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市场调查报告书
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1750964

2025年需求面平台（DSP）系统全球市场报告

Demand Side Platform (DSP) System Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 175 Pages | 商品交期: 2-10个工作天内

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简介目录

预计未来几年需求面平台系统市场规模将快速成长。到2029年，市场规模将达到450.2亿美元，年复合成长率（CAGR）为18.1%。预测期内的成长归因于网路使用者的增加、用户在数位平台上使用时间的增加、智慧型手机的普及以及数位媒体消费的激增。预测期内的主要趋势包括机器学习技术的进步、人工智慧的融合、广告科技技术解决方案的进步、创新影片广告的兴起以及人工智慧与广告科技的融合。

预计未来几年，在数位平台上花费时间的增加将推动需求端平台 (DSP) 系统市场的成长。数位平台是透过数位技术促进用户、企业和开发者之间的互动、交易和服务的线上基础设施。在数位平台上花费的时间正在增加，主要原因是行动装置的使用增加。智慧型手机和平板电脑可以轻鬆存取社交媒体、娱乐和线上服务，使用户全天都可以接触数位内容。需求端平台 (DSP) 系统使数位平台能够优化广告购买、定位特定受众，并透过跨多个管道自动化和简化广告购买流程来实现收益最大化。例如，总部位于美国的心理学家专业组织美国心理学会 (美国 Psychological Association) 在 2024 年 4 月报告称，美国青少年平均每天在七个流行的社交媒体应用上花费 4.8 个小时，其中 37% 的人每天花费超过 5 个小时，14% 的人花费 4 到 5 个小时。因此，在数位平台上花费的时间的增加正在推动 DSP 系统市场的成长。

需求端平台系统市场的主要企业正专注于开发先进的解决方案，例如 DSP 内的库存库，以提高广告购买效率，透过基于 AI 的分析优化定位，并增强即时竞价能力。需求端平台 (DSP) 内的库存库是精选广告机会和媒体库存的集中储存库，广告主可以浏览、搜寻并为其宣传活动启动库存库。例如，美国广告公司 Xandr Inc. 于 2022 年 4 月在其需求端平台 (DSP) 上推出了一个库存库，让广告主可以无缝存取精选的高品质广告位。此功能透过提供来自多个发布商和供应端平台 (SSP) 的机会，将其预先打包在一个结构化、易于浏览的库中，简化了广告购买流程。广告主可以快速找到并启动符合宣传活动目标、受众定位和预算的机会。 Xandr 透过将优质库存整合到一个平台上，简化了机会发现和启动流程，解决了联网电视(CTV) 市场的碎片化问题。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场 - 宏观经济情景，包括利率、通膨、地缘政治、贸易战和关税，以及新冠疫情和復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球需求方平台 (DSP) 系统 PESTEL 分析（政治、社会、技术、环境、法律因素、驱动因素和限制因素）
  • 最终用途产业分析
  • 全球需求面平台 (DSP) 系统市场：成长率分析
  • 全球需求面平台 (DSP) 系统市场表现：规模与成长，2019-2024 年
  • 全球需求面平台 (DSP) 系统市场预测：规模与成长，2024-2029 年，2034 年
  • 全球需求方平台 (DSP) 系统总可寻址市场 (TAM)

第六章市场区隔

  • 全球需求面平台 (DSP) 系统市场类型、绩效及预测（2019-2024 年、2024-2029 年及 2034 年）
  • 即时竞价
  • 程序化溢价购买
  • 其他类型
  • 全球需求面平台 (DSP) 系统市场（按组件、效能和预测），2019-2024 年、2024-2029 年、2034 年
  • 软体
  • 服务
  • 全球需求面平台 (DSP) 系统市场：按通路、绩效及预测，2019-2024 年、2024-2029 年、2034 年
  • 萤幕
  • 移动的
  • 影片
  • 本国的
  • 全球需求面平台 (DSP) 系统市场：依公司规模、实际状况及预测，2019-2024 年、2024-2029 年、2034 年
  • 小型企业
  • 大公司
  • 全球需求面平台 (DSP) 系统市场：按最终用户、实际及预测，2019-2024 年、2024-2029 年、2034 年
  • 银行、金融服务和保险
  • 卫生保健
  • 零售与电子商务
  • 媒体和娱乐
  • 製造业
  • 资讯科技和通讯
  • 其他最终用户
  • 全球需求面平台 (DSP) 系统市场即时竞价类型、绩效及预测细分，2019-2024 年、2024-2029 年、2034 年
  • 公开竞标
  • 私人市场（PMP）
  • 全球需求方平台 (DSP) 系统市场程序化付费采购细分（按类型）、实际及预测，2019-2024 年、2024-2029 年、2034 年
  • 程序化保证
  • 首选优惠
  • 全球需求面平台 (DSP) 系统市场及其细分市场（按类型、实际值及预测），2019-2024 年、2024-2029 年、2034 年
  • 上下文定位
  • 基于受众的购买

