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市场调查报告书
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1843609

2025年全球按点击付费（PPC）软体市场报告

Pay-Per-Click (PPC) Software Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，按点击付费（PPC）软体市场规模呈现强劲成长，从2024年的205亿美元成长到2025年的223.1亿美元，复合年增长率达8.9%。历史时期的成长归因于市场扩张、历史事件、平台演进、经济週期和消费者接受度。

预计未来几年，按点击付费 (PPC) 软体市场将快速成长，到 2029 年市场规模将达到 363.6 亿美元，年复合成长率(CAGR)为 13.0%。预测期间的成长可归因于使用者行为和偏好、竞争格局、经济状况、客户关係管理 (CRM) 整合以及行动和跨装置相容性。预测期内的关键趋势包括人工智慧驱动的个人化、分析和彙报、新的广告形式和管道、不断变化的消费行为、竞争以及广告成本。

按点击付费 (PPC) 软体是一种数位广告模式，广告主会为每次广告点击付费。广告形式多样，包括文字、图片、影片或其组合，出现在搜寻引擎、网站、社群媒体平台和其他数位空间。该软体利用即时数据分析来简化和增强企业的广告投放，从而实现更有效率的宣传活动管理。

PPC软体的主要类别包括搜寻广告、社群媒体广告、再行销、展示广告和网路购物。搜寻广告是数位行销的关键组成部分，它根据用户在搜寻引擎中输入的关键字或搜寻查询向用户显示广告。搜寻广告PPC软体使广告主能够研究和定位特定关键字、设定竞标和预算、建立广告内容和登陆页面、监控效果指标并持续优化宣传活动。 PPC软体广泛部署于云端基础和本地环境中，能够满足大型企业以及中小企业（SME）的需求。其应用涵盖银行、金融服务和保险（BFSI）、零售和电子商务、汽车、医疗保健、媒体和娱乐以及IT和电信等多个行业，是製定有效数位广告策略的关键工具。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，产生了重大影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

这份按点击付费 (PPC) 软体市场研究报告是商业研究公司最新报告系列的一部分，提供按点击付费 (PPC) 软体市场的统计数据，例如全球市场规模、区域份额、按点击付费 (PPC) 软体市场份额的竞争对手、详细的按点击付费 (PPC) 软体市场细分、市场趋势以及按点击付费 (PPC) 软体产业的商机。这份按点击付费 (PPC) 软体市场研究报告对该行业的现状和未来发展趋势进行了详细分析，为您提供所需的一切全面观点。

我们预测未来五年该市场将成长13.0%，较先前预测略微下调0.3%。这一下调主要归因于美国与其他国家之间的关税影响。儘管软体主导付费点击（PPC）平台可能面临间接成本压力，因为伺服器和高速网路设备（对优化广告投放至关重要）的关税会对其造成影响。此外，由于互惠关税以及贸易紧张局势和限制加剧对全球经济和贸易的负面影响，这种影响可能会更加广泛。

社群媒体平台的日益普及预计将在未来推动按点击付费 (PPC) 软体市场的发展。社群媒体平台是用户可以创建、共用和与其他用户交换内容（包括文字、图像、影片和音讯）的数位应用程式和网站。 PPC 软体使企业能够根据社群媒体使用者的特定属性、兴趣和行为客製化广告，从而提高行销宣传活动的有效性和投资报酬率 (ROI)。例如，据总部位于新加坡的全球数位行为洞察公司 datareportal 称，截至 2024 年 7 月，全球社群媒体用户将达到 51.7 亿，占世界人口的 63.7%。过去一年，社群媒体用户数量增加了 2.82 亿，年增率为 5.8%。因此，社群媒体平台的日益普及正在推动按点击付费 (PPC) 软体市场的扩张。

