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市场调查报告书
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1904555

数位艺术与设计课程市场预测至2032年：按课程类型、实施模式/平台、最终用户和地区分類的全球分析

Digital Art and Design Course Market Forecasts to 2032 - Global Analysis By Course Type, Deployment & Platform, End User, and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的一项研究，全球数位艺术与设计课程市场预计到 2025 年将达到 44 亿美元，到 2032 年将达到 120 亿美元。

预计在预测期内，数位艺术与设计课程将以15.2%的复合年增长率成长。该领域涵盖线上和线下学习项目，专注于平面设计、动画、插画、使用者介面/使用者体验设计以及数位媒体製作。课程形式包括影片课程、认证专案、研讨会和订阅平台。成长要素包括对创新专业的需求不断增长、数位经济的扩张、游戏内容产业的成长、灵活的线上学习模式的普及以及设计工具在行销产品开发和数位平台中的日益广泛应用。

根据联合国教科文组织统计，全球文化创意产业僱用了超过5,000万人。

媒体、行销和娱乐领域对数位内容创作的需求不断增长

随着品牌转向「数位优先」策略，高品质视觉叙事的需求已从专业奢侈品转变为基本业务需求。社群媒体广告和互动使用者介面的快速普及尤其反映了这一趋势。此外，蓬勃发展的游戏和动画产业也需要源源不绝的技能人才。因此，在全球范围内，提供实践性强、与行业紧密相关的培训课程的报名人数持续显着增长。

课程和平台供应过剩

数位艺术与设计课程的过剩造成了“选择悖论”，阻碍了市场成长和学习者的成功。平台上的过度行销往往掩盖了高品质的内容，导致品牌稀释和选择疲劳。这种过剩降低了课程的感知价值，并引发价格战，疏远了经验丰富的教师。结果，学生难以获得可靠且与行业相关的课程，导致低完成率和技能差距，损害了市场的长期权威性和永续性。

企业合作促进员工在数位设计领域的技能发展

随着企业日益认识到设计素养对现代工作的重要性，对客製化企业培训计画的需求也随之增长。这些合作关係使教育机构能够开发针对员工特定技能缺口的课程，例如使用者体验设计或品牌识别验证。此外，企业也正在投资建立内部设计能力，以减少对外部机构的依赖。这种转变为课程提供者创造了稳定、长期的收入来源，同时确保其培训内容与实际商业需求保持紧密联繫。

人工智慧生成的艺术

随着人工智慧工具不断提升其根据简单文字提示生成高清图像的能力，人们对入门级技术技能价值的认知正受到挑战。鑑于自动化工具能够完成类似任务，这种转变可能会让一些潜在学生质疑接受全面设计训练的必要性。此外，人工智慧生成内容的法律和伦理模糊性也为课程开发带来了不稳定的环境。而且，人工智慧日益自动化地处理常规设计任务，可能会导致应届毕业生可获得的初级职位减少。

新冠疫情的感染疾病

新冠疫情犹如一股强劲的推动力，在短短几个月内就将数位艺术与设计课程市场的发展速度提升了近五年。随着全球封锁措施导致实体工作室关闭，「紧急数位学习」的需求激增，迫使传统教育机构和自由工作者一夜之间转向数位化。这一转变使更多人能够获得高品质的设计教育，但也导致成千上万的新供应商同时涌入市场，造成了目前供过于求的局面。虽然最初的繁荣扩大了市场规模，但也造成了市场分割，数量往往凌驾于品质之上。

预计在预测期内，平面设计视觉传达领域将占据最大的市场份额。

预计在预测期内，平面设计视觉传达领域将占据最大的市场份额。这一主导地位主要归功于这些技能在各大行业的广泛应用，从零售到企业传播，无所不包。随着企业在竞争激烈的数位空间中寻求建立独特的品牌形象，对核心设计原则的需求依然十分迫切。此外，AR和3D建模等新工具与传统平面设计工作流程的整合，进一步拓展了该领域的适用范围。这种多功能性确保了源源不绝的学生涌入，因为他们将平面设计视为维持职业生涯的关键技能。