第七章 区域和国家分析

  • 全球需求面平台 (DSP) 系统市场：按地区、绩效及预测，2019-2024 年、2024-2029 年、2034 年
  • 全球需求面平台 (DSP) 系统市场：依国家/地区、绩效及预测（2019-2024 年、2024-2029 年及 2034 年）

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章：义大利市场

第20章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第30章竞争格局与公司概况

  • 需求方平台 (DSP) 系统市场：竞争格局
  • 需求方平台 (DSP) 系统市场：公司简介
    • Amazon.com Inc Overview, Products and Services, Strategy and Financial Analysis
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Yahoo Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章 其他大型创新企业

  • AppLovin Corporation
  • Criteo SA
  • The Trade Desk Inc.
  • Amobee Inc.
  • AppNexus Inc.
  • Quantcast Corporation
  • AdTheorent Holding Company Inc.
  • Simpli.fi Holdings Inc.
  • Dataxu Inc.
  • MediaMath Inc.
  • Jampp Ltd
  • Vungle Inc.
  • Adform A/S
  • Basis Technology Corporation
  • Choozle Inc.

第 32 章全球市场竞争基准化分析与仪表板

第33章 重大併购

第34章近期市场趋势

第 35 章 高市场潜力国家、细分市场与策略

  • 2029年需求面平台（DSP）系统市场：提供新机会的国家
  • 需求面平台 (DSP) 系统市场 2029：细分市场带来新机会
  • 需求方平台 (DSP) 系统市场 2029：成长策略
    • 基于市场趋势的策略
    • 竞争对手的策略

第36章 附录

简介目录
Product Code: r34817

A demand-side platform (DSP) system is a technology platform that enables advertisers and marketers to purchase digital advertising inventory in an automated manner. It allows them to buy ad space across multiple ad exchanges and networks in real-time, leveraging data-driven insights to optimize targeting, bidding, and budget allocation. The DSP system enhances the efficiency and effectiveness of ad campaigns by providing access to a variety of digital channels, including display ads, video ads, mobile ads, and social media ads.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The main types of demand-side platform (DSP) systems include real-time bidding, programmatic premium buying, and others. Real-time bidding (RTB) is an automated auction system where advertisers place bids in real time for ad impressions, with the highest bidder's ad being displayed instantly. These platforms encompass various components such as software and services, and support multiple channels, including display, mobile, video, and native ads. DSPs cater to businesses of all sizes-from small and medium enterprises to large enterprises-serving a wide range of end users, including sectors such as banking, financial services, insurance, healthcare, retail and e-commerce, media and entertainment, manufacturing, information technology, telecommunications, and others.

The demand side platform (DSP) system market research report is one of a series of new reports from The Business Research Company that provides demand side platform (DSP) system market statistics, including demand side platform (DSP) system global market size, regional shares, competitors with a demand side platform (DSP) system market share, detailed demand side platform (DSP) system market segments, market trends and opportunities, and any further data you may need to thrive in the demand side platform (DSP) system industry. This demand side platform (DSP) system market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The demand side platform system market size has grown rapidly in recent years. It will grow from$19.52 billion in 2024 to $23.14 billion in 2025 at a compound annual growth rate (CAGR) of 18.5%. The growth during the historic period can be attributed to the increasing ability to deliver high-quality impressions at scale with minimal friction, the growth of campaign management capabilities, the rise of self-service demand-side platforms, and the rapid expansion of inventory selection.

The demand side platform system market size is expected to see rapid growth in the next few years. It will grow to$45.02 billion in 2029 at a compound annual growth rate (CAGR) of 18.1%. The growth during the forecast period can be attributed to the growing number of internet users, increasing time spent on digital platforms, extensive smartphone penetration, and the proliferation of digital media consumption. Key trends expected in the forecast period include advancements in machine learning technologies, the integration of artificial intelligence, progress in ad-tech solutions, the rise of innovative video advertisements, and AI's convergence with AdTech.

The growing amount of time spent on digital platforms is expected to drive the growth of the demand-side platform (DSP) system market moving forward. A digital platform is an online infrastructure that facilitates interactions, transactions, and services between users, businesses, and developers through digital technologies. The time spent on digital platforms is rising, largely due to the increasing use of mobile devices. Smartphones and tablets provide easy access to social media, entertainment, and online services, allowing users to engage with digital content throughout the day. A demand-side platform (DSP) system enables digital platforms to optimize ad purchases, target specific audiences, and maximize revenue by automating and streamlining the ad-buying process across multiple channels. For example, in April 2024, the American Psychological Association, a US-based professional organization of psychologists, reported that U.S. teens spent an average of 4.8 hours per day on seven popular social media apps, with 37% spending five or more hours daily and 14% spending between four and five hours. Therefore, the increasing time spent on digital platforms is driving the growth of the DSP system market.

