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市场调查报告书
商品编码
1904652
农业推广即服务 (EaaS) 市场预测至 2032 年:按作物类型、交付管道、经营模式、组织规模、最终用户和地区分類的全球分析Agricultural Extension-as-a-Service Market Forecasts to 2032 - Global Analysis By Crop Type, Delivery Channel, Business Model, Organization Size, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球农业推广即服务 (EaaS) 市场预计到 2025 年将达到 23 亿美元,到 2032 年将达到 61 亿美元,在预测期内以 15% 的复合年增长率增长。
农业推广即服务 (EaaS) 是一种按需模式,它利用数位技术为农民提供农业咨询和支援服务。该模式整合了行动平台、云端运算、数据分析、物联网和人工智慧等技术,提供个人化的即时指导,涵盖作物管理、土壤健康、病虫害防治、天气预报、投入品使用和市场对接等方面。与传统的推广系统不同,EaaS 具有高度可扩展性,支援订阅或付费使用制,并且可以随时随地存取。该模式将农民与农艺师、农业技术提供者和相关机构连接起来,从而改善多元化农业生态系统中的决策、生产力、永续性和收入。
精密农业解决方案的需求日益增长
由于对精密农业解决方案的需求日益增长,农业推广即服务(EaaS)平台正在迅速扩张。农民越来越希望获得数据驱动的洞察,以优化作物产量、资源利用和永续性。感测器、无人机和分析等精密农业技术正在改变传统的耕作方式。推广服务机构提供培训、指导和数位化工具,以促进中小农户采用这些技术。政府和私人企业正大力投资精密农业生态系统,以提高粮食安全。对精密农业解决方案日益增长的需求正在推动市场成长。
农业工人缺乏数位素养
农民数位素养不足仍是农业推广即服务(EaaS)平台发展的主要限制因素。许多小规模农户由于缺乏训练和意识,难以采用先进技术。这种差距降低了农民参与数位推广计画的积极性,并延缓了农村地区的现代化进程。为了克服这项挑战,企业必须大力投资教育、能力建构和社区支持体系。小规模农户在管理数位工具、解读数据和应对合规要求方面面临诸多挑战。儘管市场需求强劲,数位素养的匮乏阻碍了农业推广即服务(EaaS)的广泛应用。
人工智慧和物联网技术的融合
人工智慧和物联网技术的融合为农业推广即服务(EaaS)平台创造了强大的发展机会。人工智慧驱动的分析技术能够实现预测建模、作物监测和自动化咨询服务。物联网感测器提供土壤健康、天气状况和作物生长等即时数据。平台将人工智慧和物联网技术融入其推广生态系统,从而提升了可扩展性和效率。借助这项整合解决方案,农民可以受益于更优的决策、更低的成本和更高的产量。人工智慧和物联网技术的融合正在推动市场实现显着的成长。
资料隐私和网路安全问题
互联繫统会产生敏感的农场级数据,需要安全管理。资料外洩和未授权存取会破坏人们对数位农业生态系统的信任。由于合规审核和消费者保护义务,企业面临日益增长的成本。与大型农业企业相比,小规模农户更难适应复杂的法规结构。资料隐私和网路安全问题抑制了人们对农业推广即服务(EaaS)市场的信任,威胁到其永续发展。
新冠疫情加速了农民对数位化咨询和远端支援的需求,从而推动了农业推广即服务(EaaS)的需求。一方面,封锁措施扰乱了线下推广项目,限制了培训机会;另一方面,对数位化平台需求的激增推动了远距咨询服务的普及。疫情期间,农民更加依赖行动应用程式、线上培训和人工智慧工具。这场危机提醒我们,建构一个具有韧性的数位生态系统对于确保农业活动的持续性至关重要。总而言之,新冠疫情提高了人们对「农业推广即服务」作为精密农业策略驱动力的认识。
预计在预测期内,水果和蔬菜细分市场将占据最大的市场份额。
预计在预测期内,蔬果领域将占据最大的市场份额,这主要得益于高价值作物对精密农业解决方案和咨询服务的需求。蔬果需要对土壤、水质和病虫害进行密集监测。推广服务可提供客製化的见解,以提高园艺业的生产力和永续性。全球消费者对生鲜食品的偏好不断增长,也推高了可扩展咨询解决方案的需求。与人工智慧驱动的作物监测技术的融合将进一步推动其应用。随着农民优先种植蔬果等高价值作物,市场成长正在加速。
预计在预测期内,订阅制细分市场将实现最高的复合年增长率。
预计在预测期内,订阅模式将实现最高成长率,这主要得益于市场对价格合理、可扩展且持续的咨询服务日益增长的需求。订阅模式使农民能够以低成本获取数位化工具、培训和即时洞察。企业利用订阅框架扩大业务范围并增强客户忠诚度。中小企业和Start-Ups公司尤其受益于订阅服务带来的经常性收入。对数位化优先策略的日益依赖正在推动该领域的需求成长。
由于新兴经济体快速的都市化和政府主导的数位化倡议推动了农业生态系统的扩张,预计亚太地区将在预测期内占据最大的市场份额。中国、印度和东南亚等国家正大力投资精密农业和推广服务。对粮食安全和永续农业日益增长的需求正在推动数位化咨询平台的普及。当地企业正在推出可扩展的解决方案,以满足不断增长的农民群体的需求。不断发展的数位生态系统正在强化推广服务在现代化进程中的作用。
预计在预测期内,中东和非洲地区的复合年增长率将最高,这主要得益于智慧型手机普及率的提高、农业现代化项目的扩展以及都市区地区对粮食安全需求的不断增长。阿联酋、沙乌地阿拉伯、肯亚和南非等国正投资建置推广平台,以支持永续农业发展。干旱和半干旱地区对精密农业的需求不断增长,推动了人工智慧驱动的咨询服务的应用。当地企业正在部署经济高效的平台,以满足不同农民的需求。不断增长的农村人口也强化了推广服务在增强农业韧性方面的作用。
