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市场调查报告书
商品编码
1450854
欧洲调味酱市场规模和预测、区域份额、趋势和成长机会分析报告范围:按类型、类别和配销通路Europe Condiment Sauces Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Category, and Distribution Channel |
2022年欧洲调味酱市场规模为55.5亿美元,预计2030年将达81.6亿美元;预计2022-2030年CAGR为4.9%。
调味酱包括番茄酱、烧烤酱、酱油、辣酱、芥末酱等。这些酱汁增强了所搭配菜餚的风味和风味。不同调味酱的受欢迎程度会根据消费者人口统计和当地美食偏好而有所不同。然而,由于全球化和跨文化美食的影响力不断增强,整个欧洲对各种国际调味酱的需求强劲,推动了欧洲调味酱市场的成长。
随着消费者越来越喜欢线上购物来满足日常需求(包括食品杂货),调味酱製造商可以覆盖更广泛的客户群,并利用数位平台的便利性和可访问性。消费者足不出户就可以轻鬆浏览、比较和购买各种调味酱料。线上购物提供了增强的购物体验,因为可以探索多种产品选项、阅读评论和比较各种产品,帮助消费者做出明智的决定。这种便利性吸引了忙碌的消费者寻求省时的解决方案来购买烹饪原料。
电子商务实现了直接面向消费者的销售,使调味酱製造商能够与客户建立直接关係。透过消除中间商,品牌可以更有效地传达他们的故事、价值观和产品独特性。当消费者与生产者建立联繫时,这种直接参与可以培养品牌忠诚度,从而导致重复购买和积极的口碑行销。
由于电子商务平台的全球影响力,製造商可以超越地理限制扩大其市场影响力,接触不同地区和国际的消费者。这种更广泛的覆盖范围对于小众或专业调味品品牌尤其有利,这些品牌可能拥有专门的追随者,但透过传统零售管道无法广泛获得。
此外,电子商务平台的数据驱动性质允许有针对性的行销策略。调味酱生产商分析消费者偏好、购物模式和回馈,以调整他们的行销工作。这种数据驱动的方法提高了促销活动的效率,确保行销工作与目标受众的特定偏好产生共鸣。由于上述因素,预计电子商务的扩张将在预测期内为欧洲调味酱市场提供利润丰厚的机会。
根据类型,番茄酱细分市场将在2022 年占据欧洲调味酱市场的主导份额。番茄酱是一种浓稠、味道浓郁的酱料,主要由番茄、醋、甜味剂和各种香料製成。番茄酱因其多功能性而受到广泛认可,是汉堡、薯条、热狗和三明治等各种菜餚的流行搭配。由于其广泛的吸引力和作为欧洲家庭主食的作用,其需求正在激增。甜味和咸味的风味特征及其与许多食物的搭配能力使番茄酱成为首选调味品。有机和低糖等创新产品满足了消费者不断变化的偏好,促进了对这种标誌性调味品的持续增长的需求。
欧洲调味酱市场的一些参与者包括雀巢 SA、Develey Senf & Feinkost GmbH、Del Monte International GmbH、McCormick & Co Inc、Melinda's Foods LLC、Kikkoman Corp、Kraft Heinz Co、Ken's Foods Inc、TW Garner Food Co、和斯莫基卡特。欧洲调味酱料市场的参与者专注于提供高品质的产品来满足客户的需求。此外,他们也致力于为客户推出新的高品质产品。
欧洲调味酱的整体市场规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的次要研究,以获得与市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。该流程的参与者包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家,以及专门研究调味酱料市场的外部顾问,如估值专家、研究分析师和关键意见领袖。
The Europe condiment sauces market size was valued at US$ 5.55 billion in 2022 and is projected to reach US$ 8.16 billion by 2030; it is expected to register a CAGR of 4.9% during 2022-2030.
Condiment sauces include ketchup, barbecue sauce, soy sauce, hot sauces, mustard sauce, among others. These sauces enhance the taste and flavor of the dish with which it is served. The popularity of different condiment sauces differ according to consumer demographics and local cuisine preference. However, due to globalization and increasing influence of cross-cultural cuisines, there is strong demand for various international condiment sauces across Europe, driving the Europe condiment sauces market growth.
As consumers increasingly prefer online shopping for their everyday needs, including groceries, condiment sauce manufacturers can reach a broader customer base and capitalize on convenience and accessibility of digital platforms. Consumers can easily browse, compare, and buy various condiment sauces from the comfort of their homes. Online shopping offers an enhanced shopping experience as the availability to explore diverse product options, read reviews, and compare various products helps consumers make informed decisions. This convenience attracts busy consumers seeking time-efficient solutions for purchasing cooking ingredients.
E-commerce enables direct-to-consumer sales, allowing condiment sauce manufacturers to establish a direct relationship with their customers. By cutting out intermediaries, brands can communicate their story, values, and product uniqueness more effectively. This direct engagement fosters brand loyalty as consumers connect with the producers, leading to repeat purchases and positive word-of-mouth marketing.
Owing to the global reach of e-commerce platforms, manufacturers can expand their market presence beyond geographical constraints, reaching consumers in different regions and internationally. This broader reach is especially beneficial for niche or specialty condiment brands that may have a dedicated following but are not as widely available through traditional retail channels.
Furthermore, the data-driven nature of e-commerce platforms allows for targeted marketing strategies. Condiment sauce producers analyze consumer preferences, shopping patterns, and feedback to tailor their marketing efforts. This data-driven approach enhances the efficiency of promotional activities, ensuring that marketing efforts resonate with the specific preferences of the target audience. Owing to the factors mentioned above, the expansion of e-commerce is expected to offer lucrative opportunities for the European condiment sauces market during the forecast period.
Based on type, the ketchup segment accounted for the dominating share of the Europe condiment sauces market in 2022. Tomato ketchup is a thick, tangy sauce primarily made with tomatoes, vinegar, sweeteners, and various spices. Widely recognized for its versatility, tomato ketchup is a popular accompaniment to various dishes such as burgers, fries, hot dogs, and sandwiches. Its demand is surging due to its widespread appeal and role as a staple in European households. The sweet and savory flavor profile and its ability to complement many foods have positioned tomato ketchup as a go-to- condiment. Innovations such as organic and low-sugar variations respond to evolving consumer preferences, contributing to the sustained and growing demand for this iconic condiment.
A few players operating in the Europe condiment sauces market include Nestle SA, Develey Senf & Feinkost GmbH, Del Monte International GmbH, McCormick & Co Inc, Melinda's Foods LLC, Kikkoman Corp, Kraft Heinz Co, Ken's Foods Inc, TW Garner Food Co, and The Smokey Carter. Players operating in the Europe condiment sauces market focus on providing high-quality products to fulfill customer demand. Also, they are focusing on launching new and high-quality products for their customers.
The overall Europe condiment sauces market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the condiment sauces market.