![]() |
市场调查报告书
商品编码
1889229
联网汽车平台市场预测至2032年:按平台、外形规格、硬体、车辆连接、应用、最终用户和地区分類的全球分析Connected Car Platforms Market Forecasts to 2032 - Global Analysis By Platform (Android Auto, MirrorLink, Apple CarPlay, Other Platforms), Form Factor, Hardware, Vehicle Connectivity, Application, End User and By Geography |
||||||
根据 Stratistics MRC 的一项研究,全球联网汽车平台市场预计将在 2025 年达到 145 亿美元,并在 2032 年达到 337 亿美元,在预测期内以 12.8% 的复合年增长率成长。
联网汽车平台是整合式数位生态系统,使车辆能够与外部网路、设备和基础设施通信,从而提升安全性、效率和用户体验。这些平台融合了远端资讯处理、资讯娱乐、导航和车联网 (V2X) 技术,提供关于车辆性能、交通状况和驾驶员行为的即时数据。借助云端运算、物联网和 5G 连接,它们支援预测性维护、空中升级 (OTA)、车队管理和个人化车载服务等功能。联网汽车平台将汽车转变为智慧互动式中心,促进更智慧的出行解决方案,并实现与智慧城市和数位生活方式的无缝融合。
更多互联功能
互联功能正迅速普及,并推动强劲的市场发展。汽车製造商正为车辆配备先进的资讯娱乐系统、远端资讯处理系统、车联网(V2X)通讯和远端存取工具。如今,驾驶员期望车辆能够无缝整合智慧型手机、接收智慧警报、进行预测性维护并保持持续的互联状态。随着汽车逐渐成为我们数位生活的延伸,汽车製造商正竞相提供更丰富、更智慧的车内体验。这种对便利性、安全性和个人化的日益增长的需求,正在推动联网汽车平台在大众市场和豪华车型领域的广泛应用。
高昂的实施成本
高昂的实施成本是市场成长的一大障碍。部署联网汽车平台需要製造商在感测器、高速处理器、网路安全层和云端基础设施方面投入大量资金。车规级硬体价格不菲,将其整合到现有车辆架构中更增加了额外的负担。规模较小的原始设备製造商 (OEM) 难以承受高昂的价格,从而减缓了技术的普及。持续的更新、资料管理和合规性要求也会产生持续的费用。这些成本构成了阻碍,尤其是在对成本高度敏感的新兴市场,进一步减缓了科技的普及。
5G与物联网的融合
5G与物联网的融合将从根本上改变联网汽车的运作方式,开启无限可能。 5G的超低延迟和高频宽可实现即时车联网(V2X)通讯、身临其境型资讯娱乐和超可靠的安全系统。物联网则扩展了车辆的数位化足迹,将汽车与智慧家庭、智慧城市和云端生态系连接起来。这些技术的结合,将实现预测分析、远距离诊断、边缘运算和进阶自动化。这些技术将推动连网平台从基础的远端资讯处理系统发展成为智慧出行枢纽,从而推动汽车创新迈上新的阶梯。
监理复杂性
监管的复杂性有可能减缓市场发展动能。联网汽车面临许多挑战,例如资料隐私、网路安全、跨境通讯标准以及安全法规合规性,而这些挑战又受到相互交织且不断变化的规则约束。汽车製造商必须应对诸如GDPR、UNECE WP.29以及特定地区的远端资讯处理法规等严格的框架。在全球市场协调这些要求需要时间和资源。一旦出错,将面临罚款和产品发布延迟的风险,导致汽车製造商犹豫不决。这种复杂的法规环境对连网平台的平稳持续发展构成了一道难以克服的障碍。
新冠疫情扰乱了供应链,延缓了硬体生产,阻碍了互联繫统的短期普及。然而,疫情也加速了整个出行领域的数位转型,促使汽车製造商转向远端诊断、空中升级和云端基础服务。随着消费者对更安全、非接触式体验的需求日益增长,互联性成为关键的差异化因素。车队营运商也高度依赖远端资讯处理技术来监控和优化车辆。
预计在预测期内,智慧天线细分市场将占据最大的市场份额。
预计在预测期内,智慧天线细分市场将占据最大的市场份额。这些天线是联网汽车平台的关键基础技术,能够实现车辆、基础设施和外部网路之间的无缝通信,确保车载资讯服务、车载娱乐系统和车联网(V2X)应用中可靠的资料传输。随着5G的广泛应用和物联网整合度的不断提高,智慧天线可提供更高的频宽、更低的延迟和更强大的连接性。它们在实现即时更新和预测性维护方面发挥的作用,巩固了其在联网汽车生态系统中的主导地位。
预计在预测期内,导航领域将实现最高的复合年增长率。
预计在预测期内,导航领域将实现最高成长率,这主要得益于对先进的即时路线优化和交通管理功能日益增长的需求。联网汽车平台正越来越多地整合人工智慧导航系统,利用云端数据、物联网和5G网路提供个人化的驾驶体验。预测性交通警报、动态路线重划以及与智慧城市基础设施的整合等功能,能够提升安全性和效率。在消费者对便利性和准确性的期望不断提高的推动下,导航有望成为联网汽车平台上成长最快的应用。
由于快速的都市化、不断增长的汽车保有量以及政府大力推动智慧运输,亚太地区预计将在整个预测期内保持最大的市场份额。中国、日本和印度等国家正大力投资互联基础设施和5G部署,加速了5G的普及。不断扩大的汽车製造基地以及消费者对先进安全和资讯娱乐功能的需求将进一步推动成长。凭藉庞大的人口基数和对数位化生活方式日益增长的关注,亚太地区预计将在整个预测期内保持领先地位。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于其先进的技术基础设施以及自动驾驶和电动车的强劲普及。该地区对道路安全、预测性维护和空中升级(OTA)的重视,正在推动对互联平台的需求。主要汽车製造商和科技公司正大力投资物联网和5G的集成,以确保快速创新。消费者对个人化车载服务和无缝连接的日益增长的期望,正使北美成为预测期内增长最快的区域市场。
