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封面
市场调查报告书
商品编码
1423252

传统广播广告的全球市场：按类型、最终用户产业和组织规模分類的市场规模、区域前景、竞争策略和细分市场预测（截至 2033 年）

Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size- Regional Outlook, Competitive Strategies and Segment Forecast to 2033
出版日期: | 出版商: SPER Market Research Pvt. Ltd. | 英文 244 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

预测期内，全球传统广播广告市场规模预计将成长至 321.1 亿美元，复合年增长率为 2.1%。

广播广告市场受到了 COVID-19 大流行的严重影响。但展望未来，随着经济復苏和消费者信心增强，需求增加和行销力度增加预计将再次提振广播广告产业。

本报告调查了全球传统广播广告市场，并提供了市场概况、市场影响因素和市场机会分析、市场规模趋势和预测、各个细分市场和地区的详细分析、竞争形势以及主要企业。收集个人资料等

目录

第一章简介

第二章调查方法

第三章执行摘要

第四章市场动态

  • 驱动因素、限制因素、机会与挑战分析
  • COVID-19 对市场的影响

第五章 市场变数与展望

  • SWOT分析
  • PESTEL分析
  • 波特五力分析
  • 热图分析

第六章 竞争形势

  • 製造地、销售区域、产品类型分布
  • 併购、联盟、产品发布、合作

第七章全球传统广播广告市场：依类型

  • 全球市占率及预测
  • 卫星广播广告
  • 地面广播广告

第八章全球传统广播广告市场：依最终用户产业划分

  • 全球市占率及预测
  • 车
  • 教育
  • 金融
  • FMCG
  • 媒体与娱乐
  • 房地产
  • 零售
  • 其他的

第九章全球传统广播广告市场：依组织规模

  • 全球市占率及预测
  • 中小企业
  • 大公司

第十章 全球传统广播广告市场预测

  • 市场规模/市场占有率

第十一章全球传统广播广告市场：按类型

  • 市场规模/市场占有率趋势/预测

第十二章全球传统广播广告市场：依最终用户产业划分

  • 市场规模/市场占有率趋势/预测

第十三章全球传统广播广告市场：依组织规模

  • 市场规模/市场占有率趋势/预测

第十四章全球传统广播广告市场：依地区

  • 市场规模/市场占有率趋势/预测
  • 亚太地区
  • 欧洲
  • 中东/非洲
  • 北美洲
  • 拉丁美洲

第十五章 公司简介

  • Cumulus Media Inc.
  • Division of Labor
  • Gumas
  • iHeartMedia Inc.
  • Jacob Tyler
  • Kiosk
  • National Public Radio Inc.
  • Entercom Communications Corp.
  • Sirius XM Radio Inc.
  • Strategic Media Inc.
  • The Radio Agency
  • 其他的

第十六章简称表

第十七章 参考链接

第18章结论

第十九章 研究范围

简介目录
Product Code: IACT2420

Traditional Radio Advertising Market Introduction and Overview

According to SPER market research, 'Traditional Radio Advertising Market Size- By Type, By End User Industry, By Organization Size - Regional Outlook, Competitive Strategies and Segment Forecast to 2033'state that the Global Traditional Radio Advertising Market is predicted to reach USD 32.11 Billion by 2033 with a CAGR of 2.1%.

The practice of using audio commercials to promote goods or services on radio stations is known as radio advertising. These commercials are aired to a particular audience in one or more areas, or inside a particular geographic area. Based on the advertiser's budget and marketing goals, radio advertising can take many different forms, such as sponsorships, endorsements, and advertisements.

The market for radio advertising was significantly impacted by the COVID-19 pandemic. Radio advertising saw a brief drop in advertising spending due to travel restrictions and shifting consumer habits. Pent-up demand and redoubled marketing efforts are anticipated to propel the radio advertising industry back up as economies improve and consumer confidence rises.

