Product Code: r17275
Application release automation (ARA) involves automating the deployment, configuration, testing, and release of software applications across different environments, from development to production. It enhances the software delivery pipeline, ensuring faster and more reliable releases with consistent quality.
The main components of ARA include tools and services. Services encompass the features implemented, controlled, and monitored within an application environment. ARA can be deployed both on-premises and on the cloud, catering to organizations of various sizes, including small and medium-sized enterprises (SMEs) and large enterprises. It serves end-users across industries such as BFSI, IT and telecommunications, retail and e-commerce, media and entertainment, and others.
The application release automation market research report is one of a series of new reports from The Business Research Company that provides application release automation market statistics, including application release automation industry global market size, regional shares, competitors with application release automation market share, detailed application release automation market segments, market trends, and opportunities, and any further data you may need to thrive in the application release automation industry. This application release automation market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The application release automation market size has grown rapidly in recent years. It will grow from $3.11 billion in 2023 to $3.55 billion in 2024 at a compound annual growth rate (CAGR) of 14.2%. The growth observed in the historical period can be attributed to factors such as cost-effectiveness, the need for flexibility and scalability, the complexity of integration, the automation of deployment tasks, and the management of contemporary application architectures.
The application release automation market size is expected to see rapid growth in the next few years. It will grow to $6.14 billion in 2028 at a compound annual growth rate (CAGR) of 14.6%. Anticipated growth in the forecast period is driven by factors such as the adoption of agile development practices, the rise of low-code or no-code platforms, seamless integration with enterprise tools, a transition towards microservices, and digital transformation initiatives. Major trends expected in the forecast period include AI-driven release orchestration, a move towards self-service automation, the adoption of hybrid cloud deployment models, enhanced security automation, and the implementation of serverless deployment automation.
The surge in DevOps practices is poised to be a significant driver behind the growth of the application release automation market in the foreseeable future. DevOps practices, shorthand for development and operations, encompass a set of methodologies, tools, and cultural principles aimed at automating and streamlining communication between IT and software development teams. This trend is gaining momentum owing to the escalating intricacies of software development, coupled with the imperative for swifter delivery and heightened agility. Application release automation serves as the automation backbone for DevOps, enabling organizations to consistently deploy applications across diverse environments, spanning development, testing, staging, and production. For example, findings from the 2023 Global DevSecOps Report by GitLab reveal that approximately 36% of DevSecOps professionals worldwide integrate DevSecOps practices into their software development processes, marking a notable uptick from 27% in 2020. Consequently, the burgeoning demand for DevOps practices is fueling the expansion of the application release automation market.
Prominent players in the application release automation arena are channeling their efforts towards the development of holistic software solutions leveraging causal artificial intelligence (AI), exemplified by AutomationEngine, to attain a competitive edge. AutomationEngine represents a comprehensive software solution engineered to automate diverse workflows, with a particular emphasis on prepress, packaging, and data remediation tasks. For instance, Dynatrace, a US-based software intelligence company, introduced AutomationEngine in February 2023, harnessing causal AI to furnish answer-driven automation capabilities. This solution empowers enterprises to effectively manage cloud environments, expedite innovation, fortify security postures, and consistently enhance business outcomes.
In November 2023, Broadcom, Inc., a leading US-based software company, completed the acquisition of VMware Inc, the financial terms of which remain undisclosed. This acquisition positions Broadcom to bolster its investment in VMware Cloud Foundation and allied products, catering to enterprise clients seeking comprehensive solutions for establishing and modernizing their private and hybrid cloud environments. VMware, Inc., a US-based cloud computing technology company, offers release automation solutions tailored to organizations embracing agile development methodologies.