According to Stratistics MRC, the Global Connected Car Platforms Market is accounted for $14.5 billion in 2025 and is expected to reach $33.7 billion by 2032 growing at a CAGR of 12.8% during the forecast period. Connected Car Platforms refer to integrated digital ecosystems that enable vehicles to communicate with external networks, devices, and infrastructure, enhancing safety, efficiency, and user experience. These platforms combine telematics, infotainment, navigation, and vehicle-to-everything (V2X) technologies to deliver real-time data on performance, traffic, and driver behavior. By leveraging cloud computing, IoT, and 5G connectivity, they support features such as predictive maintenance, over-the-air updates, fleet management, and personalized in-car services. Connected car platforms transform automobiles into intelligent, interactive hubs, fostering smarter mobility solutions and seamless integration with smart cities and digital lifestyles.
Increase in Connected Features
Connected features are multiplying fast, and they're pulling the market forward with real force. Automakers are packing vehicles with advanced infotainment, telematics, V2X communication, and remote-access tools. Drivers now expect seamless smartphone integration, smart alerts, predictive maintenance, and constant connectivity. As cars become extensions of digital life, OEMs compete to deliver richer, smarter in-car experiences. This rising demand for convenience, safety, and personalization fuels the expansion of connected car platforms across mass-market and premium vehicles alike.
High Implementation Costs
High implementation costs cast a long shadow over market growth. To deploy connected car platforms, manufacturers must invest heavily in sensors, high-speed processors, cybersecurity layers, and cloud infrastructure. Automotive-grade hardware isn't cheap, and integrating it into existing vehicle architectures adds further strain. Smaller OEMs struggle with the price tag, slowing adoption. Continuous updates, data management, and regulatory compliance bring recurring expenses. These costs become barriers that delay widespread rollout, especially in emerging markets with tight cost-sensitivity.
5G & IoT Integration
5G and IoT integration open the door to a massive opportunity, fundamentally reshaping connected car capabilities. With ultra-low latency and higher bandwidth, 5G enables real-time V2X communication, immersive infotainment, and ultra-reliable safety systems. IoT expands the vehicle's digital footprint, linking cars to smart homes, cities, and cloud ecosystems. Together, they unlock predictive analytics, remote diagnostics, edge processing, and advanced automation. These technologies elevate connected platforms from basic telematics to intelligent mobility hubs, powering the next leap in automotive innovation.
Regulatory Complexity
Regulatory complexity threatens to slow the market's momentum. Connected cars touch data privacy, cybersecurity, cross-border communication standards, and safety compliance - each governed by overlapping and evolving rules. Automakers must navigate strict frameworks like GDPR, UNECE WP.29, and region-specific telematics regulations. Harmonizing these requirements across global markets consumes time and resources. Any misstep risks penalties or delayed launches, creating hesitation among OEMs. This tangled regulatory environment becomes a stubborn obstacle for scaling connected platforms smoothly and consistently.
Covid-19 disrupted supply chains and delayed hardware production, stalling short-term deployments of connected systems. Yet the pandemic accelerated digital transformation across mobility, pushing automakers toward remote diagnostics, OTA updates, and cloud-based services. As consumers sought safer, contactless experiences, connectivity became a key differentiator. Fleet operators leaned heavily on telematics for vehicle monitoring and optimization.
The smart antenna segment is expected to be the largest during the forecast period
The smart antenna segment is expected to account for the largest market share during the forecast period, as these antennas are critical enablers of connected car platforms. They support seamless communication between vehicles, infrastructure, and external networks, ensuring reliable data transmission for telematics, infotainment, and V2X applications. With the rise of 5G and IoT integration, smart antennas provide enhanced bandwidth, low latency, and robust connectivity. Their role in enabling real-time updates and predictive maintenance solidifies their dominance in connected car ecosystems.
The navigation segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the navigation segment is predicted to witness the highest growth rate, due to growing demand for advanced, real-time route optimization and traffic management. Connected car platforms increasingly integrate AI-powered navigation systems that leverage cloud data, IoT, and 5G networks to deliver personalized driving experiences. Features such as predictive traffic alerts, dynamic rerouting, and integration with smart city infrastructure enhance safety and efficiency. Rising consumer expectations for convenience and accuracy make navigation the fastest-growing application in connected car platforms.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rapid urbanization, rising vehicle ownership, and strong government initiatives promoting smart mobility. Countries like China, Japan, and India are investing heavily in connected infrastructure and 5G deployment, accelerating adoption. Expanding automotive manufacturing bases and consumer demand for advanced safety and infotainment features further drive growth. With a vast population and increasing focus on digital lifestyles, Asia Pacific remains the leading region throughout the forecast period.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced technological infrastructure and strong adoption of autonomous and electric vehicles. The region's emphasis on road safety, predictive maintenance, and over-the-air updates fuels demand for connected platforms. Leading automakers and technology companies are investing heavily in IoT and 5G integration, ensuring rapid innovation. Rising consumer expectations for personalized in-car services and seamless connectivity position North America as the fastest-growing regional market during the forecast period.
Key players in the market
Some of the key players in Connected Car Platforms Market include Continental AG, Harman International Industries, Robert Bosch GmbH, DENSO Corporation, Qualcomm Incorporated, NXP Semiconductors N.V., NVIDIA Corporation, Intel Corporation (including Mobileye), Microsoft Corporation, Amazon Web Services (AWS), Google LLC, Verizon Communications Inc., Vodafone Group Plc, AT&T Inc., and Visteon Corporation.
In June 2025, Continental has signed an agreement to sell its drum-brake production and R&D facility in Cairo Montenotte, Italy including around 400 employees to Mutares, allowing Continental to refocus on core technologies.
In January 2025, Aurora, Continental, and NVIDIA have teamed up to deploy autonomous trucks at scale, combining Aurora's self-driving software, Continental's vehicle systems, and NVIDIA's hardware. Their collaboration targets commercial freight transport with high safety, efficiency, and advanced AI-based driving.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.