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市场调查报告书
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1889223

阿育吠陀食品市场预测至2032年：按产品、成分类型、形态、分销管道和地区分類的全球分析

Ayurvedic Food Products Market Forecasts to 2032 - Global Analysis By Product (Dietary Supplements, Herbal Beverages, Ready-to-Eat Ayurvedic Foods, Ayurvedic Snacks and Functional Foods), Ingredient Type, Form, Distribution Channel and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，预计到 2025 年，全球阿育吠陀食品市场价值将达到 50 亿美元，到 2032 年将达到 92 亿美元，在预测期内的复合年增长率为 9.1%。

阿育吠陀食品是以阿育吠陀经典原理为基础，注重营养的配方，旨在利用天然、加工最少的食材平衡人体的三种体液（风能、火能和水能）。这些产品以传统知识为基础，富含草药、香辛料、谷物、植物和功能性植物来源，这些成分以其促进消化、增强免疫力和恢復身体机能的功效而闻名。从草药汁、强化牛酪油到恰亚万普拉什（一种印度草药保健品）、免疫混合物和阿育吠陀小吃，其目标在于促进整体健康，而不仅仅是满足饥饿感。在尊重数百年传统的同时，现代阿育吠陀食品也常融入最新的营养科学，以满足注重健康的消费者的需求。

提高健康意识

人们日益增强的预防保健意识正促使消费者转向天然、营养且机能性食品，而阿育吠陀处方笺正处于这一转折点。人们厌倦了合成添加剂，转而选择经时间考验的草药配方，以增强免疫力、改善消化功能并保持长久的活力。随着现代生活压力日益增大，阿育吠陀食品提供了一个朴实而全面的选择。这种对健康饮食的追求持续推动着都市区市场对阿育吠陀食品的需求。

缺乏标准化

阿育吠陀食品市场面临的一大障碍是生产商之间产品品质参差不齐，这是由于许多配方缺乏统一的成分、纯度和剂量标准所致。这种差异导致新消费者犹豫不决，也使国际市场的监管核准变得更加复杂。在缺乏统一标准的情况下，掺假、标籤错误和疗效不一等问题会削弱消费者的信任，进而阻碍市场成长。

电子商务的扩张

电子商务为阿育吠陀食品触达传统市场以外的消费者铺平了道路。数位平台使品牌能够突显产品优势、普及产品知识并提供便利的配送选项。网路零售也赋能新兴企业，营造公平的竞争环境，并扩大消费者取得小众草药产品的管道。随着注重健康的消费者越来越多地选择在线购物，这一管道为直接面向消费者的品牌提供了巨大的地理扩张、个人化优惠和成长潜力。

复杂的法规结构

由于各国对草药成分、标示标准和功效声明的监管法规各不相同，该行业面临许多挑战。遵守这些法规需要投入大量资金用于合规、文件编制和检测。此外，各国对阿育吠陀原理的认可度不一，也延缓了市场进入，限制了产品多样性。缺乏统一的全球标准迫使企业谨慎运营，并针对不同地区调整配方和行销策略，从而增加了成本，限制了国际扩充性。

新冠疫情的影响：

新冠疫情改变了消费者的态度，加速了对增强免疫力食品和传统保健方案的需求。诸如奇亚万普拉什（Chiyawanprash）、草药混合物和强化果汁等阿育吠陀配方，因其天然增强抵抗力的功效而广受人们欢迎。然而，疫情扰乱了供应链，影响了关键草药和原料的供应。儘管面临这些挑战，人们对预防性保健意识的不断提高，仍然创造了对阿育吠陀食品的持续需求，并在后疫情时代扩大了该市场的重要性。

预计在预测期内，膳食补充剂细分市场将占据最大的市场份额。

预计在预测期内，膳食补充剂细分市场将占据最大的市场份额，因为消费者越来越依赖天然保健品来提升日常健康。富含植物成分、矿物质和功能性草药的阿育吠陀补充剂具有增强免疫力、缓解压力、促进消化和提升精力等功效，能够轻鬆融入现代生活方式。其便利性、易得性以及与以生活方式为导向的健康趋势的契合度使其广受欢迎，尤其是在都市区消费者中。随着全球对预防性医疗保健的日益重视，这个细分市场将继续推动整体市场需求。

预计在预测期内，睡茄细分市场将呈现最高的复合年增长率。

由于南非醉茄作为强效适应原在全球范围内日益受到认可，预计在预测期内，睡茄细分市场将实现最高增长率。南非醉茄以其缓解压力、增强耐力和提升认知能力的功效而闻名，完美契合现代人的健康需求。在科学界的关注和消费者对草药舒缓压力解决方案的信任推动下，膳食补充剂、饮料和机能性食品的需求正在激增。随着人们整体南非醉茄的认识不断提高以及产品配方的多样化，预计睡茄品类将在预测期内显着扩张。

