![]() |
市场调查报告书
商品编码
1896202
营养保健品和日常营养产品市场预测至2032年:按产品类型、剂型、分销管道、应用、最终用户和地区分類的全球分析Nutraceuticals & Daily Nutrition Products Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Application, End User and By Geography |
||||||
根据 Stratistics MRC 的一项研究,全球营养保健品和日常营养产品市场预计在 2025 年达到 5,477.4 亿美元,预计到 2032 年将达到 9,028.2 亿美元,在预测期内复合年增长率为 7.4%。
营养保健品和营养补充剂是以食品为基础的特殊产品和补充剂,旨在满足日常营养需求的同时,提升整体健康水平。它们富含必需维生素、矿物质、植物萃取物、益生菌、蛋白质、健康脂肪和其他功能性成分,有助于促进整体健康,并应对现代生活方式的挑战。作为日常饮食的一部分,这些产品能够支持免疫功能、消化系统健康、活力和代谢平衡,在促进预防保健和维持营养充足方面发挥重要作用。
电子商务与数位无障碍
消费者越来越倾向于透过线上管道便利地购买维生素、膳食补充品和功能性营养产品,这主要得益于宅配服务和订阅模式的普及。数位平台使品牌能够触及更广泛的消费群体,包括注重健康的千禧世代和都市区居民。产品资讯、用户评价和个人化推荐的便利获取,提升了消费者的信任度和购买决策。社群媒体、健身应用程式和网红行销进一步增强了消费者与膳食补充品品牌的线上互动。随着全球智慧型手机普及率和网路存取的不断提高,线上销售正成为市场成长的关键驱动力。
经销仿冒品
假冒保健品通常模仿品牌包装,使消费者难以区分真假产品。这些产品可能含有不正确的剂量或有害成分,危及消费者的安全和信任。不同地区的法律规范不一,为仿冒品进入非官方通路和网路销售管道提供了可乘之机。由于劣质替代品的竞争,正规生产商面临声誉受损和收入损失的风险。
永续的植物来源替代品
在已开发市场和新兴市场,消费者对纯素蛋白、草本补充剂和洁净标示产品的需求日益增长。为了满足不断变化的偏好,製造商越来越多地采购天然、有机和以负责任的方式种植的原料。符合环保目标和品牌差异化策略的永续包装解决方案也越来越受欢迎。植物来源活性成分和发酵技术的创新正在拓展产品系列。这种向永续营养的转变正在为优质化和长期市场成长开闢新的途径。
深入的市场区隔
进入门槛低导致新品牌大量涌现,加剧了价格、配方和行销策略的竞争。小型公司倾向于依赖利基市场定位,而大型企业则利用其规模和品牌知名度。这种细分市场导致促销成本上升,利润率面临更大压力。消费者面临海量选择,难以维持品牌忠诚度。
新冠疫情的影响
新冠疫情显着改变了膳食补充剂和日常营养品市场的需求模式。人们对免疫力、预防保健和整体健康的日益关注,导致膳食补充剂的消费量激增。疫情初期,由于封锁措施、原料短缺和物流限制,供应链面临中断。多个地区的监管机构推出了灵活的指导方针,以确保产品供应稳定。疫情后,人们健康意识的持续提升将持续支撑市场的长期扩张。
预计在预测期内,片剂和胶囊剂型将占据最大的市场份额。
由于药片和胶囊剂型具有服用方便、剂量精准、保质期长等优势,预计在预测期内将占据最大的市场份额。药片和胶囊剂型适用于多种产品,包括维生素、矿物质、草药萃取物和益生菌。製造商青睐这种剂型,是因为其生产成本低、配方标准化。消费者也普遍认为胶囊和片剂具有临床可靠性和服用便利性。消费者对日常补充剂的持续需求进一步巩固了这种剂型的市场主导地位。
预计在预测期内,运动员健身爱好者细分市场将呈现最高的复合年增长率。
预计在预测期内,运动员健身爱好者群体将呈现最高的成长率。参与运动、健身房活动和耐力训练的人数不断增加,推动了对增强运动表现的营养补充品的需求。蛋白质补充剂、胺基酸和恢復配方等产品在该群体中越来越受欢迎。人们对肌肉恢復、耐力和预防运动伤害的意识提升,也促进了消费量的增长。社群媒体和健身社群的影响力也在塑造他们的购买行为。
预计北美地区将在预测期内占据最大的市场份额。消费者对健康、保健和预防性营养的高度重视推动了产品的强劲成长。该地区拥有成熟的膳食补充剂行业和健全的法规结构。先进的零售基础设施,包括线上平台和专业保健食品商店,提高了产品的可近性。领先膳食补充剂品牌的强大影响力推动了创新和行销投入。对个人化功能性营养日益增长的需求进一步巩固了该地区的市场主导地位。
预计亚太地区在预测期内将实现最高的复合年增长率,快速的都市化、不断增长的可支配收入以及饮食习惯的改变正在推动对日常营养产品的需求。中国、印度和日本等国家对预防性医疗保健和膳食补充剂的兴趣日益浓厚。不断壮大的中产阶级越来越多地采用维生素、矿物质和草药补充剂。电子商务的成长和人们对数位健康意识提升正在加速市场渗透。
According to Stratistics MRC, the Global Nutraceuticals & Daily Nutrition Products Market is accounted for $547.74 billion in 2025 and is expected to reach $902.82 billion by 2032 growing at a CAGR of 7.4% during the forecast period. Nutraceuticals and daily nutrition products refer to specialized food-based offerings and supplements developed to enhance health in addition to fulfilling daily nutritional needs. Enriched with functional components like essential vitamins, minerals, botanicals, probiotics, proteins, and healthy fats, they help maintain overall well-being and address modern lifestyle challenges. Consumed as part of a regular diet, these products support immunity, digestive health, vitality, and metabolic balance, playing a key role in promoting preventive healthcare and sustained nutritional adequacy.