预计未来几年，数位行销的兴起将推动按点击付费 (PPC) 软体市场的成长。数位行销能够实现精准定位、即时互动以及基于数据分析的持续优化，为企业提供了一种动态且可衡量的触达目标受众的方法。 PPC 软体为广告主提供创建、管理和优化 PPC宣传活动所需的工具和洞察，从而最大限度地提高其线上广告策略的有效性。例如，总部位于美国的云端SEO排名追踪解决方案供应商Ranktracker在2022年10月发布的报告显示，预计2022年和2023年数位行销支出将成长10.6%，并在2024年之前维持每年8.9%的成长率。此外，总部位于立陶宛的电商平台Oberlo（专注于代发货业务）近期发布的一份报告预测，全球数位广告支出将从2022年的6145亿美元飙升至2023年的约6798亿美元，凸显了企业为适应不断变化的消费行为而向线上平台的重大转变。因此，数位行销的成长正在推动按点击付费（PPC）软体市场的扩张。

在按点击付费 (PPC) 软体市场，技术创新融合已成为一个显着趋势。该领域的公司正积极采用新技术来巩固其市场地位。例如，2023 年 5 月，荷兰软体开发商 Madbot AI 为荷兰和比利时最大的电商平台 Bol.com 的商家推出了突破性的 PPC 广告优化软体。该软体透过自动化和优化的 PPC 广告，帮助商家实现利润最大化并达成广告目标。

按点击付费 (PPC) 软体市场的主要企业正在利用新技术，尤其是人工智慧和自动化技术，来推动市场收入成长。人工智慧驱动的广告是指利用人工智慧来优化目标定位、内容创作、投放和成效衡量的广告宣传。例如，2023 年 5 月，Google宣布开启人工智慧驱动广告的新时代，利用生成式人工智慧简化宣传活动创建和搜寻广告投放流程。这些人工智慧产生的素材包括关键字、标题、描述和图片，使用者可以在投放前进行审核和修改。秉持隐私优先的原则，Google在其搜寻生成体验 (SGE) 中引入了原生广告格式，这与其优先考虑隐私和利用人工智慧支援业务的人工智慧原则相一致。

2022年8月，总部位于英国的行销顾问公司Jaywing PLC以444万英镑（约488万美元）的价格完成了对Midisi Limited的收购。这项策略性倡议显着增强了Jaywing在行销科技领域的专业实力，并拓展了为客户提供更全面行销解决方案的能力。 Midisi Limited是一家总部位于英国的公司，专注于行销软体和点击付费广告（PPC）软体的开发，此次收购将丰富Jaywing在该领域的服务范围。

按点击付费 (PPC) 软体市场的主要企业包括 Google LLC、Microsoft Corporation、Facebook Inc.、WordStream Inc.、Optmyzr Inc.、Semrush Holdings Inc.、Acquisio Inc.、Kenshoo Inc.、Marin Software Inc.、Spaceboost Inc.、Adzooma Ltd.、AdStage Inc.、Spyvert Inc.、Adaly） Inc.、Pinterest Inc.、AdRoll Inc.、AdEspresso SRL、AdHawk Inc.、AdScale Inc.、Adthena Limited、AdZis Inc.、ClickCease Ltd.、PPC Protect Limited、Unbounce Marketing Solutions Inc. 与 Instapage Inc.。

2024年，北美是按点击付费（PPC）软体市场最大的地区。按点击付费（PPC）软体市场报告涵盖的地区包括亚太地区、西欧、东欧、北美、南美以及中东和非洲。

按点击付费 (PPC) 软体市场报告涵盖以下国家：澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、美国、加拿大、义大利和西班牙。

