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市场调查报告书
商品编码
1402489
北美薯饼番薯和薯块市场预测至 2030 年 - 区域分析 - 按产品类型(薯饼和薯块)和最终用途(住宅和商业)North America Frozen Sweet Potato Hash Brown and Tater Shots Market Forecast to 2030 - Regional Analysis - by Product Type (Hash Brown and Tater Shots) and End Use (Residential and Commercial) |
北美冷冻地瓜薯饼和薯块市场预计将从2023年的4,109万美元成长到2030年的5,576万美元。预计2023年至2030年CAGR为4.5%。
透过电子商务平台冷冻零食销售量不断增加推动北美冷冻番薯和薯块市场
电子商务的出现使人们购物和购买食品的方式发生了巨大变化。智慧型手机和互联网的日益普及、新兴技术的快速普及、购买力的不断上升以及在线零售购物平台提供的便利性是支撑电子商务的关键因素。根据美国商务部零售指标司的数据,2021年美国电商销售额达8,700亿美元,较2020年成长14.2%。此外,2021年杂货线上销售额较上年增长170% ,占美国杂货总销售额的9.6%。
人们越来越喜欢在线上零售平台购买冷冻食品。根据美国冷冻食品研究所的数据,2020 年冷冻食品(包括冷冻零食)的线上销售额增长了 75%。在 COVID-19 爆发期间,由于实体店关闭,食品和饮料的在线销售额大幅增长商店以及全球各国政府实施的多项社会限制。随着电子商务在多个地区的渗透率不断提高,Conagra Brands Inc 等冷冻食品製造商也透过亚马逊、乐购、沃尔玛和其他知名电子商务平台销售产品来增强其线上影响力。电子商务平台的日益普及正在消除对线下零售店的依赖。因此,冷冻零食透过电子商务平台的销售不断增长,推动了北美冷冻红薯薯饼和薯块市场的成长。
北美冷冻番薯薯饼和薯块市场概览
冷冻马铃薯产品是北美广泛消费的食品之一,因为马铃薯菜餚是该地区的主食。由于忙碌的生活方式和消费者行为转向方便食品,对营养和即食产品的需求不断增长,因此对红薯薯饼和薯块冷冻产品的需求量很大。根据美国冷冻食品研究所(AFFI) 2021年发布的报告,早餐食品、新奇食品、开胃菜、土豆等多个类别的冷冻食品在2020年的销量出现增长,并且在2021年继续增长。AFFI 2023 年发布的一份报告显示,冷冻食品零售额从2018年的528亿美元增至2023年的722亿美元。透过网路销售冷冻食品产生的收入从2019年的0.9%增长到2023 年,这一数字将增至2.9%。此外,自COVID-19 大流行爆发以来,29% 的消费者表示扩大了冰箱容量。北美有多家冷冻地瓜薯饼和薯块生产商,例如 Lamb Weston Holdings Inc、JR Simplot Company、Handy Food Innovation Ltd、Dr. Praeger's Sensible Foods LLC、B&G Foods Inc 和 Conagra Brands Inc. 因此,对冷冻食品(包括早餐选择)的偏好不断增加、消费者对健康食品的偏好转变以及北美完善的冷冻食品製造基础设施是推动冷冻红薯薯饼和薯块市场需求的几个关键因素。
北美薯饼番薯和薯块市场收入及 2030 年预测(百万美元)
北美冷冻番薯和薯块市场细分
北美冷冻红薯薯饼和薯块市场按产品类型、最终用途和国家/地区进行细分。
根据产品类型,北美冷冻地瓜薯饼和薯块市场分为薯饼和薯块。 2023年,薯块细分市场在北美冷冻地瓜薯饼和薯块市场中占据了更大的份额。
根据最终用途,北美冷冻地瓜薯饼和薯块市场分为住宅和商业市场。 2023年,该广告在北美冷冻地瓜薯饼和薯块市场占据了更大的份额。
根据国家/地区,北美冷冻地瓜薯饼和薯块市场分为美国、加拿大和墨西哥。 2023年,美国市场在北美冷冻地瓜薯饼和薯块市场中占据最大份额。
Lamb Weston Holdings Inc、JR Simplot Company、Handy Food Innovation Ltd、Dr. Praeger's Sensible Foods LLC、B&G Foods Inc 和 Conagra Brands Inc 是北美冷冻地瓜薯饼和薯块市场的领先公司。
The North America frozen sweet potato hash brown and tater shots market is expected to grow from US$ 41.09 million in 2023 to US$ 55.76 million by 2030. It is estimated to grow at a CAGR of 4.5% from 2023 to 2030.