预计在预测期内，企业专业发展（B2B）领域将呈现最高的复合年增长率。

预计在预测期内，企业专业发展（B2B）领域将达到最高成长率。这项加速扩张的动力源自于非创新产业数位转型日益迫切，进而催生了对内部设计专业人才的需求。企业正投入更多预算用于结构化的技能提升项目，以促进创新并改善内部工作流程。此外，企业订阅式学习模式的兴起也使得为大型团队提供继续教育变得更加便利。因此，随着设计成为现代商业的核心技能，该领域的成长速度超过了消费市场。

比最大的地区

预计北美地区在预测期内将占据最大的市场份额。该地区高度集中的主要技术中心、全球知名的设计教育机构和跨国公司为其主导地位提供了支撑。先进的数位基础设施促进了最新设计软体和教育技术的无缝应用。此外，美国和加拿大市场对创新和智慧财产权的高度重视，推动了对专业创新培训的高额投资。同时，来自成熟的娱乐和广告行业的强劲需求也将继续支撑区域市场。

复合年均成长率最高的地区

预计亚太地区在预测期内将实现最高的复合年增长率。这一快速成长主要得益于印度、中国和东南亚等新兴经济体正在经历的大规模数位转型。智慧型手机用户的快速成长以及由此带来的电子商务蓬勃发展，为数位内容创作者创造了前所未有的需求。此外，各国政府旨在提升数位素养和创新产业发展的倡议，也大大推动了市场成长。同时，线上课程成本效益的不断提高，也促使该地区更广泛、更年轻的族群开始接受设计教育。

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  • 公司概况
    • 最多三家新增市场参与企业进行全面分析
    • 主要参与企业（最多3家公司）的SWOT分析
  • 区域细分
    • 根据客户要求，对主要国家进行市场估算和预测，并计算复合年增长率（註：可行性需确认）。
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    • 从产品系列、地域覆盖范围和策略联盟等方面对主要参与企业进行基准分析

目录

第一章执行摘要

第二章 前言

  • 摘要
  • 相关利益者
  • 调查范围
  • 调查方法
  • 研究材料

第三章 市场趋势分析

  • 司机
  • 抑制因素
  • 机会
  • 威胁
  • 终端用户分析
  • 新兴市场
  • 新冠疫情的感染疾病

第四章 波特五力分析

  • 供应商的议价能力
  • 买方的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

5. 全球数位艺术与设计课程市场（按课程类型划分）

  • 平面设计与视觉传达
  • 使用者介面/使用者体验和产品设计
  • 3D建模、动画和视觉特效
  • 数位插画与概念艺术
  • 动态图像和视讯剪辑
  • 网页设计与互动媒体
  • 艺术家的生成式人工智慧和提示工程

6. 全球数位艺术与设计课程市场（依实施平台划分）

  • 线上学习平台（MOOC）
  • 主导的数位化项目
  • 线上训练营和同步研讨会
  • 自主学习混合模式

7. 全球数位艺术设计课程市场（按最终用户划分）

  • 个人学习者和业余爱好者
  • 中小学生和高等教育学生
  • 专业发展（B2B）
  • 自由工作者与独立创作者

8. 全球数位艺术设计课程市场（按地区划分）

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 亚太其他地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 其他南美国家
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第九章 主要发展

  • 协议、伙伴关係、合作和合资企业
  • 併购
  • 新产品发布
  • 业务拓展
  • 其他关键策略

第十章：企业概况

  • Udemy
  • Coursera
  • Skillshare
  • Domestika
  • LinkedIn Learning
  • FutureLearn
  • Kadenze
  • Pluralsight
  • Gnomon School of Visual Effects
  • CG Spectrum
  • Schoolism
  • Proko
  • MasterClass
  • Canva
  • Envato
  • General Assembly
  • Interaction Design Foundation
  • Adobe
Product Code: SMRC33049

According to Stratistics MRC, the Global Digital Art and Design Course Market is accounted for $4.4 billion in 2025 and is expected to reach $12.0 billion by 2032, growing at a CAGR of 15.2% during the forecast period. The digital art and design course encompasses both online and offline learning programs that concentrate on graphic design, animation, illustration, UI/UX, and digital media creation. It includes video-based courses, certifications, workshops, and subscription platforms. Growth is driven by rising demand for creative professionals, expansion of the digital economy, growth in gaming and content industries, flexible online learning adoption, and increasing use of design tools across marketing, product development, and digital platforms.

