![]() |
市场调查报告书
商品编码
1840145
2025年全球自动化即服务(AaaS)市场报告Automation As A Service Global Market Report 2025 |
||||||
近年来,自动化即服务 (AaaS) 市场发展迅速,预计将从 2024 年的 72.4 亿美元成长到 2025 年的 87.2 亿美元,复合年增长率 (CAGR) 为 20.5%。这段历史性成长时期主要受以下因素驱动:对精简业务流程的需求不断增长、机器人流程自动化 (RPA) 技术的进步、向云端运算的转型、对降低成本和提高营运效率的关注,以及对可扩展和灵活解决方案的需求。
预计未来几年,自动化即服务 (AaaS) 市场将呈指数级增长,到 2029 年市场规模将达到 211 亿美元,年复合成长率(CAGR)为 24.7%。预测期内的成长主要归功于云端基础方案的日益普及、对智慧自动化需求的不断增长、对超自动化策略的重视、行业特定自动化解决方案的涌现、远端办公人员的增加以及数位转型。预测期内的关键趋势包括:对流程自动化的需求不断增长、向云端基础自动化转型、智慧流程自动化 (IPA) 的兴起、人工智慧和机器学习的融合,以及为提升业务永续营运和效率而进行的自动化。
AaaS(自动化即服务)是指供应商向希望在其组织内部署自动化的公司提供的服务,这些服务能够带来速度、敏捷性、改进的服务交付、减少人工流程、降低 IT 支出、提高跨职能生产力以及加快故障排除等好处。
自动化即服务 (AaaS) 的主要类型包括基于规则的自动化和基于知识的自动化。基于规则的流程包括具有高自动化潜力的任务,例如搜寻、剪贴、资料更新、资料移动、资料核对和简单的决策。各种规模的组织,从中小企业到大型企业,都可以从 AaaS 中受益。使用此服务的业务职能包括资讯科技、财务、人力资源、销售、行销和营运。提供的服务包括託管服务和专业服务。利用 AaaS 解决方案的行业包括银行、金融服务和保险 (BFSI)、电信和 IT、零售和消费品、医疗保健和生命科学、製造业、政府和国防、能源和公共产业、媒体和娱乐以及运输和物流。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,造成了显着影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
这份AaaS(自动化即服务)市场研究报告是商业研究公司最新报告系列的一部分,提供AaaS(自动化即服务)市场统计数据,例如全球AaaS(自动化即服务)行业市场规模、区域份额、AaaS(自动化即服务)市场份额的竞争对手、详细的AaaS(自动化即服务)市场细分、市场趋势和商业机会。这份AaaS(自动化即服务)市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切全面观点。
未来五年24.7%的预测成长率较我们先前对该市场的预测略微下降0.4%。这一下降主要归因于美国与其他国家之间的关税影响。关税可能透过增加国际采购资料中心硬体和人工智慧模组的成本,并影响服务的扩充性,从而阻碍云端基础的自动化服务的发展。此外,由于相互关税以及不断升级的贸易紧张局势和限制措施对全球经济和贸易造成的负面影响,其影响范围也将更加广泛。
各业务流程对自动化需求的激增正在推动自动化即服务 (AaaS) 市场的扩张。业务营运自动化是指利用技术执行重复性任务和功能,进而减少对人工的依赖。简化招募、应付帐款和合约管理等流程旨在提高生产力并最大限度地减少人为错误。此外,自动化在提高企业整体效率、规范最佳实践和降低成本方面发挥关键作用。 Salesforce 于 2022 年 6 月对 600 位资讯长 (CIO) 和IT决策者进行的一项全球调查显示,过去两年中,各业务领域对自动化的需求显着增长。其中,研发 (39%)、行政/营运 (38%)、客户服务 (33%) 和行销 (26%) 等领域的自动化需求尤其突出。因此,业务流程自动化需求的不断增长正在推动自动化即服务 (AaaS) 市场的发展。
对简化复杂业务流程日益增长的需求正在推动自动化即服务 (AaaS) 市场的扩张。复杂的业务流程涉及组织内部多方面的工作流程、操作和程序,这些流程涉及多项任务、决策和相关人员,通常跨越多个部门和职能。企业正在转向 AaaS 解决方案,以简化这些复杂的工作流程,使其更易于管理且更具成本效益。 TechJury 于 2023 年 8 月发布的最新机器人行业统计数据预测了一个显着趋势:预计到 2030 年,90% 的公司计划将机器人自动化整合到其营运中。自动化整合的增加引发了人们对潜在就业机会流失的担忧,据估计,美国可能会有 7,300 万个工作岗位流失,另有 1,400 万至 8,000 万个工作岗位可能面临被自动化取代的风险。因此,对简化复杂业务流程日益增长的需求预计将推动自动化即服务 (AaaS) 市场的成长。
为了获得竞争优势,自动化即服务 (AaaS) 市场的主要企业正在推出创新解决方案,例如数位化投资解决方案。数位化投资解决方案利用技术,为客户提供无缝且安全的途径,存取与其财务目标相符的精心设计的投资组合。例如,美国银行控股公司 Truist Financial Corporation 于 2022 年 8 月推出了 Truist Invest 和 Truist Invest Pro。这些解决方案为客户提供由 Truist 投资专长支援的客製化投资组合。 Truist Invest 是一款智能投顾产品,而 Truist Invest Pro 则将自动化投资与财务顾问团队的服务结合,体现了 Truist 的 T3 策略。这些数位化投资解决方案凸显了领导企业为维持其在自动化即服务 (AaaS) 市场中的竞争力所做的努力。
自动化即服务 (AaaS) 市场的关键参与者正积极寻求伙伴关係关係,汇集资源、专业知识和能力,以实现通用目标,并为客户提供尖端技术解决方案。例如,美国自动化软体供应商 UiPath 与新加坡技术服务公司 NCS 于 2022 年 4 月宣布建立策略联盟。该联盟旨在支援 NCS 部署企业级自动化功能,并使其成为亚太地区领先的技术服务公司,以自动化主导的服务交付为核心。预计这项策略伙伴关係将透过帮助企业实现各种业务功能的自动化,提高生产力和效率,从而推动市场成长。
2022年7月,总部位于印度的业务流程管理公司WNS Holdings以1.65亿美元收购了Vuram。此次收购与WNS向以人主导、数位化驱动的服务和解决方案的组织转型策略高度契合。 Vuram总部位于印度,提供客製化、可扩展的端到端业务流程管理解决方案,并在帮助领先企业实现企业自动化和推动业务转型方面拥有丰富的经验。 WNS对Vuram的收购完善了其短期和长期策略目标。值得一提的是,Vuram在印度、美国、墨西哥、澳洲、加拿大和英国的多个城市拥有约900名员工,这将进一步增强WNS的全球布局和在提供全面自动化主导业务服务方面的专业实力。
自动化即服务 (AaaS) 市场涵盖了提供自动化服务的公司所产生的收入,这些服务透过记录和分析现有应用程式中的资讯来实现业务流程自动化。市场价值包括服务供应商销售的任何相关商品或包含在服务产品中的任何商品的价值。仅包括在营业单位之间交易或销售给最终消费者的商品和服务。
