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市场调查报告书
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1880417

面向消费者的直接销售（D2C）功能性品牌市场预测至2032年：按产品、消费者需求、分销模式和区域分類的全球分析

Direct-to-Consumer Functional Brands Market Forecasts to 2032 - Global Analysis By Product, Consumer Need-State, Distribution Model and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的研究，预计到 2025 年，全球直接面向消费者 (D2C) 功能品牌市场价值将达到 591.3 亿美元，到 2032 年将达到 1073.9 亿美元，在预测期内复合年增长率为 8.9%。

透过线上通路直接向消费者销售健康产品，直接面向消费者（D2C）的功能性品牌正在重塑健康和生活方式领域。这些品牌通过去除仲介业者，提供客製化体验、高度透明的资讯以及快速的消费者互动。他们的产品涵盖机能饮料、洁净标示化妆品、营养补充品以及针对特定目标而设计的高效解决方案。他们利用分析技术、精准宣传活动和订阅模式，培养强大的客户忠诚度并不断改进产品。消费者对个人化、数位化便利性和值得信赖的科学配方的日益关注，正在推动这些品牌的成长。随着消费者越来越重视有意义、有影响力的选择，D2C功能性品牌的全球影响力也不断扩大。

据 Avendus 称，数据显示，印度线上购物者中女性占比已达 ​​44%，而四年前这一比例仅为 10%，这形成了一个强大的新消费群体，D2C 品牌正透过推出小众功能性产品来吸引这一群体。

消费者对个人化健康管理的需求日益增长

消费者日益关注个人健康和生活方式需求，推动了个人化健康产品的成长。消费者青睐机能性食品、营养补充品和饮料，这些产品能够提升免疫力、思考清晰度、消化健康、运动表现等。 D2C功能性品牌利用人工智慧、线上诊断和分析技术，提供高度客製化的解决方案，满足消费者的特定需求。社群媒体趋势、不断增强的健康意识以及消费者对客製化产品而非大量生产产品的渴望，进一步推动了这一趋势。透过提供目标明确、效果显着的产品，这些品牌提高了消费者满意度，增强了消费者忠诚度，并促进了重复购买，使个人化健康成为全球D2C功能性品牌市场的关键驱动力。

激烈的竞争与市场饱和

日益激烈的竞争和不断饱和的市场环境正制约D2C功能性品牌的成长。随着众多新兴且成熟的健康品牌涌入线上D2C市场，产品差异化已成为一项重大挑战。保健品、机能性食品和饮料领域同质化产品的激增，给定价策略、广告支出和产品差异化带来了越来越大的压力。与资金雄厚的竞争对手相比，小规模或新兴品牌可能难以获得认可，这限制了其扩大市场份额和提升品牌知名度的能力。这种市场饱和导致盈利下降、客户流失上升以及业务扩张受阻。因此，激烈的竞争和拥挤的市场环境已成为全球D2C功能性品牌永续成长的主要障碍。

利用订阅和忠诚度计画

透过利用订阅和忠诚度计画，D2C功能性品牌可以提高客户维繫并确保持续的收入来源。定期配送营养补充品、机能性食品和饮料能够建立持续的客户互动，并建立长期的客户关係。个人化的订阅选项、奖励机制以及新品领先体验能够增强客户忠诚度并提升客户终身价值。这些模式还能产生重要的消费者数据，帮助品牌优化产品、服务和行销策略。随着便利性和个人化成为消费者购买决策的核心要素，订阅和忠诚度计画能够帮助D2C功能性品牌加强客户联繫，降低客户流失率，并在竞争日益激烈的健康保健市场中实现可预测且可持续的成长。

激烈的市场竞争

由于新兴企业健康公司纷纷涌入线上直销领域，D2C功能性品牌面临日益激烈的市场竞争，持续的威胁日益加剧。随着越来越多的品牌提供类似的机能性食品、饮料和膳食补充剂，差异化、品牌认知度和客户忠诚度都面临挑战。竞争对手激进的定价策略、行销措施和持续的产品创新，都增加了营运压力。规模小规模或新兴品牌可能缺乏应对这些挑战的资源，限制了其市场扩张。在日益激烈的竞争中，如何维持品牌知名度、消费者信任度并确保永续成长，始终是D2C功能性品牌面临的挑战。因此，激烈的竞争仍是全球D2C功能性品牌市场面临的一大威胁。

