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市场调查报告书
商品编码
1904702
减糖和天然甜味剂市场预测至2032年:按产品类型、成分、形态、应用、分销管道和地区分類的全球分析Sugar Reduction & Natural Sweeteners Market Forecasts to 2032 - Global Analysis By Product Type (Sugar Reduction Ingredients and Natural Sweeteners), Source, Form, Application, Distribution Channel and By Geography |
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根据 Stratistics MRC 的一项研究,预计到 2025 年,全球减糖和天然甜味剂市场价值将达到 377 亿美元,到 2032 年将达到 597.5 亿美元,在预测期内的复合年增长率为 6.8%。
减糖和天然甜味剂是指透过使用天然来源的替代品来减少食品和饮料配方中传统糖的用量。这些甜味剂源自于植物或天然发酵过程,在提供甜味的同时,热量更低,血糖值反应也更温和。这种方法旨在解决消费者日益关注的肥胖、糖尿病和整体健康问题,同时保持感官品质,并与「洁净标示」趋势以及消费者对更健康、更透明的营养成分錶的需求高度契合。
特殊饮食正逐渐成为主流
消费者对过量摄取糖分与文明病之间关联的认识不断提高,正在推动日常饮食习惯的改变。食品饮料品牌正在重新设计产品,以满足不断变化的营养需求。天然甜味剂正日益被视为更健康的替代品,有助于实现长期健康目标。社群媒体、健身文化和数位健康平台正在提高人们对减少糖分摄取的认识。监管机构和卫生组织也正在透过公共卫生指南推广减少糖分摄取。这些因素共同推动低糖配方产品在消费市场中成为主流。
高昂的製造成本
天然甜味剂,例如甜菊糖、罗汉果和阿洛酮糖,需要复杂的萃取、纯化和发酵过程。原材料供应有限以及对农业投入的依赖进一步推高了成本。精密的加工技术和品管要求增加了资本支出和营运成本。中小製造商往往无法实现规模经济,进而影响其价格竞争力。此外,降低糖含量并保持口味一致性也增加了配方的复杂性。这些成本压力可能会限制其普及,尤其是在价格敏感型市场。
精准发酵和生物技术
精准发酵和生物技术正在为低糖和天然甜味剂市场创造变革性机会。这些技术能够生产出纯度高、品质稳定的甜味分子,并降低对作物产量波动的依赖。发酵甜味剂口感较佳,与糖的风味极为接近,却不含卡路里。生物技术的进步也有助于实现扩充性和成本优化。各公司正投资微生物工程,以开发新一代甜味解决方案。此外,减少土地和水资源消费量等永续性优势也进一步提升了市场的吸引力。
欺骗和欺诈
天然甜味剂的高需求和高价使其面临被合成添加剂稀释或替代的风险。标籤不一致和缺乏标准化检测加剧了消费者的不信任。监管力道因地区而异,导致低品质产品得以流入供应链。这会损害品牌信誉和市场整体健康。如果食品生产商被发现掺假,将面临声誉和法律风险。加强可追溯性和认证机制对于降低这种威胁至关重要。
新冠疫情对低糖和天然甜味剂市场产生了复杂的影响。封锁期间的供应链中断影响了原料采购和食材供应。生产延误和物流限制暂时减缓了产品上市和分销。然而,疫情显着提升了消费者对免疫力、代谢健康和预防性营养的关注。电子商务和直销通路对低糖产品的重要性日益凸显。疫情后,韧性、本地采购和数位化供应链已成为市场参与者的策略重点。
预计在预测期内,植物来源市场将占据最大的市场份额。
预计在预测期内,植物来源产品将占据最大的市场份额,这主要得益于消费者对天然且易于识别的成分的强烈偏好。甜菊糖、椰子糖和罗汉果等植物来源甜味剂符合「洁净标示」的趋势。这些替代品在饮料、烘焙产品、乳製品替代品和糖果甜点等领域广受欢迎。素食主义者和弹性素食主义者数量的不断增长进一步推动了对植物来源甜味剂的需求。食品製造商之所以青睐植物来源甜味剂,是因为它们具有安全性和永续性。口味掩蔽和混合技术的不断改进正在提升产品的效能。
预计在预测期内,线上零售领域将实现最高的复合年增长率。
由于消费者购买行为的改变,预计在预测期内,线上零售领域将实现最高成长率。数位平台使消费者能够轻鬆获得小众、高级产品和特色甜味剂产品。注重健康的消费者越来越多地利用线上管道了解成分资讯并进行产品比较。订阅模式和直接面向消费者 (D2C) 的品牌正在增强客户参与。电子商务也使製造商无需建立大规模的实体分销网路即可进入全球市场。个人化营养和精准行销可以透过线上销售管道更有效地实施。
由于消费者对糖相关健康风险的高度关注,预计北美将在预测期内占据最大的市场份额。该地区拥有成熟的功能性食品和饮料行业,并积极推行减糖策略。强有力的营养标籤监管支援正在推动产品重新设计。美国和加拿大的消费者对天然和替代甜味剂表现出很高的接受度。主要的市场参与者和配料开发商也集中在该地区。先进的食品加工技术正在助力新型甜味解决方案的快速商业化。
由于快速的都市化和饮食习惯的改变,预计亚太地区在预测期内将实现最高的复合年增长率。糖尿病和肥胖症的增加推动了对低糖食品的需求。不断壮大的中产阶级推动了加工食品和机能性食品的消费。该地区各国政府正透过健康宣传活动推广减糖。当地食品生产商越来越多地采用天然甜味剂来使其产品脱颖而出。电子商务和现代零售业的发展提高了产品的供应量。
According to Stratistics MRC, the Global Sugar Reduction & Natural Sweeteners Market is accounted for $37.70 billion in 2025 and is expected to reach $59.75 billion by 2032 growing at a CAGR of 6.8% during the forecast period. Sugar Reduction & Natural Sweeteners encompasses strategies and ingredients used to minimize conventional sugar levels in food and drink formulations by replacing them with naturally sourced alternatives. These sweeteners, obtained from plants or natural fermentation processes, help deliver sweetness with fewer calories and lower blood sugar effects. The approach aims to preserve sensory quality while addressing rising consumer concerns over obesity, diabetes, and overall wellness, and aligns closely with clean-label trends and demand for healthier, more transparent nutritional profiles.
Mainstreaming of specialized diets
Consumers are becoming more aware of the link between excessive sugar intake and lifestyle-related disorders, prompting shifts in daily dietary habits. Food and beverage brands are responding by reformulating products to align with evolving nutritional expectations. Natural sweeteners are increasingly viewed as healthier alternatives that support long-term wellness goals. Social media, fitness culture, and digital health platforms are accelerating awareness around reduced-sugar consumption. Regulatory bodies and health organizations are also promoting sugar reduction through public health guidelines. Together, these factors are pushing sugar-reduced formulations into the mainstream consumer market.
High production costs
Natural sweeteners such as stevia, monk fruit, and allulose require complex extraction, purification, or fermentation processes. Limited raw material availability and dependence on agricultural inputs further elevate costs. Advanced processing technologies and quality control requirements increase capital and operational expenditures. Small and mid-sized manufacturers often struggle to achieve economies of scale, affecting pricing competitiveness. Additionally, maintaining taste consistency while reducing sugar adds formulation complexity. These cost pressures can restrict adoption, particularly in price-sensitive markets.
Precision fermentation & bio-technology
Precision fermentation and biotechnology are creating transformative opportunities within the sugar reduction and natural sweeteners market. These technologies enable the production of high-purity sweet molecules with consistent quality and reduced reliance on crop variability. Fermentation-based sweeteners offer improved taste profiles that closely mimic sugar without calories. Biotechnology advancements also support scalability and cost optimization over time. Companies are investing in microbial engineering to develop next-generation sweetening solutions. Sustainability benefits such as lower land use and reduced water consumption further enhance market appeal.
Adulteration and fraud
High demand and premium pricing make natural sweeteners vulnerable to dilution or substitution with synthetic additives. Inconsistent labeling and lack of standardized testing increase consumer mistrust. Regulatory enforcement varies across regions, allowing low-quality products to enter supply chains. Such practices can damage brand credibility and overall market integrity. Food manufacturers face reputational and legal risks if adulterated ingredients are detected. Strengthening traceability and authentication mechanisms is becoming essential to mitigate this threat.
The COVID-19 pandemic had a mixed impact on the sugar reduction and natural sweeteners market. Supply chain disruptions affected raw material sourcing and ingredient availability during lockdowns. Manufacturing delays and logistics constraints temporarily slowed product launches and distribution. However, the pandemic significantly boosted consumer focus on immunity, metabolic health, and preventive nutrition. E-commerce and direct-to-consumer channels gained prominence for sugar-reduced products. Post-pandemic, resilience, local sourcing, and digital supply chains have become strategic priorities for market players.
The plant-based segment is expected to be the largest during the forecast period
The plant-based segment is expected to account for the largest market share during the forecast period, driven by strong consumer preference for natural and recognizable ingredients. Sweeteners derived from plants such as stevia, coconut sugar, and monk fruit align well with clean-label trends. These alternatives are widely accepted across beverages, bakery, dairy alternatives, and confectionery products. Growing vegan and flexitarian populations are further boosting demand for plant-based sweetening solutions. Food manufacturers favor plant-derived sweeteners for their perceived safety and sustainability. Continuous improvements in taste masking and blending technologies are enhancing product performance.
The online retail segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the online retail segment is predicted to witness the highest growth rate, due to changing consumer purchasing behavior. Digital platforms offer easy access to niche, premium, and specialty sweetener products. Health-conscious consumers increasingly rely on online channels for ingredient transparency and product comparisons. Subscription models and direct-to-consumer brands are strengthening customer engagement. E-commerce also enables manufacturers to reach global markets without extensive physical distribution networks. Personalized nutrition and targeted marketing are more effective through online sales channels.
During the forecast period, the North America region is expected to hold the largest market share, due to high awareness of sugar-related health risks. The region has a well-established functional food and beverage industry actively adopting sugar-reduction strategies. Strong regulatory support for nutritional labeling encourages product reformulation. Consumers in the U.S. and Canada show high acceptance of natural and alternative sweeteners. Major market players and ingredient innovators are heavily concentrated in this region. Advanced food processing technologies support rapid commercialization of new sweetening solutions.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR, owing to rapid urbanization and changing dietary patterns. Rising incidences of diabetes and obesity are increasing demand for reduced-sugar food options. Expanding middle-class populations are driving consumption of packaged and functional foods. Governments in the region are promoting sugar reduction through health awareness initiatives. Local food manufacturers are increasingly adopting natural sweeteners to differentiate products. Growth in e-commerce and modern retail is improving product accessibility.
Key players in the market
Some of the key players in Sugar Reduction & Natural Sweeteners Market include Cargill, Inc, Stevia First, Tate & Lyle, Beneo GmbH, Ingredion, Layn Natural, Archer Daniels, GLG Life Tech, Roquette, Dohler Group, Ajinomoto, Foodchem, Nutrinova, JK Sucralose, and Merisant.
In October 2025, Mars and Cargill, announced they are spurring the development of more than 224MWac* of new renewable energy capacity through five virtual power purchase agreements (PPAs) in Poland. The PPAs were signed with GoldenPeaks Capital, one of Europe's fastest-growing independent producers of renewable energy.
In March 2025, ADM and Mitsubishi Corporation announced that both companies have signed a non-binding memorandum of understanding to form a strategic alliance to explore potential areas of future collaboration across the agriculture value chain. Together, ADM and MC are committed to creating value and driving solutions that will help shape the future of the global agriculture value chain.
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.