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市场调查报告书
商品编码
1889273
2032年农业咨询和决策支援应用市场预测:按服务类型、连接层级、部署类型、应用程式、最终用户和地区分類的全球分析Farmer Advisory & Decision Support Apps Market Forecasts to 2032 - Global Analysis By Service Type, Connectivity Level, Deployment Mode, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球农业咨询和决策支援应用程式市场预计将在 2025 年达到 33 亿美元,到 2032 年达到 74 亿美元,预测期内复合年增长率 (CAGR) 为 12%。农业咨询和决策支援应用程式是为农民提供即时、数据驱动的指导的数位平台,帮助他们做出明智的农业决策。这些应用程式将天气预报、土壤健康数据、作物生长模型、病虫害预警、市场价格趋势和最佳农艺建议整合到一个易于使用的介面中。透过结合分析、遥感探测和特定地点的洞察,它们可以帮助农民规划作物、优化投入使用、调整灌溉计划并管理风险。最终,这些工具透过提高生产力、减少不确定性、支持永续农业实践以及提供针对特定田地和农业条件的可操作建议来赋予农民。
提高小规模农户智慧型手机普及率
经济实惠的行动设备和不断扩展的农村电信网路使农民能够直接获得咨询服务。行动优先应用程式提供即时作物管理指导、天气预警和市场价格更新。政府和非政府组织正在推广数位包容性项目,以加强农村农业生态系统。智慧型手机普及率的不断提高正在弥合农民与农业推广服务之间的鸿沟。电子商务和农产品市场进一步推动了行动咨询解决方案的普及。因此,智慧型手机普及率正在推动市场成长。
农村地区缺乏数位素养
许多农民难以熟练使用行动应用程序,也难以有效解读其提供的咨询内容。对数位工具认知不足导致他们参与决策支援系统的动机降低。小规模农业技术公司在扩大推广和培训专案规模方面面临挑战。都市区数位落差阻碍了先进咨询解决方案的普及。如果没有针对性的教育措施,小规模农户可能会在数位农业领域落后。因此,数位素养不足限制了市场扩张。
与农业金融科技公司整合,以获得融资和保险服务
咨询类应用程式正日益整合小额贷款、作物保险和数位支付等金融服务。农民受益于将农业技术咨询与普惠金融结合的综合解决方案。即时信贷日益增长的需求与金融科技赋能的咨询平台直接相关。农业技术公司与金融机构之间的合作推动了这些平台的普及。政府和合作社正在支持旨在提高农民抗风险能力的综合平台。因此,金融科技的融合正在创造市场机会。
确保农民的信任与采纳
由于过去使用不可靠服务的经历,许多小规模农户对数位化解决方案持怀疑态度。文化障碍和缺乏透明度阻碍了行动端咨询平台的普及。小规模企业在缺乏强而有力的机构伙伴关係的情况下难以建立信任。未能充分宣传其益处加剧了农村社区的抗拒。负面认知阻碍了对咨商技术的投资。因此,信任挑战阻碍了市场成长。
新冠疫情对农民咨询和决策支援应用市场产生了复杂的影响。封锁措施扰乱了农业供应链,加剧了农民对数位化咨询服务的依赖。经济的不确定性导致多个地区对高端咨询平台的投资放缓。然而,对粮食安全和韧性的日益增长的需求加速了行动优先解决方案的普及。各国政府扩大了数位农业项目,以在危机期间支持农村社区。线上咨询与金融科技的融合,作为一种安全的替代面对面推广服务的方案,获得了广泛认可。
预计在预测期内,作物咨询和病虫害管理领域将占据最大的市场份额。
在预测期内,作物咨询和病虫害管理领域预计将占据最大的市场份额,这主要得益于对即时农艺指导的需求。农民越来越依赖应用程式来获取病虫害预警、疾病诊断和针对特定作物的建议。智慧型手机普及率的不断提高正在推动该领域咨询平台的使用。该领域受益于强有力的机构支持和政府推广计划。人工智慧和卫星影像的整合正在提高病虫害和作物管理解决方案的准确性。大型合作社和相关企业倾向于使用咨询应用程式来简化与农民的合作。
预计在预测期内,水果和蔬菜细分市场将实现最高的复合年增长率。
预计在预测期内,蔬果领域将实现最高成长率,反映出市场对高价值作物咨询解决方案的强劲需求。农民越来越多地采用应用程式来优化灌溉、防治病虫害并改善新鲜农产品的市场进入。对个人化建议日益增长的需求正在加速该领域的应用。人工智慧驱动的作物建模技术的进步加剧了蔬果咨询平台之间的竞争。园艺业和出口导向农业的强劲成长是推动该领域发展的主要动力。政府促进多元化和高附加价值农业的措施也进一步推动了相关应用的普及。
预计北美将在预测期内占据最大的市场份额,这主要得益于其先进的农业技术基础设施和强大的机构投资。美国和加拿大的农业界对咨询应用程式的采用率正在不断提高。政府推动数位化农业和永续性的政策正在促进这些应用程式的普及。大型农业技术公司的存在和持续的创新正在巩固该地区的主导地位。对作物咨询和病虫害管理的强劲需求正在推动市场成长。完善的推广和研究生态系统也进一步扩大了平台的使用范围。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于智慧型手机的快速普及和数位农业需求的激增。印度、中国和印尼等国家正在大力投资咨询和决策支援应用程式。不断增长的农村人口和日益提高的可支配收入推动了高端咨询服务的普及。政府为提升数位素养和普惠金融所采取的措施也进一步促进了成长。本土Start-Ups和跨国公司都在投资扩充性的行动优先咨询解决方案。移动优先生态系统的发展为区域扩张注入了新的动力。