新冠疫情的影响：

新冠疫情对D2C功能性品牌市场造成了严重衝击，加速了电子商务的普及，并推动了消费者对免疫力和健康问题的日益关注。由于实体店关闭或营业受限，消费者越来越多地转向线上购买营养补充品、机能性食品和健康饮品。为了维繫客户参与，各大品牌纷纷加强数位行销策略，提供订阅服务，并确保无接触配送。供应链中断和需求波动为部分企业带来了营运困难和挑战。儘管面临这些挑战，疫情也再次凸显了健康导向产品和D2C通路的价值，开启了新的成长途径，并重塑了市场动态。这段时期也展现了全球D2C功能性品牌的韧性与适应力。

预计在预测期内，功能性补充剂细分市场将占据最大的市场份额。

由于功能性保健品能够有效增强免疫力、改善健康状况并帮助实现特定的健康目标，预计在预测期内，其市场份额将占据最大。维生素、矿物质、益生菌和定製配方等产品具有便利性和显着的益处，因此非常适合线上直销。 D2C品牌利用订阅计画、个人化指导和全面的产品资讯来提高消费者参与度和留存率。人们对预防保健、合理营养和生活方式管理的日益重视，并持续推动着功能性保健品的普及。其满足多样化消费者需求的特性，加上数位化管道的便利性，预计将确保该细分市场继续成为全球D2C功能性保健品品牌市场的主要成长要素。

预计在预测期内，订阅/会员模式细分市场将实现最高的复合年增长率。

在消费者对便利性、个人化服务和健康产品定期供应的需求不断增长的推动下，订阅和会员模式预计将在预测期内呈现最高的成长率。这些模式提供营养补充品、机能性食品、饮料和其他健康产品的定期配送，从而增强用户参与度并培养品牌忠诚度。客製化的订阅方案、专属会员福利和灵活的配送时间安排等功能可提高客户满意度和留存率。此外，持续的收入使品牌能够预测需求、有效管理库存并根据用户偏好调整产品。随着消费者越来越追求个人化和便利的体验，基于订阅和会员的D2C模式正在成为全球健康品牌市场中成长最快的细分领域。

占比最大的地区：

预计在整个预测期内，北美将保持最大的市场份额，这主要得益于日益增强的健康意识、先进的数位基础设施和广泛的电子商务。消费者越来越倾向于选择能够满足其免疫力、健身和整体健康目标的营养补充品、食品、饮料和保健产品。直接面向消费者的模式使品牌能够提供个人化推荐、订阅模式和便利的线上查询，从而提高用户参与度。强劲的经济状况、成熟的零售体係以及不断增强的预防保健意识进一步巩固了北美市场的优势。此外，支持性的法规结构以及对数位行销和网红的有效运用也有助于提升品牌知名度。这些因素共同作用，使北美成为D2C功能性品牌规模最大、最具影响力的市场。

年复合成长率最高的地区：

在预测期内，亚太地区预计将实现最高的复合年增长率，这主要得益于消费者健康意识的提升、可支配收入的增加以及数位化的加速。随着消费者日益重视免疫力、健身和整体健康，对机能性食品、饮料、营养补充品和健康产品的需求也不断增长。电子商务平台、行动购物和数位支付解决方案的普及，使得品牌能够有效率地与庞大且多元化的基本客群互动。尤其值得一提的是，年轻族群和都市区对个人化健康产品表现出浓厚的兴趣。这些趋势，加上D2C品牌在行销、技术和供应链基础设施方面的策略性投资，使得亚太地区成为全球功能性品牌市场中最具成长潜力的地区。

免费客製化服务：

购买此报告后，您将获得以下免费自订选项之一：

  • 公司概况
    • 对其他市场公司（最多 3 家公司）进行全面分析
    • 主要企业SWOT分析（最多3家公司）
  • 区域细分
    • 根据客户要求，提供主要国家的市场估算和预测以及复合年增长率（註：可行性需确认）。
  • 竞争基准化分析
    • 根据主要企业的产品系列、地理覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球直接面向消费者 (D2C) 的功能性品牌产品市场

  • 介绍
  • 机能性食品
  • 机能饮料
  • 功能性个人护理
  • 功能性补充剂
  • 健身与运动营养
  • 健康设备/穿戴设备

6. 全球直接面向消费者 (D2C) 的功能性品牌市场（依消费者需求划分）

  • 介绍
  • 性能和能量
  • 健康与免疫力
  • 美丽与长寿
  • 心理健康与专注力
  • 体重管理与代谢健康
  • 睡眠和压力管理

7. 全球直接面向消费者 (D2C) 功能性品牌市场（依分销模式划分）

  • 介绍
  • 纯D2C
  • 杂交种
  • 订阅和会员模式
  • 市场 D2C
  • 社区/影响者主导的D2C

8. 全球直接面向消费者 (D2C) 功能性品牌市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十章：企业概况

  • Ritual Inc
  • Olly Nutrition
  • Hims & Hers
  • Care/of
  • Garden of Life
  • SmartyPants Vitamins
  • Momentous
  • Persona
  • Fullscript
  • Nourished
  • InsideTracker
  • Hum Nutrition
  • Rootine
  • Vous Vitamin
  • Gainful
Product Code: SMRC32550

According to Stratistics MRC, the Global Direct-to-Consumer Functional Brands Market is accounted for $59.13 billion in 2025 and is expected to reach $107.39 billion by 2032 growing at a CAGR of 8.9% during the forecast period. Direct-to-Consumer (D2C) functional brands are reshaping the wellness and lifestyle landscape by selling specialized health-supporting products directly to buyers through online channels. By eliminating intermediaries, these brands deliver tailored experiences, detailed transparency, and rapid consumer engagement. Their offerings span functional drinks, clean-label beauty, dietary supplements, and performance-oriented solutions crafted for specific goals. Leveraging analytics, targeted campaigns, and subscription-driven models, they foster strong customer loyalty and continuously refine products. Rising interest in personalization, digital convenience, and credible, science-based formulations fuels their growth. As consumers prioritize meaningful, benefit-focused choices, D2C functional brands are expanding their reach and influence worldwide.

According to Avendus, data indicates that women now constitute 44% of online shoppers in India, up from just 10% four years ago, creating a powerful new consumer class that D2C brands are tapping into with niche, functional offerings.

Market Dynamics:

Driver:

Rising consumer demand for personalized wellness

Increasing consumer focus on individualized health and lifestyle requirements is propelling the growth of personalized wellness products. Shoppers prefer functional foods, supplements, and drinks that cater to immunity, mental clarity, digestive health, or athletic performance. D2C functional brands use AI, online assessments, and analytics to deliver highly tailored solutions, meeting specific consumer needs. Social media trends, heightened health consciousness, and the desire for customized alternatives to mass-market products further accelerate adoption. By offering targeted, benefit-driven products, these brands enhance consumer satisfaction, foster loyalty, and boost repeat engagement, establishing personalized wellness as a key driver of the D2C functional brands market globally.

Restraint:

High competition and market saturation

The growth of D2C functional brands is constrained by heightened competition and an increasingly saturated market. With numerous new and established wellness brands entering the online direct-to-consumer sector, standing out becomes a major challenge. Similar offerings in supplements, functional foods, and beverages intensify pressure on pricing strategies, advertising costs, and product differentiation. Smaller or emerging brands may struggle to gain traction compared to well-funded competitors, limiting market share and brand recognition. This saturation can reduce profitability, increase customer attrition, and hinder expansion efforts. Consequently, intense rivalry and crowded market conditions act as key barriers to the sustained growth of D2C functional brands globally.

Opportunity:

Leveraging subscription and loyalty models

D2C functional brands can capitalize on subscription and loyalty programs to enhance customer retention and secure recurring revenue streams. Regular delivery of supplements, functional foods, or beverages helps establish consistent engagement and build long-term relationships. Personalized subscription options, reward systems, and early access to new products encourage loyalty and boost lifetime value. These models also generate critical consumer data, allowing brands to refine products, services, and marketing strategies. As convenience and personalization become central to purchasing decisions, utilizing subscriptions and loyalty programs allows D2C functional brands to reinforce customer connections, minimize churn, and achieve predictable, sustainable growth in an increasingly competitive health and wellness landscape.

Threat:

Intense market competition

D2C functional brands face ongoing threats from heightened market competition due to the influx of startups and established wellness companies in the online direct-to-consumer sector. With many brands offering similar functional foods, beverages, and supplements, differentiation, brand recognition, and customer loyalty become difficult to achieve. Aggressive pricing, marketing strategies, and continuous product innovation from competitors increase operational pressures. Smaller or emerging brands may lack the resources to match these efforts, limiting their market reach. As competition intensifies, maintaining visibility, consumer trust, and sustainable growth is a continual challenge. Therefore, intense rivalry remains a critical threat to the global D2C functional brands market.