按点击付费 (PPC) 软体市场包括提供各种服务的营业单位所获得的收入，例如竞标管理、成效评估、广告投放、定向、成效分析、关键字管理和广告最佳化。市场价值包括服务供应商销售的或包含在其服务产品中的相关产品的价值。仅包括在企业之间交易或销售给最终消费者的产品和服务。按点击付费 (PPC) 软体市场包含各种类型 PPC 软体的销售，包括付费搜寻广告、重新导向 PPC 广告、联盟行销和比价网站广告。该市场的价值为“出厂价”，即产品製造商或创建者销售的产品的价值，无论销售对像是其他营业单位（包括下游製造商、批发商、经销商和零售商）还是直接销售给最终客户。该市场中的产品价值还包括产品创建者销售的任何相关服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球按点击付费 (PPC) 软体：PESTEL 分析（政治、社会、技术、环境、法律因素、驱动因素和限制因素）
  • 终端用户产业分析
  • 全球按点击付费 (PPC) 软体市场：成长率分析
  • 全球按点击付费 (PPC) 软体市场表现：规模与成长，2019-2024 年
  • 全球按点击付费 (PPC) 软体市场预测：规模与成长，2024-2029 年，2034 年预测
  • 全球按点击付费 (PPC) 软体：潜在市场规模 (TAM)

第六章 市场细分

  • 全球按点击付费 (PPC) 软体市场：按类型、效能和预测划分，2019-2024 年、2024-2029 年预测、2034 年预测
  • 搜寻广告
  • 社群媒体广告
  • 再行销
  • 展示广告
  • 网路购物
  • 其他类型
  • 全球按点击付费 (PPC) 软体市场：按部署方式、实际结果和预测划分，2019-2024 年、2024-2029 年预测、2034 年预测
  • 云
  • 本地部署
  • 全球按点击付费 (PPC) 软体市场：按公司规模、实际绩效和预测划分，2019-2024 年、2024-2029 年预测、2034 年预测
  • 中小企业
  • 大公司
  • 全球按点击付费 (PPC) 软体市场：按最终用户划分，实际数据和预测数据，2019-2024 年、2024-2029 年预测数据、2034 年预测数据
  • 银行、金融服务和保险（BFSI）
  • 零售与电子商务
  • 车
  • 卫生保健
  • 媒体与娱乐
  • 资讯科技和通讯
  • 其他最终用户
  • 全球按点击付费 (PPC) 软体市场：细分市场、搜寻广告（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 付费搜寻广告
  • 本地搜寻广告
  • 行动搜寻广告
  • Google广告
  • 必应广告
  • 全球按点击付费 (PPC) 软体市场：细分市场、社群媒体广告（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • Facebook广告
  • Instagram广告
  • 推特广告
  • LinkedIn广告
  • TikTok广告
  • 全球按点击付费 (PPC) 软体市场：细分市场、再行销（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 标准再行销
  • 动态再行销
  • 搜寻广告再行销清单 (RLSA)
  • 全球按点击付费 (PPC) 软体市场：细分市场、展示广告（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 横幅广告
  • 影片广告
  • 富媒体广告
  • 原生广告
  • 全球按点击付费 (PPC) 软体市场：细分市场、网路购物（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 产品清单广告 (PLA)
  • Google购物广告
  • 比价购物广告
  • 全球按点击付费 (PPC) 软体市场：细分市场、其他（按类型）、实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 行动应用程式广告
  • 情境广告
  • 影响者行销广告

第七章 区域和国家分析

  • 全球按点击付费 (PPC) 软体市场：按地区划分，实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 全球按点击付费 (PPC) 软体市场：按国家/地区划分，实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 按点击付费 (PPC) 软体市场：竞争格局
  • 按点击付费 (PPC) 软体市场：公司简介
    • Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • WordStream Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Optmyzr Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • Semrush Holdings Inc.
  • Acquisio Inc.
  • Kenshoo Inc.
  • Marin Software Inc.
  • Spaceboost Inc.
  • Adzooma Ltd.
  • AdStage Inc.
  • SpyFu Inc.
  • Adalysis Limited
  • Jaywing PLC.
  • Amazon Advertising Inc.
  • LinkedIn Corporation
  • Twitter Inc.
  • Pinterest Inc.
  • AdRoll Inc.

