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市场调查报告书
商品编码
1880502
供应链可追溯包装市场预测至2032年:按包装类型、技术、应用、最终用户和地区分類的全球分析Track-and-Trace Packaging for Supply Chains Market Forecasts to 2032 - Global Analysis By Packaging Type (Rigid Packaging, Flexible Packaging and Specialty Packaging), Technology, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球供应链可追溯包装市场预计到 2025 年价值 26 亿美元,预计到 2032 年将达到 54 亿美元,在预测期内以 10.7% 的复合年增长率增长。
供应链可追溯包装是指利用技术监控和记录产品在整个供应链中流转的包装解决方案。透过条码、RFID标籤、QR码和物联网感测器等工具,每个产品都可以被唯一识别,从而实现从生产到交付的即时可视性。该系统有助于加强库存管理、防止假冒伪劣产品、确保合规性并提高召回效率。它使相关人员能够追踪产品的位置、状态和真伪,从而确保透明度和课责。透过在每个阶段提供检验的产品讯息,可追溯包装能够增强供应链的完整性、减少损失并提升消费者信任度。
对防伪解决方案的需求日益增长
製药、食品和奢侈品行业的公司正在加速采用序列化、条码和QR码,以确保产品的真实性。追踪系统能够即时检验产品的来源和流转情况,进而提高透明度。监管机构正在强制执行防伪措施,以确保消费者安全和维护品牌价值。零售商和物流供应商受益于诈欺行为的减少和供应链信任度的提升。产品安全和消费者信任密不可分,这一趋势将持续推动产业成长。
安装和维修成本高昂
企业在部署序列化系统、物联网感测器和云端基础平台方面投入了大量成本。由于预算有限且投资报酬率 (ROI) 不确定,中小型製造商难以证明这项投资的合理性。硬体维护和与旧有系统的整合进一步加重了财务负担。儘管先进的追踪溯源技术优势显着,但价格敏感的市场却减缓了其普及速度。这项阻碍因素持续限制这些技术在各行各业的广泛应用。
电子商务和物流的成长
线上零售平台对安全包装的需求日益增长,以确保产品真实性和配送准确性。追踪系统能够提供末端物流的可视性,从而降低盗窃和遗失的风险。区块链和人工智慧的整合增强了电子商务供应链的透明度和预测分析能力。物流运营商正在利用追踪系统优化库存管理并提高营运效率。这一机会开闢了新的收入来源,并强化了包装在数位商务中的作用。
资料安全和隐私问题
企业面临未授权存取序列化产品资料和消费者资讯的风险。全球标准的不一致给供应链网路安全带来了挑战。针对包装和物流平台的网路攻击正在削弱人们对数位化应用的信任。监管的不确定性进一步加剧了各地区合规工作的复杂性。儘管对安全包装解决方案的需求不断增长,但这种威胁仍然限制着企业的长期发展。
新冠疫情的蔓延加速了对可追溯包装的需求,这主要归因于供应链中断和安全担忧的加剧。封锁措施凸显了人工监控的脆弱性,并促使人们对数位化序列化和即时追踪技术产生了浓厚的兴趣。製药和食品行业已开始实施追踪系统,以确保合规性并降低仿冒品的风险。疫情期间电子商务的蓬勃发展为最后一公里配送环节的包装视觉创造了新的机会。供应链中断也凸显了预测分析和韧性建构的重要性。
预计在预测期内,条码和QR码细分市场将占据最大的市场份额。
由于条码和QR码的普及,预计在预测期内,它们将占据最大的市场份额。企业越来越多地使用条码和QR码进行序列化和产品认证。零售商受益于这些经济高效的解决方案,这些方案可以轻鬆整合到他们现有的基础设施中。消费者正在利用QR码来验证产品真伪并获取数位资讯。行动扫描技术的进步正在加速二维码在各行业的应用。
预计在预测期内,特种包装细分市场将呈现最高的复合年增长率。
由于对客製化解决方案的需求不断增长,预计特种包装领域在预测期内将实现最高成长率。企业正在药品、奢侈品和生鲜产品包装中应用追踪系统。特殊包装需要先进的监控技术,以确保安全性和真实性。与环境标籤和认证的整合提高了透明度,增强了消费者信任。零售商正在将特种包装作为其高级产品策略的一部分进行推广。
由于北美拥有先进的基础设施和健全的法规结构,预计在预测期内将占据最大的市场份额。美国和加拿大在安全包装和供应链可视性的高需求驱动下,主导追踪溯源技术的应用。零售商和消费品公司正与物联网Start-Ups合作,拓展追踪溯源解决方案。创业投资正在加速包装平台的创新。监管政策的明确和强有力的市场宣传活动增强了人们对序列化技术的信心。与电子商务的整合正在强化追踪溯源技术在物流和零售领域的作用。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于快速的都市化和消费者对安全产品日益增长的需求。中国、印度、日本和韩国等国家正大力投资产品追溯追踪倡议。政府主导的项目正在推动安全供应链的基础设施建设。区域Start-Ups和全球企业正在拓展以行动端为先的解决方案,以满足本地需求。中产阶级收入的成长数位化的提高正在加速安全包装模式的普及。东南亚电子商务的蓬勃发展也为产品追溯追踪的整合创造了新的机会。
According to Stratistics MRC, the Global Track-and-Trace Packaging for Supply Chains Market is accounted for $2.6 billion in 2025 and is expected to reach $5.4 billion by 2032 growing at a CAGR of 10.7% during the forecast period. Track-and-trace packaging for supply chains refers to packaging solutions integrated with technologies that monitor and record the movement of products throughout the supply chain. By using tools like barcodes, RFID tags, QR codes, and IoT sensors, each product can be uniquely identified, allowing real-time visibility from production to delivery. This system enhances inventory management, prevents counterfeiting, ensures regulatory compliance, and improves recall efficiency. It enables stakeholders to track location, condition, and authenticity, ensuring transparency and accountability. Track-and-trace packaging strengthens supply chain integrity, reduces losses, and fosters consumer trust by providing verifiable product information at every stage.
