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市场调查报告书
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宠物穿戴式健康追踪器市场预测至2032年:全球产品、动物类型、连接方式、分销管道、应用、最终用户和区域分析Companion Animal Wearable Health Trackers Market Forecasts to 2032 - Global Analysis By Product, Animal Type, Connectivity, Distribution Channel, Application, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球伴侣动物穿戴式健康追踪器市场预计到 2025 年价值 28 亿美元,到 2032 年预计将达到 71.1 亿美元,在预测期内以 14.2% 的复合年增长率增长。
穿戴式宠物健康追踪器是内建感测器的智慧型设备,旨在监测宠物(例如犬猫)的健康、行为和活动。这些追踪器可以戴在宠物身上,例如项圈、附件或标籤上,追踪位置、运动、心率、活动量、睡眠模式等参数,在某些情况下还可以追踪体温和呼吸频率。收集即时数据有助于宠物饲主和兽医及早发现健康问题、管理慢性疾病并改善整体健康。这些追踪器可与行动应用程式和云端平台集成,支援现代宠物医疗中的预防保健、远端监测和数据驱动的决策。
宠物饲养和人性化程度的提高
宠物饲养量的增加以及人们对伴侣动物日益人性化的认知,是穿戴式健康追踪器市场的主要驱动力。宠物越来越被视为家庭成员,促使饲主投资先进的健康监测和安全措施。穿戴式追踪器能够持续提供宠物活动、行为和位置的即时讯息,帮助主人进行预防性护理,并让主人安心。随着城市生活限制了直接监测,科技正在填补这一空白,使人们能够负责任地饲养宠物,并推动对互联动物健康解决方案的需求。
高昂的设备成本
高昂的设备价格仍然是一大障碍,尤其是在价格敏感型市场。先进的感测器、GPS模组、连接功能以及订阅式软体都推高了整体拥有成本。对许多饲主来说,穿戴式健康追踪器仍然被视为可有可无的商品,而非必需品。价格分布限制了其在高端消费群之外的普及。除非製造成本下降,定价模式更亲民,否则高昂的初始成本和持续成本将继续阻碍其在大众市场的渗透。
技术进步
技术进步为市场成长提供了强劲机会。感测器精度、电池效率、小型化以及人工智慧驱动的分析技术的提升,将增强设备性能和用户体验。与行动应用程式和云端平台的集成,将实现即时健康状态监测和预测性警报。随着设备变得更轻、更聪明、更经济实惠,预计其普及率将持续提高。这些创新将使穿戴式追踪器成为预防性兽医护理和长期宠物健康管理的重要工具,从而推动市场扩张。
缺乏标准化
缺乏标准化对市场扩张构成重大威胁。数据准确性、测量通讯协定和设备相容性方面的差异,令消费者和兽医都感到困惑。缺乏统一标准,使得穿戴式装置难以与兽医系统集成,并降低了临床医生对穿戴式装置数据的信心。缺乏明确的标准和监管指导,导致产品品质差异巨大。这种不一致会损害产品的长期可靠性,并延缓其在专业兽医实践中的应用。
新冠疫情对宠物穿戴式健康追踪器市场产生了正面影响。封锁措施导致宠物饲养量增加,人们对宠物健康和安全的关注也随之提高。由于就医管道受限,远端监测工具变得日益重要。穿戴式装置帮助饲主追踪宠物的活动、行为和位置,并支持线上咨询。虽然供应链中断暂时影响了生产,但疫情也强化了人们对互联互通、预防性宠物医疗保健解决方案的长期需求。
预计在预测期内,位置追踪细分市场将占据最大的市场份额。
由于人们对宠物安全和预防的强劲需求,预计在预测期内,位置追踪细分市场将占据最大的市场份额。具备GPS功能的穿戴式追踪器使饲主能够即时监控宠物的位置、设置地理围栏警报并快速找到走失的宠物。都市化加快、宠物户外活动增加以及人们对伴侣动物日益增长的情感依恋,都进一步推动了此类产品的普及。位置追踪通常是消费者最重视的功能,使其成为商业性的主导细分市场。
预计在预测期内,智慧色彩细分市场将实现最高的复合年增长率。
由于其多功能性和便利性,智慧项圈市场预计将在预测期内实现最高成长率。智慧项圈将位置追踪、活动监测和健康分析整合到一个易于使用的设备中。舒适度、电池续航时间、感测器精度和设计方面的持续改进正在推动其普及。随着宠物饲主越来越倾向于选择整合式一体化解决方案而非独立设备,智慧项圈正成为成长最快的产品类型。
由于宠物拥有率上升、可支配收入增加以及都市化加快,亚太地区预计将在预测期内占据最大的市场份额。人们对宠物健康的日益关注、中产阶级人口的壮大以及智慧型手机的高普及率,都推动了穿戴式装置的普及。中国、日本和韩国等国家的宠物护理产业正经历强劲成长。此外,不断拓展的电子商务通路和本地製造能力也进一步巩固了该地区的市场领先地位。
在预测期内,北美预计将实现最高的复合年增长率,这主要得益于宠物护理方面的高支出以及对先进技术的早期应用。消费者对宠物预防保健的高度重视以及完善的兽医基础设施为市场扩张提供了有力支撑。主要穿戴式科技供应商的存在以及订阅式数位服务日益普及也将进一步推动市场成长。对数据驱动型宠物健康资讯的需求不断增长,已使北美成为成长最快的区域市场。
According to Stratistics MRC, the Global Companion Animal Wearable Health Trackers Market is accounted for $2.80 billion in 2025 and is expected to reach $7.11 billion by 2032 growing at a CAGR of 14.2% during the forecast period. Companion Animal Wearable Health Trackers are smart, sensor-enabled devices designed to monitor the health, behavior, and activity of pets such as dogs and cats. Worn as collars, harness attachments, or tags, these devices track parameters including location, movement, heart rate, activity levels, sleep patterns, and sometimes temperature or respiration. By collecting real-time data, they help pet owners and veterinarians detect health issues early, manage chronic conditions, and improve overall wellness. Integrated with mobile applications and cloud platforms, these trackers support preventive care, remote monitoring, and data-driven decision-making in modern companion animal healthcare.
