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市场调查报告书
商品编码
1896227
基于营养基因组学的膳食补充剂市场预测至2032年:按补充剂类型、个人化方法、分销管道、最终用户和地区分類的全球分析Nutrigenomics-Based Supplements Market Forecasts to 2032 - Global Analysis By Supplement Type, Personalization Approach, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球基于营养基因组学的补充剂市场预计到 2025 年将价值 18 亿美元,到 2032 年将达到 55 亿美元。
基于营养基因组学的营养补充剂是一种旨在透过利用个体基因组成资讯来优化代谢功能、营养利用率和整体健康的营养产品。它们是基于DNA分析,以了解特定基因如何影响人体对维生素、矿物质、抗氧化剂和生物活性化合物的反应。根据与发炎、解毒、代谢、营养吸收等相关的基因标记,营养补充剂会根据每个人的生物需求进行定制,而不是采用千篇一律的方法。这种个人化策略旨在透过将营养配方与每个人的独特基因谱相匹配,来改善健康、预防营养缺乏、增强健康水平并降低患病风险。
人们越来越意识到基因与饮食之间的相互作用
消费者越来越意识到遗传倾向会影响营养吸收、新陈代谢和整体健康。这种日益增长的意识推动了对根据个人基因谱量身定制的营养补充剂的需求,从而提供更精准有效的解决方案。个人化营养正受到注重健康的消费者的青睐,他们寻求的是针对性的干预措施,而非千篇一律的产品。强调基因与饮食之间联繫的营销宣传活动和科学论文进一步激发了消费者的兴趣。因此,对基因与饮食相互作用的认识正在成为市场扩张的主要驱动力。
营养基因组学声明缺乏明确的监管规定
许多保健品都宣称具有基因个人化功效,但监管机构往往缺乏标准化的框架来检验这些说法。这种模糊性给製造商带来了挑战,使他们难以在不同地区以可信且一致的方式进行产品定位。消费者对未经证实的说法持怀疑态度,减缓了产品的普及,尤其是在风险规避型人群中。检验的不不确定性也使企业因担心合规风险而不敢进行大规模商业化投资。因此,监管不明朗仍然是产品广泛市场渗透的一大障碍。
营养基因体学研究与分析技术的进展
基因定序技术的快速发展使DNA检测更加经济实惠,也更容易被消费者接受。这些进步使得精准识别与营养代谢相关的遗传标记成为可能,推动了消费者对个人化营养补充品的需求。人工智慧和巨量资料分析的融合进一步提高了建议的准确性,增强了消费者的信任。研究机构和生技公司正与营养补充品公司进行越来越多的合作,共同开发实证产品。这项科学进步与消费者对个人化和透明化健康解决方案的需求不谋而合。
临床证据不足以支持产品有效性
基因检测虽然能够帮助我们了解体质倾向,但许多营养补充品配方缺乏可靠的临床试验来证明其有效性。这种差距降低了消费者的信任度,也限制了寻求实证建议的医疗保健专业人员的采纳。长期研究的缺乏进一步限制了安全性和持续有效性的检验。提供疗效确切的传统营养补充剂的竞争对手给营养基因组学产品带来了更大的压力。如果没有更强有力的临床支持,基于营养基因组学的营养补充剂可能会被视为小众产品或实验性产品。
新冠疫情对营养基因组学补充剂市场产生了复杂的影响。供应链中断导致产品上市延迟,基因检测服务取得受限,减缓了多个地区的普及速度。疫情期间,经济的不确定性也降低了消费者对高端个人化补充品的支出。然而,疫情也提高了人们对免疫力、营养和预防保健的认识,重新激发了人们对个人化解决方案的兴趣。由于实体诊所面临诸多限制,提供居家DNA检测和补充剂配送服务的线上平台获得了更多关注。
预计在预测期内,维生素和矿物质细分市场将占据最大的市场份额。
在预测期内,维生素和矿物质细分市场预计将占据最大的市场份额,这主要得益于其广泛的消费群以及在营养领域的稳固地位。营养基因体学透过根据遗传倾向客製化补充剂,提高吸收率和功效,从而为该品类增添价值。存在营养缺乏或基因突变的消费者可从针对性维生素和矿物质配方中获益,从而推动市场需求。价格实惠以及在零售和线上通路的广泛供应进一步巩固了该细分市场的主导地位。为了在成熟的类别中脱颖而出,製造商正利用基于DNA的个人化技术进行创新。人们对基因与饮食之间相互作用的认识不断提高,也进一步增强了个人化维生素和矿物质产品的吸引力。
预计在预测期内,基于DNA的个人化客製化领域将呈现最高的复合年增长率。
在预测期内,基于DNA的个人化产品细分市场预计将实现最高成长率,因为基因检测技术的进步使得DNA分析更加便捷,并且能够提供精准的营养补充建议。尤其年轻的科技达人消费者对基于DNA的个人化产品青睐有加,因为他们重视创新和客製化。人工智慧驱动的分析技术的应用提高了准确性,并增强了消费者对个人化产品的信任。生技公司与营养品公司之间的合作加速了产品研发,也促进了该细分市场的成长。强调产品独特性和科学性的行销宣传活动正在推动其进一步普及。
预计在预测期内,北美地区将占据最大的市场份额,这主要得益于消费者对个人化营养的强烈认知。该地区受益于基因检测服务的广泛应用和成熟的营养补充剂市场。美国和加拿大的消费者对以科学为导向的健康解决方案接受度很高,这巩固了该地区的主导地位。大型生物技术公司和营养基因组学Start-Ups的存在正在加速创新和商业化进程。儘管法律规范仍在不断完善,但与其他地区相比,其提供的指南相对清晰,有利于相关技术的推广应用。较高的可支配收入和对高端健康产品的投资意愿进一步增强了市场需求。
由于人们对预防性医疗保健的兴趣日益浓厚,预计亚太地区在预测期内将实现最高的复合年增长率。中国、印度和日本等国家年轻族群对个人化营养补充剂的需求不断增长。不断壮大的中产阶级和日益增长的可支配收入推动了高级产品的普及。政府为促进医疗保健和营养领域的创新而采取的措施进一步推动了需求。电子商务平台使基于营养基因组学的营养补充剂在各个市场更容易取得。人们对基因与饮食之间相互作用的认识不断提高,正在加速此类产品的普及,尤其是在都市区。
