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市场调查报告书
商品编码
1420232
南美洲和中美洲 B2B 食品市场平台市场预测至 2028 年 - 区域分析 - 按食品类别(冷冻和乳製品、杂货、饮料等)和企业规模(中小企业和大型企业)South & Central America B2B Food Marketplace Platform Market Forecast to 2028 - Regional Analysis - by Food Category (Chilled and Dairy, Grocery, Beverages, and Others) and Enterprise Size (SMEs and Large Enterprises) |
南美洲和中美洲 B2B 食品市场平台市场预计将从 2022 年的 8.974 亿美元增长到 2028 年的 17.6145 亿美元。预计 2022 年至 2028 年CAGR为 11.9%。
产品销售模式创新推动中南美洲 B2B 食品市场平台市场
公司正集中精力提高生产能力、上市流程和数位活动(例如电子商务存在和规模扩张)。 COVID-19 大流行鼓励每家公司在常态后对其行销策略进行改革。每个组织,无论大小,都致力于开发新的业务模式,以满足不断变化的客户需求。例如,百事可乐公司推出了直接面向消费者 (DTC) 网站 Snacks.com 和 PantryShop.com,以因应 COVID-19 大流行期间不断增长的需求。这两个网站都旨在从客户日益增长的电子商务趋势中获利,以满足当前健康危机中的食品和饮料需求。百事公司正在这些网站上推广其百事可乐、菲多利、佳得乐、桂格燕麦和其他知名品牌。此类倡议影响其他企业根据需求创新其线上市场。因此,产品销售模式的此类创新可能会在未来几年为 B2B 食品市场平台提供者提供成长机会。
南美洲和中美洲 B2B 食品市场平台市场概述
南美洲和中美洲 B2B 食品市场平台市场分为巴西、阿根廷以及南美洲和中美洲其他地区。该地区拥有许多国内外食品和饮料公司。由于对方便食品的需求激增,南美洲和中美洲的食品和饮料行业拥有多元化的消费者基础。方便食品支出的增加和可支配收入的增加是推动南美洲和中美洲采用包装食品的主要因素。此外,主要参与者为优化供应链和改善业务运营而增加的投资预计将在未来几年推动整个食品和饮料行业的发展。
南美洲和中美洲是全球食品饮料和乳製品产业快速发展的市场;然而,与其他地区相比,它还不成熟且缓慢。此外,该地区的企业逐渐选择数位转型以提高竞争力。巴西和哥伦比亚的数位创新正在获得巨大的吸引力,而智利在采用数位化和创新方面名列前茅。此外,南美洲和中美洲国家旅游业的成长将增加饭店和餐厅的需求,从而带动该地区餐饮服务业的成长。因此,食品服务业的成长和数位转型的不断增加将推动整个地区南美洲和中美洲 B2B 食品市场平台市场的成长。
南美洲及中美洲 B2B 食品市场平台市场收入及 2028 年预测(百万美元)
南美洲和中美洲 B2B 食品市场平台市场细分
南美洲和中美洲 B2B 食品市场平台市场按食品类别、企业规模和国家/地区进行细分。
根据食品类别,南美洲和中美洲 B2B 食品市场平台市场分为冷藏和乳製品、杂货、饮料等。 2022 年,食品杂货领域在南美洲和中美洲 B2B 食品市场平台市场中占据最大份额。
根据企业规模,南美洲和中美洲 B2B 食品市场平台市场分为中小企业和大型企业。 2022 年,大型企业细分市场在南美洲和中美洲 B2B 食品市场平台市场中占据最大份额。
根据国家/地区,南美洲和中美洲 B2B 食品市场平台市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022 年,巴西在南美洲和中美洲 B2B 食品市场平台市场中占据主导地位。
Agorara (OKNetTV Pty Ltd)、Amazon.com Inc 、Biolinked 和 eFoodChoice.com (3 Seasons Technology Co Ltd) 是在南美洲和中美洲 B2B 食品市场平台市场运营的一些领先公司。
The South & Central America B2B food marketplace platform market is expected to grow from US$ 897.40 million in 2022 to US$ 1,761.45 million by 2028. It is estimated to grow at a CAGR of 11.9% from 2022 to 2028.
Innovations in Product Selling Models Fuels South & Central America B2B Food Marketplace Platform Market
Companies are concentrating their efforts on enhancing their production capacities, go-to-market processes, and digital activities (such as e-commerce presence and scale expansion). The COVID-19 pandemic has encouraged every firm to make reforms in their marketing strategies post normalcy. Every organization, big or small, has been concentrating on developing new business models to meet changing customer needs. For example, PepsiCo Inc. has launched its direct-to-consumer (DTC) websites Snacks.com and PantryShop.com in response to the increased demand during the COVID-19 pandemic. Both websites are aimed to gain profit from the growing trend of e-commerce among customers to satisfy their food and beverage demands amid the current health crisis. PepsiCo is promoting its Pepsi, Frito-Lay, Gatorade, Quaker Oats, and other well-known brands on these sites. Such initiatives influence other businesses to innovate their online marketplaces based on demand. Thus, such innovations in product selling models are likely to provide growth opportunities to B2B food marketplace platform providers in the coming years.
South & Central America B2B Food Marketplace Platform Market Overview
The South & Central America B2B food marketplace platform market is segmented into Brazil, Argentina, and the Rest of South & Central America. There is a strong presence of various domestic and international food & beverage companies in the region. The food & beverages industry in South & Central America has a diverse consumer base due to surging demand for convenience food. Growing expenditure on convenience food products and rising disposable income are the major factors driving the adoption of packaged food in South & Central America. Moreover, the rising investments by major players to optimize the supply chain and improve business operations are expected to boost the overall food & beverages industry in the coming years.
South & Central America is a fast-developing market in terms of food & beverages and dairy industries across the world; however, it is less mature and slow compared to other regions. Moreover, businesses in this region are gradually opting for digital transformations to become more competitive. Digital innovation in Brazil and Colombia is gaining significant traction, while Chile is ranked among the highest in adopting digitization and innovation. Also, the growing tourism South & Central American countries will rise the remand for hotels and restaurants, thus leading to the growth of food service industry in the region. Therefore, the growth of food service industry and increasing inclination toward digital transformation will propel the growth of the South & Central America B2B food marketplace platforms market across the region.
South & Central America B2B Food Marketplace Platform Market Revenue and Forecast to 2028 (US$ Million)
South & Central America B2B Food Marketplace Platform Market Segmentation
The South & Central America B2B food marketplace platform market is segmented into food category, enterprise size, and country.
Based on food category, the South & Central America B2B food marketplace platform market is segmented into chilled and dairy, grocery, beverages, and others. The grocery segment held the largest share of the South & Central America B2B food marketplace platform market in 2022.
Based on enterprise size, the South & Central America B2B food marketplace platform market is segmented into SMEs and large enterprises. The large enterprises segment held the largest share of the South & Central America B2B food marketplace platform market in 2022.
Based on country, the South & Central America B2B food marketplace platform market is segmented int o Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America B2B food marketplace platform market in 2022.
Agorara (OKNetTV Pty Ltd), Amazon.com Inc , Biolinked, and eFoodChoice.com (3 Seasons Technology Co Ltd) are some of the leading companies operating in the South & Central America B2B food marketplace platform market.