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市场调查报告书
商品编码
1843635
2025年全球教育人工智慧市场报告AI In Education Global Market Report 2025 |
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近年来,人工智慧在教育领域的市场规模迅速扩张,从2024年的54.7亿美元成长到2025年的75.2亿美元,复合年增长率达37.5%。这段历史时期的成长可归因于数位化学习平台、个人化学习计画、自适应学习系统、巨量资料和分析以及早期人工智慧辅导系统。
预计未来几年,教育领域的人工智慧市场将呈指数级增长,到2029年市场规模将达到298.9亿美元,复合年增长率(CAGR)高达41.2%。预测期内的成长主要归功于远距和混合式学习、人工智慧赋能的评估工具、不断增长的教育科技投资以及教师支援系统。预测期内的关键趋势包括人工智慧驱动的学习分析、扩增实境(AR)和虚拟实境(VR)在教育领域的应用、人工智慧在伦理教育中的应用、人工智慧驱动的语言学习以及游戏化与人工智慧的结合。
教育领域的人工智慧(AI)是指将人工智慧技术应用于课堂教学和教育管理,以提升教与学的效果并应对教育挑战。将人工智慧融入教育的主要目标是在提高学生学习成果的同时,实现传统上耗费教师和管理人员大量时间的行政工作的自动化。
教育领域人工智慧 (AI) 的主要组成部分可分为解决方案和服务。 AI 解决方案利用人工智慧技术,根据使用者的上下文和需求进行预测,从而实现流程的自动化、辅助和客製化。这些解决方案运用了自然语言处理 (NLP) 和机器学习等技术,并可部署在云端和本地基础架构上。教育领域的 AI 应用广泛,包括学习平台、虚拟促进者、智慧辅导系统 (ITS)、智慧内容以及防作弊和风险管理。这些解决方案适用于各种教育环境,包括 K-12 教育、高等教育以及企业培训和学习。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
本研究报告是商业研究公司(The Business Research Company)最新系列报告的一部分,该系列报告提供有关人工智慧(AI)在教育领域应用的市场统计数据,涵盖全球人工智慧(AI)在教育领域的市场规模、区域份额、市场份额竞争对手、详细的市场细分、市场趋势和机会,以及在人工智慧(AI)在教育领域取得成功所需的数据。这份人工智慧(AI)在教育领域的市场研究报告提供了您所需的一切信息,并对该行业的现状和未来发展趋势进行了详细分析。
我们预测未来五年该市场将成长41.2%,较先前预测略微下调0.2%。这一下调主要归因于美国与其他国家之间的关税影响。关税可能直接影响美国,并推高依赖中国和印度零件的人工智慧学习平台和自适应辅导系统的成本,从而降低中小学和大学的使用率。此外,由于相互关税以及贸易紧张局势升级和贸易限制对全球经济和贸易的负面影响,关税的影响范围将更加广泛。
智慧型手机用户群的不断增长预计将推动人工智慧(AI)在教育领域的应用。智慧型手机用户可以使用功能丰富的行动设备,这些设备具备运算能力、网路浏览器、作业系统以及运行各种软体程式的能力。在教育应用和平台中运用人工智慧技术,可以实现个人化的学习体验。此外,智慧型手机还有助于即时互动和参与,从而实现学生与人工智慧虚拟助理(导师)之间的无缝沟通。智慧型手机的广泛普及将扩大人工智慧在教育领域的覆盖范围和影响力,为更广泛的用户群提供更便利、更个人化的学习体验。例如,根据瑞典网路和通讯公司爱立信发布的《2022年爱立信移动报告》,预计2022年智慧型手机用户数量将达到64.2亿,到2028年将成长至77.4亿。因此,智慧型手机用户数量的成长将推动人工智慧在教育领域的市场发展。
预计未来几年,线上教育的日益普及将推动人工智慧(AI)在教育市场的扩张。线上教育,也称为数位学习或虚拟学习,是指透过网路和其他数位科技提供教育内容和指导。将人工智慧技术融入线上学习平台可以提升整体学习体验。例如,根据总部位于卢森堡的欧盟统计局(Eurostat)的数据,截至2023年12月,欧盟16至74岁网路用户中有30%正在参加线上课程或使用线上学习资料,比2022年增加了2个百分点。荷兰的增幅最大,成长了12个百分点,达到54%。因此,线上教育的广泛普及将促进教育领域人工智慧市场的发展。
在教育领域的人工智慧(AI)市场,产品创新已成为推动市场成长的关键趋势。产业领导者正致力于开发前沿解决方案,以提升市场地位。例如,2023年2月,总部位于美国的线上学习平台Nerdy Inc.推出了两款突破性产品:人工智慧生成的课程计画产生器和人工智慧产生的线上辅导服务。人工智慧生成的课程计画产生器利用了ChatGPT——一款采用类人自然语言处理的人工智慧聊天机器人——为专家产生多样化的内容,并就课程结构和内容优化提供全面的提案。同时,人工智慧驱动的线上辅导服务为消费者学习会员提供全天候即时支持,快速且准确地解答学生的疑问。
策略伙伴关係是推动人工智慧教育市场发展的重要趋势。人工智慧教育领域的主要企业正致力于建立策略联盟,以巩固其市场地位。例如,2024年5月,美国非营利教育机构可汗学院与美国科技公司微软公司合作,旨在提升人工智慧教育工具的普及。此次伙伴关係旨在改善个人化学习体验,并减轻教师的工作负担。微软的贡献包括捐赠Azure基础设施和开发小型语言模型,这些模型将免费提供给美国所有K-12(幼儿园至高中)教师使用。
2024年7月,总部位于印度的创新教育解决方案提供商Schoolnet收购了Genius Teacher,具体金额未披露。此次收购旨在扩大Schoolnet在私立学校市场的业务,强化其面向教师和学生的AI主导教育解决方案,拓展其服务范围,并透过先进技术提升学习成果。 Genius Teacher是一家总部位于印度的行动平台,利用人工智慧技术提供一系列考试辅导解决方案。
参与教育领域人工智慧市场的主要公司包括:Alphabet Inc.、微软公司、亚马逊网路服务公司、IBM公司、Cognizant Technology Solutions Corporation、Harbinger Group、Pearson plc、Nuance Communications Inc.、McGraw Hill Education Inc.、Blackboard Inc.、Coursera Inc.、Duolingo Inc.、D2L Corporation、AnowgeFactor of Lbaring Inc. Inc.、DreamBox Learning Inc.、Third Space Learning、Kadenze Inc.、Knewton Inc.、BridgeU Ltd.、Century-Tech Limited、Cognii Inc.、Fishtree Ltd.、Plazas Learning Inc.、Wooclap SA、YiXue Squirrel Learning Inc.、Jelly Learning Inc.、Jellynote Learning Corporation。
预计到2024年,北美将成为人工智慧(AI)教育市场最大的区域。亚太地区预计将成为预测期内成长最快的区域。这份人工智慧教育市场报告涵盖亚太地区、西欧、东欧、北美、南美以及中东和非洲。
