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市场调查报告书
商品编码
1896260

群众集资平台市场预测至2032年：按类型、部署模式、平台类型、最终用户和地区分類的全球分析

Crowdfunding Platform Market Forecasts to 2032 - Global Analysis By Type, Deployment (Cloud-based Platforms, and On-premise Solutions), Platform Type, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球群众集资平台市场预计到 2025 年将达到 20 亿美元，到 2032 年将达到 43 亿美元。

预计在预测期内，众筹平台市场将以11.6%的复合年增长率成长。群众集资平台市场使个人、Start-Ups和组织能够透过线上平台从大量支持者那里筹集资金。众筹模式多种多样，包括基于奖励、基于捐赠、基于股权和基于债务等。其优点包括获得早期资金筹措、检验创意市场价值、促进社区参与、减少对传统资金筹措的依赖，以及为投资者和支持者提供参与创新计划和社会公益活动的机会。

网路普及率和数位支付的日益普及

网路普及率的提高和数位支付的日益普及是群众集资平台市场的关键驱动力，使全球的创作者和支持者能够便捷地访问平台。智慧型手机的普及和价格合理的资料方案让用户能够轻鬆发现、评价和资助计划。此外，安全的数位钱包、UPI 和卡片付款减少了交易摩擦，增强了支持者的信任。这些发展扩大了宣传活动的影响范围，加快了资金筹措週期，并鼓励用户重复参与，从而增强了平台的流动性，并支持全球范围内不同计划类别、多个行业和不同资金筹措模式的市场持续增长。

各地区的监管情势复杂且各不相同

不同地区复杂多样的监管环境导致合规成本上升和营运不确定性增加，限制了群众集资平台市场的成长。平台必须应对不同的证券法、投资者保护规则和资讯揭露要求，这使得跨境众宣传活动更加复杂。此外，频繁的监管更新需要持续的法律监督和技术调整。小规模平檯面临较高的进入门槛，计划发起人则面临延误和合格限制。儘管全球数位化不断提高，执法环境也日趋不均，但这些挑战限制了平台的扩充性，抑制了创新，并阻碍了其向新兴市场的扩张。

区块链整合提升透明度和安全性

分散式帐本技术支援智慧合约，从而提供不可篡改的交易记录、即时资金追踪以及基于里程碑的自动资金释放。区块链还有助于降低中介成本并减少诈欺风险。代币化模式开启了新的资金筹措方式和全球参与途径。这些特性增强了信任度，鼓励机构投资者加入，并使平台在竞争激烈的市场中脱颖而出。同时，可扩展的管治架构、自动化合规机制以及全球跨境应用能力，共同支持生态系统的长期韧性。

资料安全漏洞和隐私问题

群众集资平台依赖敏感的财务和个人资讯，因此资料安全漏洞和隐私问题构成重大威胁。网路攻击、网路钓鱼和未经授权的资料存取会削弱使用者信任，并导致监管机构的处罚。此外，第三方整合和对云端服务的依赖扩大了攻击面。资料外洩造成的声誉损害可能会降低宣传活动参与度和投资者留存率。应对这些风险需要持续投资于网路安全基础设施、合规管理和事件回应，这会增加营运成本，并给如今服务于全球庞大用户群的平台带来更大的竞争压力。

新冠疫情的影响：

新冠疫情加速了群众集资的普及，因为在经济动盪时期，个人、Start-Ups和小型企业都在寻求替代资金筹措方式。封锁措施导致线上活动增加，提高了人们对宣传活动的关注度和支持者的参与度。此外，与社会议题和医疗保健相关的宣传活动也获得了更多关注，再次凸显了众筹平台的重要性。然而，收入的不确定性抑制了部分地区的自愿捐款。随着时间的推移，数位化优先行为、远端验证流程和灵活的资金筹措模式的普及增强了在线资金筹措平台的韧性，支持了其在疫情后持续增长，并在全球各行各业、各个社区和地区得到广泛应用。