Major companies operating in the application release automation market are Microsoft Corporation, HP Inc., IBM Corporation, Broadcom, Red Hat Inc., Atlassian Corporation Plc, Micro Focus International plc, BMC Software Inc., ThoughtWorks Inc., Dynatrace LLC, Circle Internet Services Inc., GitLab Inc., Rocket Software Inc., Jfrog Ltd., Digital.ai Software Inc., Electric AI Inc., Chef Software Inc., CloudBees Inc., Puppet Inc., QualiSystems Ltd., Octopus Deploy Pty Ltd., Codefresh Inc., Automic Software Inc., RapidDeploy, Plutora, Travis CI GmbH, Spinnaker Global Limited, DeployHub Inc., Clarive Software Inc., Inedo
North America was the largest region in the application release automation market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the application release automation market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the application release automation market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The application release automation market consists revenues earned by entities by providing Script-based application release automation, model-based application release automation, container-based application release automation, and cloud-native application release automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The application release automation market also includes of sales of application release orchestration (ARO) tools, and deployment automation tools to streamline the software release process. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
- Including: 1) By Component: Tool; Services
- 2) By Deployment: Cloud; On-Premises
- 3) By Organization Size: Small And Medium-Sized Enterprises (SMEs); Large Enterprises
- 4) By End-User Industries: BFSI; IT And Telecommunications; Retail And E-Commerce; Media And Entertainment
- Covering: Microsoft Corporation; HP Inc.; IBM Corporation; Broadcom; Red Hat Inc.
Table of Contents
1. Executive Summary
2. Application Release Automation Market Characteristics
3. Application Release Automation Market Trends And Strategies
4. Application Release Automation Market - Macro Economic Scenario
- 4.1. Impact Of High Inflation On The Market
- 4.2. Ukraine-Russia War Impact On The Market
- 4.3. COVID-19 Impact On The Market
5. Global Application Release Automation Market Size and Growth
- 5.1. Global Application Release Automation Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
- 5.2. Global Application Release Automation Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
- 5.3. Global Application Release Automation Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Application Release Automation Market Segmentation
- 6.1. Global Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Tool
- Services
- 6.2. Global Application Release Automation Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Cloud
- On-Premises
- 6.3. Global Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Small And Medium-Sized Enterprises (SMEs)
- Large Enterprises
- 6.4. Global Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- Banking, Financial Services, And Insurance (BFSI)
- IT And Telecommunications
- Retail And E-Commerce
- Media And Entertainment
- Other End User Industries
7. Application Release Automation Market Regional And Country Analysis
- 7.1. Global Application Release Automation Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 7.2. Global Application Release Automation Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Application Release Automation Market
- 8.1. Asia-Pacific Application Release Automation Market Overview
- Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
- 8.2. Asia-Pacific Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.3. Asia-Pacific Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 8.4. Asia-Pacific Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Application Release Automation Market
- 9.1. China Application Release Automation Market Overview
- 9.2. China Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.3. China Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
- 9.4. China Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Application Release Automation Market
- 10.1. India Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.2. India Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 10.3. India Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Application Release Automation Market
- 11.1. Japan Application Release Automation Market Overview
- 11.2. Japan Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.3. Japan Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 11.4. Japan Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Application Release Automation Market
- 12.1. Australia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.2. Australia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 12.3. Australia Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Application Release Automation Market
- 13.1. Indonesia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.2. Indonesia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 13.3. Indonesia Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Application Release Automation Market
- 14.1. South Korea Application Release Automation Market Overview
- 14.2. South Korea Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.3. South Korea Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 14.4. South Korea Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Application Release Automation Market
- 15.1. Western Europe Application Release Automation Market Overview
- 15.2. Western Europe Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.3. Western Europe Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 15.4. Western Europe Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Application Release Automation Market
- 16.1. UK Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.2. UK Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 16.3. UK Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Application Release Automation Market