占比最大的地区：

预计亚太地区将在预测期内占据最大的市场份额，因为阿育吠陀在印度、斯里兰卡及週边国家有着深厚的文化根基，草药营养是这些地区日常生活的一部分。收入的成长、零售网路的扩张以及政府透过AYUSH政策提供的强力支持，正在提高产品的可及性和接受度。都市区消费者对天然产品的需求进一步推动了市场需求。凭藉丰富的原材料和传承数百年的传统知识，该地区保持着强大的竞争优势，并占据最大的市场份额。

年复合成长率最高的地区：

由于消费者对整体健康、草药疗法和洁净标示食品的接受度不断提高，预计北美地区在预测期内将实现最高的复合年增长率。人们对适应原、功能性植物成分和古代医学体系的认知不断增强，推动了对阿育吠陀营养的浓厚兴趣。该地区不断扩张的天然食品产业，加上日益增长的压力水平和对植物来源解决方案的需求，共同促进了阿育吠陀的普及。零售商和线上平台正在帮助提高消费者对阿育吠陀品牌的认知度，从而推动了该市场在各个消费群体中的快速成长。

免费客製化服务：

购买此报告的客户可享有以下免费自订选项之一：

  • 公司概况
    • 对其他市场参与者（最多 3 家公司）进行全面分析
    • 主要参与者（最多3家公司）的SWOT分析
  • 区域细分
    • 根据客户要求，提供主要国家的市场估算和预测，以及复合年增长率（註：可行性需确认）。
  • 竞争基准化分析
    • 基于产品系列、地域覆盖范围和策略联盟基准化分析

目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 产品分析
  • 新兴市场
  • 新冠疫情的影响

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球阿育吠陀食品市场（依产品划分）

  • 营养补充品
  • 草本饮料
  • 速食阿育吠陀食品
  • 阿育吠陀小吃
  • 机能性食品

6. 全球阿育吠陀食品市场（依成分类型划分）

  • 睡茄
  • 姜黄
  • 三果
  • 吉洛伊
  • 其他香草和香辛料

7. 全球阿育吠陀食品市场（按类型划分）

  • 粉末
  • 胶囊和片剂
  • 液体萃取物
  • 其他形式

8. 全球阿育吠陀食品市场（依分销管道划分）

  • 线上零售
  • 专卖店
  • 药房和药品商店
  • 超级市场和大卖场
  • 其他分销管道

9. 全球阿育吠陀食品市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Dabur India Ltd.
  • Patanjali Ayurved Limited
  • The Himalaya Drug Company
  • Zandu
  • Baidyanath
  • Hamdard Laboratories
  • Charak Pharma Pvt. Ltd.
  • Kottakkal Arya Vaidya Sala
  • Organic India
  • Kapiva
  • Maharishi Ayurveda
  • Sri Sri Tattva
  • Shree Dhootapapeshwar Ltd.
  • Pukka Herbs
  • Banyan Botanicals
Product Code: SMRC32683

According to Stratistics MRC, the Global Ayurvedic Food Products Market is accounted for $5.0 billion in 2025 and is expected to reach $9.2 billion by 2032 growing at a CAGR of 9.1% during the forecast period. Ayurvedic food products are nutrition-focused formulations rooted in the classical principles of Ayurveda, crafted to balance the body's doshas-Vata, Pitta, and Kapha-through natural, minimally processed ingredients. These products draw from traditional knowledge and rely on herbs, spices, grains, botanicals, and functional plant-based components known for their digestive, immune-supporting, and restorative properties. Ranging from herbal juices and fortified ghee to chyawanprash, immunity blends, and Ayurvedic snacks, they aim to support overall wellness rather than merely satisfy hunger. While they honor centuries-old practices, modern Ayurvedic foods often integrate contemporary nutrition science to meet today's health-conscious consumer preferences.

Market Dynamics:

Driver:

Rising consumer focus on health

Growing awareness of preventive wellness is pushing consumers toward natural, nourishing, and functional foods, and Ayurvedic formulations stand firmly at this crossroads. People are tired of synthetic additives and are gravitating toward time-tested herbal blends that support immunity, digestion, and long-term vitality. As modern lifestyles become more stressful, Ayurvedic food products offer a grounded, holistic alternative. This shift toward conscious eating continues to strengthen demand across both urban and rural markets.

Restraint:

Lack of standardization

A major barrier for the Ayurvedic food products market is inconsistent quality across manufacturers, as many formulations lack uniform standards for ingredients, purity, and dosage. This variability creates hesitation among new consumers and complicates regulatory approvals in international markets. Without unified benchmarks, issues like adulteration, mislabeling, and variable potency can undermine trust. Thus, it hinders the growth of the market.