According to UNESCO, the global cultural and creative industries employ over 50 million people worldwide.

Market Dynamics:

Driver:

Rising demand for digital content creation across media, marketing, and entertainment

As brands pivot toward "digital-first" strategies, the necessity for high-quality visual storytelling has moved from a specialized luxury to a fundamental business requirement. This surge is particularly evident in the rapid adoption of social media advertising and interactive user interfaces. Furthermore, the burgeoning gaming and animation industries require a constant stream of skilled talent. Consequently, enrollment in courses that offer practical, industry-aligned training is seeing a substantial and sustained uptick among aspiring professionals globally.

Restraint:

Oversaturation of courses and platforms

The oversaturation of digital art and design courses creates a "paradox of choice" that restrains market growth and learner success. Aggressive marketing often overshadows high-quality content on platforms, causing brand dilution and decision fatigue. This excess pushes down the perceived value, instigating a pricing competition that deters experienced instructors. Consequently, students struggle to acquire credible, industry-aligned curricula, resulting in low completion rates and a skills gap that undermines the market's long-term authority and sustainability.

Opportunity:

Corporate partnerships for upskilling employees in digital design

Businesses are increasingly recognizing that design literacy is essential for modern roles, leading to a higher demand for customized training programs for businesses. These partnerships allow institutions to develop tailored curricula that address specific skill gaps within a workforce, such as UX design or brand identity. Furthermore, companies are investing in internal design capabilities to reduce reliance on external agencies. This shift provides course providers with stable, long-term revenue streams while simultaneously ensuring that their training remains relevant to real-world commercial needs.

Threat:

AI-generated art

The perceived value of entry-level technical skills is facing challenges as AI tools increasingly produce high-fidelity visuals from simple text prompts. This shift could prompt some prospective students to question the need for comprehensive design training, given the possibility of automated tools performing similar tasks. Additionally, the legal and ethical ambiguities surrounding AI-generated content create a volatile environment for curriculum development. Furthermore, the potential for AI to automate routine design work could reduce the number of junior-level roles available for recent graduates.

Covid-19 Impact:

The COVID-19 pandemic acted as a powerful driver, accelerating the digital art and design course market by roughly five years in a matter of months. As global lockdowns shuttered physical studios, a massive surge in "emergency e-learning" demand forced traditional institutions and freelance creators to digitize overnight. This pivot democratized access to high-tier design education but also triggered the current oversaturation, as thousands of new providers entered the space simultaneously. While the initial boom increased market valuation, it left behind a fragmented landscape where quantity frequently outweighs quality.

The graphic design & visual communication segment is expected to be the largest during the forecast period

The graphic design & visual communication segment is expected to account for the largest market share during the forecast period. This dominance is largely attributed to the universal application of these skills across every major industry, from retail to corporate communications. As companies strive to establish unique brand identities in a crowded digital space, the demand for core design principles remains foundational. Furthermore, the integration of new tools like AR and 3D modeling into traditional graphic design workflows has expanded the segment's reach. This versatility ensures a consistent influx of students who view these skills as essential for career longevity.

The corporate professional development (B2B) segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the corporate professional development (B2B) segment is predicted to witness the highest growth rate. The urgent need for digital transformation within non-creative industries, which now require in-house design expertise, fuels this accelerated expansion. Organizations are increasingly shifting their budgets toward structured upskilling programs to foster innovation and improve internal workflows. Moreover, the rise of subscription-based learning models for enterprises makes it easier for companies to provide continuous education to large teams. Consequently, this segment is outpacing individual consumer growth as design becomes a core competency in the modern business world.

