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市场调查报告书
商品编码
1904691
永续和环保室内设计市场预测至2032年:按产品类型、材料、分销管道、最终用户和地区分類的全球分析Sustainable Eco-Friendly Decor Market Forecasts to 2032 - Global Analysis By Product Type (Furniture, Textiles, Lighting, Decorative Accessories and Paints & Finishes), Material, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,全球永续和环保室内装潢市场预计在 2025 年达到 4,100.5 亿美元,预计到 2032 年将达到 5964.9 亿美元,在预测期内以 5.5% 的复合年增长率增长。
环保永续的家居装饰注重对环境负责的选择,同时创造更健康的室内环境。它采用再生木材、竹子、有机纺织品和低挥发性有机化合物(VOC)涂料等材料,提倡使用可再生照明、耐用家具以及可回收或可生物降解的配件,有助于最大限度地减少废弃物和碳排放。这种风格鼓励人们理性消费,追求经久耐用和多功能设计,从而最大限度地提高资源利用效率。绿植、天然纹理和太阳能元素的融入,进一步有助于改善空气品质和排放能源消耗。永续装饰兼具视觉美感和环保特性,实现了风格、功能和环境责任的完美融合。
联合国环境规划署(UNEP)的数据显示,建筑业约占全球直接温室气体排放的 21%,如果将间接排放也计算在内,则占能源相关二氧化碳排放的三分之一以上。
节能智慧住宅的需求日益增长
人们对智慧节能住宅日益增长的兴趣是推动永续室内设计市场发展的主要因素。越来越多的住宅开始接受能够降低能耗、提升隔热性能和改善室内空气品质的设计和产品。环保家具、节能照明和智慧家居系统不仅有助于环境永续性,还能降低能源费用。消费者正在寻找能够与科技和现代住宅布局无缝融合,兼具功能性和美观性的室内设计方案。这种趋势在千禧世代和都会居民中尤其明显,他们既重视环保意识,也追求现代生活水准。因此,人们对智慧节能生活方式日益增长的兴趣是推动环保住宅设计需求的关键因素。
永续材料的高成本
环保永续材料的高昂成本对市场构成重大挑战。由再生木材、竹子、有机纺织品和回收材料製成的装饰品通常比传统替代品价格更高。这种价格溢价阻碍了注重预算的消费者购买绿色家居产品。此外,永续材料的采购、加工和认证也推高了製造成本,最终反映在零售价格上。儘管消费者对环保装饰品的兴趣日益浓厚,但价格问题阻碍了其大规模普及。因此,永续室内产品的高生产成本和购买成本仍然是限制市场发展的主要因素,限制了市场成长潜力,并减缓了向环保生活方式的转变。
都市化加速与智慧家庭融合
都市区扩张和智慧家居技术的普及为永续环保的室内设计创造了巨大机会。不断增长的城市人口推动了人们对既现代又环保的居住空间的需求。智慧型设备,例如自动照明、暖通空调系统和能源监控系统,可与环保的装饰方案无缝集成,打造时尚高效的生活空间。千禧世代和居住者尤其青睐那些既体现永续性又能满足现代生活方式需求的产品。这一趋势促使製造商和零售商透过将环保材料与智慧设计相结合进行创新。透过利用都市化和技术融合,企业可以赢得日益增长的、具有环保意识且精通技术的消费者群体。
与传统室内产品的激烈竞争
永续室内装潢市场面临的主要威胁之一是来自传统住宅产品的竞争,这些产品通常价格低廉且随处可得。塑胶、合成纤维和传统木材等标准材料迎合了注重预算的消费者,从而阻碍了环保产品的普及。知名品牌拥有庞大的分销网络和行销预算,往往占据市场主导地位,使得永续替代品难以渗透。此外,仿冒品产品和未经认证的产品也常被当作环保产品销售,这可能会误导消费者,并削弱他们对真正永续品牌的信任。因此,传统室内装潢产品和虚假替代品的氾滥构成了重大挑战,并有可能限制环保家居装饰市场的成长和信誉。
新冠疫情对永续和环保家居市场产生了重大影响。供应链中断和封锁措施延缓了绿色材料和家居装饰产品的生产和交付。经济的不确定性和可支配收入的减少导致高端环保产品的需求下降。同时,新冠疫情也提升了消费者对健康、永续性和环保生活方式的关注度,推动了对能够改善室内空气品质和提升生活品质的环保家居的投资。随着越来越多的消费者寻求更安全、非接触式的购物方式,网路购物的趋势也随之加速。总而言之,儘管新冠疫情造成了暂时的阻碍,但也增强了消费者对永续家居装饰和环保生活方式的长期兴趣。
预计在预测期内,家具细分市场将占据最大的市场份额。
由于消费者越来越重视环保耐用的家具,预计家具业在预测期内将占据最大的市场份额。人们对采用再生木材、竹子、回收金属和其他可再生材料製成的产品越来越感兴趣,这些产品能够减少对生态系统的影响。製造商正在创造兼具耐用性和功能性的创新美观设计。模组化和多功能家具的流行进一步巩固了该行业的重要性。人们对室内空气品质的日益关注以及对无毒涂料的偏好也推动了对环保家具的投资。因此,家具业对市场动态的影响最大,引领潮流,并成为永续环保家居装饰产业的关键驱动力。
预计竹藤製品市场在预测期内将呈现最高的复合年增长率。
竹藤材料因其可再生、轻盈和用途广泛等特性,预计将在预测期内实现最高增长率。消费者青睐这些材料用于家具、装饰品和家居用品,因为它们外观自然、经久耐用且对环境影响小。製造商正积极将竹藤材料融入现代时尚的设计中,以满足具有环保意识的消费者的需求。都市化进程的加速以及对紧凑型多功能家具日益增长的需求,进一步推动了该领域的成长。竹藤材料的可再生和可生物降解特性与永续性目标完美契合,使其成为永续家居装饰产业创新和扩张的关键驱动力。
预计北美在预测期内将保持最大的市场份额,这主要得益于意识提升和日益严格的环境标准。该地区受益于对绿色家居产品的强劲需求以及完善的製造商和零售商网路。消费者越来越偏好由可再生和无毒材料製成的家具、纺织品和配件,这推动了环保装饰方案的普及。电子商务平台的蓬勃发展提高了产品的可及性,使消费者更容易购买到永续产品。都市区对能源效率和健康生活环境的关注也进一步刺激了市场需求。因此,在先进的基础设施、进步的政策和强烈的环保意识的支持下,预计北美将继续保持最大的市场份额。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这主要得益于快速的城市化发展、收入水准的提高以及环保意识的增强。中国、印度和日本等国的消费者越来越倾向于选择永续且时尚的家居装饰,这促使製造商扩大在该地区的业务。可再生、可回收和无毒材料在都市区日益普及,同时节能和智慧家居解决方案也备受青睐。此外,线上零售的成长和社群媒体趋势的影响也推动了环保产品的普及。因此,亚太地区为市场扩张和未来成长提供了巨大的机会。
According to Stratistics MRC, the Global Sustainable Eco-Friendly Decor Market is accounted for $410.05 billion in 2025 and is expected to reach $596.49 billion by 2032 growing at a CAGR of 5.5% during the forecast period. Eco-friendly and sustainable home decor prioritizes environmentally responsible choices while creating healthier interiors. It utilizes materials like reclaimed wood, bamboo, organic textiles, and paints with low volatile organic compounds, promoting renewable and recycled options. Emphasis is placed on energy-saving