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市场调查报告书
商品编码
1904692
无酒精和低酒精饮料市场预测至2032年:按产品类型、功能类型、分销管道、最终用户和地区分類的全球分析Alcohol-Free & Low-ABV Beverages Market Forecasts to 2032 - Global Analysis By Product Type (Alcohol-Free Beverages, Low-ABV Beverages, and Other Product Types), Functional Type, Distribution Channel, End User and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球无酒精和低酒精饮料市场价值将达到 273.4 亿美元,在预测期内以 6.4% 的复合年增长率增长,到 2032 年将达到 422.1 亿美元。
无酒精和低酒精饮料是指能够复製传统酒精饮料的风味和感官体验,但酒精浓度极低或不含酒精(通常低于1.2%)的产品。此类产品包括无酒精啤酒、葡萄酒、烈酒、即饮型无无酒精调饮,以及采用先进酿造、蒸馏和混合技术生产的轻度发酵饮品。市场需求的成长主要源自于人们健康意识的提升、理性饮酒习惯的养成、社会包容性的增强,以及在限制饮酒的环境和日常消费中对合适饮品的需求。
优先考虑健康和福祉
消费者越来越意识到长期饮酒的危害,这促使他们转向更负责任的饮酒习惯。对肥胖、高血压和肝病等文明病的日益关注推动了这一趋势。年轻一代,尤其是千禧世代和Z世代,将负责任饮酒视为自身身份认同的一部分,并将饮酒与健身和心理健康联繫起来。低糖、强化型和添加适应原等产品创新进一步推动了这一趋势。社群媒体和健康领域的意见领袖也提升了健康饮品的吸引力。因此,对健康的重视正成为该品类成长的核心驱动力。
保存期限和稳定性问题
儘管需求不断增长,但保质期和稳定性问题仍然是无酒精和低酒精饮料的主要阻碍因素。这些产品通常依赖天然成分,比传统酒精饮料更容易变质。在不添加人工防腐剂的情况下,如何在较长的保质期内保持风味和营养价值是一项挑战。低温运输物流和先进的包装解决方案是必要的,这增加了製造商的成本。由于这些技术限制,小规模品牌在扩大分销管道方面面临障碍。新鲜度和标籤方面的监管标准进一步增加了产品上市的复杂性。因此,保质期稳定性方面的限制仍然阻碍这些产品在主流零售通路的广泛应用。
机能饮料的扩张
消费者越来越倾向于选择具有附加价值的饮品,例如补水、增强免疫力和缓解压力。益生菌、植物萃取物、CBD替代品和适应原等成分正被添加到新的配方中。以功能性为导向的定位使品牌能够超越简单的酒精替代品,吸引註重健康的消费者。风味技术的进步和永续包装的运用,使这些饮品更易于获取且更具吸引力。零售商正在为功能性饮品分配更多货架空间,以满足不断增长的需求。
大麻及替代物质
尝试THC、CBD和植物来源兴奋剂的消费者可能正在转移人们对传统非酒精饮料的兴趣。大麻饮料号称无需酒精即可带来放鬆和愉悦感,直接与低酒精饮料竞争。多个地区的放鬆管制正在加速这些产品在主流零售商中的普及。年轻消费者,尤其是在北美,对这些替代品表现出浓厚的兴趣。这一趋势对非酒精饮料品牌维持消费者支持的能力构成了挑战。
新冠疫情改变了无酒精和低酒精饮料市场的消费模式。消费者优先考虑增强免疫力、补充水分和缓解压力,从而加速了对功能性无酒精饮料的需求。电商平台成为重要的通路,订阅模式也开始流行。供应链中断影响了原料采购和包装供应,导致产品上市延迟。然而,这场危机也推动了常温保存产品和直销策略的创新。疫情过后,韧性和健康理念仍是推动该品类持续成长的核心要素。
预计在预测期内,即饮饮料(RTD)细分市场将占据最大的市场份额。
预计在预测期内,即饮饮料(RTD)细分市场将占据最大的市场份额。便利性和便携性使即饮饮料对忙碌的消费者极具吸引力。这些产品广泛分布于超级市场、咖啡馆和线上平台,确保了广泛的购买管道。丰富的口味和优质的包装提升了消费者的参与。气泡水、康普茶和植物浸泡饮料的创新进一步巩固了即饮饮料的主导地位。消费者对健康饮品(而非碳酸饮料和能量饮料)的需求不断增长,也进一步推动了这个细分市场的发展。
预计在预测期内,饭店食品服务将呈现最高的复合年增长率。
预计在预测期内,饭店食品服务服务业将达到最高成长率。餐厅、酒吧和酒店正越来越多地提供精心设计的无酒精饮品菜单,以满足不断变化的消费者偏好。 「清醒好奇」趋势的兴起推动了无酒精调饮和低酒精饮品的扩张。与高端饮品品牌的合作提升了这些产品的品质和知名度。季节性菜单和体验式餐饮将无酒精饮品融入健康餐饮体验中。尤其值得一提的是,年轻消费者越来越倾向于在社交场合不饮酒,这推动了饭店餐饮业对无酒精饮品的需求。
欧洲拥有适度饮酒和健康消费的悠久传统,预计在预测期内将占据最大的市场份额。德国、英国和法国等国在推出高端无酒精啤酒和葡萄酒方面处于领先。鼓励人们减少饮酒的法规正在推动市场扩张。零售渗透率很高,超级市场和专卖店都为无酒精饮品提供了专门的销售空间。与其他地区相比,欧洲对适度饮酒的文化接受度更高。
预计亚太地区在预测期内将实现最高的复合年增长率,这主要得益于快速的都市化和不断增长的可支配收入,这些因素正在推动消费者对高端饮品体验的需求。中国、日本和印度等国家的年轻消费者正在追求更健康的生活方式,并倾向于选择低酒精饮料。蓬勃发展的酒店业和现代化的零售基础设施也为分销管道的成长提供了支持。本土品牌正透过创新,融合传统风味和功能性成分,以迎合区域偏好。电子商务的兴起也加速了消费者取得小众饮品的管道。