According to Stratistics MRC, the Global Farmer Advisory & Decision Support Apps Market is accounted for $3.3 billion in 2025 and is expected to reach $7.4 billion by 2032 growing at a CAGR of 12% during the forecast period. Farmer Advisory & Decision Support Apps are digital platforms designed to provide real-time, data-driven guidance that helps farmers make informed agricultural decisions. These apps integrate weather forecasts, soil health data, crop growth models, pest and disease alerts, market price trends, and best-practice agronomy recommendations into an easy-to-use interface. By combining analytics, remote sensing, and localized insights, they assist farmers in optimizing crop planning, input use, irrigation scheduling, and risk management. Ultimately, these tools enhance productivity, reduce uncertainties, support sustainable farming practices, and empower farmers with actionable intelligence tailored to their specific fields and farming conditions.
Rising smartphone adoption among smallholder farmers
Affordable mobile devices and expanding rural connectivity are enabling farmers to access advisory services directly. Mobile-first apps provide real-time crop guidance, weather alerts, and market price updates. Governments and NGOs are promoting digital inclusion programs to strengthen rural agricultural ecosystems. Rising smartphone penetration bridges the gap between farmers and extension services. E-commerce and agri marketplaces further reinforce adoption of mobile-based advisory solutions. As a result, smartphone adoption is propelling market growth.
Limited digital literacy in rural communities
Many farmers struggle to navigate mobile apps and interpret advisory content effectively. Limited awareness of digital tools reduces participation in decision support systems. Smaller agri-tech firms face challenges in scaling outreach and training programs. The digital divide between urban and rural populations slows adoption of advanced advisory solutions. Without targeted education initiatives, smallholders risk exclusion from digital agriculture. Consequently, limited digital literacy is constraining market expansion.
Integration with agri-fintech for credit and insurance access
Advisory apps are increasingly embedding financial services such as microloans, crop insurance, and digital payments. Farmers benefit from bundled solutions that combine agronomic advice with financial inclusion. Rising demand for instant credit aligns directly with fintech-enabled advisory platforms. Partnerships between agri-tech firms and financial institutions strengthen adoption. Governments and cooperatives are supporting integrated platforms to improve farmer resilience. As a result, fintech integration is fostering market opportunities.
Ensuring trust and adoption among farmers
Many smallholders remain skeptical of digital solutions due to past experiences with unreliable services. Cultural barriers and lack of transparency slow acceptance of mobile-based advisory platforms. Smaller firms struggle to build credibility without strong institutional partnerships. Inconsistent communication of benefits exacerbates resistance among rural communities. Negative perceptions discourage investment in advisory technologies. Consequently, trust challenges are hindering market growth.
The COVID-19 pandemic had a mixed impact on the Farmer Advisory & Decision Support Apps market. Lockdowns disrupted agricultural supply chains, increasing farmer reliance on digital advisory services. Economic uncertainty slowed investment in premium advisory platforms in several regions. However, heightened demand for food security and resilience accelerated adoption of mobile-first solutions. Governments expanded digital agriculture programs to support rural communities during the crisis. Online advisory and fintech integration gained traction as safer alternatives to physical extension services.
The crop advisory & pest management segment is expected to be the largest during the forecast period
The crop advisory & pest management segment is expected to account for the largest market share during the forecast period, driven by demand for real-time agronomic guidance. Farmers increasingly rely on apps for pest alerts, disease diagnostics, and crop-specific recommendations. Rising smartphone adoption reinforces usage of advisory platforms in this segment. The segment benefits from strong institutional support and government-backed extension programs. Integration of AI and satellite imagery enhances accuracy of pest and crop management solutions. Large cooperatives and agribusinesses prefer advisory apps to streamline farmer engagement.
The fruits & vegetables segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the fruits & vegetables segment is predicted to witness the highest growth rate, reflecting strong demand for advisory solutions in high-value crops. Farmers increasingly adopt apps to optimize irrigation, pest control, and market access for perishable produce. Rising demand for personalized advisory accelerates adoption in this segment. Advances in AI-driven crop modeling strengthen competitiveness of fruits & vegetables advisory platforms. The segment benefits from strong growth in horticulture and export-oriented agriculture. Government initiatives promoting diversification and value-added farming further reinforce adoption.
During the forecast period, the North America region is expected to hold the largest market share due to advanced agri-tech infrastructure and strong institutional investment. The United States and Canada benefit from widespread adoption of advisory apps across farming communities. Government mandates promoting digital agriculture and sustainability reinforce adoption. The presence of leading agri-tech firms and continuous innovation strengthens regional leadership. Strong demand for crop advisory & pest management accelerates growth. Established extension and research ecosystems further expand platform usage.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR by rapid smartphone adoption and booming demand for digital agriculture. Countries such as India, China, and Indonesia are witnessing strong investment in advisory and decision support apps. Expanding rural populations and growing disposable incomes support premium advisory adoption. Government initiatives promoting digital literacy and financial inclusion further accelerate growth. Local startups and multinational firms are investing in scalable, mobile-first advisory solutions. Growth in mobile-first ecosystems adds momentum to regional expansion.
Key players in the market
Some of the key players in Farmer Advisory & Decision Support Apps Market include CropIn Technology Solutions Pvt. Ltd., DeHaat, Ninjacart, WayCool Foods, Stellapps Technologies, AgroStar, BharatAgri, Gramophone, AgriDigital, Jiva, Apollo Agriculture, Agrivi, PEAT (Plantix) and eKutir.
In September 2024, CropIn announced a strategic partnership with Amazon Web Services (AWS) to leverage its cloud and AI/ML technologies. This collaboration is aimed at enhancing CropIn's predictive analytics capabilities, enabling the development of more advanced and scalable digital solutions for global agriculture, thereby strengthening its decision-support offerings for farmers and agribusinesses.
In July 2023, DeHaat collaborated with ICICI Bank to offer embedded finance solutions to its farmer network. This partnership, finalized in July 2023, integrates credit and insurance services directly into the DeHaat app, providing a crucial financial decision-support layer. It empowers farmers with accessible working capital and risk mitigation tools, enabling them to make informed investment decisions for their farms.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.