Leading companies in the demand-side platform system market are focusing on developing advanced solutions, such as inventory libraries within DSPs, to improve ad-buying efficiency, optimize targeting using AI-driven analytics, and enhance real-time bidding capabilities. An inventory library within a demand-side platform (DSP) is a centralized repository of curated advertising deals and media inventory that advertisers can browse, search, and activate for their campaigns. For example, in April 2022, Xandr Inc., a US-based advertising company, introduced an Inventory Library on its Demand-Side Platform (DSP) to provide advertisers with seamless access to curated, high-quality ad placements. This feature simplifies the ad-buying process by offering pre-packaged deals sourced from multiple publishers and supply-side platforms (SSPs) in a well-structured, easily navigable library. Advertisers can quickly find and activate deals that match their campaign goals, audience targeting, and budget. By consolidating premium inventory in one platform, Xandr streamlines deal discovery and activation, addressing fragmentation in the connected TV (CTV) market.

In June 2022, Microsoft Corporation, a US-based technology company, acquired Xandr, Inc. for an undisclosed amount. This acquisition allows Microsoft to enhance its digital advertising solutions, improve its competitive position in the ad-tech space, and foster a more open, privacy-focused digital ad marketplace. Xandr, Inc. is a US-based advertising company specializing in programmatic advertising, demand-side platforms (DSPs), and data-driven digital advertising solutions.

Major players in the demand side platform (dsp) system market are Amazon.com Inc, Google LLC, Microsoft Corporation, Adobe Inc., Yahoo Inc., AppLovin Corporation, Criteo S.A., The Trade Desk Inc., Amobee Inc., AppNexus Inc., Quantcast Corporation, AdTheorent Holding Company Inc., Simpli.fi Holdings Inc., Dataxu Inc., MediaMath Inc., Jampp Ltd, Vungle Inc., Adform A/S, Basis Technology Corporation, Choozle Inc., Eskimi DSP.

North America was the largest region in the demand side platform system market in 2024. Asia pacific is expected to be the fastest-growing region in the forecast period. The regions covered in demand-side platform (DSP) system report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the demand-side platform (DSP) system market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The demand-side platform (DSP) system market consists of revenues earned by entities by providing services such as programmatic ad buying, audience targeting, automated campaign management, creative optimization, and cross-channel advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. The demand-side platform system market also includes sales of products including self-serve demand-side platform systems, managed demand-side platform systems, and mobile demand-side platform systems. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Demand Side Platform (DSP) System Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on demand side platform (dsp) system market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for demand side platform (dsp) system ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The demand side platform (dsp) system market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type: Real Time Bidding; Programmatic Premium Buying; Other Types
  • 2) By Component: Software; Services
  • 3) By Channel: Display; Mobile; Video; Native
  • 4) By Enterprise Size: Small And Medium Enterprises; Large Enterprises
  • 5) By End-User: Banking, Financial Services, And Insurance; Healthcare; Retail And E-commerce; Media And Entertainment; Manufacturing; Information Technology And Telecommunications; Other End-Users
  • Subsegments:
  • 1) By Real-Time Bidding (RTB): Open Auction; Private Marketplace (PMP)
  • 2) By Programmatic Premium Buying: Programmatic Guaranteed; Preferred Deals
  • 3) By Other Types: Contextual Targeting; Audience-Based Buying
  • Companies Mentioned: Amazon.com Inc; Google LLC; Microsoft Corporation; Adobe Inc.; Yahoo Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Demand Side Platform (DSP) System Market Characteristics

3. Demand Side Platform (DSP) System Market Trends And Strategies

4. Demand Side Platform (DSP) System Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

5. Global Demand Side Platform (DSP) System Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Demand Side Platform (DSP) System PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Demand Side Platform (DSP) System Market Growth Rate Analysis
  • 5.4. Global Demand Side Platform (DSP) System Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Demand Side Platform (DSP) System Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Demand Side Platform (DSP) System Total Addressable Market (TAM)