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年按点击付费（PPC）软体市场：提供新机会的国家
  • 2029年按点击付费（PPC）软体市场：提供新机会的细分市场
  • 2029年按点击付费（PPC）软体市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r24394u

Pay-per-click (PPC) software constitutes a digital advertising model where advertisers pay a fee for each click on their ads, encompassing diverse formats such as text, images, videos, or their combinations, visible across search engines, websites, social media platforms, and other digital spaces. This software leverages real-time data analysis to streamline and enhance organizations' advertising endeavors, facilitating more effective and efficient campaign management.

The primary categories of PPC software include search advertising, social media advertising, remarketing, display advertising, online shopping, among others. Search advertising, a key facet of digital marketing, showcases ads to users based on their entered keywords or search queries in search engines. PPC software in search advertising enables advertisers to research and target specific keywords, set bids and budgets, craft ad content and landing pages, monitor performance metrics, and continually optimize their campaigns. Widely deployed both on cloud-based and on-premises systems, PPC software caters to the needs of small and medium enterprises (SMEs) as well as large enterprises. Its application spans across various sectors such as banking, financial services, and insurance (BFSI), retail and e-commerce, automotive, healthcare, media and entertainment, IT and telecom, and more, serving as a pivotal tool for effective digital advertising strategies.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The pay-per-click (PPC) software market research report is one of a series of new reports from The Business Research Company that provides pay-per-click (PPC) software market statistics, including pay-per-click (PPC) software industry global market size, regional shares, competitors with a pay-per-click (PPC) software market share, detailed pay-per-click (PPC) software market segments, market trends and opportunities, and any further data you may need to thrive in the pay-per-click (PPC) software industry. This pay-per-click (PPC) software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The pay-per-click (ppc) software market size has grown strongly in recent years. It will grow from $20.5 billion in 2024 to $22.31 billion in 2025 at a compound annual growth rate (CAGR) of 8.9%. The growth in the historic period can be attributed to market expansion, historical events, platform evolution, economic cycles, and consumer adoption.

The pay-per-click (ppc) software market size is expected to see rapid growth in the next few years. It will grow to $36.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.0%. The growth in the forecast period can be attributed to user behavior and preferences, competitive landscape, economic conditions, customer relationship management (CRM) integration, and mobile and cross-device compatibility. Major trends in the forecast period include AI-powered personalization, analytics and reporting, emerging ad formats and channels, shifts in consumer behavior, competition, and ad costs.

The forecast of 13.0% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Though software-driven, PPC platforms may face indirect cost pressures due to tariffs on servers and high-speed networking equipment essential for ad delivery optimization. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing adoption of social media platforms is expected to boost the pay-per-click (PPC) software market in the future. Social media platforms are digital applications or websites that allow users to create, share, and exchange content such as text, images, videos, and audio with others. PPC software enables businesses to tailor their advertising to specific demographics, interests, and behaviors of social media users, thereby enhancing the effectiveness and return on investment (ROI) of their marketing campaigns. For instance, according to datareportal, a Singapore-based company that provides insights into global digital behaviors, as of July 2024, there are 5.17 billion social media users worldwide, representing 63.7% of the global population. In the past year, the number of social media users has grown by 282 million, reflecting an annual growth rate of 5.8%. Consequently, the increasing use of social media platforms is driving the expansion of the pay-per-click (PPC) software market.

The rise in digital marketing is projected to drive growth in the pay-per-click (PPC) software market in the coming years. Digital marketing provides businesses with a dynamic and measurable approach to engage their target audience, enabling precise targeting, real-time interactions, and ongoing optimization based on data and analytics. PPC software equips advertisers with the necessary tools and insights to create, manage, and enhance PPC campaigns, thereby maximizing the effectiveness of their online advertising strategies. For example, in October 2022, Ranktracker, a U.S.-based cloud SEO rank tracking solution provider, reported that digital marketing expenditure increased by 10.6% in 2022 and 2023, with the sector expected to grow by 8.9% annually through 2024. Additionally, a recent report from Oberlo, a Lithuania-based e-commerce platform specializing in dropshipping, noted that global digital advertising spending surged from $614.5 billion in 2022 to approximately $679.8 billion in 2023, highlighting a significant shift toward online platforms as businesses adapt to evolving consumer behaviors. Therefore, the growth of digital marketing is driving the expansion of the pay-per-click (PPC) software market.