Covid-19 Impact:

The COVID-19 outbreak had a profound impact on the D2C functional brands market, driving faster e-commerce adoption and heightened consumer interest in immunity and wellness. With physical stores closed or limited, consumers increasingly purchased supplements, functional foods, and wellness beverages online. Brands adapted by enhancing digital marketing strategies, offering subscription services, and ensuring contactless delivery to maintain customer engagement. Supply chain disruptions and volatile demand created operational difficulties, challenging some players. Despite these hurdles, the pandemic reinforced the value of health-focused products and direct-to-consumer channels, providing new growth avenues and reshaping market dynamics. The period highlighted both the resilience and adaptability of D2C functional brands globally.

The functional supplements segment is expected to be the largest during the forecast period

The functional supplements segment is expected to account for the largest market share during the forecast period due to their effectiveness in supporting immunity, wellness, and specific health objectives. Products such as vitamins, minerals, probiotics, and tailored formulas offer convenience and precise benefits, making them highly suitable for direct online sales. D2C brands leverage subscription plans, personalized guidance, and comprehensive product information to strengthen consumer engagement and retention. Rising awareness about preventive health, proper nutrition, and lifestyle management continues to boost the popularity of functional supplements. Their versatility in addressing a wide range of consumer requirements, coupled with the advantages of digital accessibility, ensures this segment remains the leading contributor to the global D2C functional brands market.

The subscription & membership models segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the subscription & membership models segment is predicted to witness the highest growth rate due to rising consumer demand for convenience, personalized offerings, and regular access to wellness products. These models provide recurring delivery of supplements, functional foods, beverages, and other health-focused products, strengthening engagement and fostering brand loyalty. Features such as tailored subscription plans, exclusive member perks, and flexible scheduling improve customer satisfaction and retention. Additionally, recurring revenue allows brands to forecast demand, manage inventory efficiently, and adapt products to user preferences. With consumers increasingly seeking customized and hassle-free experiences, subscription and membership-driven D2C models are emerging as the most rapidly expanding segment in the global functional brands market.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share, fueled by significant health-consciousness, advanced digital infrastructure, and widespread e-commerce adoption. Consumers increasingly seek functional supplements, foods, beverages, and wellness products tailored to immunity, fitness, and overall health goals. The direct-to-consumer approach enables brands to provide personalized recommendations, subscription models, and seamless online accessibility, encouraging higher engagement. Strong economic conditions, mature retail systems, and growing preventive healthcare awareness further strengthen market dominance. Additionally, a supportive regulatory framework and effective use of digital marketing and influencer outreach enhance brand visibility. These factors collectively establish North America as the largest and most influential region for D2C functional brands.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising consumer health consciousness, higher disposable incomes, and accelerated digital adoption. Functional foods, beverages, supplements, and wellness products are increasingly in demand as consumers prioritize immunity, fitness, and overall health. Widespread adoption of e-commerce platforms, mobile shopping, and digital payment solutions allows brands to efficiently engage a large and diverse customer base. Younger, urban populations are particularly receptive to personalized wellness offerings. Combined with strategic investments in marketing, technology, and supply chain infrastructure by D2C brands, these trends make Asia-Pacific the region with the highest growth potential in the global functional brands market.

Key players in the market

Some of the key players in Direct-to-Consumer Functional Brands Market include Ritual Inc, Olly Nutrition, Hims & Hers, Care/of, Garden of Life, SmartyPants Vitamins, Momentous, Persona, Fullscript, Nourished, InsideTracker, Hum Nutrition, Rootine, Vous Vitamin and Gainful.

Key Developments:

In June 2025, Hims & Hers has entered into a definitive agreement to acquire ZAVA, a digital health platform based in Europe. This acquisition will broaden Hims & Hers' reach across the UK and launch its brand in Germany, France, and Ireland, with additional markets to follow. By leveraging the ZAVA's digital platform and trusted operations, Hims & Hers aims to deliver its personalized care experience to millions of people in Europe with local providers and in different languages.

In April 2021, HUM Nutrition will be the first supplement brand to transition their bottle packaging to 100% ocean bound plastic in partnership with Prevented Ocean Plastic(TM). This sustainability initiative, Wellness for You and the Planet, will prevent the equivalent of 6 million water bottles from entering the ocean this year alone and is the latest step towards the brand's 2025 vision: to prevent the equivalent of 50 million+ water bottles from entering the ocean and eliminate single-use plastic altogether.

Products Covered:

  • Functional Foods
  • Functional Beverages
  • Functional Personal Care
  • Functional Supplements
  • Fitness & Sports Nutrition
  • Wellness Devices / Wearables

Consumer Need-States Covered:

  • Performance & Energy
  • Wellness & Immunity
  • Beauty & Longevity
  • Mental Health & Focus
  • Weight Management & Metabolic Health
  • Sleep & Stress Management

Distribution Models Covered:

  • Pure DTC
  • Hybrid
  • Subscription & Membership Models
  • Marketplace DTC
  • Community / Influencer-led DTC

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Direct-to-Consumer Functional Brands Market, By Product

  • 5.1 Introduction
  • 5.2 Functional Foods
  • 5.3 Functional Beverages
  • 5.4 Functional Personal Care
  • 5.5 Functional Supplements
  • 5.6 Fitness & Sports Nutrition
  • 5.7 Wellness Devices / Wearables

6 Global Direct-to-Consumer Functional Brands Market, By Consumer Need-State

  • 6.1 Introduction
  • 6.2 Performance & Energy
  • 6.3 Wellness & Immunity
  • 6.4 Beauty & Longevity
  • 6.5 Mental Health & Focus
  • 6.6 Weight Management & Metabolic Health
  • 6.7 Sleep & Stress Management

7 Global Direct-to-Consumer Functional Brands Market, By Distribution Model

  • 7.1 Introduction
  • 7.2 Pure DTC
  • 7.3 Hybrid
  • 7.4 Subscription & Membership Models
  • 7.5 Marketplace DTC
  • 7.6 Community / Influencer-led DTC

8 Global Direct-to-Consumer Functional Brands Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Ritual Inc
  • 10.2 Olly Nutrition
  • 10.3 Hims & Hers
  • 10.4 Care/of
  • 10.5 Garden of Life
  • 10.6 SmartyPants Vitamins
  • 10.7 Momentous
  • 10.8 Persona
  • 10.9 Fullscript
  • 10.10 Nourished
  • 10.11 InsideTracker
  • 10.12 Hum Nutrition
  • 10.13 Rootine
  • 10.14 Vous Vitamin
  • 10.15 Gainful

List of Tables

  • Table 1 Global Direct-to-Consumer Functional Brands Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Direct-to-Consumer Functional Brands Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Foods (2024-2032) ($MN)
  • Table 4 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Beverages (2024-2032) ($MN)
  • Table 5 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Personal Care (2024-2032) ($MN)
  • Table 6 Global Direct-to-Consumer Functional Brands Market Outlook, By Functional Supplements (2024-2032) ($MN)
  • Table 7 Global Direct-to-Consumer Functional Brands Market Outlook, By Fitness & Sports Nutrition (2024-2032) ($MN)
  • Table 8 Global Direct-to-Consumer Functional Brands Market Outlook, By Wellness Devices / Wearables (2024-2032) ($MN)
  • Table 9 Global Direct-to-Consumer Functional Brands Market Outlook, By Consumer Need-State (2024-2032) ($MN)
  • Table 10 Global Direct-to-Consumer Functional Brands Market Outlook, By Performance & Energy (2024-2032) ($MN)
  • Table 11 Global Direct-to-Consumer Functional Brands Market Outlook, By Wellness & Immunity (2024-2032) ($MN)
  • Table 12 Global Direct-to-Consumer Functional Brands Market Outlook, By Beauty & Longevity (2024-2032) ($MN)
  • Table 13 Global Direct-to-Consumer Functional Brands Market Outlook, By Mental Health & Focus (2024-2032) ($MN)
  • Table 14 Global Direct-to-Consumer Functional Brands Market Outlook, By Weight Management & Metabolic Health (2024-2032) ($MN)
  • Table 15 Global Direct-to-Consumer Functional Brands Market Outlook, By Sleep & Stress Management (2024-2032) ($MN)
  • Table 16 Global Direct-to-Consumer Functional Brands Market Outlook, By Distribution Model (2024-2032) ($MN)
  • Table 17 Global Direct-to-Consumer Functional Brands Market Outlook, By Pure DTC (2024-2032) ($MN)
  • Table 18 Global Direct-to-Consumer Functional Brands Market Outlook, By Hybrid (2024-2032) ($MN)
  • Table 19 Global Direct-to-Consumer Functional Brands Market Outlook, By Subscription & Membership Models (2024-2032) ($MN)
  • Table 20 Global Direct-to-Consumer Functional Brands Market Outlook, By Marketplace DTC (2024-2032) ($MN)
  • Table 21 Global Direct-to-Consumer Functional Brands Market Outlook, By Community / Influencer-led DTC (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.