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市场调查报告书
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1880559

宠物健身应用程式市场预测至2032年：全球分析（按宠物类型、应用程式类型、平台、连接方式、性别、应用程式、最终用户和地区划分）

Pet Fitness Apps Market Forecasts to 2032 - Global Analysis By Pet Type (Dogs, Cats and Other Pets), App Type, Platform, Connectivity, Application, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球宠物健身应用程式市场价值将达到 77 亿美元，到 2032 年将达到 153 亿美元，在预测期内的复合年增长率为 10.3%。

宠物健身应用程式是帮助饲主监测和改善宠物日常健康状况、活动量和整体福祉的数位化工具。这些应用程式可与智慧项圈、追踪器以及手动输入配合使用，记录步数、卡路里消耗、睡眠品质、心率和行为模式。它们提供个人化的运动计划、提醒、营养建议和目标设定，帮助宠物保持活力和健康。许多应用程式还提供兽医认可的建议、体重管理方案和即时通知。透过将科技与日常护理相结合，宠物健身应用程式支援负责任的宠物饲养，预防肥胖，并帮助宠物保持长期活力，为人类与其伴侣动物之间的联繫带来现代便利。

宠物日益拟人化

宠物拟人化的趋势日益增长，这是宠物健身应用市场的主要驱动力。饲主越来越将宠物视为家庭成员，并优先考虑它们的健康、福祉和生活方式。这种转变推动了对能够监测活动量、营养和整体健康状况的数位化工具的需求。健身应用程式提供个人化计画、兽医核准的建议和即时提醒，满足了饲主帮助宠物活得更长久、更健康的愿望。随着宠物拟人化在全球持续发展，健身应用程式的普及速度也不断加快。

技术采用限制

技术普及率低仍是宠物健身应用市场发展的一大阻碍因素。认知不足、智慧型手机普及率低以及对应用有效性的质疑，使得许多饲主，尤其是在发展中地区，不愿投资数位化解决方案。老年人也更倾向于传统的照护方式，而非技术主导的监控。这种差距阻碍了市场扩张，因为应用的普及需要教育、价格保障和信任建设。弥合数位落差对于充分发挥宠物健身应用的潜力至关重要。

穿戴式装置和智慧项圈的兴起

穿戴式装置和智慧项圈的日益普及为宠物健身应用市场带来了巨大的机会。这些设备能够与应用程式无缝集成，透过追踪步数、卡路里消耗、心率和睡眠品质等数据，即时提供对宠物健康状况的洞察。随着科技的进步，穿戴式装置的价格越来越亲民，并被更广泛的用户群所接受。日益增强的连接性和物联网整合实现了预测分析和个人化护理，使智慧项圈成为推动宠物健身系统发展的催化剂。

昂贵的设备和应用程式成本

高昂的设备和应用程式费用对宠物健身应用程式市场构成威胁。高阶智慧项圈、追踪器和订阅式应用程式对普通宠物饲主来说仍然价格不菲，限制了其普及。在价格敏感型市场，这种成本障碍尤其突出，因为宠物主人更倾向于基础护理而非先进的数位化解决方案。如果没有价格合理的选择，普及率可能会停滞不前。服务提供者必须在创新和成本效益之间取得平衡，以确保更广泛的用户群体并维持长期成长。

新冠疫情的影响

新冠疫情对宠物健身应用市场的影响喜忧参半。初期，经济的不确定性导致非必需品支出下降。然而，疫情封锁期间宠物饲养量的增加和人们对宠物健康的日益关注，推动了健身应用的需求。在家工作的饲主需要藉助数位化工具来监测宠物的活动量和健康状况。疫情加速了人们对预防保健和数位化便利性的认识，使健身应用成为负责任的宠物主人不可或缺的工具。

预计在预测期内，体重管理细分市场将占据最大的市场份额。

预计在预测期内，体重管理领域将占据最大的市场份额，因为人们对宠物肥胖及其相关健康问题的日益关注，推动了对提供饮食管理、卡路里监测和运动计划的应用程式的需求。饲主越来越多地转向数位化解决方案，以帮助他们的宠物保持理想体重、预防慢性疾病并提高生活品质。拥有兽医核准的方案和个性化建议的体重管理应用程序，为日常护理提供了实用的工具，使该领域成为重要的市场贡献者。

预计在预测期内，健康指标追踪细分市场将呈现最高的复合年增长率。

预计在预测期内，健康生命征象追踪领域将实现最高成长率，这主要得益于人们对预防性医疗保健意识的提高，以及对即时监测心率、睡眠品质和行为模式的需求不断增长。先进的应用程式与智慧项圈相结合，可提供持续的洞察，从而实现健康问题的早期发现。饲主日益重视预防性护理以及与兽医的合作，推动了对生命体征追踪解决方案需求的激增，使该领域成为市场中成长最快的部分。

