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市场调查报告书
商品编码
1847267

2025年全球受众智慧平台市场报告

Audience Intelligence Platform Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

价格
简介目录

近年来，受众智慧平台市场发展迅速，预计将从2024年的44.6亿美元成长到2025年的53.6亿美元，复合年增长率达20.1%。预测期内的成长主要归功于数位转型、向数位行销的转变、社群媒体的兴起、电子商务的蓬勃发展以及市场全球化。

预计未来几年，受众智慧平台市场规模将呈指数级成长，到2029年将达到112.1亿美元，复合年增长率（CAGR）为20.3%。预测期内的成长可归因于隐私和合规性方面的担忧、对即时洞察的需求、与人工智慧和机器学习的整合、对客户体验的关注以及与客户关係管理（CRM）的融合。预测期内的关键趋势包括高度个人化、跨通路整合、受众行为预测分析、合乎道德且透明的数据实践以及决策支援。

受众智慧平台是一种技术或软体解决方案，旨在收集、分析和解读受众在各种线上和线下管道的行为、偏好和参与度资料。其主要功能是利用数据和分析，为企业提供有关目标受众的洞察，从而在行销、内容创作、产品开发和客户参与等领域做出明智的决策。

受众智慧平台主要分为内容智慧平台和社群媒体智慧平台两大类。内容智慧平台专注于分析各种形式的内容，包括文字和多媒体，并运用先进的演算法来挖掘有价值的洞察。这些平台可以部署在本地或云端，并广泛应用于各个行业，例如政府、零售和电子商务、医​​疗保健和生命科学、银行、金融服务和保险 (BFSI)、运输和物流、电信和资讯技术 (IT) 以及製造业。受众智慧平台既适用于企业对企业 (B2B) 业务，也适用于企业对消费者 (B2C)营业单位。

美国关税的突然上调以及由此引发的贸易摩擦，在2025年春季对资讯科技产业造成了重大影响，尤其是硬体製造、资料基础设施和软体部署领域。进口半导体、电路基板和网路设备的关税提高，并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品的公司面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，正在扰乱全球IT供应链，并降低海外对美国製造技术的需求。为了应对这些挑战，该行业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性并简化成本管理。

本研究报告是商业研究公司（The Business Research Company）最新系列报告的一部分，提供受众智慧平台市场统计数据，包括全球市场规模、区域份额、竞争对手及其市场份额、详细的受众智慧平台市场细分、市场趋势以及行业商机，为在受众智慧平台行业取得成功提供所需数据。本受众智慧平台市场研究报告对产业现状和未来发展趋势进行了详细分析，为您提供所需的全面展望。

未来五年20.3%的成长率预测较我们先前的预测略微下调了0.2%。这一下调主要是因为美国与其他国家之间的关税影响。美国受众智慧平台可能会受到海外供应商提供的资料聚合工具和机器学习API关税的阻碍，进而影响整合进度。此外，由于互惠关税以及贸易紧张局势和限制加剧对全球经济和贸易的负面影响，这种影响也将更加广泛。

预计未来几年，对定向广告日益增长的需求将推动受众智慧平台市场的扩张。定向广告是指根据人口统计特征、兴趣、线上行为、地理位置和其他标准等各种因素，向特定受众投放广告。受众智慧平台在这过程中发挥关键作用，它们收集、分析和解读个人数据，使广告主能够根据这些特征准确地识别并吸引目标受众，从而提高广告宣传的有效性。例如，美国网路行销服务供应商Adlucent LLC在2024年1月进行的一项调查发现，在1,000名受访者中，71%的人更喜欢根据个人兴趣和购买习惯客製化的广告，而75%的人则更喜欢数量较少但更符合自身需求的广告。因此，对定向广告日益增长的需求正在显着推动受众智慧平台市场的成长。

为了获得竞争优势，受众智慧平台市场的主要参与者正透过推出位置智慧平台 (LIP) 等新产品进行创新。 LIP 利用位置资料为企业提供宝贵的洞察和分析。例如，AdSquare GmbH 于 2023 年 9 月推出了其平台，该平台具有增强的使用者介面和名为「位置分析」的新功能。位置分析功能利用位置资讯提供全面的客流量洞察，包括访客数、来访频率、停留时间、高峰时段、客流量范围分析、受众洞察、定向建议和宣传活动效果衡量等指标。这项创新工具使企业能够做出数据主导的决策、改进策略并提升客户体验，超越了传统的分析方式。升级后的使用者介面增强了现有的受众定向和邻近定向产品，提供了一种以地图为中心的高级体验，使广告商能够精准定位受众并有效地与消费者互动。

2023年5月，总部位于英国的知名软体公司Audiense Limited收购了Affinio Inc.，具体金额未揭露。此举旨在巩固Audiense作为领先受众智慧平台的地位，推动创新，并提升其在社群分析、消费者研究、网红行销和广告方面的能力。 Affinio Inc.总部位于加拿大，专注于提供市场情报解决方案。

受众智慧平台市场报告中的主要企业包括：国际商业机器公司 (IBM)、甲骨文公司 (Oracle Corporation)、Salesforce.com 公司、Adobe 公司、尼尔森控股公司 (Nielsen Holdings plc)、SAS 研究所 (SAS Institute Inc.)、Cision Ltd.、Khoros LLC、SproTalk Social Inc、Quantcast 公司、Run Technologies. LLC、Crimson Hexagon Inc.、Synthesio Inc.、Audiense Limited、SpotRight Inc.、OnAudience.com、Codec.ai、Demographics Pro Inc.、Helixa Inc.、Lotame Solutions Inc. 和 Zoomph Inc.。

预计到2024年，北美将成为受众智慧平台市场最大的区域。本受众智慧平台市场报告涵盖的地区包括亚太地区、西欧、中东欧、北美、南美以及中东和非洲。

受众智慧平台市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。

受众智慧平台市场由提供研究服务、咨询顾问服务、培训服务和受众细分服务等服务的营业单位所获得的收入所构成。市场价值包括服务供应商销售的或包含在其服务产品中的相关产品的价值。受众智慧平台市场还包括伺服器、网路设备、资料储存设备和终端用户设备的销售。该市场的价值为“出厂价”，即产品製造商或创建者销售的产品价值，无论销售对像是其他营业单位（包括下游製造商、经销商、分销商和零售商）还是直接销售给最终客户。该市场的产品价值还包括产品创建者销售的任何相关服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球受众智慧平台：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球受众智慧平台市场：成长率分析
  • 全球受众智慧平台市场表现：规模与成长，2019-2024 年
  • 全球受众智慧平台市场预测：规模与成长，2024-2029年，2034年
  • 全球受众智慧平台：潜在市场规模 (TAM)

第六章 市场细分

  • 全球受众智慧平台市场依平台类型、效能与预测划分，2019-2024年、2024-2029年、2034年
  • 内容智慧平台
  • 社群媒体智慧平台
  • 全球受众智慧平台市场依部署类型、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 本地部署
  • 云
  • 全球受众智慧平台市场按应用、效能和预测划分，2019-2024年、2024-2029年、2034年
  • 政府
  • 零售与电子商务
  • 医疗保健和生命科学
  • 银行、金融服务和保险业 (BFSI)
  • 运输/物流
  • 通讯与资讯科技（IT）
  • 製造业
  • 其他用途
  • 全球受众智慧平台市场（按最终用户、效能和预测划分，2019-2024 年、2024-2029 年、2034 年）
  • B2B（企业对企业）
  • B2C（企业对消费者）
  • 全球受众智慧平台市场：按内容智慧平台类型细分、效能与预测（2019-2024 年、2024-2029 年、2034 年）
  • 内容优化工具
  • 内容表现分析
  • 受众参与度指标
  • 全球受众智慧平台市场：按社群媒体智慧平台类型、效能和预测进行细分（2019-2024 年、2024-2029 年、2034 年）
  • 社交监听工具
  • 情绪分析工具
  • 社群媒体分析

第七章 区域和国家分析

  • 全球受众智慧平台市场：依地区、绩效及预测划分，2019-2024年、2024-2029年、2034年
  • 全球受众智慧平台市场：依国家、绩效及预测划分，2019-2024 年、2024-2029 年、2034 年