人工智慧在教育领域的市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、义大利、西班牙和加拿大。
教育领域的人工智慧 (AI) 市场包括提供个人化学习、行政管理、辅导、学习管理系统、评分和评估等服务所产生的收入。市场价值还包括服务供应商销售的或包含在其服务产品中的相关产品的价值。教育 AI 市场还包括智慧白板、平板电脑、语音助理、感测器、摄影机、虚拟实境 (VR) 和扩增实境(AR) 设备的销售。该市场的价值为“出厂价”,即製造商或生产商向其他营业单位(包括下游製造商、批发商、经销商和零售商)或直接向最终客户销售的商品价值。该市场中的商品价值还包括製造商提供的任何相关服务。
Artificial intelligence (AI) in education involves the application of AI technologies within the classroom and educational administration to enhance teaching and learning practices and address educational challenges. The primary objective of incorporating artificial intelligence in education is to improve student learning outcomes while automating administrative tasks that traditionally require significant time from teachers and administrators.
The main components of artificial intelligence (AI) in education are categorized into solutions and services. AI solution components utilize artificial intelligence to automate, assist, or customize processes by making predictions based on the user's context or needs. These solutions leverage technologies such as natural language processing (NLP) and machine learning. They can be deployed in both cloud and on-premises infrastructure. AI in education is applied across various applications, including learning platforms and virtual facilitators, intelligent tutoring systems (ITS), smart content, fraud and risk management, among others. These solutions find application in different educational settings, such as K-12 education, higher education, corporate training, and learning.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The artificial intelligence (AI) in education market research report is one of a series of new reports from The Business Research Company that provides artificial intelligence (AI) in education market statistics, including artificial intelligence (AI) in education industry global market size, regional shares, competitors with artificial intelligence (AI) in education market share, detailed artificial intelligence (AI) in education market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) in education industry. This artificial intelligence (AI) in education market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The ai in education market size has grown exponentially in recent years. It will grow from $5.47 billion in 2024 to $7.52 billion in 2025 at a compound annual growth rate (CAGR) of 37.5%. The growth in the historic period can be attributed to digital learning platforms, personalized learning initiatives, adaptive learning systems, big data and analytics, early ai tutoring systems.
The ai in education market size is expected to see exponential growth in the next few years. It will grow to $29.89 billion in 2029 at a compound annual growth rate (CAGR) of 41.2%. The growth in the forecast period can be attributed to remote and hybrid learning, ai-enabled assessment tools, growing edtech investments, teacher support systems, teacher support systems. Major trends in the forecast period include ai-powered learning analytics, augmented reality (AR) and virtual reality (VR) in education, ethical AI in education, ai-enhanced language learning, gamification and ai.