比最大的地区

预计亚太地区将在预测期内占据最大的市场份额，这主要得益于中国、印度和日本等国家宠物拥有率的上升、都市化的加快以及可支配收入的增加，这些因素共同推动了对数位化宠物护理解决方案的需求。人们对宠物健康和福祉的日益关注，以及智慧型手机普及率的不断提高，也促进了健身应用程式的广泛应用。国内外供应商正积极拓展亚太市场，提供价格合理且满足不同消费者需求的解决方案，以巩固主导地位。

年复合成长率最高的地区

由于北美地区拥有许多优势，例如先进技术的应用、较高的宠物拥有率以及人们对预防性护理的高度重视，预计该地区在预测期内将实现最高的复合年增长率。饲主越来越多地投资于智慧项圈、追踪器和订阅式应用程序，以监测宠物的活动和健康状况。领先的应用程式开发商和创新Start-Ups的存在也推动了这一成长。随着对个人化和数据驱动型宠物护理的需求不断增长，预计北美将在预测期内引领成长动能。

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目录

第一章执行摘要

第二章 前言

  • 概述
  • 相关利益者
  • 调查范围
  • 调查方法
    • 资料探勘
    • 数据分析
    • 数据检验
    • 研究途径
  • 研究材料
    • 原始研究资料
    • 次级研究资讯来源
    • 先决条件

第三章 市场趋势分析

  • 介绍
  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 应用分析
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球宠物健身应用市场（依宠物类型划分）

  • 介绍
  • 狗
  • 猫
  • 其他的

6. 全球宠物健身应用市场（按应用类型划分）

  • 介绍
  • 活动追踪应用程式
  • 健康监测应用程式
  • 营养和饮食应用程式
  • 训练和行为应用程式

7. 全球宠物健身应用市场（依平台划分）

  • 介绍
  • Android
  • iOS
  • 跨平台

8. 全球宠物健身应用市场按连结方式和性别划分

  • 介绍
  • 蓝牙功能
  • 穿戴式装置集成
  • 具备 Wi-Fi 功能

9. 全球宠物健身应用市场（按应用划分）

  • 介绍
  • 体重管理
  • 健康指标追踪
  • 日常活动监测
  • 行为和训练支持

第十章：全球宠物健身应用市场（以最终用户划分）

  • 介绍
  • 教练
  • 宠物饲主
  • 兽医诊所
  • 宠物护理服务供应商

第十一章：全球宠物健身应用市场（按地区划分）

  • 介绍
  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美洲
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十二章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与併购
  • 新产品上市
  • 业务拓展
  • 其他关键策略

第十三章：企业概况

  • FitBark
  • Gibi Technologies
  • Whistle Labs
  • Dogtra
  • Tractive
  • PoochPlay
  • Garmin Ltd.
  • Jiobit
  • PetPace
  • Felcana
  • PitPat
  • Kyon
  • Link AKC
  • Sure Petcare
  • Wagz, Inc.
Product Code: SMRC32599

According to Stratistics MRC, the Global Pet Fitness Apps Market is accounted for $7.7 billion in 2025 and is expected to reach $15.3 billion by 2032 growing at a CAGR of 10.3% during the forecast period. Pet fitness apps are digital tools designed to help pet owners monitor and improve their animals' daily health, activity, and overall well-being. These apps sync with smart collars, trackers, or manual inputs to log steps, calories burned, sleep quality, heart rate, and behavioral patterns. They offer personalized exercise plans, reminders, nutrition insights, and goal-setting features to keep pets active and healthy. Many also include vet-approved recommendations, weight-management programs, and real-time alerts. By blending technology with everyday care, pet fitness apps support responsible ownership, prevent obesity, and help pets maintain long-term vitality bringing modern convenience to a timeless bond between humans and their companions.

Market Dynamics:

Driver:

Rising pet humanization

The rising trend of pet humanization is a key driver for the pet fitness apps market. Owners increasingly treat pets as family members, prioritizing their health, wellness, and lifestyle. This shift fuels demand for digital tools that monitor activity, nutrition, and overall well-being. Fitness apps provide personalized plans, vet-approved recommendations, and real-time alerts, aligning with owners' desire to ensure pets live longer, healthier lives. As humanization grows globally, adoption of fitness apps continues to accelerate.

Restraint:

Limited tech adoption

Limited technology adoption remains a restraint in the pet fitness apps market. Many pet owners, particularly in developing regions, are hesitant to invest in digital solutions due to lack of awareness, limited smartphone penetration, or skepticism about app effectiveness. Older demographics may prefer traditional care methods over tech-driven monitoring. This gap slows market expansion, as widespread adoption requires education, affordability, and trust-building initiatives. Bridging the digital divide is essential to unlock the full potential of pet fitness apps.

Opportunity:

Expansion of wearable's and smart collars

The expansion of wearables and smart collars presents a major opportunity for the pet fitness apps market. These devices seamlessly integrate with apps to track steps, calories, heart rate, and sleep quality, offering real-time insights into pet health. As technology advances, wearables become more affordable and accessible, driving adoption among a wider audience. Enhanced connectivity and IoT integration enable predictive analytics and personalized care, positioning smart collars as a catalyst for growth in the pet fitness ecosystem.

Threat:

High device/app costs

High device and app costs pose a threat to the pet fitness apps market. Premium smart collars, trackers, and subscription-based apps often remain unaffordable for average pet owners, limiting penetration. This cost barrier is particularly significant in price-sensitive markets, where owners prioritize basic care over advanced digital solutions. Without affordable options, adoption rates may stagnate. Providers must balance innovation with cost-effectiveness to ensure broader accessibility and sustain long-term growth.

Covid-19 Impact:

The Covid-19 pandemic had mixed effects on the pet fitness apps market. Initially, economic uncertainty slowed spending on non-essential products. However, increased pet adoption during lockdowns and heightened focus on health boosted demand for fitness apps. Owners sought digital tools to monitor pets' activity and well-being while working remotely. The pandemic accelerated awareness of preventive care and digital convenience, positioning fitness apps as essential tools for responsible ownership.

The weight management segment is expected to be the largest during the forecast period

The weight management segment is expected to account for the largest market share during the forecast period, due to rising concerns about pet obesity and related health issues drive demand for apps offering diet tracking, calorie monitoring, and exercise plans. Owners increasingly rely on digital solutions to maintain pets' ideal weight, prevent chronic conditions, and improve quality of life. With vet-approved programs and personalized recommendations, weight management apps provide practical tools for everyday care, making this segment the dominant contributor.

The health vitals tracking segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the health vitals tracking segment is predicted to witness the highest growth rate, due to growing awareness of preventive healthcare and the need for real-time monitoring of heart rate, sleep quality, and behavioral patterns fuel adoption. Advanced apps integrated with smart collars provide continuous insights, enabling early detection of health issues. As owners prioritize proactive care and veterinary collaboration, demand for vitals tracking solutions rises sharply, positioning this segment as the fastest-growing in the market.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, urbanization, and growing disposable incomes across countries such as China, India, and Japan drive demand for digital pet care solutions. Increasing awareness of pet health and wellness, coupled with expanding smartphone penetration, supports adoption of fitness apps. Local and international providers are actively entering the region, offering affordable solutions tailored to diverse consumer needs, cementing Asia Pacific's leadership in market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to region benefits from advanced technology adoption, high pet ownership rates, and strong awareness of preventive healthcare. Owners increasingly invest in smart collars, trackers, and subscription-based apps to monitor pets' activity and health. The presence of leading app developers and innovative startups accelerates growth. With rising demand for personalized, data-driven pet care, North America is set to lead in growth momentum during the forecast period.

Key players in the market

Some of the key players in Pet Fitness Apps Market include FitBark, Gibi Technologies, Whistle Labs, Dogtra, Tractive, PoochPlay, Garmin Ltd., Jiobit, PetPace, Felcana, PitPat, Kyon, Link AKC, Sure Petcare and Wagz, Inc.

Key Developments:

In June 2025, Tractive and mammaly have formed a strategic partnership to "revolutionize pet health" by combining Tractive's real-time vital-sign data with mammaly's scientifically backed dog supplements, enabling large-scale, data-driven evaluation of health effects.

In April 2025, LG and Tractive have teamed up to launch a Tractive App for Homey, enabling pet owners to monitor and protect their pets via smart home automations-such as triggering lights or speakers when a pet leaves home or returns.

Pet Types Covered:

  • Dogs
  • Cats
  • Other Pets

App Types Covered:

  • Activity Tracking Apps
  • Health Monitoring Apps
  • Nutrition & Diet Apps
  • Training & Behavior Apps

Platforms Covered:

  • Android
  • iOS
  • Cross-Platform

Connectivities Covered:

  • Bluetooth-Enabled
  • Wearables-Integrated
  • Wi-Fi Enabled

Applications Covered:

  • Weight Management
  • Health Vitals Tracking
  • Daily Activity Monitoring
  • Behavior & Training Support

End Users Covered:

  • Trainers
  • Pet Owners
  • Veterinary Clinics
  • Pet Care Service Providers

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Pet Fitness Apps Market, By Pet Type

  • 5.1 Introduction
  • 5.2 Dogs
  • 5.3 Cats
  • 5.4 Other Pets

6 Global Pet Fitness Apps Market, By App Type

  • 6.1 Introduction
  • 6.2 Activity Tracking Apps
  • 6.3 Health Monitoring Apps
  • 6.4 Nutrition & Diet Apps
  • 6.5 Training & Behavior Apps

