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市场调查报告书
商品编码
1880453
益智饮料和脑健康市场预测至2032年:按产品、成分类别、分销管道、最终用户和地区分類的全球分析Nootropic Beverages & Brain Health Market Forecasts to 2032 - Global Analysis By Product, Ingredient Category, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球益智饮料和大脑健康市场价值将达到 79.7 亿美元,到 2032 年将达到 220.5 亿美元,在预测期内的复合年增长率为 15.6%。
益智饮料是机能饮料,其配方中添加了适应原、胺基酸、植物萃取物、维生素和天然兴奋剂等成分,旨在改善认知功能,包括提升专注力、记忆力、思维清晰度和警觉性。这些饮料透过改善神经传导物质活性、增加脑部血流量以及减轻精神疲劳和压力来促进大脑健康。许多益智饮料还含有抗氧化剂,可以保护脑细胞免受氧化损伤。总而言之,它们为维持认知能力和促进长期大脑健康提供了一种便捷的方式,尤其适合那些希望在日常工作中提升精神能量和专注力的人。
人们对大脑健康益处的兴趣日益浓厚
消费者越来越意识到认知能力、记忆力和思考清晰度在日常生活中的重要性。益智饮料含有适应原、胺基酸和草药萃取物等功能性成分,有助于集中註意力并缓解压力。这种意识在希望提高工作效率和专注力的职场人士和学生中尤其强烈。强调营养与大脑健康之间联繫的营销宣传活动进一步推动了市场需求。因此,消费者对认知健康的日益关注已成为市场扩张的主要驱动力。
缺乏疗效声明的临床检验
许多益智饮料依赖功能性成分,但其长期认知益处尚未得到科学研究的充分支持。监管机构对健康声明的严格审查给生产商在产品定位方面带来了挑战。消费者对检验的益处持怀疑态度,减缓了此类产品的普及,尤其是在寻求成熟解决方案的老年人中。缺乏标准化的临床证据限制了其在全球范围内的接受度,并阻碍了产品差异化。因此,缺乏检验仍然是其广泛市场渗透的一大阻碍因素。
扩大对年轻专业人士的招聘
年轻的职场人士重视工作效率、思考清晰度和压力管理,因此,他们对益智饮品的需求日益增长,这提升了益智饮品的市场地位。即饮型的便利性契合了他们忙碌的生活方式,而其註重功能的定位也符合健康意识强的消费者的需求。社群媒体和网红行销的推广,提高了人们对益智饮品的认知度,激发了都市区消费者的购买慾望。可支配收入的增加以及消费者对创新健康产品的尝试意愿,进一步推动了益智饮品的普及。因此,年轻的职场人士群体为益智饮品市场带来了巨大的成长潜力。
高昂的价格是其广泛普及的一大障碍。
机能饮料的高定价限制了价格敏感型消费者的购买力,尤其是在新兴市场。使用适应原和胺基酸等特殊成分会增加生产成本,而这些成本最终会转嫁给消费者。有限的购买力阻碍了功能性饮料在富裕阶层以外的市场渗透,从而减缓了整体市场成长。来自传统能量饮料和价格亲民的营养补充品的竞争压力进一步加剧了功能性饮料的普及难度。
新冠疫情对益智饮料和脑健康市场产生了复杂的影响。供应链中断导致原料供应减少和产品上市延迟,减缓了多个地区的成长。经济的不确定性也导致消费者在疫情期间对高端机能饮料的支出下降。然而,疫情也提高了人们对心理健康和福祉的关注度,重新激发了人们对认知支持产品的兴趣。远距办公和数位参与的增加,催生了对能够提高专注力和缓解压力的饮料的需求。
预计在预测期内,即饮型益智饮料细分市场将占据最大的市场份额。
在预测期内,即饮型益智饮料预计将占据最大的市场份额,这主要得益于消费者对便利性和便携性的偏好。这类饮料无需冲泡即可提供即时的功能性益处,因此深受忙碌的上班族和学生的欢迎。零售店和电商通路的广泛覆盖确保了产品的充足供应,进一步巩固了该细分市场的主导地位。製造商正透过口味创新、洁净标示配方和永续包装来提升产品的吸引力。人们对大脑健康益处的日益关注也进一步推动了即饮型产品的需求。
预计在预测期内,特色保健食品商店细分市场将实现最高的复合年增长率。
预计在预测期内,专业健康食品商店细分市场将实现最高成长率,这主要得益于消费者对精选健康管道的信任。这些商店提供个人化推荐,并强调产品的真实性,这对机能饮料至关重要。健康意识日益增强的消费者群体正在巩固专业商店在提升消费者认知度方面的作用。专注于健康养生的零售连锁店的扩张以及专门的脑健康区域的设立,进一步推动了这一增长。寻求专家指导的年轻一代尤其青睐专业健康食品商店。预计该细分市场将在预测期内实现最高成长率,并成为成长最快的销售管道。
由于消费者对大脑健康的高度关注以及对机能饮料的早期接受,预计北美将在预测期内占据最大的市场份额。该地区受益于先进的零售基础设施、丰富的健康产品以及较高的可支配收入。美国和加拿大的消费者越来越多地将益智饮料融入日常生活中,以提高工作效率和缓解压力。领先的机能饮料品牌的存在和持续的创新进一步巩固了该地区的领先地位。行销宣传活动和电子商务的广泛普及进一步加速了这些产品的推广。因此,北美将继续成为全球市场最大的贡献者。
在预测期内,亚太地区预计将成为复合年增长率最高的地区,这主要得益于快速的都市化和日益增强的健康意识。在中国、印度和日本等国家,年轻族群对机能饮料的需求不断增长。不断壮大的中产阶级和日益增长的可支配收入推动了高级产品的普及。政府推行的健康饮食习惯和心理健康措施也进一步刺激了市场需求。电子商务平台的兴起使得益智饮料在不同市场更容易取得。因此,亚太地区有望成为全球益智饮料和脑健康产业成长最快的地区。
