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市场调查报告书
商品编码
1843613
2025年全球公共云端市场报告Public Cloud Global Market Report 2025 |
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近年来,公共云端市场发展迅速,从2024年的6,883.3亿美元成长到2025年的8,122.5亿美元,复合年增长率达18.0%。这段历史时期的成长归功于运算能力的提升、娱乐产业的成长、产品设计和原型製作、汽车设计和测试、培训和教育以及成本的降低。
预计未来几年,公共云端市场将呈指数级成长,到2029年市场规模将达到1,7,462亿美元,年复合成长率(CAGR)高达21.1%。预测期内的成长主要受以下因素驱动:游戏和娱乐需求的不断增长、自动驾驶汽车的研发、医疗保健模拟、环境模拟以及科学研究的进步。预测期内的关键趋势包括工业4.0数位双胞胎、云端基础的渲染服务、跨产业协作、人工智慧和机器学习的融合,以及逼真的高保真图形技术。
公共云端是一种云端运算,其中第三方供应商透过互联网向多个客户提供电脑服务和基础设施,提供完全虚拟化的环境,从而实现按需运算和自助式配置。
公共云端服务的主要类别包括业务流程即服务 (BPaaS)、应用基础设施即服务 (PaaS)、应用服务、管理和保全服务、基础架构即服务(IaaS) 以及广告。 BPaaS 是指透过包含硬体和软体的云端服务模式外包业务流程。它被各种类型的组织广泛采用,包括大型企业以及中小企业。众多终端使用者使用这些服务,例如离散製造业、专业服务、银行业、流程製造和零售业。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格上涨的压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
本研究报告是公共云端 )全新系列报告的一部分,提供公有公共云端市场统计数据,例如全球市场规模、区域份额、公共云端市场份额竞争对手、详细的公共云端市场细分、市场趋势以及公有公共云端行业的商机,为您提供在公有云行业取得成功所需的数据。本公共云端市场研究报告全面概述了您所需的一切信息,并对行业现状和未来发展趋势进行了详细分析。
未来五年21.1%的成长率预测较我们先前对该市场的预测略微下调了0.3%。这一下调主要归因于美国与其他国家之间的关税影响。对外国製造的伺服器和网路基础设施组件征收的新关税可能会推高美国云端服务供应商的资本支出,并限制扩充性和服务扩大策略。此外,相互关税以及不断升级的贸易紧张局势和限制措施对全球经济和贸易的负面影响也可能产生更广泛的影响。
由于5G技术的日益普及,公共云端市场预计将持续成长。作为第五代行动通讯技术,5G将带来变革性的网络,旨在连接几乎所有人和物,包括机器、物体和设备。这项技术将以更快的速度、更低的延迟和更大的容量革新商业模式,并支援扩增实境/虚拟实境(AR/VR)、边缘运算和物联网(IoT)等先进应用。此外,5G还将增强透过行动装置可靠存取云端服务和虚拟电脑的能力。根据5G Americas预测,到2022年,全球5G无线连线数将达到10.5亿,较2021年底成长76%。预计这一数字还将继续增长,到2023年底将达到19亿,到2027年底将达到59亿。因此,5G技术的日益普及是推动公共云端市场成长的关键因素。
预计未来中小企业 (SME) 的成长将推动公共云端市场的发展。中小企业是指符合特定标准的公司,例如员工人数和年收入。公共云端服务为这些公司提供许多优势,包括资料储存、安全性、合规性和可扩充性,从而提升营运效率和竞争力。例如,英国商业和贸易部在 2023 年 10 月发布的报告显示,小型企业数量从 2022 年的 217 家增加到 2023 年的 223 家。此外,中型企业数量在 2021 年和 2022 年均保持稳定,为 36 家,但在 2023 年略微增加到 37 家。这些数据显示中小企业的成长和发展呈现正面趋势,并凸显了有利于创业活动的良好环境。因此,中小企业的成长正在推动公共云端市场的发展。
公共云端市场的主要企业正致力于开发创新技术解决方案,例如公共云端平台,以提升企业的可扩展性、灵活性和成本效益。公共云端平台透过第三方供应商经由互联网提供云端运算服务,使用户能够存取和利用共用资源,例如运算能力、储存和网路。例如,总部位于美国的科技公司 Avaya LLC 于 2024 年 9 月在印度推出了其体验平台 (AXP)公共云端。该平台的主要功能包括:透过与 LivePerson 整合实现数位化存取;透过虚拟代理框架实现 AI 自助服务功能;以及透过生成式 AI 助理「Avaya Ada」来改善客户支援。此外,该平台还透过与 Microsoft Power BI 和 Calabrio 的伙伴关係整合分析工具,以增强员工参与度。
公共云端市场的主要企业也正在投资开发混合云网格等创新解决方案。这种分散式 IT 系统将公有云和私有云端基础设施结合,从而创建一个灵活互联的环境。 2023 年 5 月,总部位于美国的科技创新公司国际商业机器公司 (IBM) 发布了“IBM 混合云网格”,这是一款软体即服务 (SaaS) 解决方案,旨在帮助企业高效管理其混合多重云端基础设施。该解决方案可自动执行流程并监控私有云端云和公有云之间连接的应用程序,从而增强在多样化云端环境中运营的组织的整体管理能力。
2024年10月,总部位于印度的商业解决方案和技术服务供应商ITC Infotech以5,820万美元收购了Blazeclan Technologies。此次收购旨在利用Blazeclan的多重云端专业知识,增强ITC的云端能力,帮助客户实现数位转型,并透过其云端能力中心巩固其全球影响力。 Blazeclan Technologies是一家总部位于印度的云端服务公司,专注于IT服务领域的数位转型和公共云端解决方案。
公共云端市场的主要参与者包括:国际商业机器公司、亚马逊网路服务公司、Salesforce公司、甲骨文公司、微软公司、Google有限责任公司、思科系统公司、VMware公司、Verizon Wireless公司、SAP SE、Rackspace Technology公司、富士通有限公司、CenturyLink公司、阿里巴巴集团、NTTOceank、Wotechnday)通讯公司、1D.Skq. LLC、OVH Groupe SA、Joyent公司、Virtustream公司、Interoute Communications Ltd.、BT集团、Sungard Availability Services、NaviSite公司、Expedient、Lunavi公司和Phoenix NAP LLC。