预计在预测期内，开放服务平台细分市场将占据最大的市场份额。

预计在预测期内，开放服务平台将占据最大的市场份额。这一主导地位反映了其广泛的用户群体、多元化的收入来源以及强大的宣传活动处理能力。此外，成熟的平台受益于强大的品牌知名度和网路效应，能够吸引回头客和捐赠者。它们能够相容于多种资金筹措模式，包括奖励型和捐赠型，从而支持稳健的获利模式。因此，开放服务平台在维持其市场主导地位的同时，不断在全球市场完善其功能。

预计在预测期内，基于云端的平台（SaaS）细分市场将呈现最高的复合年增长率。

预计在预测期内，基于云端的平台（SaaS）细分市场将实现最高的复合年增长率。 SaaS模式具有部署快速、订阅定价和前期成本低等优势，对新旧平台都极具吸引力。此外，云端基础架构能够实现扩充性、高可用性和无缝更新。这些优势有助于加速地理扩张、获取数据驱动的洞察，并与支付和合规工具集成，从而推动SaaS的普及，使其成为全球各行各业、不同人群和不同地区的现代群众集资企业的首选交付模式。

占比最大的地区：

预计北美地区将在整个预测期内保持最大的市场份额。高网路普及率、成熟的数位支付生态系统和活跃的创业活动为平台的使用提供了支撑。此外，监管环境的明朗化和创新金融技术的早期应用也巩固了其市场领先地位。主要平台营运商的存在以及庞大的活跃贡献者群体支撑着交易量，这些因素共同确保北美在各个领域、计划、宣传活动和行业的全球群众集资活动中继续主导。

预计复合年增长率最高的地区：

预计亚太地区在预测期内将实现最高的复合年增长率。快速的数位化、不断壮大的中产阶级以及智慧型手机普及率的提高，正在推动平台认知度和用户参与度的提升。此外，政府对Start-Ups和另类金融的支持，也正在加强生态系统的发展。在地化的平台和区域支付创新正在提升新兴经济体的可及性。这些趋势，加上尚未开发的庞大资金筹措基础，使得亚太地区成为全球成长最快的群众集资市场，而庞大的人口规模、创新能力以及世界领先的数位金融发展势头，都为其成长提供了有力支撑。

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目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球群众集资平台市场（按类型划分）

  • 股权群众集资
  • 债务群众集资
  • 基于奖励的群众集资
  • 基于捐赠的群众集资
  • 混合模型和基于区块链的模型

第六章 全球群众集资平台市场依部署类型划分

  • 基于云端的平台（SaaS）
  • 本地部署解决方案

7. 全球群众集资平台市场（依平台类型划分）

  • 开放服务平台
  • 託管/专用服务平台

8. 全球群众集资平台市场（以最终用户划分）

  • 科技Start-Ups
  • 医疗保健和生命科学
  • 房地产和基础设施
  • 媒体、娱乐与创新艺术
  • 食品/饮料
  • 社会影响/非营利组织
  • 其他最终用户

9. 全球群众集资平台市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十章：重大进展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十一章 企业概况

  • Kickstarter
  • Indiegogo
  • GoFundMe
  • Patreon
  • Crowdcube
  • Seedrs
  • Wefunder
  • StartEngine
  • Republic
  • CrowdStreet
  • Kiva
  • Fundable
  • CircleUp
  • SeedInvest
  • Crowd Supply
  • JustGiving
Product Code: SMRC32949

According to Stratistics MRC, the Global Crowdfunding Platform Market is accounted for $2.0 billion in 2025 and is expected to reach $4.3 billion by 2032, growing at a CAGR of 11.6% during the forecast period. The crowdfunding platform market enables individuals, startups, and organizations to raise funds from a large number of contributors through online portals. It includes various models such as reward-based, donation-based, equity, and debt crowdfunding. Benefits include access to early-stage capital, market validation for ideas, community engagement, reduced reliance on traditional financing, and opportunities for investors and supporters to participate in innovative projects and social initiatives.