Region with largest share:

During the forecast period, the North America region is expected to hold the largest market share. Major tech hubs, world-renowned design institutions, and a high concentration of multinational corporations sustain this leadership position. The region's advanced digital infrastructure facilitates the seamless adoption of the latest design software and educational technologies. Additionally, the strong emphasis on innovation and intellectual property within the U.S. and Canadian markets encourages a high level of investment in professional creative training. Furthermore, the robust demand from the well-established entertainment and advertising sectors continues to anchor the regional market.

Region with highest CAGR:

Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR. This rapid growth is primarily driven by the massive digital transformation taking place in emerging economies such as India, China, and Southeast Asia. The explosion of the smartphone-using population and the subsequent boom in e-commerce has created an unprecedented need for digital content creators. Furthermore, government initiatives aimed at boosting digital literacy and creative industries are providing a significant tailwind for the market. Additionally, the increasing affordability of online courses is making design education accessible to a vast and youthful demographic across the region.

Key players in the market

Some of the key players in Digital Art and Design Course Market include Udemy, Coursera, Skillshare, Domestika, LinkedIn Learning, FutureLearn, Kadenze, Pluralsight, Gnomon School of Visual Effects, CG Spectrum, Schoolism, Proko, MasterClass, Canva, Envato, General Assembly, Interaction Design Foundation, and Adobe.

Key Developments:

In December 2025, Pluralsight expanded AI capabilities and reaffirmed its creative learning legacy from Digital-Tutors, offering 6,000+ courses in VFX, game dev, and design.

In January 2025, General Assembly partnered with Adobe to launch the AI Creative Skills Academy in the UK and India, offering free training in Adobe Firefly, Photoshop, and Illustrator.

In October 2024, Adobe expanded its Digital Academy with new Content Creator and Graphic Designer Professional Certificates on Coursera.

Course Types Covered:

  • Graphic Design & Visual Communication
  • UI/UX and Product Design
  • 3D Modeling, Animation & VFX
  • Digital Illustration & Concept Art
  • Motion Graphics & Video Editing
  • Web Design & Interactive Media
  • Generative AI & Prompt Engineering for Artists

Deployment & Platforms Covered:

  • Online Learning Platforms (MOOCs)
  • Institutional/University-led Digital Programs
  • Live Bootcamps & Synchronous Workshops
  • Self-Paced Hybrid Models

End Users Covered:

  • Individual Learners & Hobbyists
  • K-12 & Higher Education Students
  • Corporate Professional Development (B2B)
  • Freelance Professionals & Independent Creators

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Digital Art and Design Course Market, By Course Type

  • 5.1 Introduction
  • 5.2 Graphic Design & Visual Communication
  • 5.3 UI/UX and Product Design
  • 5.4 3D Modeling, Animation & VFX
  • 5.5 Digital Illustration & Concept Art
  • 5.6 Motion Graphics & Video Editing
  • 5.7 Web Design & Interactive Media
  • 5.8 Generative AI & Prompt Engineering for Artists

6 Global Digital Art and Design Course Market, By Deployment & Platform

  • 6.1 Introduction
  • 6.2 Online Learning Platforms (MOOCs)
  • 6.3 Institutional/University-led Digital Programs
  • 6.4 Live Bootcamps & Synchronous Workshops
  • 6.5 Self-Paced Hybrid Models

7 Global Digital Art and Design Course Market, By End User

  • 7.1 Introduction
  • 7.2 Individual Learners & Hobbyists
  • 7.3 K-12 & Higher Education Students
  • 7.4 Corporate Professional Development (B2B)
  • 7.5 Freelance Professionals & Independent Creators