Scope of the Report:

Report Metric Details

Market size available for years 2019-2033

Base year considered 2022

Forecast period 2023-2033

Segments covered By Type, By End User Industry, By Organization Size

Regions covered Asia-Pacific, Europe, Middle East and Africa, North America, Latin America

Companies Covered Cumulus Media Inc., Division of Labor, Gumas, iHeartMedia Inc., Jacob Tyler, Kiosk, National Public Radio Inc., Entercom Communications Corp., Sirius XM Radio Inc., Strategic Media Inc., The Radio Agency, Others

Global Traditional Radio Advertising Market Segmentation:

By Type: Based on the Type, Global Traditional Radio Advertising Market is segmented as; Satellite Radio Advertising, Terrestrial Radio Broadcast Advertising.

By End User Industry: Based on the End User Industry, Global Traditional Radio Advertising Market is segmented as; Automotive, Education, Financial Services, FMCG, Media & Entertainment, Real Estate, Retail, Others.

By Organization Size: Based on the Organization Size, Global Traditional Radio Advertising Market is segmented as; Small and Medium Enterprises, Large Enterprises.

Table of Contents

1. Introduction

  • 1.1. Scope of the report
  • 1.2. Market segment analysis

2. Research Methodology

  • 2.1. Research data source
    • 2.1.1. Secondary Data
    • 2.1.2. Primary Data
    • 2.1.3. SPER's internal database
    • 2.1.4. Premium insight from KOL's
  • 2.2. Market size estimation
    • 2.2.1. Top-down and Bottom-up approach
  • 2.3. Data triangulation

3. Executive Summary

4. Market Dynamics

  • 4.1. Driver, Restraint, Opportunity and Challenges analysis
    • 4.1.1. Drivers
    • 4.1.2. Restraints
    • 4.1.3. Opportunities
    • 4.1.4. Challenges
  • 4.2. COVID-19 Impacts of the Global Traditional Radio Advertising Market

5. Market variable and outlook

  • 5.1. SWOT Analysis
    • 5.1.1. Strengths
    • 5.1.2. Weaknesses
    • 5.1.3. Opportunities
    • 5.1.4. Threats
  • 5.2. PESTEL Analysis
    • 5.2.1. Political Landscape
    • 5.2.2. Economic Landscape
    • 5.2.3. Social Landscape
    • 5.2.4. Technological Landscape
    • 5.2.5. Environmental Landscape
    • 5.2.6. Legal Landscape
  • 5.3. PORTER's Five Forces
    • 5.3.1. Bargaining power of suppliers
    • 5.3.2. Bargaining power of buyers
    • 5.3.3. Threat of Substitute
    • 5.3.4. Threat of new entrant
    • 5.3.5. Competitive rivalry
  • 5.4. Heat Map Analysis

6. Competitive Landscape

  • 6.1. Global Traditional Radio Advertising Market Manufacturing Base Distribution, Sales Area, Product Type
  • 6.2. Mergers & Acquisitions, Partnerships, Product Launch, and Collaboration in Global Traditional Radio Advertising Market

7. Global Traditional Radio Advertising Market, By Type (USD Million)

  • 7.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Type, 2023-2033
  • 7.2. Satellite Radio Advertising
  • 7.3. Terrestrial Radio Broadcast Advertising

8. Global Traditional Radio Advertising Market, By End User Industry (USD Million)

  • 8.1. Global Traditional Radio Advertising Market Value Share and Forecast, By End User Industry, 2023-2033
  • 8.2. Automotive
  • 8.3. Education
  • 8.4. Financial Services
  • 8.5. FMCG
  • 8.6. Media & Entertainment
  • 8.7. Real Estate
  • 8.8. Retail
  • 8.9. Others

9. Global Traditional Radio Advertising Market, By Organization Size (USD Million)

  • 9.1. Global Traditional Radio Advertising Market Value Share and Forecast, By Organization Size, 2023-2033
  • 9.2. Small and Medium Enterprises
  • 9.3. Large Enterprises

10. Global Traditional Radio Advertising Market Forecast, 2019-2033 (USD Million)

  • 10.1. Global Traditional Radio Advertising Market Size and Market Share

11. Global Traditional Radio Advertising Market, By Type, 2019-2033 (USD Million)

  • 11.1. Global Traditional Radio Advertising Market Size and Market Share By Type (2019-2026)
  • 11.2. Global Traditional Radio Advertising Market Size and Market Share By Type (2027-2033)