The forecast of 41.2% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US by increasing the cost of AI-powered learning platforms and adaptive tutoring systems, which rely on components from China and India, reducing accessibility for schools and universities. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The expanding user base of smartphones is anticipated to be a driving force behind the growth of artificial intelligence (AI) in the education sector. Smartphone users access multifunctional cellular devices equipped with computing capabilities, a web browser, an operating system, and the capacity to run various software programs. Leveraging AI technology within educational applications and platforms tailors learning experiences to suit individual needs. Moreover, smartphones facilitate real-time interaction and engagement, enabling seamless communication between students and AI-powered virtual assistants (tutors). The widespread adoption of smartphones amplifies the reach and impact of AI in education, fostering accessible and personalized learning experiences for a broader population. For instance, as per the Ericsson Mobility Report 2022 by Ericsson, a networking and telecommunications company based in Sweden, smartphone subscriptions reached 6,420 million in 2022 and are projected to grow to 7,740 million subscriptions by 2028. Thus, the rising number of smartphone users is set to propel the AI in education market.
The growing adoption of online education is expected to drive the expansion of artificial intelligence (AI) in the education market in the coming years. Online education, also known as e-learning or virtual learning, involves delivering educational content and instruction through the internet or other digital technologies. The incorporation of AI technologies into online learning platforms enhances the overall learning experience. For example, in December 2023, according to Eurostat, a Luxembourg-based Directorate-General of the European Commission, 30% of EU internet users aged 16 to 74 engaged in online courses or utilized online learning materials in 2023, marking a 2 percentage point increase from 2022. The Netherlands experienced the largest rise in adoption, increasing by 12 percentage points to 54%. As a result, the rising adoption of online education is set to boost the AI in education market.
Product innovation emerges as a pivotal trend driving market traction in the realm of artificial intelligence (AI) within the education sector. Major industry players are intensively focused on pioneering advanced solutions to fortify their market presence. For instance, in February 2023, Nerdy Inc., a US-based platform for live online learning, introduced two groundbreaking products such as an AI-Generated Lesson Plan Creator and AI-Generated Chat Tutoring, both seamlessly integrated with ChatGPT across its suite of offerings. Leveraging ChatGPT, an AI chatbot employing natural language processing for human-such as conversational dialogue, the AI-generated lesson plan creator generates diverse content for experts, providing comprehensive suggestions on structuring lessons and maximizing content utilization. Simultaneously, AI-enabled chat tutoring delivers real-time support to consumer learning membership customers 24x7, delivering prompt and accurate responses to student queries.
Strategic partnerships are a prominent trend gaining traction in the AI in education market. Leading companies in the AI education sector are concentrating on forming strategic alliances to bolster their market position. For example, in May 2024, Khan Academy, a U.S.-based non-profit educational organization, and Microsoft Corporation, a U.S.-based technology firm, collaborated to enhance access to AI-powered teaching tools. This partnership aims to improve personalized learning experiences and alleviate teacher workloads. Microsoft's contribution includes donating Azure infrastructure and developing small language models, which will be made available to all K-12 educators in the U.S. at no cost, particularly focusing on enhancing AI-driven math tutoring and scaling educational resources.
In July 2024, Schoolnet, an India-based provider of transformative education solutions, acquired Genius Teacher for an undisclosed amount. This acquisition is intended to bolster Schoolnet's presence in the private school market, enhance its AI-driven educational solutions for both teachers and students, broaden its reach, and improve learning outcomes through advanced technology. Genius Teacher is an India-based mobile platform utilizing AI to offer various exam preparation solutions.
Major companies operating in the AI in education market include Alphabet Inc., Microsoft Corporation, Amazon Web Services Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Harbinger Group, Pearson plc, Nuance Communications Inc., McGraw Hill Education Inc., Blackboard Inc., Coursera Inc., Duolingo Inc., D2L Corporation, Age of Learning Inc., Jenzabar Inc., Netex Knowledge Factory S.A., Carnegie Learning Inc., DreamBox Learning Inc., Third Space Learning, Kadenze Inc., Knewton Inc., BridgeU Ltd., Century-Tech Limited, Cognii Inc., Fishtree Ltd., Prazas Learning Inc., Wooclap SA, YiXue Squirrel AI Learning Inc., Jellynote, Querium Corporation
North America was the largest region in the artificial intelligence (AI) in education market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the ai in education market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
The countries covered in the ai in education market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
The artificial intelligence (AI) in education market includes revenues earned by providing personalized learning, administrative tasks, tutoring, learning management systems, grading, and assessment. The market value includes the value of related goods sold by the service provider or included within the service offering. The AI in the education market also includes sales of smart boards, tablets, voice-controlled assistants, sensors, cameras, virtual reality (VR), and augmented reality (AR) devices which are used in providing AI in education services. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
AI In Education Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on ai in education market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for ai in education ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The ai in education market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.