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市场调查报告书
商品编码
1843583
2025年全球认知媒体市场报告Cognitive Media Global Market Report 2025 |
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近年来,认知媒体市场发展迅速,预计将从2024年的21.4亿美元成长到2025年的26.6亿美元,复合年增长率达24.3%。这段历史性时期的成长可归因于媒体生态系统的日益复杂化、对个人化使用者体验的需求、内容商业化战略、自然语言处理(NLP)的整合以及资讯过载问题的解决。
预计未来几年认知媒体市场将呈指数级增长,到2029年将达到71.4亿美元,年复合成长率(CAGR)高达28.0%。预测期内的成长主要归功于扩增实境和虚拟实境(AR/VR)技术的融合、区块链在内容检验中的应用、不断演进的广告模式以及跨平台内容传送。预测期内的关键趋势包括个人化内容体验、情绪分析、自动化内容创作、互动身临其境型体验以及即时内容自适应。
认知媒体指的是人类使用者采用的解读方法,这种方法着重于电脑表征的概念层面而非物理元素。这种媒体形式适用于製作解释性影片、白板影片、图表和资讯图,使资讯更容易取得。
服务和解决方案是认知媒体的关键要素。认知媒体服务包括云端基础的系统,这些系统有助于开发以媒体为中心的方法,例如OTT内容製作和直播。这些服务在内容保护、洞察提取和视讯编码方面发挥关键作用。利用自然语言处理、深度学习和机器学习等技术,这些服务可以部署在本地或云端。这些服务的应用领域包括预测分析、安全管理、内容管理、网路优化、建议和个人化、客户维繫以及许多其他领域。这些技术服务于包括银行、零售和医疗保健在内的众多行业。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
本研究报告是商业研究公司(The Business Research Company)全新系列报告的一部分,该系列报告提供认知媒体市场统计数据,例如全球认知媒体行业市场规模、区域份额、竞争对手及其市场份额、详细的认知媒体市场细分、市场趋势和商业机会,以及在认知媒体行业取得成功所需的数据。本认知媒体市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供全面观点该行业所需的一切资讯。
未来五年28.0%的成长预测较我们先前的预测略微下调了0.1%。这一下调主要是因为美国与其他国家之间的关税影响。韩国和英国对内容识别引擎和人工智慧主导的编辑软体加征关税,可能会阻碍美国数位媒体公司的内容个人化发展。此外,相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响可能会更加广泛。
由于网路使用者数量的不断增长,认知媒体市场预计将持续成长。网路使用者数量的激增是由数位服务的快速发展以及日常生活中对科技的日益依赖所驱动的,而网路存取已成为必需品。网路使用者数量的指数级成长所带来的变革性影响彻底改变了媒体消费格局,并开启了认知媒体时代。认知媒体旨在积极调动受众的认知能力。通讯预计,截至2022年,全球网路用户将达到53亿,占世界人口的66%。这意味着年增长率达到6.1%,凸显了网路用户数量的成长对认知媒体市场发展的重要性。
由于人工智慧 (AI) 技术在各种应用领域的需求不断增长,认知媒体市场预计将持续成长。人工智慧技术的应用包括决策管理、AI 优化硬体、机器人流程自动化和自然语言处理。认知运算是指模拟人类认知的 AI 系统,它正越来越多地被用于即时分析现实世界的环境、情境、意图以及其他对解决问题至关重要的变数。值得注意的是,IBM 发布的《2022 年全球人工智慧采用指数》显示,全球人工智慧采用率显着上升,较前一年增长 4 个百分点,达到 35%。一项针对全球 7,502 家公司的调查显示,人工智慧采用率呈现扩张趋势,预计 2022 年的采用率将比 2021 年成长 13%。各种应用领域对人工智慧技术需求的快速成长是推动认知媒体市场成长的主要因素。
技术进步已成为塑造认知媒体市场的显着趋势,主要企业纷纷策略性地专注于技术创新以维持其市场地位。例如,总部位于美国的人工智慧公司Juji Inc.专注于聊天机器人和具有同理心的AI解决方案。 2023年3月,Juji Inc.推出了一款尖端的生成式AI工具,旨在自动创建认知型AI聊天机器人。该工具使企业无需额外的IT资源或编码即可快速开发客製化的AI聊天机器人。这些具有认知能力的AI聊天机器人能够利用人类卓越的人际交往技能(例如积极倾听和理解肢体语言)来扩展人类团队,并自动处理高触感、高风险的沟通互动。
认知媒体市场的主要企业正积极寻求策略伙伴关係,以重新定义观众体验,提升使用者参与和满意度。伙伴关係使各公司能够充分利用各自的优势和资源,加速开发以媒体和娱乐产业为导向的先进解决方案。 2023年9月,总部位于瑞典的认知人工智慧技术供应商Vionlabs与总部位于日本的技术解决方案供应商Innotech Corporation合作,共同为Hulu日本提供创新解决方案。作为此次合作的一部分,Vionlabs的AI驱动的视讯到元资料发现和个人化平台Fingerprint+将无缝整合到Hulu日本的视讯串流服务中。 Vionlabs的认知人工智慧AINAR利用先进的演算法和机器学习技术,提取相关元资料并理解内容的情绪影响。
2024年8月,美国社群媒体公司Reddit收购了Memorable AI,具体美国未揭露。此次收购旨在透过整合Memorable AI的先进技术来增强Reddit的平台实力,这些技术专注于打造个人化的使用者体验和提升内容发现能力。 Memorable AI是一家总部位于美国的科技公司,专注于认知媒体解决方案,利用人工智慧分析和生成内容,在数位环境中实现更个人化和引人入胜的用户互动。透过此次收购,Reddit旨在提升其平台为用户提供客製化体验的能力。
认知媒体市场的主要参与者包括:国际商业机器公司、谷歌有限责任公司、亚马逊网路服务公司、微软公司、Salesforce.com公司、Adobe公司、百度公司、英伟达公司、Veritone公司、Albert公司、Crimson Hexagon公司、Valossa Labs Oy公司、SoundHound AI公司、Newsrx、Kens、Kenshoo、Kenshoo、Kenshoo、Kenshoo、Kenshoo、Kenshoo。 Holdings公司、Kitewheel有限责任公司、Clarifai公司、Spotad有限公司、埃森哲公司、Alteryx公司、思科系统公司、Brandwatch公司、Video Intelligence AG公司、OpenText公司、SAS Institute公司、惠普企业公司和Pegasystems公司。
2024年,北美是认知媒体市场最大的地区。认知媒体市场报告涵盖以下地区:亚太地区、西欧、东欧、北美、南美以及中东和非洲。
认知媒体市场报告涵盖以下国家:澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。
认知媒体市场由提供认知媒体服务的营业单位所获得的收入所构成,这些服务包括部署、整合、培训和咨询。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。认知媒体市场还包括中央处理器、扫描器和视讯显示单元的销售。该市场的价值为“出厂价”,即商品製造商或创造者销售的商品价值,无论销售对像是其他营业单位(包括下游製造商、批发商、经销商和零售商)还是直接销售给最终客户。该市场中的商品价值还包括商品创造者销售的任何相关服务。
Cognitive media refers to the interpretive methods employed by human users, focusing on the conceptual aspects rather than the physical elements of computer representation. This form of media is instrumental in creating explainer films, whiteboard videos, representations, and infographics, enhancing the accessibility of information.
The key elements of cognitive media revolve around services and solutions. Cognitive media services involve cloud-based systems that empower users to develop media-centric approaches, such as OTT content creation or live streaming. These services play crucial roles in content protection, insights extraction, and video encoding. Leveraging technologies such as natural language processing, deep learning, and machine learning, these services can be deployed both on-premises and in the cloud. They find applications in predictive analysis, security management, content management, network optimization, recommendation and personalization, customer retention, and other diverse areas. These technologies cater to various industries, including banking, retail, healthcare, and more.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The cognitive media market research report is one of a series of new reports from The Business Research Company that provides cognitive media market statistics, including the cognitive media industry global market size, regional shares, competitors with a cognitive media market share, detailed cognitive media market segments, market trends and opportunities, and any further data you may need to thrive in the cognitive media industry. This cognitive media market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The cognitive media market size has grown exponentially in recent years. It will grow from $2.14 billion in 2024 to $2.66 billion in 2025 at a compound annual growth rate (CAGR) of 24.3%. The growth in the historic period can be attributed to increased complexity in media ecosystems, demand for personalized user experiences, content monetization strategies, integration of natural language processing (NLP), addressing information overload.
The cognitive media market size is expected to see exponential growth in the next few years. It will grow to $7.14 billion in 2029 at a compound annual growth rate (CAGR) of 28.0%. The growth in the forecast period can be attributed to augmented and virtual reality (AR/VR) integration, blockchain for content verification, evolving advertising models, cross-platform content delivery. Major trends in the forecast period include personalized content experiences, emotion and sentiment analysis, automated content creation, interactive and immersive experiences, real-time content adaptation.
