 10 Global Community Market Places Market Outlook, By Digital Products and Subscriptions (2024-2032) ($MN)
  • Table 11 Global Community Market Places Market Outlook, By Revenue Model (2024-2032) ($MN)
  • Table 12 Global Community Market Places Market Outlook, By Commission-Based (2024-2032) ($MN)
  • Table 13 Global Community Market Places Market Outlook, By Subscription-Based (2024-2032) ($MN)
  • Table 14 Global Community Market Places Market Outlook, By Advertising-Based (2024-2032) ($MN)
  • Table 15 Global Community Market Places Market Outlook, By Freemium/Hybrid Models (2024-2032) ($MN)
  • Table 16 Global Community Market Places Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 17 Global Community Market Places Market Outlook, By Web-Based (2024-2032) ($MN)
  • Table 18 Global Community Market Places Market Outlook, By Mobile Applications (2024-2032) ($MN)
  • Table 19 Global Community Market Places Market Outlook, By Integrated Omnichannel Platforms (2024-2032) ($MN)
  • Table 20 Global Community Market Places Market Outlook, By End User (2024-2032) ($MN)
  • Table 21 Global Community Market Places Market Outlook, By Individuals (2024-2032) ($MN)
  • Table 22 Global Community Market Places Market Outlook, By Small & Medium Enterprises (SMEs) (2024-2032) ($MN)
  • Table 23 Global Community Market Places Market Outlook, By Large Enterprises (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.