Market Dynamics:

Driver:

Increasing internet penetration and digital payment adoption

Increasing internet penetration and digital payment adoption are major drivers for the crowdfunding platform market, enabling seamless access for creators and contributors worldwide. Expanding smartphone usage and affordable data plans allow users to discover, evaluate, and fund projects conveniently. Furthermore, secure digital wallets, UPI, and card-based payments reduce transaction friction and build contributor confidence. These developments broaden campaign reach, accelerate funding cycles, and encourage repeat participation, strengthening platform liquidity and supporting sustained market growth across diverse project categories globally across multiple industries and funding models.

Restraint:

Complex and varying regulatory landscapes across regions

Complex and varying regulatory landscapes across regions restrain the crowdfunding platform market by increasing compliance costs and operational uncertainty. Platforms must navigate differing securities laws, investor protection rules, and disclosure requirements, which complicates cross-border campaigns. Additionally, frequent regulatory updates demand continuous legal oversight and technology adjustments. Smaller platforms face higher entry barriers, while project creators encounter delays and eligibility constraints. These challenges limit platform scalability, discourage innovation, and slow expansion into emerging markets, despite the rising digital adoption and uneven enforcement environments worldwide.

Opportunity:

Integration of blockchain for transparency and security

Distributed ledgers enable immutable transaction records, real-time fund tracking, and automated smart contracts for milestone-based releases. Moreover, blockchain can reduce intermediary costs and mitigate fraud risks. Tokenization models also open alternative fundraising mechanisms and global participation. These capabilities improve credibility, attract institutional contributors, and differentiate platforms in competitive markets while supporting long-term ecosystem resilience through scalable governance frameworks, compliance automation, and cross-border adoption potential globally.

Threat:

Data security breaches and privacy concerns

Data security breaches and privacy concerns pose a significant threat to crowdfunding platforms, given their reliance on sensitive financial and personal information. Cyberattacks, phishing, and unauthorized data access can erode user trust and trigger regulatory penalties. Additionally, third-party integrations and cloud dependencies expand attack surfaces. Reputational damage from breaches can reduce campaign participation and investor retention. Addressing these risks requires continuous investment in cybersecurity infrastructure, compliance controls, and incident response, increasing operating expenses and competitive pressure for global platforms serving large user bases worldwide today.

Covid-19 Impact:

The COVID-19 pandemic accelerated crowdfunding adoption as individuals, startups, and small businesses sought alternative financing amid economic disruption. Lockdowns increased online engagement, boosting campaign visibility and contributor participation. Additionally, social and medical campaigns gained prominence, reinforcing platform relevance. However, income uncertainty constrained discretionary contributions in some regions. Over time, the adoption of digital-first behaviors, remote verification processes, and flexible funding models has strengthened the resilience of online fundraising platforms, supporting sustained post-pandemic growth and broader acceptance across multiple sectors, communities, and geographies worldwide.

The open service platforms segment is expected to be the largest during the forecast period

The open service platforms segment is expected to account for the largest market share during the forecast period. This leadership reflects wide user adoption, diversified revenue streams, and consistent campaign throughput. Moreover, established platforms benefit from strong brand recognition and network effects, attracting repeat creators and contributors. Their capacity to accommodate multiple funding models, including rewards and donations, supports stable monetization. As a result, open service platforms maintain a commanding share while continuing to evolve feature sets across global markets.

The cloud-based platforms (SaaS) segment is expected to have the highest CAGR during the forecast period