According to Stratistics MRC, the Global Alcohol-Free & Low-ABV Beverages Market is accounted for $27.34 billion in 2025 and is expected to reach $42.21 billion by 2032 growing at a CAGR of 6.4% during the forecast period. Alcohol-Free and Low-ABV beverages refer to products designed to replicate the flavor and sensory appeal of conventional alcoholic drinks while maintaining minimal or zero alcohol content, generally under 1.2% ABV. The segment covers non-alcoholic beer, wine, spirits, ready-to-drink mocktails, and lightly fermented alternatives created using advanced brewing, distillation, or blending techniques. Growing demand is driven by wellness awareness, mindful drinking habits, social inclusivity, and the need for suitable options in alcohol-restricted settings and everyday consumption.
Health & wellness prioritization
Consumers are increasingly conscious of the long-term effects of alcohol consumption, leading to a shift toward mindful drinking habits. Rising awareness of lifestyle-related diseases such as obesity, hypertension, and liver disorders is reinforcing this trend. Younger demographics, particularly millennials and Gen Z, are adopting moderation as part of their identity, aligning beverages with fitness and mental well-being. Product innovation in low-sugar, nutrient-enriched, and adaptogen-infused drinks is further supporting this movement. Social media and wellness influencers are amplifying the appeal of healthier beverage choices. As a result, prioritization of wellness is becoming a central driver of growth in this category.
Limited shelf-life & stability
Despite rising demand, shelf-life and stability challenges remain a key restraint for alcohol-free and low-ABV beverages. These products often rely on natural ingredients, which are more prone to spoilage compared to traditional alcoholic drinks. Maintaining flavor integrity and nutritional value over extended storage periods is difficult without artificial preservatives. Cold-chain logistics and advanced packaging solutions are required, increasing costs for manufacturers. Smaller brands face hurdles in scaling distribution due to these technical limitations. Regulatory standards around freshness and labeling further complicate product launches. Consequently, limited shelf stability continues to slow broader adoption in mainstream retail channels.
Expansion of functional beverages
Consumers are increasingly seeking drinks that deliver added benefits such as hydration, immunity support, and stress relief. Ingredients like probiotics, botanicals, CBD alternatives, and adaptogens are being integrated into new formulations. Functional positioning allows brands to differentiate beyond simple alcohol replacement, appealing to wellness-driven lifestyles. Advances in flavor technology and sustainable packaging are making these beverages more accessible and appealing. Retailers are dedicating more shelf space to functional categories, reflecting growing demand.
Cannabis & alternative intoxicants
Consumers experimenting with THC, CBD, and plant-based stimulants may divert attention away from traditional non-alcoholic drinks. Cannabis beverages are marketed as offering relaxation and euphoria without alcohol, directly competing with low-ABV positioning. Regulatory liberalization in several regions is accelerating their availability in mainstream retail. Younger demographics, particularly in North America, are showing curiosity toward these alternatives. This trend challenges the ability of alcohol-free brands to retain consumer loyalty.
The Covid-19 pandemic reshaped consumption patterns in the alcohol-free and low-ABV beverage market. Consumers prioritized immunity, hydration, and stress management, accelerating demand for functional non-alcoholic options. E-commerce platforms became critical distribution channels, with subscription models gaining traction. Supply chain disruptions impacted ingredient sourcing and packaging availability, slowing product launches. However, the crisis also encouraged innovation in shelf-stable formats and direct-to-consumer strategies. Post-pandemic, resilience and wellness alignment remain central themes driving sustained growth in this category.
The ready-to-drink (RTD) beverages segment is expected to be the largest during the forecast period
The ready-to-drink (RTD) beverages segment is expected to account for the largest market share during the forecast period. Convenience and portability make RTD formats highly appealing to busy consumers. These products are widely adopted across supermarkets, cafes, and online platforms, ensuring broad accessibility. Flavor diversity and premium packaging are enhancing consumer engagement. Innovations in sparkling waters, kombucha, and botanical infusions are reinforcing RTD leadership. Rising demand for healthier alternatives to sodas and energy drinks is further boosting this segment.
The hospitality & food service segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the hospitality & food service segment is predicted to witness the highest growth rate. Restaurants, bars, and hotels are increasingly offering curated non-alcoholic menus to meet evolving consumer preferences. The rise of "sober-curious" movements has encouraged establishments to expand mocktail and low-ABV offerings. Partnerships with premium beverage brands are elevating the quality and visibility of these products. Seasonal menus and experiential dining are integrating alcohol-free options as part of wellness-driven experiences. Younger consumers are particularly receptive to socializing without alcohol, reinforcing demand in hospitality settings.
During the forecast period, the Europe region is expected to hold the largest market share, due to strong tradition of moderation and wellness-oriented consumption. Countries such as Germany, the UK, and France are leading adoption of premium non-alcoholic beers and wines. Regulatory support for reduced alcohol consumption is reinforcing market expansion. Retail penetration is high, with supermarkets and specialty stores dedicating space to alcohol-free categories. Cultural acceptance of mindful drinking is stronger compared to other regions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and rising disposable incomes are driving demand for premium beverage experiences. Younger consumers in countries like China, Japan, and India are adopting healthier lifestyles, favoring low-ABV options. Expanding hospitality sectors and modern retail infrastructure are supporting distribution growth. Local brands are innovating with traditional flavors and functional ingredients to appeal to regional tastes. E-commerce adoption is accelerating access to niche beverage categories.
Key players in the market
Some of the key players in Alcohol-Free & Low-ABV Beverages Market include Heineken, Curious Elixirs, Anheuser-Busch, Hansen Holding, Diageo plc, Carlton & United Breweries, Carlsberg Group, Big Drop Brewing Co, Molson Coors, Kirin Holdings, Pernod Ricard, Beam Suntory, Asahi Group, Athletic Brewing, and Constellation Brands.
In January 2026, Hansen Technologies has completed its acquisition of UK-based Digitalk Group Holdings Ltd, after satisfying all closing conditions under a binding agreement to buy 100% of the company. The transaction became effective at close of business on December 31, 2025, with Hansen confirming the purchase price remains an enterprise value of £33.1 million (about A$66.4 million), subject to customary completion adjustments.
In September 2025, HEINEKEN N.V. announced it has signed a binding agreement to acquire the multi-category beverage portfolio and proximity retail business of the Florida Ice and Farm Company S.A. ('FIFCO'). This transaction builds on a long-standing partnership that began in 1986 and was strengthened in 2002 with the acquisition of a 25% stake in FIFCO's beverages business in Costa Rica, Distribuidora La Florida.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.