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 受众智慧平台市场：竞争格局
  • 受众智慧平台市场：公司概况
    • International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Nielsen Holdings plc Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • SAS Institute Inc.
  • Cision Ltd.
  • Khoros LLC
  • Sprout Social Inc.
  • Quantcast Corporation
  • Runtime Collective Limited
  • Talkwalker S. arl
  • Meltwater News US Inc.
  • Lithium Technologies LLC
  • Crimson Hexagon Inc.
  • Synthesio Inc.
  • Audiense Limited
  • SpotRight Inc.
  • OnAudience.com
  • Codec.ai

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年受众智慧平台市场：提供新机会的国家
  • 2029年受众智慧平台市场：新兴细分市场带来新机会
  • 2029年受众智慧平台市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r27431u

An audience intelligence platform is a technology or software solution designed to collect, analyze, and interpret data related to audience behavior, preferences, and engagement across diverse online and offline channels. Its primary function is to use data and analytics to provide businesses with insights into their target audience, enabling informed decision-making in areas such as marketing, content creation, product development, and customer engagement.

The main types of audience intelligence platforms include content intelligence platforms and social media intelligence platforms. Content Intelligence Platforms focus on analyzing various forms of content, including text and multimedia, utilizing advanced algorithms to derive valuable insights. These platforms can be deployed on-premise or in the cloud, and their applications span across government, retail and e-commerce, healthcare and life sciences, BFSI (banking, financial services, and insurance), transportation and logistics, telecom and IT (information technology), manufacturing, and other sectors. Audience intelligence platforms are utilized by both B2B (business-to-business) and B2C (business-to-consumer) entities.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The audience intelligence platform market research report is one of a series of new reports from The Business Research Company that provides audience intelligence platform market statistics, including audience intelligence platform industry global market size, regional shares, competitors with audience intelligence platform market share, detailed audience intelligence platform market segments, market trends, and opportunities, and any further data you may need to thrive in the audience intelligence platform industry. This audience intelligence platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The audience intelligence platform market size has grown exponentially in recent years. It will grow from $4.46 billion in 2024 to $5.36 billion in 2025 at a compound annual growth rate (CAGR) of 20.1%. The growth in the historic period can be attributed to digital transformation, shift to digital marketing, rise of social media, e-commerce boom, globalization of markets.

The audience intelligence platform market size is expected to see exponential growth in the next few years. It will grow to $11.21 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to privacy and compliance concerns, demand for real-time insights, integration with AI and machine learning, emphasis on customer experience, convergence with customer relationship management (CRM). Major trends in the forecast period include hyper-personalization, cross-channel integration, predictive analytics for audience behavior, ethical and transparent data practices, real-time decision support.

The forecast of 20.3% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. U.S. audience intelligence platforms could be hampered by tariffs on data aggregation tools and machine learning APIs provided by overseas vendors, impacting integration timelines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing demand for targeted advertising is expected to drive the expansion of the audience intelligence platform market in the coming years. Targeted advertising involves delivering ads to specific audiences based on various factors such as demographics, interests, online behavior, location, and other criteria. Audience intelligence platforms play a key role in this process by gathering, analyzing, and interpreting data about individuals, enabling advertisers to accurately identify and engage their desired audience based on these characteristics, thus enhancing the effectiveness of their advertising campaigns. For example, a survey conducted by Adlucent LLC, a US-based internet marketing service provider, in January 2024 found that 71% of 1,000 respondents prefer advertisements tailored to their personal interests and purchasing patterns, while 75% prefer fewer ads that are more relevant to their needs. As a result, the growing demand for targeted advertising is significantly contributing to the growth of the audience intelligence platform market.

Key players in the audience intelligence platform market are innovating by introducing new products such as location intelligence platforms (LIPs) to gain a competitive edge in the market. LIPs leverage location-based data to furnish businesses with valuable insights and analytics. For example, AdSquare GmbH unveiled a platform featuring an enhanced user interface and a novel feature called location analytics in September 2023. The location analytics feature harnesses location data to offer comprehensive footfall insights, encompassing metrics on visits, visitors, frequency, dwell time, peak times, catchment area analysis, audience insights, targeting recommendations, and campaign success measurement. This transformative tool empowers businesses to make data-driven decisions, refine strategies, and elevate customer experiences by going beyond conventional analytics. The upgraded user interface enhances existing audience targeting and proximity targeting products, delivering an elevated, map-centric experience that enables advertisers to precisely target audiences and effectively engage with consumers.