Rising demand for counterfeit prevention solutions
Companies in pharmaceuticals, food, and luxury goods are increasingly implementing serialization, barcodes, and QR codes to ensure product authenticity. Track-and-trace systems provide transparency by enabling real-time verification of product origin and movement. Regulatory bodies are mandating anti-counterfeit measures to protect consumer safety and brand integrity. Retailers and logistics providers benefit from reduced fraud and improved trust in supply chains. This driver continues to anchor growth by aligning product security with consumer confidence.
High implementation and maintenance costs
Companies face significant expenses in deploying serialization systems, IoT sensors, and cloud-based platforms. Smaller manufacturers struggle to justify investments due to limited budgets and uncertain ROI. Maintenance of hardware and integration with legacy systems adds further financial burden. Price-sensitive markets are slower to adopt advanced track-and-trace technologies despite proven benefits. This restraint continues to limit widespread adoption across diverse industries.
Growth in e-commerce and logistics sectors
Online retail platforms are increasingly demanding secure packaging to ensure product authenticity and delivery accuracy. Track-and-trace systems provide visibility into last-mile logistics, reducing risks of theft and misplacement. Integration with blockchain and AI enhances transparency and predictive analytics in e-commerce supply chains. Logistics providers are leveraging track-and-trace to optimize inventory management and reduce operational inefficiencies. This opportunity is unlocking new revenue streams and reinforcing the role of packaging in digital commerce.
Data security and privacy concerns
Companies face risks related to unauthorized access of serialized product data and consumer information. Inconsistent global standards create challenges in securing supply chain networks. Cyberattacks targeting packaging and logistics platforms reduce confidence in digital adoption. Regulatory uncertainty further complicates compliance across regions. This threat continues to constrain long-term growth despite rising demand for secure packaging solutions.
Covid-19 accelerated demand for track-and-trace packaging as supply chains faced disruptions and heightened safety concerns. Lockdowns highlighted vulnerabilities in manual monitoring, boosting interest in digital serialization and real-time tracking. Pharmaceutical and food industries adopted track-and-trace systems to ensure compliance and reduce risks of counterfeit products. E-commerce growth during the pandemic created new opportunities for packaging visibility in last-mile delivery. Supply chain disruptions also emphasized the need for predictive analytics and resilience.
The barcodes & QR codes segment is expected to be the largest during the forecast period
The barcodes & QR codes segment is expected to account for the largest market share during the forecast period owing to widespread adoption. Companies are increasingly using barcodes and QR codes for serialization and product authentication. Retailers benefit from cost-effective solutions that integrate easily with existing infrastructure. Consumers are leveraging QR codes to verify product authenticity and access digital information. Advances in mobile scanning technologies are accelerating adoption across industries.
The specialty packaging segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the specialty packaging segment is predicted to witness the highest growth rate due to rising demand for customized solutions. Companies are adopting track-and-trace systems in packaging tailored to pharmaceuticals, luxury goods, and perishable items. Specialty formats require advanced monitoring to ensure safety and authenticity. Integration with eco-labels and certifications enhances transparency and consumer trust. Retailers are promoting specialty packaging as part of premium product strategies.
During the forecast period, the North America region is expected to hold the largest market share owing to advanced infrastructure and strong regulatory frameworks. The U.S. and Canada are leading adoption through high demand for secure packaging and supply chain visibility. Retailers and consumer goods companies are partnering with IoT startups to scale track-and-trace solutions. Venture capital funding is accelerating innovation in packaging platforms. Regulatory clarity and strong marketing campaigns are fostering confidence in serialization adoption. E-commerce integration is strengthening the role of track-and-trace in logistics and retail.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urbanization and rising consumer demand for safe products. Countries like China, India, Japan, and South Korea are investing heavily in track-and-trace initiatives. Government-led programs are fostering infrastructure development for secure supply chains. Local startups and global players are scaling mobile-first solutions tailored to regional needs. Rising middle-class incomes and digital adoption are accelerating participation in secure packaging models. E-commerce growth in Southeast Asia is creating new opportunities for track-and-trace integration.
Key players in the market
Some of the key players in Track-and-Trace Packaging for Supply Chains Market include Avery Dennison Corporation, Zebra Technologies Corporation, Seiko Epson Corporation, SATO Holdings Corporation, CCL Industries Inc., Datalogic S.p.A., Honeywell International Inc., Siemens AG, SAP SE, IBM Corporation, Oracle Corporation, Domino Printing Sciences plc, Videojet Technologies Inc., OPTEL Group and TraceLink Inc.
In October 2025, Avery Dennison expanded its strategic partnership with Wiliot, scaling ambient IoT-based supply chain intelligence. These collaborations embed real-time tracking into packaging, improving visibility and sustainability across food and retail supply chains.
In May 2025, Zebra announced strategic expansion in India and Asia-Pacific, embedding AI-driven track-and-trace solutions into retail, manufacturing, and logistics. This expansion reflects rising demand for Industry 4.0 packaging visibility and strengthens Zebra's footprint in emerging markets.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.