The integration of technological innovations stands out as a prominent trend within the pay-per-click (PPC) software market. Companies operating in this sphere are embracing new technologies to fortify their market position. For instance, in May 2023, Madbot AI, a Netherlands-based software development company, unveiled groundbreaking PPC ad optimization software tailored explicitly for Bol.com sellers, catering to the largest e-commerce platform in the Netherlands and Belgium. This software endeavors to assist sellers in maximizing profits and achieving advertising objectives through automated and optimized PPC advertisements.

Leading entities in the pay-per-click (PPC) software market are leveraging new technologies, notably AI and Automation, to drive market revenues. AI-powered ads represent advertising campaigns harnessing artificial intelligence to optimize targeting, content creation, delivery, and performance measurement. For instance, in May 2023, Google LLC introduced a new era of AI-powered ads utilizing generative AI to simplify campaign creation and search ads. These AI-generated assets include keywords, headlines, descriptions, and images, empowering users to review and modify before deployment. Emphasizing privacy-first rules, Google introduced native ad formats within the Search Generative Experience (SGE), aligning with their AI Principles to aid businesses while prioritizing privacy and AI's potential.

In August 2022, Jaywing PLC, a UK-centered marketing and consulting firm, completed the acquisition of Midisi Limited for a total of £4.44 million ($4.88 million). This strategic move significantly bolsters Jaywing's expertise in marketing technology, expanding their capacity to deliver more holistic marketing solutions to their clientele. Notably, Midisi Limited, a UK-based entity, specializes in the development of marketing software and PPC software, amplifying Jaywing's offerings within this domain.

Major companies operating in the pay-per-click (PPC) software market include Google LLC, Microsoft Corporation, Facebook Inc., WordStream Inc., Optmyzr Inc., Semrush Holdings Inc., Acquisio Inc., Kenshoo Inc., Marin Software Inc., Spaceboost Inc., Adzooma Ltd., AdStage Inc., SpyFu Inc., Adalysis Limited, Jaywing PLC., Amazon Advertising Inc., LinkedIn Corporation, Twitter Inc., Pinterest Inc., AdRoll Inc., AdEspresso SRL, AdHawk Inc., AdScale Inc., Adthena Limited, AdZis Inc., ClickCease Ltd., PPC Protect Limited, Unbounce Marketing Solutions Inc., Instapage Inc.