In May 2023, Audiense Limited, a reputable UK-based software company, finalized the acquisition of Affinio Inc. for an undisclosed sum. This strategic move is intended to strengthen Audiense's position as a premier audience intelligence platform, fostering innovation and enhancing its capabilities in social analysis, consumer research, influencer marketing, and advertising. Affinio Inc., headquartered in Canada, specializes in providing marketing intelligence solutions.

Major companies operating in the audience intelligence platform market report are International Business Machines Corporation, Oracle Corporation, Salesforce.com Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Cision Ltd., Khoros LLC, Sprout Social Inc., Quantcast Corporation, Runtime Collective Limited, Talkwalker S. a. r.l., Meltwater News US Inc., Lithium Technologies LLC, Crimson Hexagon Inc., Synthesio Inc., Audiense Limited, SpotRight Inc., OnAudience.com, Codec.ai, Demographics Pro Inc., Helixa Inc., Lotame Solutions Inc., Zoomph Inc.

North America was the largest region in the audience intelligence platform market in 2024. The regions covered in the audience intelligence platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the audience intelligence platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The audience intelligence platform market consists of revenues earned by entities by providing services such as research services, consulting and advisory services, training services, and audience segmentation services. The market value includes the value of related goods sold by the service provider or included within the service offering. The audience intelligence platform market also includes sales of servers, network devices, data storage, and end-user devices. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Audience Intelligence Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on audience intelligence platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Report will be updated with the latest data and delivered to you within 2-3 working days of order along with an Excel data sheet for easy data extraction and analysis.
  • All data from the report will also be delivered in an excel dashboard format.

Where is the largest and fastest growing market for audience intelligence platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The audience intelligence platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Type of Platform: Content Intelligence Platforms; Social Media Intelligence Platforms
  • 2) By Deployment Type: On-Premise; Cloud
  • 3) By Application: Government; Retail and E-Commerce; Healthcare and Life Sciences; BFSI (Banking, Financial Services, and Insurance); Transportation and Logistics; Telecom and IT (Information Technology); Manufacturing; Other Application
  • 4) By End-user: B2B (Business-to-Business); B2C (Business-to-Consumer)
  • Subsegments:
  • 1) By Content Intelligence Platforms: Content Optimization Tools; Content Performance Analytics; Audience Engagement Metrics
  • 2) By Social Media Intelligence Platforms: Social Listening Tools; Sentiment Analysis Tools; Social Media Analytics
  • Companies Mentioned: International Business Machines Corporation; Oracle Corporation; Salesforce.com Inc.; Adobe Inc.; Nielsen Holdings plc; SAS Institute Inc.; Cision Ltd.; Khoros LLC; Sprout Social Inc.; Quantcast Corporation; Runtime Collective Limited; Talkwalker S. a. r.l.; Meltwater News US Inc.; Lithium Technologies LLC; Crimson Hexagon Inc.; Synthesio Inc.; Audiense Limited; SpotRight Inc.; OnAudience.com; Codec.ai; Demographics Pro Inc.; Helixa Inc.; Lotame Solutions Inc.; Zoomph Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Audience Intelligence Platform Market Characteristics

3. Audience Intelligence Platform Market Trends And Strategies

4. Audience Intelligence Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Audience Intelligence Platform Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Audience Intelligence Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Audience Intelligence Platform Market Growth Rate Analysis
  • 5.4. Global Audience Intelligence Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Audience Intelligence Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Audience Intelligence Platform Total Addressable Market (TAM)

6. Audience Intelligence Platform Market Segmentation

  • 6.1. Global Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Intelligence Platforms
  • Social Media Intelligence Platforms
  • 6.2. Global Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premise
  • Cloud
  • 6.3. Global Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Government
  • Retail and E-Commerce
  • Healthcare and Life Sciences
  • BFSI (Banking, Financial Services, and Insurance)
  • Transportation and Logistics
  • Telecom and IT (Information Technology)
  • Manufacturing
  • Other Applications
  • 6.4. Global Audience Intelligence Platform Market, Segmentation By End-user, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • B2B (Business-to-Business)
  • B2C (Business-to-Consumer)
  • 6.5. Global Audience Intelligence Platform Market, Sub-Segmentation Of Content Intelligence Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Content Optimization Tools
  • Content Performance Analytics
  • Audience Engagement Metrics
  • 6.6. Global Audience Intelligence Platform Market, Sub-Segmentation Of Social Media Intelligence Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Listening Tools
  • Sentiment Analysis Tools
  • Social Media Analytics