The forecast of 28.0% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Increased tariffs on content recognition engines and AI-driven editing software from South Korea and the UK could hinder content personalization efforts for U.S. digital media firms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The cognitive media market is anticipated to experience growth, propelled by the increasing number of internet users. The surge in internet users is attributed to the rapid expansion of digital services and the growing dependence on technology in daily life, making internet access a necessity. The transformative impact of this exponential growth in internet users has reshaped the media consumption landscape, ushering in the era of cognitive media designed to actively engage the audience's cognitive abilities. As of 2022, the International Telecommunication Union reported an estimated 5.3 billion internet users, constituting 66% of the global population. This marked a growth rate of 6.1% from the previous year, underscoring the significance of the rising number of internet users in driving the cognitive media market.
The cognitive media market is poised for growth due to the escalating demand for artificial intelligence (AI) technologies across various applications. The application of AI technologies encompasses areas such as decision management, AI-optimized hardware, robotic process automation, and natural language processing. Cognitive computing, representing AI systems that emulate human cognition, is increasingly utilized for real-time analysis of the real-world environment, context, intent, and other variables crucial for problem-solving. Notably, the IBM Global AI Adoption Index 2022 revealed a substantial increase in the global adoption rate of AI, reaching 35%, up four points from the previous year. The survey of 7,502 businesses worldwide indicated a growing trend, with 13% more firms projected to adopt AI in 2022 compared to 2021. This surge in demand for AI technologies across diverse applications is a key driver fueling the growth of the cognitive media market.
Technological advancement emerges as a prominent trend shaping the cognitive media market, with major companies strategically focusing on innovation to maintain their market standing. An illustrative example is Juji Inc., a US-based artificial intelligence company specializing in chatbot and empathetic AI solutions. In March 2023, Juji Inc. introduced a cutting-edge generative AI tool designed to automate the creation of cognitive AI chatbots. This tool empowers organizations to swiftly develop customized AI chatbots without the need for additional IT resources or coding. These cognitively intelligent AI chatbots have the capability to augment human teams, automating high-touch, high-stakes interactions by leveraging superior human interpersonal skills, including active listening and comprehension of body language.
Major players in the cognitive media market are actively engaging in strategic partnerships to redefine the viewer experience, enhancing engagement and satisfaction. Partnerships enable companies to harness their collective strengths and resources, facilitating the development of advanced solutions for the media and entertainment industry. In September 2023, Vionlabs, a Sweden-based provider of cognitive AI technology, partnered with Innotech Corporation, a Japan-based technology solutions provider, to deliver innovative solutions to Hulu Japan. As part of this collaboration, Vionlabs' AI-powered video-to-metadata discovery and personalization platform, Fingerprint+, will be seamlessly integrated into Hulu Japan's video streaming service. Vionlabs' cognitive AI, AINAR, utilizes advanced algorithms and machine learning to extract relevant metadata, comprehending the emotional impact of content.
In August 2024, Reddit, Inc., a US-based social media company, acquired Memorable AI for an undisclosed amount. This acquisition is intended to enhance Reddit's platform by incorporating Memorable AI's advanced technology, which focuses on creating personalized user experiences and improving content discovery. Memorable AI, a US-based technology company, specializes in cognitive media solutions that utilize artificial intelligence to analyze and generate content, facilitating more personalized and engaging user interactions in digital environments. Through this acquisition, Reddit aims to strengthen its platform's ability to deliver tailored experiences to its users.
Major companies operating in the cognitive media market include International Business Machines Corporation, Google LLC, Amazon Web Services Inc., Microsoft Corporation, Salesforce.com Inc., Adobe Inc., Baidu Inc., Nvidia Corporation, Veritone Inc., Albert Inc., Crimson Hexagon, Valossa Labs Oy, SoundHound AI Inc., Newsrx, ByteDance Ltd., Kenshoo Inc., Zeta Global Holdings Corp., Kitewheel LLC, Clarifai Inc., Spotad Ltd., Accenture plc, Alteryx, Cisco Systems Inc., Brandwatch, Video Intelligence AG, OpenText, SAS Institute Inc., Hewlett Packard Enterprise Company LP, Pegasystems Inc.
North America was the largest region in the cognitive media market in 2024. The regions covered in the cognitive media market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the cognitive media market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The cognitive media market consists of revenues earned by entities by providing cognitive media services such as deployment and integration, training, and consulting. The market value includes the value of related goods sold by the service provider or included within the service offering. The cognitive media market also includes sales of central processing unit, scanners, and video display unit. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cognitive Media Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cognitive media market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cognitive media ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cognitive media market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.