According to Stratistics MRC, the Global Nutrigenomics-Based Supplements Market is accounted for $1.8 billion in 2025 and is expected to reach $5.5 billion by 2032 growing at a CAGR of 16.8% during the forecast period. Nutrigenomics-based supplements are nutrition products designed using insights from a person's genetic makeup to optimize metabolic functions, nutrient utilization, and overall health. They rely on DNA analysis to understand how specific genes influence responses to vitamins, minerals, antioxidants, and bioactive compounds. Based on these genetic markers-such as those related to inflammation, detoxification, metabolism, and nutrient absorption-supplements are customized to support individual biological needs rather than a one-size-fits-all approach. This personalized strategy aims to improve health outcomes, prevent deficiencies, enhance wellness, and reduce disease risks by aligning nutrient formulations with each person's unique genetic profile.
Growing awareness of gene-diet interaction
Consumers are increasingly recognizing that genetic predispositions influence nutrient absorption, metabolism, and overall health outcomes. This awareness is fueling demand for supplements tailored to individual genetic profiles, offering more precise and effective solutions. Personalized nutrition is gaining traction among health-conscious populations who seek targeted interventions rather than generic products. Marketing campaigns and scientific publications highlighting gene-diet links are further accelerating consumer interest. As a result, gene-diet awareness is emerging as a primary driver of market expansion.
Limited regulatory clarity for nutrigenomic claims
Many supplements are marketed with genetic personalization benefits, but regulatory bodies often lack standardized frameworks to validate these claims. This ambiguity creates challenges for manufacturers in positioning products credibly and consistently across regions. Consumer skepticism about unverified claims slows adoption, particularly among risk-averse populations. Regulatory uncertainty also discourages investment in large-scale commercialization, as companies fear compliance risks. Consequently, limited regulatory clarity remains a significant restraint to widespread market penetration.
Advancements in nutrigenomics research and analytics
Rapid progress in genetic sequencing technologies has made DNA testing more affordable and accessible to consumers. These advancements enable precise identification of genetic markers linked to nutrient metabolism, driving demand for personalized supplements. Integration of AI and big data analytics further enhances the accuracy of recommendations, strengthening consumer trust. Research institutions and biotech firms are increasingly collaborating with supplement companies to develop evidence-based products. This scientific progress aligns with consumer demand for personalization and transparency in health solutions.
Insufficient clinical evidence supporting product efficacy
While genetic testing provides insights into predispositions, many supplement formulations lack robust clinical trials to prove effectiveness. This gap reduces consumer confidence and limits adoption among healthcare professionals who demand evidence-based recommendations. The absence of long-term studies further restricts validation of safety and sustained benefits. Competitors offering traditional supplements with established efficacy create additional pressure on nutrigenomics products. Without stronger clinical backing, nutrigenomics supplements risk being perceived as niche or experimental.
The COVID-19 pandemic had a mixed impact on the Nutrigenomics-Based Supplements market. Supply chain disruptions delayed product launches and restricted access to genetic testing services, slowing adoption in several regions. Economic uncertainty also reduced consumer spending on premium personalized supplements during the crisis. However, the pandemic heightened awareness of immunity, nutrition, and preventative health, driving renewed interest in personalized solutions. Online platforms offering at-home DNA testing and supplement delivery gained traction as physical clinics faced restrictions.
The vitamins & minerals segment is expected to be the largest during the forecast period
The vitamins & minerals segment is expected to account for the largest market share during the forecast period due to its broad consumer base and established role in nutrition. Nutrigenomics enhances this category by tailoring supplementation to genetic predispositions, improving absorption and efficacy. Consumers with deficiencies or genetic variations benefit from targeted vitamin and mineral formulations, reinforcing demand. The segment's dominance is further supported by its affordability and widespread availability across retail and online channels. Manufacturers are innovating with DNA-based personalization to differentiate offerings within this established category. Rising awareness of gene-diet interaction strengthens the appeal of personalized vitamins and minerals.
The DNA-based personalization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the DNA-based personalization segment is predicted to witness the highest growth rate owing to advances in genetic testing have made DNA analysis more accessible, enabling precise supplement recommendations. Younger demographics and tech-savvy consumers are particularly drawn to DNA-based personalization, valuing innovation and customization. Integration of AI-driven analytics enhances accuracy, reinforcing consumer trust in personalized products. The segment benefits from partnerships between biotech firms and supplement companies, accelerating product development. Marketing campaigns emphasizing uniqueness and scientific credibility further boost adoption.
During the forecast period, the North America region is expected to hold the largest market share driven by strong consumer awareness of personalized nutrition. The region benefits from widespread availability of genetic testing services and established supplement markets. Consumers in the United States and Canada are highly receptive to science-driven wellness solutions, reinforcing regional leadership. The presence of leading biotech firms and nutrigenomics startups accelerates innovation and commercialization. Regulatory frameworks, though evolving, provide relatively clearer guidance compared to other regions, supporting adoption. High disposable incomes and willingness to invest in premium health products further strengthen demand.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR by rising focus on preventative health. Countries such as China, India, and Japan are witnessing growing demand for personalized supplements among younger demographics. Expanding middle-class populations and increasing disposable incomes support premium product adoption. Government initiatives promoting innovation in healthcare and nutrition further boost demand. E-commerce platforms are making nutrigenomics-based supplements more accessible across diverse markets. Rising awareness of gene-diet interaction is accelerating adoption, particularly in urban centers.
Key players in the market
Some of the key players in Nutrigenomics-Based Supplements Market include Nutrigenomix, DNAfit Life Sciences, Genova Diagnostics, GX Sciences, Metagenics, Thorne HealthTech, LifeGenomics, GenePlanet, MyDNA, Toolbox Genomics, Vitagene, DayTwo, Habit Personalized Nutrition and Persona Nutrition.
In August 2025, Genova Diagnostics reported operations across over 10,000 healthcare providers globally, with services spanning North America, Europe, and Asia. This expansion reflects rising demand for nutrigenomics-based supplements and personalized nutrition testing.
In March 2024, DNAfit launched expanded genetic testing panels covering nutrition, fitness, and stress, directly linked to supplement personalization. These offerings allow practitioners and consumers to tailor nutraceuticals to genetic predispositions, reinforcing DNAfit's leadership in personalized health.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.