北美将在2024年成为全球最大的公共云端市场区域,预计在预测期内也将是全球公共云端市场成长最快的区域。公共云端市场报告涵盖亚太地区、西欧、东欧、北美、南美以及中东和非洲。
公共云端市场报告涵盖澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。
公共云端市场由云端运算服务供应商(例如运算和储存服务、开发和市场开发服务以及随选应用服务)所获得的收入所构成。市场价值包括服务供应商销售的任何相关商品或包含在其服务产品中的任何相关商品的价值。公共云端市场还包括网路设备的销售,例如交换器、路由器、防火墙、负载平衡器、储存阵列、备份设备和伺服器。该市场的价值为“出厂价”,即商品製造商或生产商销售的商品价值,无论销售对像是其他营业单位(包括下游製造商、批发商、经销商和零售商)还是直接销售给最终客户。该市场中的商品价值还包括商品製造商销售的任何相关服务。
A public cloud is a type of cloud computing where third-party providers deliver computer services and infrastructure over the internet to multiple customers. It provides a fully virtualized environment, enabling on-demand computing and self-service provisioning.
The primary categories of public cloud services include Business Process Services (BPaaS), Application Infrastructure Services (PaaS), Application Services, Management and Security Services, Infrastructure as a Service (IaaS), and Advertising. BPaaS involves outsourcing business processes through a cloud service model, encompassing both hardware and software. This is commonly adopted by various organizations, including small and medium enterprises as well as large enterprises. Different end-users, such as those in discrete manufacturing, professional services, banking, process manufacturing, retail, among others, utilize these services.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The public cloud market research report is one of a series of new reports from The Business Research Company that provides public cloud market statistics, including public cloud industry global market size, regional shares, competitors with a public cloud market share, detailed public cloud market segments, market trends, and opportunities, and any further data you may need to thrive in the public cloud industry. This public cloud market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The public cloud market size has grown rapidly in recent years. It will grow from $688.33 billion in 2024 to $812.25 billion in 2025 at a compound annual growth rate (CAGR) of 18.0%. The growth in the historic period can be attributed to increased computing power, growth in entertainment industry, product design and prototyping, automotive design and testing, training and education, and cost savings.
The public cloud market size is expected to see exponential growth in the next few years. It will grow to $1746.2 billion in 2029 at a compound annual growth rate (CAGR) of 21.1%. The growth in the forecast period can be attributed to evolving gaming and entertainment needs, autonomous vehicles development, healthcare simulation advances, environmental simulation, scientific research. Major trends in the forecast period include industry 4.0 and digital twins, cloud-based rendering services, cross-industry collaboration, integration of AI and machine learning, realism and high-fidelity graphics.