6. Demand Side Platform (DSP) System Market Segmentation

  • 6.1. Global Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Real Time Bidding
  • Programmatic Premium Buying
  • Other Types
  • 6.2. Global Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Software
  • Services
  • 6.3. Global Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Display
  • Mobile
  • Video
  • Native
  • 6.4. Global Demand Side Platform (DSP) System Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small And Medium Enterprises
  • Large Enterprises
  • 6.5. Global Demand Side Platform (DSP) System Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services, And Insurance
  • Healthcare
  • Retail And E-commerce
  • Media And Entertainment
  • Manufacturing
  • Information Technology And Telecommunications
  • Other End-Users
  • 6.6. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Real-Time Bidding, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Open Auction
  • Private Marketplace (PMP)
  • 6.7. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Programmatic Premium Buying, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Programmatic Guaranteed
  • Preferred Deals
  • 6.8. Global Demand Side Platform (DSP) System Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Contextual Targeting
  • Audience-Based Buying

7. Demand Side Platform (DSP) System Market Regional And Country Analysis

  • 7.1. Global Demand Side Platform (DSP) System Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Demand Side Platform (DSP) System Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Demand Side Platform (DSP) System Market

  • 8.1. Asia-Pacific Demand Side Platform (DSP) System Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Demand Side Platform (DSP) System Market

  • 9.1. China Demand Side Platform (DSP) System Market Overview
  • 9.2. China Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Demand Side Platform (DSP) System Market

  • 10.1. India Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Demand Side Platform (DSP) System Market

  • 11.1. Japan Demand Side Platform (DSP) System Market Overview
  • 11.2. Japan Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Demand Side Platform (DSP) System Market

  • 12.1. Australia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Demand Side Platform (DSP) System Market

  • 13.1. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Demand Side Platform (DSP) System Market

  • 14.1. South Korea Demand Side Platform (DSP) System Market Overview
  • 14.2. South Korea Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Demand Side Platform (DSP) System Market

  • 15.1. Western Europe Demand Side Platform (DSP) System Market Overview
  • 15.2. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Demand Side Platform (DSP) System Market

  • 16.1. UK Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Demand Side Platform (DSP) System Market

  • 17.1. Germany Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Demand Side Platform (DSP) System Market

  • 18.1. France Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Demand Side Platform (DSP) System Market

  • 19.1. Italy Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Demand Side Platform (DSP) System Market

  • 20.1. Spain Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Demand Side Platform (DSP) System Market

  • 21.1. Eastern Europe Demand Side Platform (DSP) System Market Overview
  • 21.2. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Demand Side Platform (DSP) System Market

  • 22.1. Russia Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Demand Side Platform (DSP) System Market

  • 23.1. North America Demand Side Platform (DSP) System Market Overview
  • 23.2. North America Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Demand Side Platform (DSP) System Market

  • 24.1. USA Demand Side Platform (DSP) System Market Overview
  • 24.2. USA Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Demand Side Platform (DSP) System Market

  • 25.1. Canada Demand Side Platform (DSP) System Market Overview
  • 25.2. Canada Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Demand Side Platform (DSP) System Market

  • 26.1. South America Demand Side Platform (DSP) System Market Overview
  • 26.2. South America Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Demand Side Platform (DSP) System Market

  • 27.1. Brazil Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Demand Side Platform (DSP) System Market

  • 28.1. Middle East Demand Side Platform (DSP) System Market Overview
  • 28.2. Middle East Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Demand Side Platform (DSP) System Market

  • 29.1. Africa Demand Side Platform (DSP) System Market Overview
  • 29.2. Africa Demand Side Platform (DSP) System Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Demand Side Platform (DSP) System Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Demand Side Platform (DSP) System Market, Segmentation By Channel, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Demand Side Platform (DSP) System Market Competitive Landscape And Company Profiles

  • 30.1. Demand Side Platform (DSP) System Market Competitive Landscape
  • 30.2. Demand Side Platform (DSP) System Market Company Profiles
    • 30.2.1. Amazon.com Inc Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Yahoo Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Demand Side Platform (DSP) System Market Other Major And Innovative Companies

  • 31.1. AppLovin Corporation
  • 31.2. Criteo S.A.
  • 31.3. The Trade Desk Inc.
  • 31.4. Amobee Inc.
  • 31.5. AppNexus Inc.
  • 31.6. Quantcast Corporation
  • 31.7. AdTheorent Holding Company Inc.
  • 31.8. Simpli.fi Holdings Inc.
  • 31.9. Dataxu Inc.
  • 31.10. MediaMath Inc.
  • 31.11. Jampp Ltd
  • 31.12. Vungle Inc.
  • 31.13. Adform A/S
  • 31.14. Basis Technology Corporation
  • 31.15. Choozle Inc.

32. Global Demand Side Platform (DSP) System Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Demand Side Platform (DSP) System Market

34. Recent Developments In The Demand Side Platform (DSP) System Market

35. Demand Side Platform (DSP) System Market High Potential Countries, Segments and Strategies

  • 35.1 Demand Side Platform (DSP) System Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Demand Side Platform (DSP) System Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Demand Side Platform (DSP) System Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer
  • 250617_r34817_Demand_Side_Platform_DSP_System_GMR_2025