12. Global Traditional Radio Advertising Market, By End User Industry, 2019-2033 (USD Million)

  • 12.1. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2019-2026)
  • 12.2. Global Traditional Radio Advertising Market Size and Market Share By End User Industry (2027-2033)

13. Global Traditional Radio Advertising Market, By Organization Size, 2019-2033 (USD Million)

  • 13.1. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2019-2026)
  • 13.2. Global Traditional Radio Advertising Market Size and Market Share By Organization Size (2027-2033)

14. Global Traditional Radio Advertising Market, By Region, 2019-2033 (USD Million)

  • 14.1. Global Traditional Radio Advertising Market Size and Market Share By Region (2019-2026)
  • 14.2. Global Traditional Radio Advertising Market Size and Market Share By Region (2027-2033)
  • 14.3. Asia-Pacific
    • 14.3.1. Australia
    • 14.3.2. China
    • 14.3.3. India
    • 14.3.4. Japan
    • 14.3.5. South Korea
    • 14.3.6. Rest of Asia-Pacific
  • 14.4. Europe
    • 14.4.1. France
    • 14.4.2. Germany
    • 14.4.3. Italy
    • 14.4.4. Spain
    • 14.4.5. United Kingdom
    • 14.4.6. Rest of Europe
  • 14.5. Middle East and Africa
    • 14.5.1. Kingdom of Saudi Arabia
    • 14.5.2. United Arab Emirates
    • 14.5.3. Rest of Middle East & Africa
  • 14.6. North America
    • 14.6.1. Canada
    • 14.6.2. Mexico
    • 14.6.3. United States
  • 14.7. Latin America
    • 14.7.1. Argentina
    • 14.7.2. Brazil
    • 14.7.3. Rest of Latin America

15. Company Profile

  • 15.1. Cumulus Media Inc.
    • 15.1.1. Company details
    • 15.1.2. Financial outlook
    • 15.1.3. Product summary
    • 15.1.4. Recent developments
  • 15.2. Division of Labor
    • 15.2.1. Company details
    • 15.2.2. Financial outlook
    • 15.2.3. Product summary
    • 15.2.4. Recent developments
  • 15.3. Gumas
    • 15.3.1. Company details
    • 15.3.2. Financial outlook
    • 15.3.3. Product summary
    • 15.3.4. Recent developments
  • 15.4. iHeartMedia Inc.
    • 15.4.1. Company details
    • 15.4.2. Financial outlook
    • 15.4.3. Product summary
    • 15.4.4. Recent developments
  • 15.5. Jacob Tyler
    • 15.5.1. Company details
    • 15.5.2. Financial outlook
    • 15.5.3. Product summary
    • 15.5.4. Recent developments
  • 15.6. Kiosk
    • 15.6.1. Company details
    • 15.6.2. Financial outlook
    • 15.6.3. Product summary
    • 15.6.4. Recent developments
  • 15.7. National Public Radio Inc.
    • 15.7.1. Company details
    • 15.7.2. Financial outlook
    • 15.7.3. Product summary
    • 15.7.4. Recent developments
  • 15.8. Entercom Communications Corp.
    • 15.8.1. Company details
    • 15.8.2. Financial outlook
    • 15.8.3. Product summary
    • 15.8.4. Recent developments
  • 15.9. Sirius XM Radio Inc.
    • 15.9.1. Company details
    • 15.9.2. Financial outlook
    • 15.9.3. Product summary
    • 15.9.4. Recent developments
  • 15.10. Strategic Media Inc.
    • 15.10.1. Company details
    • 15.10.2. Financial outlook
    • 15.10.3. Product summary
    • 15.10.4. Recent developments
  • 15.11. The Radio Agency
    • 15.11.1. Company details
    • 15.11.2. Financial outlook
    • 15.11.3. Product summary
    • 15.11.4. Recent developments
  • 15.12. Others

16. List of Abbreviations

17. Reference Links

18. Conclusion

19. Research Scope