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市场调查报告书
商品编码
1896207
体重管理和健康生活产品市场预测至2032年:按产品类型、形式、分销管道、性别、最终用户和地区分類的全球分析Weight Management & Healthy Living Products Market Forecasts to 2032 - Global Analysis By Product Type, Form, Distribution Channel, Gender, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球体重管理和健康生活产品市场价值将达到 2,389.2 亿美元,到 2032 年将达到 4,567.8 亿美元,在预测期内复合年增长率为 9.7%。
体重管理及健康生活产品涵盖营养保健产品,旨在帮助人们进行体重管理和维持整体健康。此类别包括特色食品、饮料、膳食补充品和辅助解决方案,有助于控制卡路里摄取、均衡营养和维持能量。代餐食品、高蛋白高纤维食品、机能饮料和生活方式改善产品等,可帮助人们管理体重、改善新陈代谢并养成积极的生活习惯。这些产品共同满足了消费者对预防保健、健身和永续健康生活方式日益增长的需求。
对机能性食品和营养补充剂的需求日益增长
消费者正积极寻求有助于体重管理、促进新陈代谢、维持消化系统健康和维持能量水平的产品。人们对肥胖、糖尿病和心血管疾病风险的日益关注,更凸显了日常营养和均衡饮食的重要性。蛋白质、膳食纤维、益生菌和植物萃取物等功能性成分正受到消费者的青睐。製造商也积极回应,推出具有科学依据的健康益处产品。健身文化、社群媒体上的健康潮流以及健康部落客的影响力,进一步加速了产品的普及。随着健康消费成为主流,全球对体重管理解决方案的需求持续成长。
误导性标籤导致消费者信任度下降
过去误导性行销、无效配方以及缺乏临床检验等案例已经削弱了消费者的信任。区域监管机构正在加强对标籤、健康声明和成分透明度的审查。小规模且组织鬆散的经营者往往难以达到合规标准,这加剧了市场信誉的挑战。缺乏全球统一的监管标准进一步加剧了消费者信任的危机。负面新闻和产品召回也会影响消费者的购买行为。因此,品牌必须在研发、透明度和认证方面投入大量资金,才能重获消费者的信任。
开发个人化营养和客製化解决方案
数据分析、穿戴式装置和基因检测技术的进步,使得个人化饮食和营养补充建议成为可能。消费者越来越倾向于选择能够根据自身年龄、新陈代谢、活动量和健康目标量身定制的解决方案。订阅模式和数位化营养平台透过提供个人化的饮食和营养补充计划,正日益受到欢迎。企业正在利用人工智慧驱动的洞察来提升客户参与和留存率。营养品牌、医疗保健机构和科技公司之间的合作正在加速创新。这种向个人化的转变有望重新定义产品差异化和长期市场成长。
现有公司与新参与企业之间的激烈竞争
老牌企业凭藉强大的品牌资产、广泛的分销网络和雄厚的营销预算占据市场优势。同时,新参与企业正以小众产品、洁净标示产品和创新配方颠覆市场。价格竞争依然激烈,尤其是在同质化严重的保健品领域。快速的产品推出和短週期的创新给利润率带来了更大的压力。电子商务平台降低了进入门槛,削弱了竞争对手之间的竞争。透过品质、科学依据和品牌真实性来保持差异化变得越来越具有挑战性。
封锁和旅行限制提高了人们的健康意识,推动了对增强免疫力和体重管理产品的需求。同时,供应链中断影响了原料采购和生产营运。恐慌性购买和囤货最初提振了线上通路的销售。疫情加速了数位化健康平台和直销模式的转变。消费者开始居家健身,增加了对营养补充品和代餐的需求。即使在疫情结束后,消费行为持续保持的健康意识仍然推动着市场的发展。
预计在预测期内,膳食补充剂细分市场将占据最大的市场份额。
由于膳食补充剂的广泛普及和易得性,预计在预测期内,膳食补充剂市场将占据最大的市场份额。这些产品为体重管理、营养均衡和新陈代谢支持提供了便捷的解决方案。蛋白质补充剂、膳食纤维混合物和草药配方的日益普及正在推动该细分市场的成长。消费者之所以青睐膳食补充剂,是因为它们无需改变生活方式即可轻鬆融入日常生活。软糖、粉剂和胶囊等剂型的不断创新也鼓励消费者持续服用。
预计在预测期内,线上零售领域将实现最高的复合年增长率。
由于数位化普及率的提高和便利性的增强,预计线上零售领域在预测期内将实现最高成长率。消费者更倾向于线上平台,因为其产品种类丰富、资讯详尽且价格具竞争力。订阅服务和个人化推荐功能正在增强客户忠诚度。社群媒体行销和网红代言显着提升了线上销售额。电子商务使品牌能够直接与消费者互动并收集行为洞察。物流和末端配送基础设施的改进正在支持更快的订单履行。
由于消费者拥有高度的健康意识和强大的购买力,预计北美地区将在预测期内占据最大的市场份额。该地区拥有完善的健身和健康文化,并辅以先进的零售基础设施。肥胖症和文明病的高发生率推动了对体重管理解决方案的需求。消费者强烈偏好高端、科学且洁净标示的产品。完善的法规结构确保了产品品质和安全,从而增强了消费者的信心。众多全球知名品牌都将总部设在该地区,进一步巩固了其市场地位。
由于快速的都市化和饮食习惯的改变,预计亚太地区在预测期内将实现最高的复合年增长率。可支配收入的增加使消费者能够投资于健康和保健产品。人们对肥胖、糖尿病和预防性医疗保健的日益关注正在推动市场需求。中国、印度和东南亚等国家不断壮大的中产阶级是主要的成长要素。电子商务的成长和智慧型手机的普及提高了产品的可及性。本土品牌正利用本土原料和配方推动创新。