North America was the largest region in the pay-per-click (PPC) software market in 2024. The regions covered in the pay-per-click (ppc) software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the pay-per-click (ppc) software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The pay-per-click (PPC) software market includes revenues earned by entities by providing various services such as bid management, performance review, ad placement, target adjustments, performance analysis, keyword management, and ad optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The pay-per-click (PPC) software market consists of sales of different types of PPC software such as paid search marketing, retargeting PPC advertising, affiliate marketing, and price comparison website advertising. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Pay-Per-Click (PPC) Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on pay-per-click (ppc) software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for pay-per-click (ppc) software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pay-per-click (ppc) software market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type: Search Advertising; Social Media Advertising; Remarketing; Display Advertising; Online Shopping; Other Types
  • 2) By Deployment: Cloud; On-Premises
  • 3) By Enterprises Size: Small And Medium Enterprises (SMES); Large Enterprises
  • 4) By End-User: Banking, Financial Services, And Insurance (BFSI); Retail And Ecommerce; Automotive; Healthcare; Media And Entertainment; IT And Telecom; Others End-Users
  • Subsegments:
  • 1) By Search Advertising: Paid Search Ads; Local Search Ads; Mobile Search Ads; Google Ads; Bing Ads
  • 2) By Social Media Advertising: Facebook Ads; Instagram Ads; Twitter Ads; LinkedIn Ads; TikTok Ads
  • 3) By Remarketing: Standard Remarketing; Dynamic Remarketing; Remarketing Lists For Search Ads (RLSA)
  • 4) By Display Advertising: Banner Ads; Video Ads; Rich Media Ads; Native Ads
  • 5) By Online Shopping: Product Listing Ads (PLA); Google Shopping Ads; Comparison Shopping Ads
  • 6) By Other Types: Mobile App Advertising; Contextual Advertising; Influencer Marketing Ads
  • Companies Mentioned: Google LLC; Microsoft Corporation; Facebook Inc.; WordStream Inc.; Optmyzr Inc.; Semrush Holdings Inc.; Acquisio Inc.; Kenshoo Inc.; Marin Software Inc.; Spaceboost Inc.; Adzooma Ltd.; AdStage Inc.; SpyFu Inc.; Adalysis Limited; Jaywing PLC.; Amazon Advertising Inc.; LinkedIn Corporation; Twitter Inc.; Pinterest Inc.; AdRoll Inc.; AdEspresso SRL; AdHawk Inc.; AdScale Inc.; Adthena Limited; AdZis Inc.; ClickCease Ltd.; PPC Protect Limited; Unbounce Marketing Solutions Inc.; Instapage Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Pay-Per-Click (PPC) Software Market Characteristics

3. Pay-Per-Click (PPC) Software Market Trends And Strategies

4. Pay-Per-Click (PPC) Software Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Pay-Per-Click (PPC) Software Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Pay-Per-Click (PPC) Software PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Pay-Per-Click (PPC) Software Market Growth Rate Analysis
  • 5.4. Global Pay-Per-Click (PPC) Software Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Pay-Per-Click (PPC) Software Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Pay-Per-Click (PPC) Software Total Addressable Market (TAM)

6. Pay-Per-Click (PPC) Software Market Segmentation

  • 6.1. Global Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Search Advertising
  • Social Media Advertising
  • Remarketing
  • Display Advertising
  • Online Shopping
  • Other Types
  • 6.2. Global Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Cloud
  • On-Premises
  • 6.3. Global Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Small And Medium Enterprises (SMES)
  • Large Enterprises
  • 6.4. Global Pay-Per-Click (PPC) Software Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banking, Financial Services, And Insurance (BFSI)
  • Retail And Ecommerce
  • Automotive
  • Healthcare
  • Media And Entertainment
  • IT And Telecom
  • Others End-Users
  • 6.5. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Search Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Paid Search Ads
  • Local Search Ads
  • Mobile Search Ads
  • Google Ads
  • Bing Ads
  • 6.6. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Social Media Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Facebook Ads
  • Instagram Ads
  • Twitter Ads
  • LinkedIn Ads
  • TikTok Ads
  • 6.7. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Remarketing, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Standard Remarketing
  • Dynamic Remarketing
  • Remarketing Lists For Search Ads (RLSA)
  • 6.8. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Display Advertising, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Banner Ads
  • Video Ads
  • Rich Media Ads
  • Native Ads
  • 6.9. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Online Shopping, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Product Listing Ads (PLA)
  • Google Shopping Ads
  • Comparison Shopping Ads
  • 6.10. Global Pay-Per-Click (PPC) Software Market, Sub-Segmentation Of Other Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Mobile App Advertising
  • Contextual Advertising
  • Influencer Marketing Ads

7. Pay-Per-Click (PPC) Software Market Regional And Country Analysis

  • 7.1. Global Pay-Per-Click (PPC) Software Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Pay-Per-Click (PPC) Software Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Pay-Per-Click (PPC) Software Market

  • 8.1. Asia-Pacific Pay-Per-Click (PPC) Software Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Pay-Per-Click (PPC) Software Market

  • 9.1. China Pay-Per-Click (PPC) Software Market Overview
  • 9.2. China Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Pay-Per-Click (PPC) Software Market