- 17.1. Germany Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.2. Germany Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 17.3. Germany Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Application Release Automation Market
- 18.1. France Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.2. France Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 18.3. France Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Application Release Automation Market
- 19.1. Italy Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.2. Italy Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 19.3. Italy Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Application Release Automation Market
- 20.1. Spain Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.2. Spain Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 20.3. Spain Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Application Release Automation Market
- 21.1. Eastern Europe Application Release Automation Market Overview
- 21.2. Eastern Europe Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.3. Eastern Europe Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 21.4. Eastern Europe Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Application Release Automation Market
- 22.1. Russia Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.2. Russia Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 22.3. Russia Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Application Release Automation Market
- 23.1. North America Application Release Automation Market Overview
- 23.2. North America Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.3. North America Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 23.4. North America Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Application Release Automation Market
- 24.1. USA Application Release Automation Market Overview
- 24.2. USA Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.3. USA Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 24.4. USA Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Application Release Automation Market
- 25.1. Canada Application Release Automation Market Overview
- 25.2. Canada Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.3. Canada Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 25.4. Canada Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Application Release Automation Market
- 26.1. South America Application Release Automation Market Overview
- 26.2. South America Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.3. South America Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 26.4. South America Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Application Release Automation Market
- 27.1. Brazil Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.2. Brazil Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 27.3. Brazil Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Application Release Automation Market
- 28.1. Middle East Application Release Automation Market Overview
- 28.2. Middle East Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.3. Middle East Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 28.4. Middle East Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Application Release Automation Market
- 29.1. Africa Application Release Automation Market Overview
- 29.2. Africa Application Release Automation Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.3. Africa Application Release Automation Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
- 29.4. Africa Application Release Automation Market, Segmentation By End-User Industries, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Application Release Automation Market Competitive Landscape And Company Profiles
- 30.1. Application Release Automation Market Competitive Landscape
- 30.2. Application Release Automation Market Company Profiles
- 30.2.1. Microsoft Corporation
- 30.2.1.1. Overview
- 30.2.1.2. Products and Services
- 30.2.1.3. Strategy
- 30.2.1.4. Financial Performance
- 30.2.2. HP Inc.
- 30.2.2.1. Overview
- 30.2.2.2. Products and Services
- 30.2.2.3. Strategy
- 30.2.2.4. Financial Performance
- 30.2.3. IBM Corporation
- 30.2.3.1. Overview
- 30.2.3.2. Products and Services
- 30.2.3.3. Strategy
- 30.2.3.4. Financial Performance
- 30.2.4. Broadcom
- 30.2.4.1. Overview
- 30.2.4.2. Products and Services
- 30.2.4.3. Strategy
- 30.2.4.4. Financial Performance
- 30.2.5. Red Hat Inc.
- 30.2.5.1. Overview
- 30.2.5.2. Products and Services
- 30.2.5.3. Strategy
- 30.2.5.4. Financial Performance
31. Application Release Automation Market Other Major And Innovative Companies
- 31.1. Atlassian Corporation Plc
- 31.2. Micro Focus International plc
- 31.3. BMC Software Inc.
- 31.4. ThoughtWorks Inc.
- 31.5. Dynatrace LLC
- 31.6. Circle Internet Services Inc.
- 31.7. GitLab Inc.
- 31.8. Rocket Software Inc.
- 31.9. Jfrog Ltd.
- 31.10. Digital.ai Software Inc.
- 31.11. Electric AI Inc.
- 31.12. Chef Software Inc.
- 31.13. CloudBees Inc.
- 31.14. Puppet Inc.
- 31.15. QualiSystems Ltd.
32. Global Application Release Automation Market Competitive Benchmarking
33. Global Application Release Automation Market Competitive Dashboard
34. Key Mergers And Acquisitions In The Application Release Automation Market
35. Application Release Automation Market Future Outlook and Potential Analysis
- 35.1 Application Release Automation Market In 2028 - Countries Offering Most New Opportunities
- 35.2 Application Release Automation Market In 2028 - Segments Offering Most New Opportunities
- 35.3 Application Release Automation Market In 2028 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies
36. Appendix
- 36.1. Abbreviations
- 36.2. Currencies
- 36.3. Historic And Forecast Inflation Rates
- 36.4. Research Inquiries
- 36.5. The Business Research Company
- 36.6. Copyright And Disclaimer