7. Audience Intelligence Platform Market Regional And Country Analysis

  • 7.1. Global Audience Intelligence Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Audience Intelligence Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Audience Intelligence Platform Market

  • 8.1. Asia-Pacific Audience Intelligence Platform Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Audience Intelligence Platform Market

  • 9.1. China Audience Intelligence Platform Market Overview
  • 9.2. China Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Audience Intelligence Platform Market

  • 10.1. India Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Audience Intelligence Platform Market

  • 11.1. Japan Audience Intelligence Platform Market Overview
  • 11.2. Japan Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Audience Intelligence Platform Market

  • 12.1. Australia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Audience Intelligence Platform Market

  • 13.1. Indonesia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Audience Intelligence Platform Market

  • 14.1. South Korea Audience Intelligence Platform Market Overview
  • 14.2. South Korea Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Audience Intelligence Platform Market

  • 15.1. Western Europe Audience Intelligence Platform Market Overview
  • 15.2. Western Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Audience Intelligence Platform Market

  • 16.1. UK Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Audience Intelligence Platform Market

  • 17.1. Germany Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Audience Intelligence Platform Market

  • 18.1. France Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Audience Intelligence Platform Market

  • 19.1. Italy Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Audience Intelligence Platform Market

  • 20.1. Spain Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Audience Intelligence Platform Market

  • 21.1. Eastern Europe Audience Intelligence Platform Market Overview
  • 21.2. Eastern Europe Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Audience Intelligence Platform Market

  • 22.1. Russia Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Audience Intelligence Platform Market

  • 23.1. North America Audience Intelligence Platform Market Overview
  • 23.2. North America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Audience Intelligence Platform Market

  • 24.1. USA Audience Intelligence Platform Market Overview
  • 24.2. USA Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Audience Intelligence Platform Market

  • 25.1. Canada Audience Intelligence Platform Market Overview
  • 25.2. Canada Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Audience Intelligence Platform Market

  • 26.1. South America Audience Intelligence Platform Market Overview
  • 26.2. South America Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Audience Intelligence Platform Market

  • 27.1. Brazil Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Audience Intelligence Platform Market

  • 28.1. Middle East Audience Intelligence Platform Market Overview
  • 28.2. Middle East Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Audience Intelligence Platform Market

  • 29.1. Africa Audience Intelligence Platform Market Overview
  • 29.2. Africa Audience Intelligence Platform Market, Segmentation By Type of Platform, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Audience Intelligence Platform Market, Segmentation By Deployment Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Audience Intelligence Platform Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Audience Intelligence Platform Market Competitive Landscape And Company Profiles

  • 30.1. Audience Intelligence Platform Market Competitive Landscape
  • 30.2. Audience Intelligence Platform Market Company Profiles
    • 30.2.1. International Business Machines Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Salesforce.com Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. Nielsen Holdings plc Overview, Products and Services, Strategy and Financial Analysis

31. Audience Intelligence Platform Market Other Major And Innovative Companies

  • 31.1. SAS Institute Inc.
  • 31.2. Cision Ltd.
  • 31.3. Khoros LLC
  • 31.4. Sprout Social Inc.
  • 31.5. Quantcast Corporation
  • 31.6. Runtime Collective Limited
  • 31.7. Talkwalker S. a. r.l.
  • 31.8. Meltwater News US Inc.
  • 31.9. Lithium Technologies LLC
  • 31.10. Crimson Hexagon Inc.
  • 31.11. Synthesio Inc.
  • 31.12. Audiense Limited
  • 31.13. SpotRight Inc.
  • 31.14. OnAudience.com
  • 31.15. Codec.ai

32. Global Audience Intelligence Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Audience Intelligence Platform Market

34. Recent Developments In The Audience Intelligence Platform Market

35. Audience Intelligence Platform Market High Potential Countries, Segments and Strategies

  • 35.1 Audience Intelligence Platform Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Audience Intelligence Platform Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Audience Intelligence Platform Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer