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市场调查报告书
商品编码
1904621
邻里个人服务市场预测至2032年:按平台类型、组织规模、技术、经营模式、最终用户和地区分類的全球分析Neighborhood Personal Services Market Forecasts to 2032 - Global Analysis By Platform Type, Organization Size, Technology, Business Model, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球社区个人服务市场价值将达到 22 亿美元,到 2032 年将达到 53 亿美元,在预测期内的复合年增长率为 13%。
社区个人服务是指针对特定地理区域内居住的、以社区为导向的服务,旨在满足居民的日常需求并提升他们的福祉。这些服务通常由小规模企业、独立专业人士或在超当地语系化平台提供,包括家务清洁、维修、美容美髮、儿童保育、老人照顾、辅导、健身训练、宠物照顾和洗衣服务等。社区个人服务以便捷、易用和可靠为宗旨,其特点是服务范围接近性、响应迅速且注重个性化服务。透过高效满足居民的日常必需品和生活方式需求,这些服务在提升生活品质、创造本地就业机会和加强社区关係方面发挥关键作用。
对按需本地服务的需求不断增长
为了满足日益增长的本地按需服务需求,附近的个人服务平台正在迅速扩张。消费者越来越倾向于选择能够在家附近即时取得的服务,例如美容、健身、维修和医疗服务。这种转变是由都市生活方式、数位科技的普及以及便利性经济所驱动的。平台正在投资开发行动应用、人工智慧驱动的预约系统和便利的支付系统,以提升用户体验。服务提供者则受益于在超当地语系化模式带来的更高的知名度和更活跃的客户参与。对本地按需服务日益增长的需求正在推动市场成长。
对检验的本地专业人士信任度低
对服务品质、安全性和可靠性的担忧常常阻碍顾客预订服务。缺乏标准化的认证和背景调查降低了人们对超当地语系化服务提供者的信任。与正规的服务平台相比,小规模企业更难建立信任。为了弥补这一差距,企业必须在检验、培训和客户回馈系统方面投入大量资金。儘管市场需求强劲,但人们对检验的专业人士缺乏信任,阻碍了社区个人服务的普及。
一个能够实现超当地语系化服务聚合的数位平台
数位平台正日益推动跨品类超当地语系化服务的聚合。聚合模式使消费者能够透过单一介面存取多种服务,例如美容、维修和医疗保健。平台正利用人工智慧和分析技术来实现个人化服务并提升客户参与。与数位支付和即时追踪的整合正在增强都市区和郊区的普及率。小型企业和本地服务供应商也受益于聚合模式带来的更高曝光度和可扩展性。支援超当地语系化服务聚合的数位平台正在为市场创造巨大的成长机会。
来自机构服务平台的激烈竞争
大型参与企业凭藉着标准化的品质、品牌知名度和全国覆盖范围,对超当地语系化服务商构成挑战。竞争激烈的价格和配套服务进一步挤压了小规模服务商的利润空间。消费者往往更青睐信誉良好、真实可靠的成熟平台。本地服务商在竞争激烈的市场中难以脱颖而出。来自成熟平台的激烈竞争正在抑制社区个人服务市场的盈利,并威胁其永续成长。
新冠疫情加速了消费者对在地化、个人化服务的需求,他们纷纷转向数位平台满足基本生活所需。一方面,封锁措施和安全疑虑阻碍了服务交付,导致劳动力短缺;另一方面,医疗、养老和清洁服务需求的激增推动了平台的普及。在疫情期间,超当地语系化平台对于确保服务的连续性至关重要。此次危机也凸显了建构具有韧性的数位生态系统和非接触式服务模式的重要性。总而言之,新冠疫情提高了人们对在地化、个人化服务作为实现即时获取服务策略手段的认识。
预计在预测期内,多服务聚合平台细分市场将占据最大的市场份额。
在预测期内,多服务聚合平台预计将占据最大的市场份额,这主要得益于消费者对多样化服务和便利的单一介面体验的需求。聚合平台整合了多家服务提供者的服务,使消费者能够无缝地享受美容、医疗和维修等服务。企业正在利用这些平台来增强客户参与并扩大业务范围。随着都市区消费者对便利性的日益重视,可扩展聚合模式的需求也不断增长。人工智慧驱动的个人化服务进一步加速了聚合平台的普及。消费者对即时获取多样化服务的迫切需求,推动了多服务聚合平台在市场成长中发挥重要作用。
预计在预测期内,人工智慧和机器学习在个人化领域的应用将实现最高的复合年增长率。
在预测期内,人工智慧和机器学习在个人化领域的应用预计将保持最高成长率,这主要得益于市场对客製化服务推荐和以客户为中心的体验日益增长的需求。人工智慧驱动的个人化功能使平台能够分析偏好并提供客製化的服务。企业正在利用机器学习技术,透过预测性洞察来提高客户维繫和忠诚度。中小企业和Start-Ups尤其受益于人工智慧赋能的个人化功能,这使他们能够以经济实惠的价格实现服务差异化。对数位化优先策略的日益重视也进一步推动了该领域的需求。
预计亚太地区在预测期内将维持最大的市场份额,这主要得益于新兴经济体快速都市化和政府主导的数位化措施推动了行动用户群的扩张。中国、印度和东南亚等国家正大力投资在超当地语系化平台,以支持服务成长。医疗、美容和维修服务需求的不断增长正在推动行动优先模式的普及。当地企业正在部署可扩展的平台,以满足日益增长的数位化需求。不断扩展的数位生态系统正在强化在超当地语系化服务在企业现代化过程中的作用。
预计在预测期内,中东和非洲地区的复合年增长率将最高,这主要得益于智慧型手机普及率的提高、数位生态系统的扩展以及都市区对即时服务需求的增长。阿联酋、沙乌地阿拉伯和南非等国正在投资在超当地语系化平台,以支援服务创新。对医疗保健、清洁和生活方式服务的需求不断增长,推动了聚合模式的普及。当地企业正在推出经济高效的平台,以满足消费者多样化的需求。不断增长的城市人口正在强化在超当地语系化服务在日常生活中的作用。
According to Stratistics MRC, the Global Neighborhood Personal Services Market is accounted for $2.2 billion in 2025 and is expected to reach $5.3 billion by 2032 growing at a CAGR of 13% during the forecast period. Neighborhood Personal Services refer to locally delivered, community-focused services that support the everyday needs and well-being of residents within a defined geographic area. These services are typically provided by small businesses, independent professionals, or hyperlocal platforms and include offerings such as home cleaning, repairs, beauty and grooming, childcare, elder care, tutoring, fitness training, pet care, and laundry services. Designed for convenience, accessibility, and trust, neighborhood personal services emphasize proximity, quick response times, and personalized interactions. They play a vital role in enhancing quality of life, generating local employment, and strengthening community relationships by meeting routine and essential household and lifestyle requirements efficiently.
Rising demand for on-demand local services
Neighborhood personal services platforms are expanding rapidly to meet the rising demand for on-demand local services. Consumers increasingly expect instant access to beauty, fitness, repair, and healthcare services within their communities. This shift is driven by urban lifestyles, digital adoption, and the convenience economy. Platforms are investing in mobile apps, AI-driven scheduling, and seamless payment systems to enhance user experience. Service providers benefit from improved visibility and customer engagement through hyperlocal models. Rising demand for on-demand local services is propelling growth in the market.
Limited trust in unverified local professionals
Customers often hesitate to book services due to concerns about quality, safety, and reliability. Lack of standardized certification and background checks reduces confidence in hyperlocal providers. Smaller operators struggle to build credibility compared to organized service platforms. Enterprises must invest heavily in verification, training, and customer feedback systems to overcome this gap. Limited trust in unverified professionals is restraining widespread adoption of neighborhood personal services despite strong demand.
Digital platforms enabling hyperlocal service aggregation
Digital platforms are increasingly enabling hyperlocal service aggregation across diverse categories. Aggregation allows consumers to access multiple services-such as beauty, repair, and healthcare-through a single interface. Platforms leverage AI and analytics to personalize offerings and improve customer engagement. Integration with digital payments and real-time tracking strengthens adoption across urban and suburban regions. SMEs and local providers benefit from improved visibility and scalability through aggregator models. Digital platforms enabling hyperlocal aggregation are fostering significant growth opportunities in the market.
Intense competition from organized service platforms
Larger players offer standardized quality, brand recognition, and nationwide reach that challenge hyperlocal providers. Competitive pricing and bundled offerings reduce margins for smaller operators. Consumers often prefer established platforms for reliability and trust. Local providers struggle to differentiate services in crowded markets. Intense competition from organized platforms is restraining profitability and threatening consistent growth in the neighborhood personal services market.
The Covid-19 pandemic accelerated demand for neighborhood personal services as consumers shifted to digital platforms for essential needs. On one hand, lockdowns and safety concerns disrupted service delivery and reduced workforce availability. On the other hand, surging demand for healthcare, elder care, and cleaning services boosted platform adoption. Hyperlocal platforms became critical in ensuring continuity of services during the pandemic. The crisis reinforced the importance of resilient digital ecosystems and contactless service models. Overall, Covid-19 boosted awareness of neighborhood personal services as a strategic enabler of instant access.
The multi-service aggregator platforms segment is expected to be the largest during the forecast period
The multi-service aggregator platforms segment is expected to account for the largest market share during the forecast period driven by demand for diverse service availability and convenience in a single interface. Aggregator platforms consolidate offerings from multiple providers, enabling consumers to access beauty, healthcare, and repair services seamlessly. Enterprises rely on these platforms to strengthen customer engagement and expand reach. Demand for scalable aggregator models is rising as urban consumers prioritize convenience. Integration with AI-driven personalization further strengthens adoption. As consumers prioritize instant access to diverse services multi-service aggregator platforms are accelerating growth in the market.
The AI & machine learning for personalization segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the AI & machine learning for personalization segment is predicted to witness the highest growth rate supported by rising demand for tailored service recommendations and customer-centric experiences. AI-driven personalization enables platforms to analyze preferences and deliver customized offerings. Enterprises leverage machine learning to improve retention and loyalty through predictive insights. SMEs and startups particularly benefit from AI-enabled personalization to differentiate services affordably. Growing reliance on digital-first strategies is reinforcing demand in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share driven by rapid urbanization expanding mobile subscriber base and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in hyperlocal platforms to support service growth. Rising demand for healthcare, beauty, and repair services strengthens adoption of mobile-first models. Local enterprises are deploying scalable platforms to meet growing digital needs. Expanding digital ecosystems are reinforcing the role of hyperlocal services in enterprise modernization.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR fueled by rising smartphone penetration expanding digital ecosystems and growing demand for instant services across urban centers. Countries such as UAE, Saudi Arabia, and South Africa are investing in hyperlocal platforms to support service innovation. Rising demand for healthcare, cleaning, and lifestyle services strengthens adoption of aggregator models. Local enterprises are deploying cost-effective platforms to meet diverse consumer needs. Expanding urban populations are reinforcing the role of hyperlocal services in everyday life.
Key players in the market
Some of the key players in Neighborhood Personal Services Market include Swiggy, Pinch Lifestyle, Indulge Global, Urban Company, Housejoy, TaskRabbit, Inc., Handy Technologies, Inc., Helpling GmbH, Thumbtack, Inc., Angi Inc., Porch Group, Inc., Kaodim Sdn Bhd, ServiceMarket, Timesaverz Dotcom Pvt. Ltd. and Mr. Right Services Pvt. Ltd.
In May 2024, Swiggy partnered with Healthians to offer at-home health test bookings directly through the Swiggy app, expanding its health and wellness services. This move integrated diagnostic services into its hyperlocal platform, competing directly with traditional providers.
In January 2024, TaskRabbit significantly expanded its offered service categories, adding new skills like "Pet Sitting," "Organization," and "Data Entry" to its platform. This strategic move broadens its addressable market beyond traditional handyman and moving services, directly competing with specialized apps in the broader personal services sector.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.