Opportunity:

Expansion of e-commerce

E-commerce has opened doors for Ayurvedic food products to reach consumers far beyond traditional markets. Digital platforms enable brands to showcase product benefits, educate buyers, and offer convenient delivery options. Online retail also supports small and emerging players, leveling the playing field and expanding customer access to niche herbal blends. As health-conscious consumers increasingly shop online, this channel provides vast potential for geographic expansion, personalized offerings, and direct-to-consumer brand growth.

Threat:

Complex regulatory frameworks

The industry faces challenges due to differing national regulations governing herbal ingredients, labeling norms, and permissible claims. Navigating these regulatory landscapes requires significant investment in compliance, documentation, and testing. Inconsistent recognition of Ayurvedic principles across countries also slows market entry and restricts product diversity. Without harmonized global standards, companies must operate cautiously, adapting formulations and marketing strategies region by region, which increases cost and limits international scalability.

Covid-19 Impact:

Covid-19 reshaped consumer attitudes, accelerating demand for immunity-boosting foods and traditional wellness solutions. Ayurvedic formulations like chyawanprash, herbal blends, and fortified juices saw strong adoption as people sought natural ways to strengthen resilience. However, the pandemic also disrupted supply chains, affecting the availability of key herbs and raw materials. Despite these hurdles, awareness around preventive health surged, creating lasting momentum for Ayurvedic food products and expanding the market's relevance in a post-pandemic world.

The dietary supplements segment is expected to be the largest during the forecast period

The dietary supplements segment is expected to account for the largest market share during the forecast period, because consumers increasingly depend on natural boosters for daily health support. Ayurvedic supplements-rich in botanicals, minerals, and functional herbs-fit seamlessly into modern routines, offering benefits for immunity, stress reduction, digestion, and energy. Their convenience, broad availability, and compatibility with lifestyle-oriented wellness trends make them especially popular among urban buyers. As preventive health gains priority worldwide, this segment continues to dominate overall market demand.

The ashwagandha segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the ashwagandha segment is predicted to witness the highest growth rate, due to rising global recognition as a powerful adaptogen. Known for reducing stress, enhancing stamina, and supporting cognitive function, it aligns perfectly with modern wellness needs. Demand has surged across supplements, beverages, and functional foods, driven by scientific interest and strong consumer trust in herbal stress-relief solutions. As awareness deepens and product formulations diversify, the ashwagandha category is positioned for remarkable expansion throughout the forecast period.

Region with largest share:

During the forecast period, the Asia Pacific region is expected to hold the largest market share, because Ayurveda has deep cultural roots in India, Sri Lanka, and neighboring countries, where herbal nutrition is part of daily life. Rising incomes, expanding retail networks, and strong government support through AYUSH policies enhance product accessibility and acceptance. Urban consumers, seeking natural alternatives, are further boosting demand. With abundant raw materials and centuries of traditional knowledge, the region maintains a strong competitive edge and commands the highest market share.

Region with highest CAGR:

Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, as consumers increasingly embrace holistic wellness, herbal remedies, and clean-label foods. Growing awareness of adaptogens, functional botanicals, and ancient medicinal systems has sparked strong interest in Ayurvedic nutrition. The region's expanding natural foods sector, coupled with rising stress levels and demand for plant-based solutions, supports adoption. Retailers and online platforms are giving Ayurvedic brands wider visibility, fueling rapid market growth across diverse consumer groups.

Key players in the market

Some of the key players in Ayurvedic Food Products Market include Dabur India Ltd., Patanjali Ayurved Limited, The Himalaya Drug Company, Zandu, Baidyanath, Hamdard Laboratories, Charak Pharma Pvt. Ltd., Kottakkal Arya Vaidya Sala, Organic India, Kapiva, Maharishi Ayurveda, Sri Sri Tattva, Shree Dhootapapeshwar Ltd., Pukka Herbs and Banyan Botanicals.

Key Developments:

In September 2025, Indian FMCG giants like Dabur, ITC, Marico, Britannia and Patanjali are closely monitoring the political turmoil in Nepal, prioritising employee safety amid unrest and partial disruption of their operations across the Himalayan country.

In February 2025, Dabur has shortened its long-term planning cycle from four years to three and partnered with McKinsey & Co to recalibrate and sharpen its strategy to navigate the current FMCG slowdown and volatile macroeconomic conditions.