The forecast of 21.1% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. New tariffs on foreign-built servers and networking infrastructure components could impact U.S. cloud providers by inflating CAPEX, limiting scalability and service expansion strategies. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the public cloud market is expected to be driven by the increasing adoption of 5G technology. 5G, the fifth generation of mobile networks, introduces a transformative network that aims to connect virtually everyone and everything, including machines, objects, and devices. This technology revolutionizes businesses with faster speeds, reduced latency, and expanded capacity, enabling advanced applications such as augmented reality/virtual reality (AR/VR), edge computing, and the Internet of Things (IoT). Additionally, 5G enhances reliable access to cloud services and virtual computers through mobile devices. According to 5G Americas, the global number of 5G wireless connections reached 1.05 billion in 2022, indicating a 76% increase from the end of 2021. The projections indicate further growth, reaching 1.9 billion by the end of 2023 and 5.9 billion by the end of 2027. Therefore, the rising use of 5G technology is a key driver propelling the growth of the public cloud market.
The growing number of small and medium-sized enterprises (SMEs) is expected to drive the growth of the public cloud market in the future. SMEs are defined as businesses that meet specific criteria regarding employee count, annual revenue, or other relevant factors. Public cloud services provide various advantages to these enterprises, including data storage, security, compliance, and scalability, all of which enhance their operational efficiency and competitiveness. For example, in October 2023, the UK government department Department for Business & Trade reported that the number of small-scale enterprises rose from 217 in 2022 to 223 in 2023. Additionally, the number of medium-scale enterprises remained stable at 36 in both 2021 and 2022, with a slight increase to 37 in 2023. These figures indicate a positive trend in the growth and development of SMEs, highlighting a favorable environment for entrepreneurial activities. Consequently, the increasing number of small and medium-sized enterprises is propelling the growth of the public cloud market.
Major companies in the public cloud market are concentrating on developing innovative technological solutions, such as public cloud platforms, to improve scalability, flexibility, and cost efficiency for businesses. Public cloud platforms provide cloud computing services through third-party providers over the internet, allowing users to access and utilize shared resources like computing power, storage, and networking. For example, in September 2024, Avaya LLC, a US-based technology firm, launched its Experience Platform (AXP) Public Cloud in India, featuring a range of advanced customer experience solutions designed for various sectors, including healthcare and telecommunications. Key features of the platform include digital access via LivePerson integration, AI self-service capabilities with the Virtual Agent Ready framework, and improved customer support through the generative AI assistant 'Avaya Ada.' Additionally, the platform integrates analytics tools through partnerships with Microsoft's Power BI and Calabrio for enhanced workforce engagement.
Major companies in the public cloud market are also investing in the development of innovative solutions, such as the hybrid cloud mesh. This distributed IT system combines elements of both public and private clouds, along with on-premises infrastructure, creating a flexible and interconnected environment. In May 2023, International Business Machines Corporation (IBM), a US-based technology innovator, launched the 'IBM Hybrid Cloud Mesh,' a Software as a Service (SaaS) offering designed to enable enterprises to manage their hybrid multicloud infrastructure efficiently. This solution automates processes, monitors connectivity applications between private and public clouds, and enhances overall management capabilities for organizations operating in diverse cloud environments.
In October 2024, ITC Infotech, an India-based provider of business solutions and technology services, acquired Blazeclan Technologies for $58.2 million. This acquisition aims to strengthen ITC's cloud capabilities by leveraging Blazeclan's multi-cloud expertise to assist clients in their digital transformation and to enhance its global presence through Cloud Competency Centers. Blazeclan Technologies is an India-based company specializing in cloud services, focusing on digital transformation and public cloud solutions within the IT services sector.
Major companies operating in the public cloud market include International Business Machines Corporation, Amazon Web Services Inc., Salesforce Inc., Oracle Corporation, Microsoft Corporation, Google LLC, Cisco Systems Inc., VMware Inc., Verizon Wireless Inc., SAP SE, Rackspace Technology Inc., Fujitsu Limited, CenturyLink Inc., Alibaba Group, NTT Communications Corporation, Workday Inc., Faction Global Infotech Pvt. Ltd., DigitalOcean Holdings Inc., Vultr, Linode LLC, OVH Groupe SA, Joyent Inc., Virtustream Inc., Interoute Communications Ltd., BT Group, Sungard Availability Services, NaviSite Inc., Expedient, Lunavi Inc., Phoenix NAP LLC
North America was the largest region in the public cloud market in 2024. It is expected to be the fastest-growing region in the global public cloud market during the forecast period. The regions covered in the public cloud market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the public cloud market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The public cloud market consists of revenues earned by entities by providing cloud computing services such as compute and storage services, development-and-deployment services, and applications availability on-demand services. The market value includes the value of related goods sold by the service provider or included within the service offering. The public cloud market also includes sales of networking equipment, such as switches, routers, firewalls, load balancers, storage arrays, backup devices, and servers. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Public Cloud Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on public cloud market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for public cloud ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The public cloud market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.