According to Stratistics MRC, the Global Agricultural Extension-as-a-Service Market is accounted for $2.3 billion in 2025 and is expected to reach $6.1 billion by 2032 growing at a CAGR of 15% during the forecast period. Agricultural Extension-as-a-Service (AEaaS) refers to a digitally enabled, on-demand model for delivering agricultural advisory and support services to farmers. It integrates technologies such as mobile platforms, cloud computing, data analytics, IoT, and AI to provide personalized, real-time guidance on crop management, soil health, pest and disease control, weather forecasting, input usage, and market linkages. Unlike traditional extension systems, AEaaS is scalable, subscription- or pay-per-use-based, and accessible anytime, anywhere. The model connects farmers with agronomists, agri-tech providers, and institutions, improving decision-making, productivity, sustainability, and income across diverse farming ecosystems.
Rising demand for precision farming solutions
Agricultural extension-as-a-service platforms are expanding rapidly with the rising demand for precision farming solutions. Farmers increasingly seek data-driven insights to optimize crop yields, resource utilization, and sustainability. Precision farming technologies such as sensors, drones, and analytics are transforming traditional agricultural practices. Extension services provide training, advisory, and digital tools to strengthen adoption among small and medium-scale farmers. Governments and private enterprises are investing heavily in precision agriculture ecosystems to improve food security. Rising demand for precision farming solutions is propelling growth in the market.
Limited digital literacy among farmers
Limited digital literacy among farmers remains a significant restraint for agricultural extension-as-a-service platforms. Many smallholders struggle to adopt advanced technologies due to lack of training and awareness. This gap reduces participation in digital extension programs and slows modernization in rural areas. Enterprises must invest heavily in education, capacity building, and localized support systems to overcome this challenge. Smaller farms face difficulties in managing digital tools, data interpretation, and compliance requirements. Limited digital literacy is restraining widespread adoption of agricultural extension-as-a-service despite strong demand.
Integration with AI and IoT technologies
Integration with AI and IoT technologies is creating strong opportunities for agricultural extension-as-a-service platforms. AI-driven analytics enable predictive modeling, crop monitoring, and automated advisory services. IoT sensors provide real-time data on soil health, weather conditions, and crop performance. Platforms are embedding AI and IoT into extension ecosystems to improve scalability and efficiency. Farmers benefit from improved decision-making, reduced costs, and higher yields through integrated solutions. Integration with AI and IoT technologies is fostering significant growth opportunities in the market.
Data privacy and cybersecurity concerns
Connected systems generate sensitive farm-level data that require secure management. Breaches and unauthorized access can undermine trust in digital agriculture ecosystems. Enterprises face rising costs due to compliance audits and consumer protection mandates. Smaller farmers struggle to adapt to complex regulatory frameworks compared to larger agribusinesses. Data privacy and cybersecurity concerns are restraining confidence and threatening consistent growth in the agricultural extension-as-a-service market.
The Covid-19 pandemic accelerated demand for agricultural extension-as-a-service as farmers sought digital advisory and remote support. On one hand, lockdowns disrupted physical extension programs and limited access to training. On the other hand, surging demand for digital platforms boosted adoption of remote advisory services. Farmers increasingly relied on mobile apps, online training, and AI-driven tools during the pandemic. The crisis reinforced the importance of resilient digital ecosystems in ensuring continuity of agricultural operations. Overall, Covid-19 boosted awareness of extension-as-a-service as a strategic enabler of precision farming.
The fruits & vegetables segment is expected to be the largest during the forecast period
The fruits & vegetables segment is expected to account for the largest market share during the forecast period driven by demand for precision farming solutions and advisory services in high-value crops. Fruits and vegetables require intensive monitoring of soil, water, and pest management. Extension services provide tailored insights to improve productivity and sustainability in horticulture. Demand for scalable advisory solutions is rising as consumer preference for fresh produce expands globally. Integration with AI-driven crop monitoring further strengthens adoption. As farmers prioritize high-value crops fruits and vegetables are accelerating growth in the market.
The subscription-based segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the subscription-based segment is predicted to witness the highest growth rate supported by rising demand for affordable, scalable, and continuous access to advisory services. Subscription models enable farmers to access digital tools, training, and real-time insights at lower costs. Enterprises leverage subscription frameworks to expand reach and strengthen customer loyalty. SMEs and startups particularly benefit from recurring revenue streams through subscription services. Growing reliance on digital-first strategies is reinforcing demand in this segment.
During the forecast period, the Asia Pacific region is expected to hold the largest market share by rapid urbanization expanding agricultural ecosystems and government-led digital initiatives across emerging economies. Countries such as China, India, and Southeast Asia are investing heavily in precision farming and extension services. Rising demand for food security and sustainable agriculture strengthens adoption of digital advisory platforms. Local enterprises are deploying scalable solutions to meet growing farmer needs. Expanding digital ecosystems are reinforcing the role of extension services in modernization.
Over the forecast period, the Middle East & Africa region is anticipated to exhibit the highest CAGR fuelled by rising smartphone penetration expanding agricultural modernization programs and growing demand for food security across urban and rural centers. Countries such as UAE, Saudi Arabia, Kenya, and South Africa are investing in extension platforms to support sustainable farming. Rising demand for precision farming in arid and semi-arid regions strengthens adoption of AI-driven advisory services. Local enterprises are deploying cost-effective platforms to meet diverse farmer needs. Expanding rural populations are reinforcing the role of extension services in agricultural resilience.
Key players in the market
Some of the key players in Agricultural Extension-as-a-Service Market include AgroStar, DeHaat, Gramophone, BigHaat, BharatAgri, Krishi Network, AgriBazaar, AGRIM, RML AgTech, Stellapps Technologies, EM3 AgriServices, WayCool Foods & Products Pvt. Ltd., Digital Green, International Crops Research Institute for the Semi-Arid Tropics and Department of Agriculture & Farmers Welfare.
In October 2023, AgroStar launched 'AgroStar Weather Plus', a micro-weather forecasting and alert feature within its main app. This product provides farm-level weather predictions, pest/disease alerts, and preventive action steps to mitigate climate-related risks.
In August 2022, Gramophone launched its B2B Agri-input marketplace platform, enabling retailers and distributors to source products directly from manufacturers. This product expanded its service model to digitize the agri-input supply chain, improving efficiency and transparency for businesses.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.