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市场调查报告书
商品编码
1876711
生态标章和透明产品包装市场预测至2032年:按材料类型、标籤类型、包装类型、印刷技术、应用和地区分類的全球分析Eco-Labeling & Product Transparency Packaging Market Forecasts to 2032 - Global Analysis By Material Type, Label Type, Packaging Type, Printing Technology, Application and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球生态标籤和产品透明度包装市场价值将达到 574 亿美元,到 2032 年将达到 892 亿美元,预测期内复合年增长率为 6.5%。
生态标章和透明产品包装是指旨在为消费者提供清晰、检验的产品环境影响、材料和永续性资讯的努力。生态标籤使用认证标誌和标籤,表示产品符合特定的环境标准,例如可回收性、可生物降解性或碳中和性。透明产品包装则着重于揭露有关原料来源、生产流程和包装材料的详细资讯。这些措施共同帮助消费者做出明智的购买决策,鼓励环保消费,并透过展现品牌在产品生命週期内对课责和永续性的承诺,帮助品牌建立信任。
企业永续性目标
食品、饮料和消费品产业的公司正将永续性融入其核心策略。生态标章能够提供可衡量的环境责任证据,进而提升品牌声誉和消费者信任。包装透明度与环境、社会和治理 (ESG) 报告及合规要求之间的关联日益紧密。零售商正在寻求符合全球永续性标准的认证包装解决方案。这种趋势透过将企业措施与消费者包装创新结合,持续为成长奠定基础。
高昂的实施成本
认证流程、审核和合规性测试需要製造商投入大量资金。中小企业由于资源有限,在达到生态标章标准方面面临许多挑战。重新设计包装和整合可追溯系统所需的前期成本使得企业难以负担。价格敏感型市场难以承受这些成本,减缓了生态标章的普及。儘管监管机构和消费者都施加了强有力的压力,但这种限制仍然制约扩充性的推广。
提高消费者意识
消费者越来越关注永续性、可回收性和符合道德规范的采购方式等资讯。生态标章有助于消费者做出明智的选择,并增强他们对负责任品牌的忠诚度。QR码和基于区块链的溯源等数位化工具正在提高透明度。零售商正利用生态标章来区分产品,并满足不断变化的消费者期望。这项机会不仅创造了新的收入来源,也强化了包装在永续消费中的作用。
缺乏对消费者的了解
许多消费者难以解读复杂的环保标籤,也难以区分不同的认证系统。术语上的混乱削弱了透明度。不同地区标籤检视做法的不一致加剧了消费者的疑虑。品牌面临既要教育消费者,也要保持清晰简洁的挑战。儘管监管机构和企业都给予了支持,但这种挑战仍然阻碍着环保标籤的长期推广应用。
新冠疫情扰乱了包装供应链,并加速了消费者对产品来源透明度的需求。疫情期间,消费者将安全、卫生和永续性放在首位,推动了对生态标籤的关注度提升。品牌利用透明包装来强调其负责任的采购方式和对健康标准的遵守。电子商务的蓬勃发展为数位生态标章的整合创造了新的机会。疫情后的復苏正在推动将实体包装与数位追踪功能结合的混合模式的出现。这种影响持续改变消费者的行为,并促使他们更加依赖生态标章。
预计在预测期内,生态标籤细分市场将占据最大的市场份额。
由于监管力度加大和消费者需求不断增长,预计在预测期内,环境标籤领域将占据最大的市场份额。生态标章确保产品可回收、减少碳足迹并永续采购。零售商和製造商正越来越多地采用认证标籤以满足合规要求。消费者对透明度和负责任品牌的偏好正在加速这一趋势。与数位化追溯工具的整合正在增强信任度和参与度。凭藉其在永续包装生态系统中确立的地位,该领域将继续保持主导地位。
预计在预测期内,软包装领域将呈现最高的复合年增长率。
由于消费者对永续替代品的需求不断增长,预计在预测期内,软包装领域将实现最高成长率。包装袋、包装膜和包装袋的技术创新正在提高其可回收性和耐用性。电子商务和生鲜配送平台正在推动环保标籤软包装的普及。材料科学的进步在保持功能性的同时,降低了对环境的影响。消费者对轻便便捷包装的偏好也推动了这一领域的成长。
由于北美拥有先进的基础设施和健全的法规结构,预计在预测期内,北美将占据最大的市场份额。美国和加拿大正透过永续性指令和企业ESG(环境、社会和管治)措施主导环保标章的普及。零售商和消费品公司正与认证机构合作,扩大其环保标章的覆盖范围。创业投资正在加速透明包装平台的创新。消费者对永续产品的高度认知和购买意愿正在推动环保标章的普及。与电子商务的融合正在强化环保标籤在物流和零售领域的作用。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于快速的都市化和消费者对永续包装日益增长的需求。中国、印度和日本等国家正大力投资生态标章和透明度倡议。政府主导的项目正在推动永续包装系统的基础设施建设。本土Start-Ups和全球公司正在拓展以行动端为先的解决方案,以满足本地需求。中产阶级收入的成长数位化的提高正在加速生态标章计画的实施。东南亚电子商务的蓬勃发展也为透明包装的整合创造了新的机会。
According to Stratistics MRC, the Global Eco-Labeling & Product Transparency Packaging Market is accounted for $57.4 billion in 2025 and is expected to reach $89.2 billion by 2032 growing at a CAGR of 6.5% during the forecast period. Eco-labeling and product transparency packaging refer to practices that provide consumers with clear, verifiable information about a product's environmental impact, materials, and sustainability credentials. Eco-labeling involves the use of certified symbols or labels indicating that a product meets specific environmental standards, such as recyclability, biodegradability, or carbon neutrality. Product transparency packaging focuses on openly sharing details about sourcing, production processes, and packaging materials. Together, these practices promote informed purchasing decisions, encourage environmentally responsible consumption, and help brands build trust by demonstrating accountability and commitment to sustainability throughout the product's life cycle.
Corporate sustainability goals
Companies across food, beverage, and consumer goods sectors are embedding sustainability into their core strategies. Eco-labels provide measurable proof of environmental responsibility, strengthening brand reputation and consumer trust. Transparency in packaging is increasingly linked to ESG reporting and compliance requirements. Retailers are demanding certified packaging solutions to align with global sustainability standards. This driver continues to anchor growth by connecting corporate commitments with consumer-facing packaging innovation.
High implementation costs
Certification processes, audits, and compliance testing require significant investment from manufacturers. Smaller companies face challenges in meeting eco-labeling standards due to limited resources. Upfront costs for redesigning packaging and integrating traceability systems reduce affordability. Price-sensitive markets struggle to absorb these expenses, slowing adoption rates. This restraint continues to limit scalability despite strong regulatory and consumer pressure.
Rising consumer awareness
Shoppers are increasingly demanding clear information on sustainability, recyclability, and ethical sourcing. Eco-labels help consumers make informed choices, reinforcing loyalty to responsible brands. Digital tools such as QR codes and blockchain-based traceability are enhancing transparency. Retailers are leveraging eco-labels to differentiate products and meet evolving consumer expectations. This opportunity is unlocking new revenue streams and strengthening the role of packaging in sustainable consumption.
Limited consumer understanding
Many shoppers struggle to interpret complex eco-labels or differentiate between certifications. Confusion over terminology reduces the perceived value of transparency initiatives. Inconsistent labeling practices across regions intensify consumer skepticism. Brands face challenges in educating consumers while maintaining clarity and simplicity. This threat continues to constrain long-term adoption despite regulatory and corporate support.
Covid-19 disrupted packaging supply chains and accelerated demand for transparency in product sourcing. Consumers prioritized safety, hygiene, and sustainability during the pandemic, boosting interest in eco-labels. Brands leveraged transparency packaging to highlight responsible sourcing and compliance with health standards. E-commerce growth created new opportunities for digital eco-label integration. Post-pandemic recovery is fostering hybrid models that combine physical packaging with digital traceability. This impact continues to reshape consumer behavior and strengthen reliance on eco-labeling.
The environmental labels segment is expected to be the largest during the forecast period
The environmental labels segment is expected to account for the largest market share during the forecast period owing to strong regulatory and consumer demand. Eco-labels provide assurance of recyclability, carbon footprint reduction, and sustainable sourcing. Retailers and manufacturers are increasingly adopting certified labels to meet compliance requirements. Consumer preference for transparent and responsible brands is accelerating adoption. Integration with digital traceability tools is enhancing credibility and engagement. This segment continues to dominate due to its established role in sustainable packaging ecosystems.
The flexible packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the flexible packaging segment is predicted to witness the highest growth rate due to rising demand for sustainable alternatives. Innovations in pouches, wraps, and bags are improving recyclability and durability. E-commerce and grocery delivery platforms are driving adoption of eco-labeled flexible packaging. Advances in material science are reducing environmental impact while maintaining functionality. Consumer preference for lightweight and convenient packaging is accelerating growth.
During the forecast period, the North America region is expected to hold the largest market share due to advanced infrastructure and strong regulatory frameworks. The U.S. and Canada are leading adoption through sustainability mandates and corporate ESG commitments. Retailers and consumer goods companies are partnering with certification bodies to scale eco-labeling initiatives. Venture capital funding is accelerating innovation in transparency packaging platforms. High consumer awareness and willingness to pay for sustainable products are fostering adoption. E-commerce integration is strengthening the role of eco-labeling in logistics and retail.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising consumer demand for sustainable packaging. Countries like China, India, and Japan are investing heavily in eco-labeling and transparency initiatives. Government-led programs are fostering infrastructure development for sustainable packaging systems. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in eco-labeling models. E-commerce growth in Southeast Asia is creating new opportunities for transparent packaging integration.
Key players in the market
Some of the key players in Eco-Labeling & Product Transparency Packaging Market include Amcor plc, Berry Global Group Inc., Mondi Group, Sealed Air Corporation, Smurfit Kappa Group plc, Huhtamaki Oyj, Constantia Flexibles, Stora Enso Oyj, Tetra Pak International S.A., Sonoco Products Company, WestRock Company, Coveris Holdings S.A., International Paper Company, DS Smith plc and Graphic Packaging Holding Company.
In February 2025, Berry Global completed the acquisition of CMG Plastics, a rigid packaging manufacturer serving food, beverage, and personal care industries. This acquisition expands Berry's product portfolio and enhances its ability to embed eco-labeling and transparency features into packaging formats.
In November 2024, Amcor entered a definitive merger agreement with Berry Global Group, Inc., creating a global leader in consumer and healthcare packaging. This collaboration expands R&D investment in sustainable packaging, accelerating eco-labeling and transparency initiatives.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.