  • 10.1. India Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Pay-Per-Click (PPC) Software Market

  • 11.1. Japan Pay-Per-Click (PPC) Software Market Overview
  • 11.2. Japan Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Pay-Per-Click (PPC) Software Market

  • 12.1. Australia Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Pay-Per-Click (PPC) Software Market

  • 13.1. Indonesia Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Pay-Per-Click (PPC) Software Market

  • 14.1. South Korea Pay-Per-Click (PPC) Software Market Overview
  • 14.2. South Korea Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Pay-Per-Click (PPC) Software Market

  • 15.1. Western Europe Pay-Per-Click (PPC) Software Market Overview
  • 15.2. Western Europe Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Pay-Per-Click (PPC) Software Market

  • 16.1. UK Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Pay-Per-Click (PPC) Software Market

  • 17.1. Germany Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Pay-Per-Click (PPC) Software Market

  • 18.1. France Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Pay-Per-Click (PPC) Software Market

  • 19.1. Italy Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Pay-Per-Click (PPC) Software Market

  • 20.1. Spain Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Pay-Per-Click (PPC) Software Market

  • 21.1. Eastern Europe Pay-Per-Click (PPC) Software Market Overview
  • 21.2. Eastern Europe Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Pay-Per-Click (PPC) Software Market

  • 22.1. Russia Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Pay-Per-Click (PPC) Software Market

  • 23.1. North America Pay-Per-Click (PPC) Software Market Overview
  • 23.2. North America Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Pay-Per-Click (PPC) Software Market

  • 24.1. USA Pay-Per-Click (PPC) Software Market Overview
  • 24.2. USA Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Pay-Per-Click (PPC) Software Market

  • 25.1. Canada Pay-Per-Click (PPC) Software Market Overview
  • 25.2. Canada Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Pay-Per-Click (PPC) Software Market

  • 26.1. South America Pay-Per-Click (PPC) Software Market Overview
  • 26.2. South America Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Pay-Per-Click (PPC) Software Market

  • 27.1. Brazil Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Pay-Per-Click (PPC) Software Market

  • 28.1. Middle East Pay-Per-Click (PPC) Software Market Overview
  • 28.2. Middle East Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Pay-Per-Click (PPC) Software Market

  • 29.1. Africa Pay-Per-Click (PPC) Software Market Overview
  • 29.2. Africa Pay-Per-Click (PPC) Software Market, Segmentation By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Pay-Per-Click (PPC) Software Market, Segmentation By Deployment, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Pay-Per-Click (PPC) Software Market, Segmentation By Enterprises Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Pay-Per-Click (PPC) Software Market Competitive Landscape And Company Profiles

  • 30.1. Pay-Per-Click (PPC) Software Market Competitive Landscape
  • 30.2. Pay-Per-Click (PPC) Software Market Company Profiles
    • 30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. WordStream Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Optmyzr Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Pay-Per-Click (PPC) Software Market Other Major And Innovative Companies

  • 31.1. Semrush Holdings Inc.
  • 31.2. Acquisio Inc.
  • 31.3. Kenshoo Inc.
  • 31.4. Marin Software Inc.
  • 31.5. Spaceboost Inc.
  • 31.6. Adzooma Ltd.
  • 31.7. AdStage Inc.
  • 31.8. SpyFu Inc.
  • 31.9. Adalysis Limited
  • 31.10. Jaywing PLC.
  • 31.11. Amazon Advertising Inc.
  • 31.12. LinkedIn Corporation
  • 31.13. Twitter Inc.
  • 31.14. Pinterest Inc.
  • 31.15. AdRoll Inc.

32. Global Pay-Per-Click (PPC) Software Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Pay-Per-Click (PPC) Software Market

34. Recent Developments In The Pay-Per-Click (PPC) Software Market

35. Pay-Per-Click (PPC) Software Market High Potential Countries, Segments and Strategies

  • 35.1 Pay-Per-Click (PPC) Software Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Pay-Per-Click (PPC) Software Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Pay-Per-Click (PPC) Software Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer