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市场调查报告书
商品编码
1988975
2034年生鲜及有机宠物食品市场预测-全球产品类型、原料、宠物品种、通路、加工方法、应用、最终用户及区域分析Raw & Organic Pet Food Market Forecasts to 2034 - Global Analysis By Product, By Ingredient Type, By Pet Type, By Distribution Channel, By Processing Method, By Application, By End User and By Geography |
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根据 Stratistics MRC 的数据,预计到 2026 年,全球生鲜和有机宠物食品市场规模将达到 27 亿美元,并在预测期内以 7.5% 的复合年增长率增长,到 2034 年将达到 49 亿美元。
生鲜和有机宠物食品是指采用天然原料,经过最少加工,且不添加合成添加剂、防腐剂或人工色素的宠物食品。生鲜宠物食品可能包含未煮熟的肉类、内臟和骨头,而有机宠物食品则使用经认证的有机原料。这些产品旨在提供更高的营养价值,改善消化,并促进宠物的整体健康。它们深受具有环保意识的宠物饲主的青睐,支持永续农业,并符合高端、全面和以健康为中心的宠物营养日益增长的趋势。
宠物饲主的健康意识日益增强
消费者越来越将宠物视为家庭成员,这导致对更健康宠物食品的需求不断增长。人们对宠物肥胖、过敏和消化器官系统问题的日益关注,促使饲主转向天然饮食。宠物「拟人化」的趋势进一步加速了有机和生食产品的普及。社群媒体和兽医的推荐提高了人们对洁净标示宠物食品益处的认识。因此,注重健康的饲主正在推动市场稳定成长。
高昂的价格是其广泛普及的一大障碍。
富裕消费者越来越愿意在专业宠物食品上投入更多资金。各公司正透过研发针对特定健康需求(例如关节护理、皮肤健康和免疫力)的配方进行创新。电子商务平台的兴起正在扩大高端宠物食品品牌的销售范围。与兽医和动物医院的合作正在提升品牌信誉度和市场覆盖率。进军高端细分市场可望大幅增加收入来源。
进军高端宠物市场
许多消费者仍然忠于传统的干湿宠物食品。大型宠物食品公司积极的行销宣传活动对有机宠物食品领域的新参与企业构成了挑战。零售货架空间通常严重偏向传统产品,限制了生鲜和有机产品的曝光度。此外,消费者对生鲜食品的保质期和过期日期的担忧也阻碍了一些消费者的购买。这种竞争格局持续对市场扩张构成威胁。
与传统宠物食品的竞争
由于价格实惠且方便易用,传统宠物食品品牌仍占据市场主导地位。许多消费者依然忠于现有的干粮和湿粮产品。大型宠物食品公司积极的行销宣传活动对有机宠物食品领域的新参与企业构成了挑战。零售货架空间通常严重偏向传统产品,限制了生鲜和有机产品的曝光度。此外,消费者对生鲜食品的保质期和过期日期的担忧也阻碍了一些消费者的选择。这种竞争格局持续对市场扩张构成威胁。
新冠疫情对生鲜及有机宠物食品市场产生了复杂的影响。一方面,供应链中断影响了原料的采购和分销;另一方面,疫情封锁期间宠物饲养量的增加推高了高端宠物食品的需求。居家时间增加的消费者更重视宠物的饮食。由于实体店营业受限,线上销售管道实现了显着成长。整体而言,疫情加速了数位化,同时也暴露了供应链的脆弱性。
在预测期内,干货食品领域预计将占据最大份额。
由于干粮相比生食具有便利性、更长的保质期和更低的价格,预计在预测期内,干粮市场将占据最大的市场份额。宠物饲主更青睐干粮,因为它易于储存和餵食,使其成为全球主流选择。同时,由于人们越来越关注宠物的肠胃问题,消化健康领域预计将实现最高的复合年增长率。针对肠道健康的专业配方产品正受到兽医和宠物饲主的青睐。人们对益生菌和天然助消化剂的认识不断提高,也推动了这一成长。
在预测期内,胃肠道健康领域预计将呈现最高的复合年增长率。
在预测期内,消化健康细分市场预计将呈现最高的成长率,这主要得益于饲主对宠物肠胃问题的日益关注,从而推动了对专业处方药的需求。富含益生菌、益生元和天然纤维的产品因其有助于肠道健康和免疫力而越来越受欢迎。兽医的建议也进一步促进了以消化健康为重点的饮食方式的普及。总体而言,消化健康正在成为高端宠物食品市场的关键驱动因素。
在预测期内,北美预计将保持最大的市场份额,这主要得益于较高的宠物拥有率、强大的购买力以及成熟的高端宠物食品品牌。该地区的消费者对有机和天然产品表现出很高的接受度,从而推动了市场扩张。同时,亚太地区预计将呈现最高的复合年增长率,这主要得益于可支配收入的成长和宠物健康意识的提高。中国和印度等国家的快速都市化和不断上升的宠物拥有率正在刺激市场需求。当地製造商正在向市场推出价格适中的有机产品,进一步推动了市场成长。
在预测期内,亚太地区预计将呈现最高的复合年增长率,这主要得益于中国、印度和日本等国家可支配收入的增长、都市化的加快以及宠物饲养量的增加。该地区的消费者越来越注重健康,因此对加工最少的天然食品的需求日益增长。当地製造商正将价格亲民的有机产品推向市场,扩大了产品的可近性。这一强劲的成长势头使亚太地区成为全球成长最快的区域市场。
According to Stratistics MRC, the Global Raw & Organic Pet Food Market is accounted for $2.7 billion in 2026 and is expected to reach $4.9 billion by 2034 growing at a CAGR of 7.5% during the forecast period. Raw & Organic Pet Food refers to pet diets made from minimally processed, natural ingredients without synthetic additives, preservatives, or artificial colors. Raw pet food includes uncooked meat, organs, and bones, while organic pet food uses certified organic ingredients. These products aim to provide higher nutritional value, improve digestion, and promote overall pet health. They appeal to environmentally conscious pet owners, support sustainable farming practices, and align with the growing trend of premium, holistic, and health-focused pet nutrition.