Rising Pet Ownership & Humanization
Rising pet ownership and the growing humanization of companion animals are key drivers of the wearable health trackers market. Pets are increasingly treated as family members, leading owners to invest in advanced health monitoring and safety solutions. Wearable trackers provide continuous insights into activity, behavior, and location, supporting preventive care and emotional reassurance. As urban lifestyles limit direct supervision, technology fills the gap, enabling responsible pet ownership and strengthening demand for connected animal health solutions.
High Device Costs
High device costs remain a major restraint, particularly in price-sensitive markets. Advanced sensors, GPS modules, connectivity features, and subscription-based software increase overall ownership expenses. For many pet owners, wearable health trackers are still viewed as discretionary rather than essential purchases. Limited affordability restricts adoption beyond premium consumer segments. Until production costs decline and pricing models become more accessible, high upfront and recurring expenses will continue to slow mass-market penetration.
Advancements in technology
Technological advancements present a strong opportunity for market growth. Improvements in sensor accuracy, battery efficiency, miniaturization, and AI-driven analytics enhance device performance and user experience. Integration with mobile apps and cloud platforms allows real-time health insights and predictive alerts. As devices become lighter, smarter, and more affordable, adoption is expected to rise. These innovations position wearable trackers as essential tools for preventive veterinary care and long-term pet wellness management. Thus, it drives the market expansion.
Limited Standardization
Limited standardization poses a significant threat to market expansion. Variations in data accuracy, measurement protocols, and device compatibility create confusion among consumers and veterinarians. Lack of unified standards complicates integration with veterinary systems and limits clinical trust in wearable data. Without clear benchmarks and regulatory guidance, product quality can vary widely. This inconsistency may hinder long-term credibility and slow adoption in professional veterinary practices.
The COVID-19 pandemic positively influenced the companion animal wearable health trackers market. Lockdowns led to increased pet adoption and heightened awareness of pet health and safety. With restricted access to veterinary clinics, remote monitoring tools gained importance. Wearable devices helped owners track activity, behavior, and location while supporting virtual veterinary consultations. Although supply chain disruptions affected manufacturing temporarily, the pandemic reinforced long-term demand for connected and preventive pet healthcare solutions.
The location tracking segment is expected to be the largest during the forecast period
The location tracking segment is expected to account for the largest market share during the forecast period, due to strong demand for pet safety and loss prevention. GPS-enabled wearable trackers allow pet owners to monitor real-time location, set geofencing alerts, and quickly recover lost pets. Rising urbanization, outdoor pet activities, and increasing emotional attachment to companion animals further drive adoption. Location tracking is often the primary functionality sought by consumers, making it the most commercially dominant segment.
The smart collars segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the smart collars segment is predicted to witness the highest growth rate, due to their multifunctional capabilities and convenience. Smart collars combine location tracking, activity monitoring, and health analytics in a single, easy-to-use device. Continuous improvements in comfort, battery life, sensor accuracy, and design enhance adoption. As pet owners increasingly prefer integrated, all-in-one solutions over standalone devices, smart collars are emerging as the fastest-growing product category.
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership, increasing disposable incomes, and rapid urbanization. Growing awareness of pet health, expanding middle-class populations, and high smartphone penetration supports wearable adoption. Countries such as China, Japan, and South Korea are witnessing strong growth in the pet care industry. Additionally, expanding e-commerce channels and local manufacturing capabilities strengthen the region's market leadership.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to high spending on pet care and early adoption of advanced technologies. Strong awareness of preventive pet healthcare, coupled with well-established veterinary infrastructure, supports market expansion. The presence of leading wearable technology providers and growing acceptance of subscription-based digital services further drives growth. Increasing demand for data-driven pet health insights positions North America as the fastest-growing regional market.
Key players in the market
Some of the key players in Companion Animal Wearable Health Trackers Market include FitBark, Gibi Technologies, Whistle Labs (Mars Petcare), Scollar, Tractive, Kyon, Garmin Ltd., PitPatPet Ltd., PetPace, Wagz, Inc., Felcana, TabCat (Loc8tor), OSP Labs, Dogtra and Petnet.
In October 2025, Crucial Data Solutions and PetPace have formed a strategic alliance to integrate the PetPace wearable health-monitoring collar with CDS's TrialKit platform, enabling real-time, at-home animal health data collection for veterinary and translational research while improving data quality and reducing study burden.
In December 2024, IXICO has entered a strategic commercial agreement with PETNET Solutions Inc, a Siemens Healthineers company, under which PETNET will supply diagnostic imaging agents for use in IXICO's customers' clinical trials, enhancing its Tracer Management services and supporting advanced neuroimaging in neurological disorder research such as Alzheimer's disease.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.