According to Stratistics MRC, the Global Weight Management & Healthy Living Products Market is accounted for $238.92 billion in 2025 and is expected to reach $456.78 billion by 2032 growing at a CAGR of 9.7% during the forecast period. Weight Management & Healthy Living Products encompass nutritional and wellness offerings developed to support weight control and holistic health. This category includes specialized foods, drinks, supplements, and supportive solutions that aid calorie management, balanced nutrition, and sustained vitality. Products such as meal substitutes, high-protein or high-fiber foods, functional beverages, and lifestyle enhancers help individuals manage weight, improve metabolism, and encourage active habits. Together, they address growing consumer focus on preventive health, fitness, and sustainable, healthier daily living practices.
Growing demand for functional foods and dietary supplements
Consumers are actively seeking products that support weight control, metabolism enhancement, digestive health, and sustained energy levels. Rising awareness of obesity, diabetes, and cardiovascular risks has reinforced the importance of daily nutrition and balanced diets. Functional ingredients such as proteins, fibers, probiotics, and plant-based extracts are gaining strong consumer acceptance. Manufacturers are responding by launching scientifically backed formulations with added health benefits. The influence of fitness culture, social media wellness trends, and health influencers is further accelerating product adoption. As health-conscious consumption becomes mainstream, demand for weight management solutions continues to expand globally.
Limited consumer trust due to misleading claims
Past instances of misleading marketing, ineffective formulations, and lack of clinical validation have eroded trust among buyers. Regulatory authorities across regions are tightening scrutiny on labeling, health claims, and ingredient transparency. Smaller and unorganized players often struggle to meet compliance standards, contributing to market credibility challenges. The absence of standardized global regulations further complicates consumer confidence. Negative publicity and product recalls also influence purchasing behavior. As a result, brands must invest heavily in research, transparency, and certifications to regain consumer trust.
Development of personalized nutrition and tailored solutions
Advances in data analytics, wearable devices, and genetic testing are enabling customized dietary and supplement recommendations. Consumers increasingly prefer solutions tailored to their age, metabolism, activity levels, and health goals. Subscription-based models and digital nutrition platforms are gaining traction by offering individualized meal plans and supplement regimens. Companies are leveraging AI-driven insights to enhance customer engagement and retention. Partnerships between nutrition brands, healthcare providers, and technology firms are accelerating innovation. This shift toward personalization is expected to redefine product differentiation and long-term market growth.
Intense competition from established and new entrants
Large players benefit from strong brand equity, extensive distribution networks, and significant marketing budgets. Meanwhile, new entrants are disrupting the market with niche offerings, clean-label products, and innovative formulations. Price competition remains high, particularly in commoditized supplement categories. Rapid product launches and short innovation cycles increase pressure on margins. E-commerce platforms have lowered entry barriers, intensifying competitive rivalry. Sustaining differentiation through quality, science-backed claims, and brand trust has become increasingly challenging.
Lockdowns and restricted mobility led to increased health awareness and demand for immunity-boosting and weight control products. At the same time, supply chain disruptions affected raw material sourcing and manufacturing operations. Panic buying and stockpiling initially boosted sales through online channels. The pandemic accelerated the shift toward digital health platforms and direct-to-consumer models. Consumers adopted home-based fitness routines, increasing demand for nutritional supplements and meal replacements. Post-pandemic, the market continues to benefit from sustained health-conscious consumer behavior.
The dietary supplements segment is expected to be the largest during the forecast period
The dietary supplements segment is expected to account for the largest market share during the forecast period, due to its widespread usage and accessibility. These products offer convenient solutions for weight control, nutritional balance, and metabolic support. Rising adoption of protein supplements, fiber blends, and herbal formulations is strengthening segment growth. Consumers prefer supplements as they integrate easily into daily routines without major lifestyle changes. Continuous innovation in delivery formats such as gummies, powders, and capsules is improving consumer compliance.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to increasing digital penetration and convenience. Consumers prefer online platforms for product variety, detailed information, and competitive pricing. Subscription services and personalized recommendations are strengthening customer loyalty. Social media marketing and influencer endorsements are significantly boosting online sales volumes. E-commerce enables brands to directly engage with consumers and collect behavioral insights. Improved logistics and last-mile delivery infrastructure are supporting faster fulfillment.
During the forecast period, the North America region is expected to hold the largest market share, due to high health awareness and strong purchasing power. The region has a well-established fitness and wellness culture supported by advanced retail infrastructure. High prevalence of obesity and lifestyle-related disorders is driving demand for weight management solutions. Consumers show strong preference for premium, science-backed, and clean-label products. Regulatory frameworks ensure product quality and safety, enhancing consumer trust. Leading global brands are headquartered in the region, strengthening market presence.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and changing dietary habits. Rising disposable incomes are enabling consumers to invest in health and wellness products. Increasing awareness of obesity, diabetes, and preventive healthcare is boosting market demand. Expanding middle-class populations in countries such as China, India, and Southeast Asia are key growth drivers. E-commerce growth and smartphone penetration are improving product accessibility. Local brands are innovating with region-specific ingredients and formulations.
Key players in the market
Some of the key players in Weight Management & Healthy Living Products Market include Herbalife, GlaxoSmith, WW Intern, Himalaya, Nutrisystem, NOW Heal, Amway Co, Huel Ltd., Nestle S.A, Noom, Inc, Abbott Lab, GNC Hold, Glanbia pl, Unilever p, and Atkins Nu.
In November 2025, Nestle has been chosen to join the Frontier Firm AI Initiative, a multi-year collaboration launched by the Digital Data Design Institute at Harvard (D^3) and Microsoft. The initiative brings together forward-focused organizations and academic minds to explore and shape the future of human-led, AI-driven business.
In November 2025, Abbott and Exact Sciences announced a definitive agreement for Abbott to acquire Exact Sciences, which will enable it to enter and lead in fast-growing cancer diagnostics segments, serving millions more people. Under the terms of the agreement, Exact Sciences shareholders will receive $105 per common share, representing a total equity value of approximately $21 billion.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.