Escalating Sales of Frozen Snacks via E-Commerce Platforms Drive North America Frozen Sweet Potato Hash Brown and Tater Shots Market
The emergence of e-commerce has resulted in considerable changes in the way people shop and purchase food products. The growing penetration of smartphones and the internet, quick access to emerging technologies, rising purchasing power, and convenience provided by online retail shopping platforms are among the key factors bolstering e-commerce. According to the US Department of Commerce Retail Indicator Division, e-commerce sales in the US reached US$ 870 billion in 2021, up by 14.2% from 2020. Furthermore, online sales for groceries grew by 170% in 2021 compared to the previous year, accounting for 9.6% of total grocery sales in the US.
People increasingly prefer online retail platforms for purchasing frozen foods. According to American Frozen Food Institute, online sales of frozen food products, including frozen snacks, increased by 75% in 2020. The online sales of food and beverages grew significantly during the COVID-19 outbreak due to the shutdown of brick-and-mortar stores and the imposition of several social restrictions by governments of various countries across the globe. With the rising penetration of e-commerce across multiple geographies, the manufacturers of frozen foods such as Conagra Brands Inc are also enhancing their online presence by selling products through Amazon, Tesco, Walmart, and other well-known e-commerce platforms. The growing adoption of e-commerce platforms is eliminating the dependency on offline retail stores. Thus, the rising sales of frozen snacks via e-commerce platforms are contributing to the growth of the North America frozen sweet potato hash brown and tater shots market.
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Overview
Frozen potato products are among the widely consumed food in North America, as potato dishes are a staple food in the region. There is a high demand for frozen products such as sweet potato hash brown and tater shots due to the rising demand for nutritious and ready-to-eat products, owing to the busy lifestyle and shift in consumer behavior toward convenience food. According to a report published by the American Frozen Food Institute (AFFI) in 2021, several categories of frozen food such as breakfast foods, novelties, appetizers, and potatoes, witnessed growth in sales in 2020, which continued to rise in 2021. Additionally, a report released by AFFI in 2023 revealed that the sales of frozen food at retail increased from US$ 52.8 billion in 2018 to US$ 72.2 billion in 2023. The revenue generated from sales of frozen food through online outlets has grown from 0.9% in 2019 to 2.9% in 2023. Moreover, 29% of consumers have reported expanding their freezer capacity since the onset of the COVID-19 pandemic. North America marks the presence of several frozen sweet potato hash brown and tater shots manufacturers such as Lamb Weston Holdings Inc, J R Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc. Therefore, rising preference for frozen food consisting of breakfast options, shift in consumer preferences toward healthy food, and well-established frozen food manufacturing infrastructure in North America are a few of the key factors boosting the demand for frozen sweet potato hash brown and tater shots market.
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Revenue and Forecast to 2030 (US$ Million)
North America Frozen Sweet Potato Hash Brown and Tater Shots Market Segmentation
The North America frozen sweet potato hash brown and tater shots market is segmented into product type, end use, and country.
Based on product type, the North America frozen sweet potato hash brown and tater shots market is bifurcated into hash brown and tater shots. In 2023, the tater shots segment registered a larger share in the North America frozen sweet potato hash brown and tater shots market.
Based on end use, the North America frozen sweet potato hash brown and tater shots market is bifurcated into residential and commercial. In 2023, the commercial registered a larger share in the North America frozen sweet potato hash brown and tater shots market.
Based on country, the North America frozen sweet potato hash brown and tater shots market is segmented into the US, Canada, Mexico. In 2023, the US segment registered a largest share in the North America frozen sweet potato hash brown and tater shots market.
Lamb Weston Holdings Inc, J.R. Simplot Company, Handy Food Innovation Ltd, Dr. Praeger's Sensible Foods LLC, B&G Foods Inc, and Conagra Brands Inc are some of the leading companies operating in the North America frozen sweet potato hash brown and tater shots market.