E-Commerce & digital accessibility
Consumers increasingly prefer online channels for convenient access to vitamins, supplements, and functional nutrition products, supported by home delivery and subscription models. Digital platforms enable brands to reach a wider audience, including health-conscious millennials and urban populations. The availability of product information, reviews, and personalized recommendations enhances consumer trust and purchase decisions. Social media, fitness apps, and influencer marketing are further strengthening digital engagement with nutraceutical brands. As smartphone penetration and internet access improve globally, online sales are becoming a key growth catalyst for the market.
Availability of counterfeit products
Fake supplements often mimic branded packaging, making it difficult for consumers to distinguish genuine products from imitations. These products may contain incorrect dosages or harmful ingredients, undermining consumer safety and confidence. Regulatory oversight varies across regions, allowing counterfeit products to penetrate informal and online distribution channels. Legitimate manufacturers face reputational damage and revenue losses due to unfair competition from low-quality alternatives.
Sustainable & plant-based alternatives
Demand for vegan proteins, herbal supplements, and clean-label formulations is rising across developed and emerging markets. Manufacturers are increasingly sourcing natural, organic, and responsibly cultivated ingredients to meet evolving preferences. Sustainable packaging solutions are also gaining traction, aligning with environmental goals and brand differentiation strategies. Innovations in plant-derived bioactives and fermentation technologies are expanding product portfolios. This shift toward sustainable nutrition is opening new avenues for premiumization and long-term market growth.
Intense market fragmentation
Low entry barriers encourage new brands, intensifying competition across pricing, formulation, and marketing strategies. Smaller companies often rely on niche positioning, while large players leverage scale and brand recognition. This fragmentation leads to high promotional spending and pressure on profit margins. Consumers face an overwhelming variety of choices, making brand loyalty difficult to sustain.
Covid-19 Impact
The COVID-19 pandemic significantly reshaped demand patterns within the nutraceuticals and daily nutrition products market. Heightened focus on immunity, preventive healthcare, and overall wellness led to a surge in supplement consumption. Supply chains initially faced disruptions due to lockdowns, raw material shortages, and logistics constraints. Regulatory bodies in several regions introduced flexible guidelines to ensure product availability. Post-pandemic, sustained health awareness continues to support long-term market expansion.
The tablets & capsules segment is expected to be the largest during the forecast period
The tablets & capsules segment is expected to account for the largest market share during the forecast period, due to ease of consumption, precise dosage, and longer shelf life. Tablets and capsules are suitable for a broad range of products, including vitamins, minerals, herbal extracts, and probiotics. Manufacturers favor this segment because of cost-effective production and standardized formulations. Consumers also associate capsules and tablets with clinical credibility and convenience. The continued demand for daily supplementation is reinforcing the dominance of this segment.
The athletes & fitness enthusiasts segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the athletes & fitness enthusiasts segment is predicted to witness the highest growth rate, due to rising participation in sports, gym activities, and endurance training is driving demand for performance-enhancing nutrition. Products such as protein supplements, amino acids, and recovery formulations are gaining strong traction among this group. Increased awareness of muscle recovery, stamina, and injury prevention supports higher consumption levels. Social media influence and fitness communities are also shaping purchasing behavior.
During the forecast period, the North America region is expected to hold the largest market share, due to high consumer awareness regarding health, wellness, and preventive nutrition supports strong product adoption. The region benefits from a well-established dietary supplements industry and robust regulatory frameworks. Advanced retail infrastructure, including online platforms and specialty health stores, enhances product accessibility. Strong presence of leading nutraceutical brands drives innovation and marketing investments. Rising demand for personalized and functional nutrition further strengthens regional dominance.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization, rising disposable incomes, and changing dietary habits are fueling demand for daily nutrition products. Countries such as China, India, and Japan are witnessing growing interest in preventive healthcare and supplementation. Expanding middle-class populations are increasingly adopting vitamins, minerals, and herbal nutraceuticals. E-commerce growth and digital health awareness are accelerating market penetration.
Key players in the market
Some of the key players profiled in the Nutraceuticals & Daily Nutrition Products Market include Nestle S.A., Swisse We, Herbalife, Blackmore, Amway Co, Nature's B, Bayer AG, Otsuka Ho, Glanbia plc, General M, Abbott Lab, Danone S., DSM-Firm, Archer Da, and GNC Hold.
In November 2025, Nestle has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.
In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.