Products Covered:

  • Dietary Supplements
  • Herbal Beverages
  • Ready-to-Eat Ayurvedic Foods
  • Ayurvedic Snacks
  • Functional Foods

Ingredient Types Covered:

  • Ashwagandha
  • Turmeric
  • Triphala
  • Giloy
  • Other Herbs & Spices

Forms Covered:

  • Powder
  • Capsules/Tablets
  • Liquid Extracts
  • Other Forms

Distribution Channels Covered:

  • Online Retail
  • Specialty Stores
  • Pharmacies & Drug Stores
  • Supermarkets & Hypermarkets
  • Other Distribution Channels

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Product Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Ayurvedic Food Products Market, By Product

  • 5.1 Introduction
  • 5.2 Dietary Supplements
  • 5.3 Herbal Beverages
  • 5.4 Ready-to-Eat Ayurvedic Foods
  • 5.5 Ayurvedic Snacks
  • 5.6 Functional Foods

6 Global Ayurvedic Food Products Market, By Ingredient Type

  • 6.1 Introduction
  • 6.2 Ashwagandha
  • 6.3 Turmeric
  • 6.4 Triphala
  • 6.5 Giloy
  • 6.6 Other Herbs & Spices

7 Global Ayurvedic Food Products Market, By Form

  • 7.1 Introduction
  • 7.2 Powder
  • 7.3 Capsules/Tablets
  • 7.4 Liquid Extracts
  • 7.5 Other Forms

8 Global Ayurvedic Food Products Market, By Distribution Channel

  • 8.1 Introduction
  • 8.2 Online Retail
  • 8.3 Specialty Stores
  • 8.4 Pharmacies & Drug Stores
  • 8.5 Supermarkets & Hypermarkets
  • 8.6 Other Distribution Channels

9 Global Ayurvedic Food Products Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Dabur India Ltd.
  • 11.2 Patanjali Ayurved Limited
  • 11.3 The Himalaya Drug Company
  • 11.4 Zandu
  • 11.5 Baidyanath
  • 11.6 Hamdard Laboratories
  • 11.7 Charak Pharma Pvt. Ltd.
  • 11.8 Kottakkal Arya Vaidya Sala
  • 11.9 Organic India
  • 11.10 Kapiva
  • 11.11 Maharishi Ayurveda
  • 11.12 Sri Sri Tattva
  • 11.13 Shree Dhootapapeshwar Ltd.
  • 11.14 Pukka Herbs
  • 11.15 Banyan Botanicals

List of Tables

  • Table 1 Global Ayurvedic Food Products Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Ayurvedic Food Products Market Outlook, By Product (2024-2032) ($MN)
  • Table 3 Global Ayurvedic Food Products Market Outlook, By Dietary Supplements (2024-2032) ($MN)
  • Table 4 Global Ayurvedic Food Products Market Outlook, By Herbal Beverages (2024-2032) ($MN)
  • Table 5 Global Ayurvedic Food Products Market Outlook, By Ready-to-Eat Ayurvedic Foods (2024-2032) ($MN)
  • Table 6 Global Ayurvedic Food Products Market Outlook, By Ayurvedic Snacks (2024-2032) ($MN)
  • Table 7 Global Ayurvedic Food Products Market Outlook, By Functional Foods (2024-2032) ($MN)
  • Table 8 Global Ayurvedic Food Products Market Outlook, By Ingredient Type (2024-2032) ($MN)
  • Table 9 Global Ayurvedic Food Products Market Outlook, By Ashwagandha (2024-2032) ($MN)
  • Table 10 Global Ayurvedic Food Products Market Outlook, By Turmeric (2024-2032) ($MN)
  • Table 11 Global Ayurvedic Food Products Market Outlook, By Triphala (2024-2032) ($MN)
  • Table 12 Global Ayurvedic Food Products Market Outlook, By Giloy (2024-2032) ($MN)
  • Table 13 Global Ayurvedic Food Products Market Outlook, By Other Herbs & Spices (2024-2032) ($MN)
  • Table 14 Global Ayurvedic Food Products Market Outlook, By Form (2024-2032) ($MN)
  • Table 15 Global Ayurvedic Food Products Market Outlook, By Powder (2024-2032) ($MN)
  • Table 16 Global Ayurvedic Food Products Market Outlook, By Capsules/Tablets (2024-2032) ($MN)
  • Table 17 Global Ayurvedic Food Products Market Outlook, By Liquid Extracts (2024-2032) ($MN)
  • Table 18 Global Ayurvedic Food Products Market Outlook, By Other Forms (2024-2032) ($MN)
  • Table 19 Global Ayurvedic Food Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
  • Table 20 Global Ayurvedic Food Products Market Outlook, By Online Retail (2024-2032) ($MN)
  • Table 21 Global Ayurvedic Food Products Market Outlook, By Specialty Stores (2024-2032) ($MN)
  • Table 22 Global Ayurvedic Food Products Market Outlook, By Pharmacies & Drug Stores (2024-2032) ($MN)
  • Table 23 Global Ayurvedic Food Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
  • Table 24 Global Ayurvedic Food Products Market Outlook, By Other Distribution Channels (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.