Automation as a service refers to a service provided by vendors to enterprises aiming to implement automation across their organization. Automation brings benefits such as improved speed, agility, and service delivery, reduced manual processing, lower IT spending, enhanced productivity across departments, and faster troubleshooting.
The main types of automation as a service are rule-based automation and knowledge-based automation. Rule-based processes involve tasks with a high potential for automation, such as searching, cutting and pasting, data updates, data movement, collating, and simple decision-making. Organizations of varying sizes, including small and medium-sized enterprises (SMEs) and large enterprises, can benefit from automation as a service. Business functions utilizing this service include information technology, finance, human resources, sales and marketing, and operations. The services offered encompass managed services and professional services. Industries such as banking, financial services, and insurance (BFSI), telecom and IT, retail and consumer goods, healthcare and life sciences, manufacturing, government and defense, energy and utilities, media and entertainment, transportation and logistics, and others leverage automation as a service solutions.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The automation as a service market research report is one of a series of new reports from The Business Research Company that provides automation as a service market statistics, including automation as a service industry global market size, regional shares, competitors with a automation as a service market share, detailed automation as a service market segments, market trends and opportunities, and any further data you may need to thrive in the automation as a service industry. This automation as a service market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The automation as a service market size has grown exponentially in recent years. It will grow from $7.24 billion in 2024 to $8.72 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth in the historic period can be attributed to increased demand for streamlining business processes, evolution of robotic process automation (RPA), shift towards cloud computing, focus on cost reduction and operational efficiency, desire for scalable and flexible solutions.
The automation as a service market size is expected to see exponential growth in the next few years. It will grow to $21.1 billion in 2029 at a compound annual growth rate (CAGR) of 24.7%. The growth in the forecast period can be attributed to increasing adoption of cloud-based solutions, growing demand for intelligent automation, emphasis on hyper automation strategies, industry-specific automation solutions, rise in remote workforce and digital transformation. Major trends in the forecast period include increased demand for process automation, shift towards cloud-based automation, rise of intelligent process automation (IPA), integration of ai and machine learning, automation for business continuity and efficiency.
The forecast of 24.7% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Cloud-based automation services may be hindered as tariffs drive up costs for data center hardware and AI modules sourced internationally, affecting service scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The surge in demand for automation across various business processes is fueling the expansion of the automation as a service (AaaS) market. Automation within business operations involves leveraging technology to execute repetitive tasks and functions, reducing reliance on manual labor. Streamlining procedures like recruiting, accounts payable, and contract management aims to enhance productivity and minimize the likelihood of human errors. Moreover, automation plays a pivotal role in augmenting overall business efficiency, standardizing best practices, and facilitating cost savings. A global survey conducted by Salesforce Inc. in June 2022 among 600 CIOs and IT decision-makers revealed a significant uptick in the demand for automation across diverse business sectors over the past two years. Notably, research and development (39%), administrative/operations (38%), customer service (33%), and marketing (26%) were identified as areas experiencing heightened demands for automation. Consequently, the escalating necessity for automation in business processes is a driving force behind the growth of the automation as a service market.
The escalating requirement to simplify intricate business processes is poised to propel the expansion of the automation as a service (AaaS) market. Complex business processes encompass multifaceted workflows, operations, and procedures within organizations that involve multiple tasks, decisions, and stakeholders, often spanning various departments or functions. Businesses are turning to AaaS solutions to streamline these convoluted workflows, rendering them more manageable and cost-effective. Recent statistics in the robotics industry, according to TechJury in August 2023, forecast a notable trend where an estimated 90% of businesses plan to integrate robotic automation into their operations by 2030. This rise in automation integration raises concerns about potential job displacement, with projections indicating the potential loss of 73 million jobs in the US, putting 14 to 80 million jobs at risk to automation. Thus, the escalating need to simplify intricate business processes is projected to drive the growth of the Automation as a Service (AaaS) market.
Prominent players in the automation as a service (AaaS) market are introducing innovative solutions, including digital investment solutions, to secure a competitive advantage. Digital investment solutions harness technology to provide clients with seamless and secure access to meticulously designed portfolios aligned with their financial objectives. For instance, Truist Financial Corporation, a US-based bank holding company, unveiled Truist Invest and Truist Invest Pro in August 2022. These solutions offer clients purpose-built portfolios supported by Truist's investment expertise. Truist Invest functions as a robo-advisor, while Truist Invest Pro integrates automated investing with access to a team of financial advisors, embodying Truist's T3 strategy-fusing clients' preferred levels of personalized service with innovative technology. These digital investment solutions underscore the efforts of major companies to stay competitive in the automation as a service market.
Key players within the automation as a service (AaaS) market are actively pursuing partnerships and collaborations, pooling their resources, expertise, and capabilities to collectively achieve common objectives and offer clients cutting-edge technology solutions. An example of this strategic alliance is the partnership announced in April 2022 between UiPath, a US-based automation software vendor, and NCS, a Singapore-based technology services firm. This collaboration aims to deploy enterprise-grade automation capabilities, supporting NCS in its quest to establish itself as the leading technology services firm in the Asia Pacific region with a core focus on automation-driven service delivery. The strategic partnership is anticipated to foster market growth by enabling organizations to automate various business functions, thereby boosting productivity and efficiency levels.
In July 2022, WNS Holdings, an India-based business process management company, acquired Vuram for a sum of $165 million. This acquisition is strategically aligned with WNS's organizational transition towards human-assisted, digitally driven services and solutions. Vuram, an India-based enterprise offering customized, scalable, and end-to-end business process management solutions, possesses extensive expertise in aiding major businesses in achieving enterprise automation and driving business transformation. The acquisition of Vuram by WNS complements both its short- and long-term strategic goals. Notably, Vuram employs around 900 individuals across various cities in India, the US, Mexico, Australia, Canada, and the UK, further enhancing WNS's global footprint and expertise in delivering comprehensive automation-driven business services.
Major companies operating in the automation as a service market include Automation Anywhere Inc., Blue Prism Group plc, HCL Technologies Limited, Hewlett Packard Enterprise Company, International Business Machines Corporation, Microsoft Corporation, UiPath, Pegasystems Inc., Kofax Inc., Nice Ltd., Accenture plc, Capgemini SE, Cognizant, Infosys Limited, Tata Consultancy Services Limited, Wipro Limited, Tech Mahindra Limited, Genpact Limited, DXC Technology Company, Atos SE, Deloitte Touche Tohmatsu Limited, Ernst & Young Global Limited, KPMG International Limited, ScienceSoft USA Corporation, PixelCrayons, CONTUS TECH, DevCom, Algoworks, ELEKS Software, WorkFusion, EdgeVerve Systems
North America was the largest region in the automation as a service market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the automation as a service market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the automation as a service market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.
The automation as a service market includes revenues earned by entities by providing automation services enabling an organization in automating the business processes by recording and analyzing information from the existing applications. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Automation As A Service Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on automation as a service market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for automation as a service ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The automation as a service market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.