lighting, durable furniture, and accessories that can be recycled or biodegraded, helping to minimize waste and carbon emissions. This style encourages thoughtful purchasing, longevity, and versatile design to maximize resource efficiency. Incorporating greenery, natural textures, and solar-powered elements further supports air quality improvement and energy reduction. Combining visual appeal with eco-conscious practices, sustainable decor offers a harmonious blend of style, functionality, and environmental responsibility.
According to the United Nations Environment Programme (UNEP), data shows the buildings and construction sector is responsible for about 21% of direct global greenhouse gas emissions, and when indirect emissions are included, the sector contributes to over one-third of global energy-related CO2 emissions.
Increasing demand for energy-efficient and smart homes
Rising interest in smart and energy-efficient homes is a major factor driving the sustainable decor market. Homeowners are increasingly incorporating designs and products that reduce energy usage, enhance insulation, and improve indoor air quality. Eco-friendly furniture, energy-saving lighting, and intelligent home systems contribute to environmental sustainability while cutting utility costs. Consumers seek decor solutions that seamlessly integrate with technology and modern home layouts, balancing functionality with aesthetic appeal. This trend is especially prevalent among millennials and urban populations who prioritize both eco-consciousness and contemporary living standards. Consequently, the growing focus on smart, energy-efficient living is a key factor boosting demand for environmentally responsible home decor.
High cost of sustainable materials
Expensive eco-friendly and sustainable materials pose a considerable challenge for the market. Decor items crafted from reclaimed wood, bamboo, organic textiles, or recycled materials generally cost more than traditional alternatives. This price premium discourages budget-conscious consumers from investing in green home products. Additionally, sourcing, processing, and ensuring certification for sustainable materials elevates manufacturing costs, which are reflected in retail prices. Although consumer interest in environmentally friendly decor is increasing, the affordability issue prevents large-scale adoption. Therefore, the higher costs of producing and purchasing sustainable home decor items remain a key market restraint, limiting growth potential and slowing the transition toward eco-conscious living.
Rising urbanization and smart home integration
The expansion of urban areas and adoption of smart home technologies create major opportunities for sustainable eco-friendly decor. Increasing urban populations drive demand for homes that are both modern and environmentally responsible. Smart devices such as automated lighting, climate control systems, and energy monitoring can be seamlessly integrated with green decor solutions, delivering stylish and efficient living spaces. Millennials and urban residents particularly value products that reflect sustainability while meeting contemporary lifestyle needs. This trend encourages manufacturers and retailers to innovate, combining eco-conscious materials with smart design. Leveraging urbanization and technology integration allows companies to capture a growing segment of environmentally aware and tech-savvy consumers.
Intense competition from conventional decor products
A major threat to the sustainable decor market is competition from conventional home products, which tend to be less expensive and more accessible. Standard materials like plastics, synthetic textiles, and conventional wood appeal to budget-conscious consumers, slowing adoption of eco-friendly options. Well-established brands with extensive distribution channels and marketing budgets often dominate the market, making it harder for sustainable alternatives to gain traction. Moreover, counterfeit or uncertified products falsely marketed as eco-friendly can mislead consumers and damage trust in authentic sustainable brands. Consequently, the prevalence of conventional decor and deceptive alternatives poses a significant challenge, potentially limiting the growth and credibility of the eco-friendly home decor market.
The COVID-19 outbreak significantly affected the sustainable eco-friendly decor market. Disruptions in supply chains and lockdown measures delayed the production and delivery of green materials and home decor products. Economic uncertainty and reduced disposable income led to lower demand for premium eco-friendly items. On the other hand, the pandemic heightened consumer focus on health, sustainability, and eco-conscious living, encouraging investments in environmentally friendly interiors to enhance indoor air quality and wellbeing. The shift toward online shopping increased as buyers sought safe, contactless purchasing options. In summary, while COVID-19 caused temporary obstacles, it also reinforced long-term consumer interest in sustainable home decor and eco-conscious lifestyle practices.
The furniture segment is expected to be the largest during the forecast period
The furniture segment is expected to account for the largest market share during the forecast period, as consumers increasingly prioritize environmentally responsible and long-lasting home furnishings. There is rising interest in pieces crafted from reclaimed wood, bamboo, recycled metals, and other renewable materials, reducing ecological impact. Producers are creating innovative, aesthetically pleasing designs that offer both durability and functionality. The popularity of modular and multifunctional furniture further strengthens this segment's prominence. Growing concern for indoor air quality and preference for non-toxic finishes also drives investment in green furniture options. Consequently, the furniture segment exerts the greatest influence on market dynamics, steering trends and serving as the primary growth driver within the sustainable eco-friendly home decor industry.
The bamboo & rattan segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the bamboo & rattan segment is predicted to witness the highest growth rate, driven by their renewable, lightweight, and versatile properties. Consumers prefer these materials for furniture, decor, and home accessories because of their natural appearance, durability, and minimal environmental impact. Manufacturers are increasingly incorporating bamboo and rattan into contemporary, stylish designs to meet the needs of environmentally conscious buyers. Rising urbanization and demand for compact, multifunctional furnishings further boost this segment's growth. The renewable and biodegradable nature of bamboo and rattan aligns perfectly with sustainability goals, making this segment a major driver of innovation and expansion in the sustainable home decor industry.
During the forecast period, the North America region is expected to hold the largest market share primarily due to heightened consumer awareness and strict environmental standards. The region benefits from strong demand for green home products and the presence of well-established manufacturers and retail networks. Increasing preference for furniture, textiles, and accessories made from recycled, renewable, and non-toxic materials encourages widespread adoption of eco-friendly decor solutions. The growth of e-commerce platforms improves accessibility, making it easier for consumers to purchase sustainable products. Urban focus on energy efficiency and healthier living environments further drives demand. Consequently, North America maintains the largest market share, supported by advanced infrastructure, progressive policies, and a strong culture of environmental responsibility.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rapid urban development, increasing income levels, and heightened environmental consciousness. Consumers in countries such as China, India, and Japan are increasingly favoring sustainable, stylish home decor, prompting manufacturers to enhance their regional presence. The popularity of renewable, recycled, and non-toxic materials, combined with energy-efficient and smart home solutions, is rising in urban centers. Moreover, the growth of online retail and the impact of social media trends are boosting the adoption of eco-friendly products. As a result, Asia Pacific represents a key opportunity for market expansion and future growth.
Key players in the market
Some of the key players in Sustainable Eco-Friendly Decor Market include The Citizenry, West Elm, Quince, Ten Thousand Villages, Pravaah, Thenga, Saanjh, Hohmgrain, White Light Elements, The Bamboo Co, Mianzi, Silken Living, Pinklay, Baro Design India and Fermoscapes.
In July 2025, West Elm announced the launch of an expanded West Elm Kids collaboration with award-winning fashion designer Joseph Altuzarra. The Joseph Altuzarra for West Elm Kids collection offers a modern take on classic children's designs, featuring Altuzarra's own hand-drawn botanical illustrations that capture the magic of nature.
In July 2025, Quince, an affordable luxury brand online retailer, has raised $200 million at a valuation of more than $4.5 billion. Impressively, the deal comes just six months after San Francisco-based Quince announced it had raised $120 million in a Series C round of funding. Quince's new valuation is more than double what it was earlier this year.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.