7 Global Pet Fitness Apps Market, By Platform

  • 7.1 Introduction
  • 7.2 Android
  • 7.3 iOS
  • 7.4 Cross-Platform

8 Global Pet Fitness Apps Market, By Connectivity

  • 8.1 Introduction
  • 8.2 Bluetooth-Enabled
  • 8.3 Wearables-Integrated
  • 8.4 Wi-Fi Enabled

9 Global Pet Fitness Apps Market, By Application

  • 9.1 Introduction
  • 9.2 Weight Management
  • 9.3 Health Vitals Tracking
  • 9.4 Daily Activity Monitoring
  • 9.5 Behavior & Training Support

10 Global Pet Fitness Apps Market, By End User

  • 10.1 Introduction
  • 10.2 Trainers
  • 10.3 Pet Owners
  • 10.4 Veterinary Clinics
  • 10.5 Pet Care Service Providers

11 Global Pet Fitness Apps Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 FitBark
  • 13.2 Gibi Technologies
  • 13.3 Whistle Labs
  • 13.4 Dogtra
  • 13.5 Tractive
  • 13.6 PoochPlay
  • 13.7 Garmin Ltd.
  • 13.8 Jiobit
  • 13.9 PetPace
  • 13.10 Felcana
  • 13.11 PitPat
  • 13.12 Kyon
  • 13.13 Link AKC
  • 13.14 Sure Petcare
  • 13.15 Wagz, Inc.

List of Tables

  • Table 1 Global Pet Fitness Apps Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Pet Fitness Apps Market Outlook, By Pet Type (2024-2032) ($MN)
  • Table 3 Global Pet Fitness Apps Market Outlook, By Dogs (2024-2032) ($MN)
  • Table 4 Global Pet Fitness Apps Market Outlook, By Cats (2024-2032) ($MN)
  • Table 5 Global Pet Fitness Apps Market Outlook, By Other Pets (2024-2032) ($MN)
  • Table 6 Global Pet Fitness Apps Market Outlook, By App Type (2024-2032) ($MN)
  • Table 7 Global Pet Fitness Apps Market Outlook, By Activity Tracking Apps (2024-2032) ($MN)
  • Table 8 Global Pet Fitness Apps Market Outlook, By Health Monitoring Apps (2024-2032) ($MN)
  • Table 9 Global Pet Fitness Apps Market Outlook, By Nutrition & Diet Apps (2024-2032) ($MN)
  • Table 10 Global Pet Fitness Apps Market Outlook, By Training & Behavior Apps (2024-2032) ($MN)
  • Table 11 Global Pet Fitness Apps Market Outlook, By Platform (2024-2032) ($MN)
  • Table 12 Global Pet Fitness Apps Market Outlook, By Android (2024-2032) ($MN)
  • Table 13 Global Pet Fitness Apps Market Outlook, By iOS (2024-2032) ($MN)
  • Table 14 Global Pet Fitness Apps Market Outlook, By Cross-Platform (2024-2032) ($MN)
  • Table 15 Global Pet Fitness Apps Market Outlook, By Connectivity (2024-2032) ($MN)
  • Table 16 Global Pet Fitness Apps Market Outlook, By Bluetooth-Enabled (2024-2032) ($MN)
  • Table 17 Global Pet Fitness Apps Market Outlook, By Wearables-Integrated (2024-2032) ($MN)
  • Table 18 Global Pet Fitness Apps Market Outlook, By Wi-Fi Enabled (2024-2032) ($MN)
  • Table 19 Global Pet Fitness Apps Market Outlook, By Application (2024-2032) ($MN)
  • Table 20 Global Pet Fitness Apps Market Outlook, By Weight Management (2024-2032) ($MN)
  • Table 21 Global Pet Fitness Apps Market Outlook, By Health Vitals Tracking (2024-2032) ($MN)
  • Table 22 Global Pet Fitness Apps Market Outlook, By Daily Activity Monitoring (2024-2032) ($MN)
  • Table 23 Global Pet Fitness Apps Market Outlook, By Behavior & Training Support (2024-2032) ($MN)
  • Table 24 Global Pet Fitness Apps Market Outlook, By End User (2024-2032) ($MN)
  • Table 25 Global Pet Fitness Apps Market Outlook, By Trainers (2024-2032) ($MN)
  • Table 26 Global Pet Fitness Apps Market Outlook, By Pet Owners (2024-2032) ($MN)
  • Table 27 Global Pet Fitness Apps Market Outlook, By Veterinary Clinics (2024-2032) ($MN)
  • Table 28 Global Pet Fitness Apps Market Outlook, By Pet Care Service Providers (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.