According to Stratistics MRC, the Global Nootropic Beverages & Brain Health Market is accounted for $7.97 billion in 2025 and is expected to reach $22.005 billion by 2032 growing at a CAGR of 15.6% during the forecast period. Nootropic beverages are functional drinks formulated with ingredients like adaptogens, amino acids, botanicals, vitamins, and natural stimulants that aim to enhance cognitive functions such as focus, memory, mental clarity, and alertness. These drinks are designed to support brain health by improving neurotransmitter activity, boosting blood flow to the brain, and reducing mental fatigue and stress. Many nootropic beverages also contain antioxidants that help protect brain cells from oxidative damage. Overall, they provide a convenient way to support cognitive performance and long-term brain wellness, especially for individuals seeking mental energy and sharper concentration during daily tasks.
Rising awareness of brain health benefits
Consumers are increasingly recognizing the importance of cognitive performance, memory retention, and mental clarity in daily life. Nootropic beverages offer functional ingredients such as adaptogens, amino acids, and herbal extracts that support focus and reduce stress. This awareness is particularly strong among professionals and students who seek enhanced productivity and concentration. Marketing campaigns highlighting the link between nutrition and brain health are further accelerating demand. As a result, growing consumer focus on cognitive wellness is emerging as a primary driver of market expansion.
Limited clinical validation for efficacy claims
Many nootropic beverages rely on functional ingredients whose long-term cognitive benefits are not fully substantiated by scientific studies. Regulatory scrutiny around health claims creates challenges for manufacturers in positioning products credibly. Consumer skepticism about unverified benefits slows adoption, particularly among older demographics seeking proven solutions. This lack of standardized clinical evidence also limits global acceptance and restricts product differentiation. Consequently, limited validation remains a significant restraint to widespread market penetration.
Increasing adoption among young professionals
Increasing adoption among young professionals values productivity, mental clarity, and stress management, making nootropic beverages highly relevant. The convenience of ready-to-drink formats aligns with busy lifestyles, while functional positioning resonates with wellness-oriented choices. Social media and influencer marketing amplify awareness, creating aspirational demand among urban consumers. Rising disposable incomes and willingness to experiment with innovative health products further support adoption. As a result, young professionals represent a key growth opportunity for the market.