8 Global Digital Art and Design Course Market, By Geography

  • 8.1 Introduction
  • 8.2 North America
    • 8.2.1 US
    • 8.2.2 Canada
    • 8.2.3 Mexico
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 Italy
    • 8.3.4 France
    • 8.3.5 Spain
    • 8.3.6 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 Japan
    • 8.4.2 China
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 New Zealand
    • 8.4.6 South Korea
    • 8.4.7 Rest of Asia Pacific
  • 8.5 South America
    • 8.5.1 Argentina
    • 8.5.2 Brazil
    • 8.5.3 Chile
    • 8.5.4 Rest of South America
  • 8.6 Middle East & Africa
    • 8.6.1 Saudi Arabia
    • 8.6.2 UAE
    • 8.6.3 Qatar
    • 8.6.4 South Africa
    • 8.6.5 Rest of Middle East & Africa

9 Key Developments

  • 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 9.2 Acquisitions & Mergers
  • 9.3 New Product Launch
  • 9.4 Expansions
  • 9.5 Other Key Strategies

10 Company Profiling

  • 10.1 Udemy
  • 10.2 Coursera
  • 10.3 Skillshare
  • 10.4 Domestika
  • 10.5 LinkedIn Learning
  • 10.6 FutureLearn
  • 10.7 Kadenze
  • 10.8 Pluralsight
  • 10.9 Gnomon School of Visual Effects
  • 10.10 CG Spectrum
  • 10.11 Schoolism
  • 10.12 Proko
  • 10.13 MasterClass
  • 10.14 Canva
  • 10.15 Envato
  • 10.16 General Assembly
  • 10.17 Interaction Design Foundation
  • 10.18 Adobe

List of Tables

  • Table 1 Global Digital Art and Design Course Market Outlook, By Region (2024-2032) ($MN)
  • Table 2 Global Digital Art and Design Course Market Outlook, By Course Type (2024-2032) ($MN)
  • Table 3 Global Digital Art and Design Course Market Outlook, By Graphic Design & Visual Communication (2024-2032) ($MN)
  • Table 4 Global Digital Art and Design Course Market Outlook, By UI/UX and Product Design (2024-2032) ($MN)
  • Table 5 Global Digital Art and Design Course Market Outlook, By 3D Modeling, Animation & VFX (2024-2032) ($MN)
  • Table 6 Global Digital Art and Design Course Market Outlook, By Digital Illustration & Concept Art (2024-2032) ($MN)
  • Table 7 Global Digital Art and Design Course Market Outlook, By Motion Graphics & Video Editing (2024-2032) ($MN)
  • Table 8 Global Digital Art and Design Course Market Outlook, By Web Design & Interactive Media (2024-2032) ($MN)
  • Table 9 Global Digital Art and Design Course Market Outlook, By Generative AI & Prompt Engineering for Artists (2024-2032) ($MN)
  • Table 10 Global Digital Art and Design Course Market Outlook, By Deployment & Platform (2024-2032) ($MN)
  • Table 11 Global Digital Art and Design Course Market Outlook, By Online Learning Platforms (MOOCs) (2024-2032) ($MN)
  • Table 12 Global Digital Art and Design Course Market Outlook, By Institutional / University-led Digital Programs (2024-2032) ($MN)
  • Table 13 Global Digital Art and Design Course Market Outlook, By Live Bootcamps & Synchronous Workshops (2024-2032) ($MN)
  • Table 14 Global Digital Art and Design Course Market Outlook, By Self-Paced Hybrid Models (2024-2032) ($MN)
  • Table 15 Global Digital Art and Design Course Market Outlook, By End User (2024-2032) ($MN)
  • Table 16 Global Digital Art and Design Course Market Outlook, By Individual Learners & Hobbyists (2024-2032) ($MN)
  • Table 17 Global Digital Art and Design Course Market Outlook, By K-12 & Higher Education Students (2024-2032) ($MN)
  • Table 18 Global Digital Art and Design Course Market Outlook, By Corporate Professional Development (B2B) (2024-2032) ($MN)
  • Table 19 Global Digital Art and Design Course Market Outlook, By Freelance Professionals & Independent Creators (2024-2032) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.