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欧洲同意管理市场预测至 2030 年 - 区域分析 - 按组件、部署和最终用途行业Europe Consent Management Market Forecast to 2030 - Regional Analysis - by Component, Deployment, and End-use Industry |
2022年欧洲同意管理市场价值为1.6811亿美元,预计到2030年将达7.7144亿美元;预计2022年至2030年CAGR为21.0%。
不断增加的政府资料保护法规和规范推动了欧洲同意管理市场
欧盟 (EU) 的《一般资料保护规范》(GDPR) 是世界上最强大的隐私和安全法律之一,于 2018 年 5 月生效。该规范的出台是为了加强对欧洲资料权利的保护,并规范资料权利的使用。维护这些权利的过程。该机构将监督高风险资料实践的使用,其中包括使用机器学习等自动化决策系统、大规模分析个人以及处理个人识别生物识别资讯(例如遗传资料)。资料保护法规的变化和升级的增加正在将供应商的注意力转移到开发允许公司评估其合规性的工具。此外,未来几年,全球司法管辖区预计将对资料保护提出新的要求,公司将提出利用全面且成熟的合规解决方案的要求,该解决方案将与现有安全以及IT 和行销投资相集成。这进一步推动了欧洲同意管理市场的成长。
欧洲同意管理市场概述
目前,全世界都在经历严格的资料隐私立法。全球营运组织别无选择,只能采用跨境和跨监管合规策略来高效运作。严重影响公司与客户互动和使用资料方式的主要因素之一是各国政府不断加强的资料保护法规。其中一项法规是《一般资料保护规范》(GDPR),这是欧盟 (EU) 于 2018 年 5 月实施的一项资料隐私法规。根据 GDPR,组织必须征得其想要处理其个人资料的公民的同意。同意管理平台和解决方案透过取得使用者同意收集资料以便在网站造访期间透过 cookie 进一步使用,帮助网站满足 GDPR 和合规性。它们还帮助网站自动化并简化同意管理流程。推动欧洲同意管理市场成长的其他一些驱动因素包括更严格的资料隐私法规、资料驱动技术的扩散、对资料隐私的意识和担忧的增加以及对改善客户体验的需求不断增加。另一方面,欧洲同意管理市场的一些限制因素包括不同的地区法规、用户抵制和同意疲劳、合规成本和实施挑战。
欧洲同意管理市场收入及 2030 年预测(百万美元)
欧洲同意管理市场区隔
欧洲同意管理市场根据组件、部署、最终使用行业和国家/地区进行细分。
根据组件,欧洲同意管理市场分为解决方案和服务。 2022 年,解决方案领域将占据更大份额。
透过部署,欧洲同意管理市场分为本地同意管理市场和基于云端的同意管理市场。 2022 年,基于云端的细分市场将占据更大份额。
就最终用途产业而言,欧洲同意管理市场分为零售、政府、IT 和电信、BFSI、医疗保健、教育、媒体和娱乐等。 BFSI 细分市场在 2022 年占据最大份额。
根据国家/地区,欧洲同意管理市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年,德国在欧洲同意管理市场占据主导地位。
Consentmanager AB、Crownpeak Technology Inc、IBM、OneTrust LLC、PIWIK PRO LLC、Rauten Marketing LLC、Didomi SAS 和 CASSIE 是欧洲同意管理市场上的领先公司。
The Europe consent management market was valued at US$ 168.11 million in 2022 and is expected to reach US$ 771.44 million by 2030; it is estimated to grow at a CAGR of 21.0% from 2022 to 2030.
Increasing Government Regulations and Norms for Data Protection Fuel the Europe Consent Management Market
The European Union's (EU) General Data Protection Regulation (GDPR) is one of the strongest privacy and security laws in the world, which came into effect in May 2018. The regulation was introduced to improve the protection of European data rights and also standardize the process of safeguarding these rights. This agency will oversee the use of high-risk data practices, which include using automated decision systems, such as machine learning, profiling individuals on a large scale, and processing personally identifying biometric information, such as genetic data. The rise in changes and upgrades in regulations for data protection is shifting the vendors' focus on developing the tools that would allow the companies to assess their compliance. In addition, in the coming years, jurisdictions worldwide are expected to create new requirements for data protection, and companies would raise their demand to leverage a comprehensive and mature compliance solution that would integrate with existing security as well as IT and marketing investments. This is further fueling the growth of the Europe consent management market.
Europe Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. One such regulation is General Data Protection Regulation (GDPR), a data privacy regulation enforced by European Union (EU) in May 2018. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fueling the growth of Europe consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the Europe consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
Europe Consent Management Market Revenue and Forecast to 2030 (US$ Million)
Europe Consent Management Market Segmentation
The Europe consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the Europe consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
By deployment, the Europe consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.
In terms of end-use industry, the Europe consent management market is segmented into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the Europe consent management market is categorized into Germany, France, Italy, United Kingdom, Russia, and the Rest of Europe. Germany dominated the Europe consent management market in 2022.
Consentmanager AB, Crownpeak Technology Inc, IBM, OneTrust LLC, PIWIK PRO LLC, Rauten Marketing LLC, Didomi SAS, and CASSIE are among the leading companies operating in the Europe consent management market.