High product costs limiting accessibility
Premium pricing of functional drinks restricts accessibility for price-sensitive consumers, particularly in emerging markets. The inclusion of specialized ingredients such as adaptogens and amino acids increases production costs, which are passed on to consumers. Limited affordability reduces penetration beyond affluent segments, slowing overall market growth. Competitive pressure from traditional energy drinks and affordable supplements further challenges adoption.
The COVID-19 pandemic had a mixed impact on the Nootropic Beverages & Brain Health market. Supply chain disruptions affected ingredient availability and delayed product launches, slowing growth in several regions. Economic uncertainty also reduced consumer spending on premium functional beverages during the crisis. However, the pandemic heightened awareness of mental health and wellness, driving renewed interest in cognitive-support products. Remote working and increased digital engagement created demand for beverages that enhance focus and reduce stress.
The ready-to-drink nootropic beverages segment is expected to be the largest during the forecast period
The ready-to-drink nootropic beverages segment is expected to account for the largest market share during the forecast period , driven by consumer preference for convenience and portability. These beverages provide immediate access to functional benefits without preparation, appealing to busy professionals and students. Strong retail and e-commerce presence ensures wide availability, reinforcing segment dominance. Manufacturers are innovating with flavors, clean-label formulations, and sustainable packaging to broaden appeal. Rising awareness of brain health benefits further strengthens demand for ready-to-drink formats.
The specialty health stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the specialty health stores segment is predicted to witness the highest growth rate due to strong consumer trust in curated wellness channels. These stores provide personalized recommendations and emphasize product credibility, which is critical for functional beverages. Growing adoption among health-conscious consumers reinforces the role of specialty outlets in driving awareness. Expansion of wellness-focused retail chains and dedicated brain health sections further accelerates growth. Younger demographics seeking expert guidance are particularly drawn to specialty health stores. Over the forecast period, this segment is predicted to witness the highest growth rate, making it the fastest-expanding distribution channel.
During the forecast period, the North America region is expected to hold the largest market share owing to strong consumer awareness of brain health and early adoption of functional beverages. The region benefits from advanced retail infrastructure, widespread availability of wellness products, and high disposable incomes. Consumers in the United States and Canada are increasingly incorporating nootropic beverages into daily routines for productivity and stress management. The presence of leading functional beverage brands and continuous innovation reinforces regional dominance. Marketing campaigns and e-commerce penetration further accelerate adoption. As a result, North America will remain the largest contributor to the global market.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR by rapid urbanization and rising focus on wellness. Countries such as China, India, and Japan are witnessing growing demand for functional beverages among younger demographics. Expanding middle-class populations and increasing disposable incomes support premium product adoption. Government initiatives promoting healthier diets and mental wellness further boost demand. E-commerce platforms are making nootropic beverages more accessible across diverse markets. Consequently, Asia Pacific is expected to be the fastest-growing region in the global Nootropic Beverages & Brain Health industry.
Key players in the market
Some of the key players in Nootropic Beverages & Brain Health Market include PepsiCo, Nestle, Red Bull GmbH, The Coca-Cola Company, Keurig Dr Pepper, Suntory Holdings, Monster Beverage Corporation, Neuro Drinks, BrainGear, TruBrain, Koios Beverage Corporation, Mindright, Kin Euphorics, Four Sigmatic and Health Via Modern Nutrition.
In October 2023, Nestle Health Science deepened its strategic partnership with the Dr. Rasa Institute, building on its 2022 minority investment. This collaboration focuses on clinical research and product development for "brain-gut-axis" solutions, aiming to create novel nutritional interventions that support cognitive health through proprietary probiotic and postbiotic blends, which are key ingredients for future functional beverage lines.
In August 2022, PepsiCo significantly expanded its partnership with Celsius Holdings, the maker of energy drinks marketed to support energy and focus. This included a $550 million investment and granted PepsiCo exclusive long-term distribution rights in North America, effectively leveraging Celsius's established position in the functional energy market.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.