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市场调查报告书
商品编码
1876760
宠物行为训练市场预测至2032年:按宠物类型、训练类型、方法、年龄层、服务类型、最终用户和地区分類的全球分析Pet Behavioral Training Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats, Birds, Horses and Other Pet Types), Training Type, Method, Age Group, Service Type, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球宠物行为训练市场预计将在 2025 年达到 48 亿美元,并在 2032 年达到 73 亿美元,在预测期内以 6.18% 的复合年增长率增长。
宠物行为训练是一个系统化的过程,旨在透过持续的指导、强化和沟通,帮助宠物(主要是犬猫)养成良好的习惯并改善不良行为。它着重于提高宠物的服从性、社交能力和情绪健康,解决诸如攻击性、焦虑、过度吠叫和破坏性倾向等问题。训练方法包括正向增强、奖励机制以及根据每隻动物的性情量身定制的行为矫正技巧。透过培养信任和纪律性,行为训练能够加强宠物与饲主之间的联繫,确保更安全的互动、更强的适应能力,以及在家庭和公共环境中和谐共处。
宠物拥有率不断提高
宠物饲养量的增加是推动宠物行为训练市场发展的主要因素。随着越来越多的家庭将猫狗带回家,人们对结构化的训练课程的需求也日益增长,以确保这些动物能够顺利融入家庭生活。新宠物常常会出现焦虑和攻击性等行为问题,因此专业的训练至关重要。人们对宠物福利和服从性重要性的认识不断提高,进一步推动了这一趋势,从而持续促进市场成长,并为全球训练师创造了更多机会。
高昂的培训成本
高昂的训练成本仍然是宠物行为训练市场的一大阻碍因素。专业的训练师、专门的课程和长时间的训练往往需要大量的投入,这令对价格敏感的饲主望而却步。在新兴市场,这种经济负担尤其突出,因为在这些市场,经济承受能力会显着影响宠物饲养决策。虽然富裕人群愿意为加值服务付费,但这限制了宠物行为训练的普及。这一成本壁垒正在减缓市场的整体扩张,并凸显了开发价格合理、扩充性的训练解决方案的必要性,以覆盖不同的消费群体,并在全球范围内提高宠物行为训练的普及率。
拟人化宠物
宠物人性化为市场扩张提供了强劲的机会。随着饲主越来越将宠物视为家庭成员,也更加重视以安全、陪伴和情绪稳定为目标的行为训练。这种转变推动了对个人化、奖励式训练计画的需求,这些计画旨在培养信任和纪律。可支配收入的增加和宠物福利意识提升的提高,促使饲主投资专业服务。预计人性化趋势将加速先进训练方法的普及,这将成为市场持续成长的关键驱动力。
宠物照护方面的文化差异
宠物照护方面的文化差异对市场构成显着威胁。在某些地区,人们对宠物的传统观念限制了结构化训练项目的接受度,饲主往往依赖非正式或最低限度的干预。宠物饲养规范、消费习惯和动物福利观念的差异造成了不同地区间的需求不平衡。这些差异为全球服务供应商带来了挑战,他们需要製定量身定制的方案,以满足不同的文化期望,同时保持一致的训练标准。解决这些差异对于实现市场均衡成长至关重要。
新冠疫情对宠物行为训练市场产生了复杂的影响。封锁措施和远距办公的普及导致宠物饲养量增加,进而推动了对训练服务的需求。然而,面对面课程的限制阻碍了传统训练方式的发展,为训练师和饲主带来了挑战。灵活且持续性的线上和虚拟训练课程因此广受欢迎。疫情凸显了行为训练在家庭宠物管理中的重要性,加速了服务模式的数位化转型,增强了市场的长期韧性。
预计在预测期内,优势训练细分市场将占最大份额。
预计在预测期内,支配性训练将占据最大的市场份额,因为它被广泛用于纠正宠物(尤其是犬类)的攻击性和不服从行为。这种训练方法在饲主和宠物之间建立清晰的等级关係,并促进宠物的纪律和服从性。随着宠物饲养量的增加,对结构化支配性训练课程的需求激增,尤其是在新手饲主中。其在培养行为良好且易于训练的宠物方面的显着成效,使其持续被世界各地的专业机构和家庭所采用。
预计在预测期内,动物收容所细分市场将呈现最高的复合年增长率。
由于越来越多的人领养获救或流浪动物,而其中许多动物在被重新领养前需要进行行为矫正,预计动物收容所行业在预测期内将实现最高增长率。收容所越来越多地与专业训练师合作,透过有针对性的行为矫正计画来提高动物的领养率和福利。人们对宠物福利的日益关注以及政府主导的领养宣传活动进一步推动了这一趋势,使得行为训练成为全球现代动物收容所运作的重要组成部分。
由于宠物领养的普及、可支配收入的增加以及人们对宠物行为和福利意识的提高,预计亚太地区将在预测期内占据最大的市场份额。都市化进程的加速和核心家庭结构的兴起推动了对伴侣动物的需求,促进了中国、印度和日本等国家宠物饲养量的增长。本地培训中心、行动应用程式以及政府为推广负责任的宠物饲养而采取的倡议,进一步巩固了该地区在全球市场中的地位。
在预测期内,北美地区预计将实现最高的复合年增长率,这主要得益于其先进的宠物护理基础设施、巨大的消费能力以及对创新训练技术的早期应用。人们对宠物健康的日益关注,以及强大的兽医和行为科学网络,正在推动该地区市场的稳定成长。专业训犬师的普及、数位化训练平台的兴起,以及强调正向增强训练技巧的宣传活动,都在持续推动市场扩张。
According to Stratistics MRC, the Global Pet Behavioral Training Market is accounted for $4.8 billion in 2025 and is expected to reach $7.3 billion by 2032 growing at a CAGR of 6.18% during the forecast period. Pet behavioral training refers to the structured process of teaching pets, primarily dogs and cats, to develop desirable habits and eliminate problematic behaviors through consistent guidance, reinforcement, and communication. It focuses on improving obedience, socialization, and emotional well-being by addressing issues such as aggression, anxiety, excessive barking, or destructive tendencies. Training methods often include positive reinforcement, reward-based systems, and behavior modification techniques tailored to each animal's temperament. By fostering trust and discipline, behavioral training enhances the bond between pets and their owners, ensuring safer interactions, improved adaptability, and a harmonious coexistence within households and public environments.
Rising pet adoption rates
Rising pet adoption rates are a major driver of the pet behavioral training market. With more families welcoming pets, particularly dogs and cats, the demand for structured training programs is increasing to ensure smooth integration into households. Newly adopted pets often exhibit behavioral challenges such as anxiety or aggression, making professional training essential. This trend is further supported by growing awareness of pet welfare and the importance of obedience, fueling consistent market growth and expanding opportunities for trainers worldwide.
High training costs
High training costs remain a significant restraint in the pet behavioral training market. Professional trainers, specialized programs, and extended sessions often require substantial investment, which can deter price-sensitive owners. The expense is particularly challenging in emerging markets, where affordability strongly influences adoption decisions. While affluent consumers are willing to pay for premium services, widespread accessibility is limited. This cost barrier slows overall market expansion, highlighting the need for affordable, scalable training solutions to broaden adoption and reach diverse consumer segments globally.
Humanization of pets
The humanization of pets presents a strong opportunity for market expansion. As owners increasingly treat pets as family members, they prioritize behavioral training to ensure safety, companionship, and emotional well-being. This shift drives demand for personalized, reward-based training programs that foster trust and discipline. Rising disposable incomes and awareness of pet welfare encourage owners to invest in professional services. Humanization trends are expected to accelerate adoption of advanced training methods, positioning this factor as a major catalyst for sustained market growth.
Cultural differences in pet care
Cultural differences in pet care pose a notable threat to the market. In some regions, traditional attitudes toward pets limit acceptance of structured training programs, with owners relying on informal or minimal interventions. Variations in pet ownership norms, spending habits, and perceptions of animal welfare create uneven demand across geographies. These differences challenge global service providers, requiring tailored approaches to meet diverse cultural expectations while maintaining consistent training standards. Addressing these disparities will be critical for achieving balanced market growth.
The Covid-19 pandemic had a mixed impact on the pet behavioral training market. Lockdowns and remote work led to increased pet adoptions, boosting demand for training services. However, restrictions on in-person sessions disrupted traditional methods, creating challenges for trainers and owners. Online and virtual training programs gained traction, offering flexibility and continuity. The pandemic highlighted the importance of behavioral training in managing pets at home, ultimately accelerating digital adoption and reshaping service delivery models for long-term market resilience.
The dominance training segment is expected to be the largest during the forecast period
The dominance training segment is expected to account for the largest market share during the forecast period, due to its widespread use in correcting aggressive and disobedient behaviors in pets, particularly dogs. This training method establishes a clear hierarchy between owners and animals, promoting discipline and obedience. As pet adoption rises, especially among first-time owners, demand for structured dominance training programs has surged. Its proven effectiveness in creating well-behaved, manageable pets continues to drive adoption across professional and household environments globally.
The animal shelters segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the animal shelters segment is predicted to witness the highest growth rate, due to increasing adoption of rescued and stray animals that often require behavioral rehabilitation before rehoming. Shelters are increasingly partnering with professional trainers to improve the adoptability and well-being of animals through targeted behavioral programs. Rising awareness about pet welfare and government-backed adoption campaigns further support this trend, making behavioral training an essential component of modern animal shelter operations worldwide.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to growing pet adoption, rising disposable incomes, and increasing awareness of proper pet behavior and welfare. Expanding urbanization and the shift toward nuclear family structures have fueled companionship needs, boosting pet ownership across nations like China, India, and Japan. The presence of local training centers, mobile apps, and government initiatives promoting responsible pet care further strengthen the region's position in the global market.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced pet care infrastructure, high spending capacity, and early adoption of innovative training techniques. The region's growing emphasis on pet wellness, supported by strong veterinary and behavioral science networks, is fostering steady market growth. The popularity of professional trainers, digital training platforms, and awareness campaigns emphasizing positive reinforcement methods continue to expand the market.
Key players in the market
Some of the key players in Pet Behavioral Training Market include Ceva Animal Health, Radio Systems Corporation, Central Garden & Pet, Zoom Room Dog Training, Petco Health & Wellness Company Inc., GoodPup, PetSmart LLC, E-Collar Technologies, Rover.com, Spectrum Brands Holdings Inc., Tractive GmbH, Dog Training Elite, Petcube Inc., Bark Busters Home Dog Training, and Wag! Group.
In March 2025, Petco has launched its first-ever nationwide trade-in and recycling event, in partnership with TerraCycle, running from March 15-29. Pet parents can bring in old dog collars, leashes or harnesses and receive 40 % off a new one, while the returned items are repurposed into products like plastic lumber and insulation.
In January 2025, Ceva Animal Health and Touchlight have entered into a long-term collaboration to develop and manufacture new DNA vaccine products for animals using Touchlight's dbDNA(TM) technology. This partnership combines Ceva's global animal-health expertise with cutting-edge enzymatic DNA production for broad-range health indications.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.