The cloud-based platforms (SaaS) segment is expected to have the highest CAGR during the forecast period. SaaS models offer rapid deployment, subscription pricing, and lower upfront costs, appealing to both new and established platforms. Additionally, cloud infrastructure enables scalability, high availability, and seamless updates. These advantages support faster geographic expansion, data-driven insights, and integration with payment and compliance tools, accelerating adoption and positioning SaaS as the preferred delivery model for modern crowdfunding operations globally, across sectors, user bases, and regions.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. High internet penetration, mature digital payment ecosystems, and strong entrepreneurial activity support platform usage. Furthermore, favorable regulatory clarity and early adoption of innovative financial technologies reinforce market leadership. The presence of major platform operators and a large base of active contributors sustains transaction volumes. These factors collectively ensure North America's continued dominance in global crowdfunding activity across diverse sectors, projects, campaigns, and industries overall.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. Rapid digitalization, expanding middle-class populations, and rising smartphone adoption drive platform awareness and participation. Additionally, government support for startups and alternative finance strengthens ecosystem development. Localized platforms and regional payment innovations improve accessibility across emerging economies. These dynamics, combined with a large underserved funding base, position Asia Pacific as the fastest-growing crowdfunding market globally, supported by demographic scale, innovation, and digital finance momentum ahead globally.

Key players in the market

Some of the key players in Crowdfunding Platform Market include Kickstarter, Indiegogo, GoFundMe, Patreon, Crowdcube, Seedrs, Wefunder, StartEngine, Republic, CrowdStreet, Kiva, Fundable, CircleUp, SeedInvest, Crowd Supply, and JustGiving.

Key Developments:

In December 2025, Kickstarter introduced the new Community Advisory Council initiative and "Kickstarter After Dark" newsletter for adult creative projects, alongside record-breaking campaigns like EufyMake's $46.7M printer project.

In December 2025, Republic introduced the new tokenization initiatives with Aptos, Solana, and Polymesh to expand compliant real-world asset crowdfunding.

In December 2025, GoFundMe introduced the new "Year in Help Report" highlighting $40B+ raised and launched Giving Funds to simplify charitable giving.

In October 2025, Indiegogo introduced the new Gamefound-powered platform upgrade for safer, more rewarding campaign support, retiring flexible funding in favor of fixed funding.

Types Covered:

  • Equity-based Crowdfunding
  • Debt-based Crowdfunding
  • Reward-based Crowdfunding
  • Donation-based Crowdfunding
  • Hybrid & Blockchain-based Models

Deployments Covered:

  • Cloud-based Platforms (SaaS)
  • On-premise Solutions

Platform Types Covered:

  • Open Service Platforms
  • Managed/Dedicated Service Platforms

End Users Covered:

  • Technology & Startups
  • Healthcare & Life Sciences
  • Real Estate & Infrastructure
  • Media, Entertainment & Creative Arts
  • Food & Beverages
  • Social Impact & Non-Profit
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Crowdfunding Platform Market, By Type

  • 5.1 Introduction
  • 5.2 Equity-based Crowdfunding
  • 5.3 Debt-based Crowdfunding
  • 5.4 Reward-based Crowdfunding
  • 5.5 Donation-based Crowdfunding
  • 5.6 Hybrid & Blockchain-based Models

6 Global Crowdfunding Platform Market, By Deployment

  • 6.1 Introduction
  • 6.2 Cloud-based Platforms (SaaS)
  • 6.3 On-premise Solutions

7 Global Crowdfunding Platform Market, By Platform Type

  • 7.1 Introduction
  • 7.2 Open Service Platforms
  • 7.3 Managed/Dedicated Service Platforms

8 Global Crowdfunding Platform Market, By End User

  • 8.1 Introduction
  • 8.2 Technology & Startups
  • 8.3 Healthcare & Life Sciences
  • 8.4 Real Estate & Infrastructure
  • 8.5 Media, Entertainment & Creative Arts
  • 8.6 Food & Beverages
  • 8.7 Social Impact & Non-Profit
  • 8.8 Other End Users