Rising pet owner health consciousness
Consumers are increasingly treating pets as family members, leading to higher demand for healthier food options. Rising concerns about obesity, allergies, and digestive issues in pets are pushing owners toward natural diets. The trend of humanization of pets is further accelerating the adoption of organic and raw food products. Social media and veterinary recommendations are amplifying awareness about the benefits of clean-label pet food. As a result, health-conscious owners are fueling consistent market growth.
High product pricing limits adoption
Affluent consumers are increasingly willing to spend more on specialized diets for their pets. Companies are innovating with tailored formulations targeting specific health needs such as joint care, skin health, and immunity. The rise of e-commerce platforms is enabling wider distribution of premium pet food brands. Collaborations with veterinarians and pet clinics are boosting credibility and adoption. Expansion into premium niches is expected to significantly enhance revenue streams.
Expansion into premium pet segments
Many consumers remain loyal to established dry and wet food products. Aggressive marketing campaigns by large pet food companies pose a challenge to organic entrants. Shelf space in retail stores is often skewed toward conventional products, limiting visibility for raw and organic options. Additionally, concerns about storage and shelf life of raw food discourage some buyers. This competitive landscape remains a persistent threat to market expansion.
Competition from conventional pet foods
Conventional pet food brands continue to dominate the market due to affordability and convenience. Many consumers remain loyal to established dry and wet food products. Aggressive marketing campaigns by large pet food companies pose a challenge to organic entrants. Shelf space in retail stores is often skewed toward conventional products, limiting visibility for raw and organic options. Additionally, concerns about storage and shelf life of raw food discourage some buyers. This competitive landscape remains a persistent threat to market expansion.
The Covid-19 pandemic had a mixed impact on the raw and organic pet food market. On one hand, supply chain disruptions affected ingredient sourcing and distribution. On the other hand, increased pet adoption during lockdowns boosted demand for premium food products. Consumers spending more time at home became more attentive to their pets' diets. Online sales channels witnessed significant growth as physical stores faced restrictions. Overall, the pandemic accelerated digital adoption while highlighting supply chain vulnerabilities.
The dry food segment is expected to be the largest during the forecast period
The dry food segment is expected to account for the largest market share during the forecast period as it offers convenience, longer shelf life, and affordability compared to raw alternatives. Pet owners prefer dry food for ease of storage and feeding, making it a dominant choice globally. Meanwhile, the digestive health segment is predicted to witness the highest CAGR due to rising concerns about gastrointestinal issues in pets. Specialized formulations targeting gut health are gaining traction among veterinarians and pet owners alike. Increasing awareness of probiotics and natural digestive aids is driving this growth.
The digestive health segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the digestive health segment is predicted to witness the highest growth rate due to the rising awareness among pet owners about gastrointestinal issues in pets is driving demand for specialized formulations. Products enriched with probiotics, prebiotics, and natural fibers are gaining traction as they support gut health and immunity. Veterinary recommendations are further boosting adoption of digestive health-focused diets. Overall, digestive health is emerging as a critical growth driver in premium pet nutrition.
During the forecast period, the North America region is expected to hold the largest market share owing to high pet ownership rates, strong purchasing power, and established premium pet food brands. The region's consumers are highly receptive to organic and natural products, supporting market expansion. Meanwhile, Asia Pacific is anticipated to exhibit the highest CAGR due to rising disposable incomes and growing awareness of pet health. Rapid urbanization and increasing pet adoption in countries like China and India are fueling demand. Local manufacturers are entering the market with affordable organic options, further boosting growth.
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR driven by rising disposable incomes, urbanization, and increasing pet adoption in countries such as China, India, and Japan. Consumers in the region are becoming more health-conscious, leading to greater demand for minimally processed, natural diets. Local manufacturers are entering the market with affordable organic options, expanding accessibility. This strong trajectory positions Asia Pacific as the fastest-growing regional market globally.
Key players in the market
Some of the key players in Raw & Organic Pet Food Market include Nestle Purina PetCare, Mars Petcare, The J.M. Smucker Company, Colgate-Palmolive Company, Diamond Pet Foods, Wellness Pet Company, Blue Buffalo Company, Open Farm Pet Food, Primal Pet Foods, Stella & Chewy's, Nature's Logic, Castor & Pollux, Instinct Pet Food, Canidae Pet Food and Fromm Family Foods.
In August 2024, Mars Petcare partnered with Big Idea Ventures, AAK (plant-based oils), and Buhler (food technology) to launch the Next Generation Pet Food Program. This pilot initiative aimed to support startups innovating in sustainable and organic pet food solutions, with selected startups presenting at the Singapore
In April 2024, Nestle Purina announced new product innovations, focusing on premium and organic pet food segments. Despite a 1.7% decline in sales in Q1 2024, Purina remained the top contributor to Nestle's organic growth, with plans to rebound strongly in the second quarter through innovation in natural and raw formulations.
Note: Tables for North America, Europe, APAC, South America, and Rest of the World (RoW) are also represented in the same manner as above.