9 Global Crowdfunding Platform Market, By Geography

  • 9.1 Introduction
  • 9.2 North America
    • 9.2.1 US
    • 9.2.2 Canada
    • 9.2.3 Mexico
  • 9.3 Europe
    • 9.3.1 Germany
    • 9.3.2 UK
    • 9.3.3 Italy
    • 9.3.4 France
    • 9.3.5 Spain
    • 9.3.6 Rest of Europe
  • 9.4 Asia Pacific
    • 9.4.1 Japan
    • 9.4.2 China
    • 9.4.3 India
    • 9.4.4 Australia
    • 9.4.5 New Zealand
    • 9.4.6 South Korea
    • 9.4.7 Rest of Asia Pacific
  • 9.5 South America
    • 9.5.1 Argentina
    • 9.5.2 Brazil
    • 9.5.3 Chile
    • 9.5.4 Rest of South America
  • 9.6 Middle East & Africa
    • 9.6.1 Saudi Arabia
    • 9.6.2 UAE
    • 9.6.3 Qatar
    • 9.6.4 South Africa
    • 9.6.5 Rest of Middle East & Africa

10 Key Developments

  • 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 10.2 Acquisitions & Mergers
  • 10.3 New Product Launch
  • 10.4 Expansions
  • 10.5 Other Key Strategies

11 Company Profiling

  • 11.1 Kickstarter
  • 11.2 Indiegogo
  • 11.3 GoFundMe
  • 11.4 Patreon
  • 11.5 Crowdcube
  • 11.6 Seedrs
  • 11.7 Wefunder
  • 11.8 StartEngine
  • 11.9 Republic
  • 11.10 CrowdStreet
  • 11.11 Kiva
  • 11.12 Fundable
  • 11.13 CircleUp
  • 11.14 SeedInvest
  • 11.15 Crowd Supply
  • 11.16 JustGiving

List of Tables

  • Table 1 Global Crowdfunding Platform Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Crowdfunding Platform Market Outlook, By Type (2024-2032) ($MN)
  • Table 3 Global Crowdfunding Platform Market Outlook, By Equity-based Crowdfunding (2024-2032) ($MN)
  • Table 4 Global Crowdfunding Platform Market Outlook, By Debt-based Crowdfunding (2024-2032) ($MN)
  • Table 5 Global Crowdfunding Platform Market Outlook, By Reward-based Crowdfunding (2024-2032) ($MN)
  • Table 6 Global Crowdfunding Platform Market Outlook, By Donation-based Crowdfunding (2024-2032) ($MN)
  • Table 7 Global Crowdfunding Platform Market Outlook, By Hybrid & Blockchain-based Models (2024-2032) ($MN)
  • Table 8 Global Crowdfunding Platform Market Outlook, By Deployment (2024-2032) ($MN)
  • Table 9 Global Crowdfunding Platform Market Outlook, By Cloud-based Platforms (SaaS) (2024-2032) ($MN)
  • Table 10 Global Crowdfunding Platform Market Outlook, By On-premise Solutions (2024-2032) ($MN)
  • Table 11 Global Crowdfunding Platform Market Outlook, By Platform Type (2024-2032) ($MN)
  • Table 12 Global Crowdfunding Platform Market Outlook, By Open Service Platforms (2024-2032) ($MN)
  • Table 13 Global Crowdfunding Platform Market Outlook, By Managed / Dedicated Service Platforms (2024-2032) ($MN)
  • Table 14 Global Crowdfunding Platform Market Outlook, By End User (2024-2032) ($MN)
  • Table 15 Global Crowdfunding Platform Market Outlook, By Technology & Startups (2024-2032) ($MN)
  • Table 16 Global Crowdfunding Platform Market Outlook, By Healthcare & Life Sciences (2024-2032) ($MN)
  • Table 17 Global Crowdfunding Platform Market Outlook, By Real Estate & Infrastructure (2024-2032) ($MN)
  • Table 18 Global Crowdfunding Platform Market Outlook, By Media, Entertainment & Creative Arts (2024-2032) ($MN)
  • Table 19 Global Crowdfunding Platform Market Outlook, By Food & Beverages (2024-2032) ($MN)
  • Table 20 Global Crowdfunding Platform Market Outlook, By Social Impact & Non-Profit (2024-2032) ($MN)
  • Table 21 Global Crowdfunding Platform Market Outlook, By Other End Users (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.