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南美洲和中美洲同意管理市场预测至 2030 年 - 区域分析 - 按组件、部署和最终用途行业South & Central America Consent Management Market Forecast to 2030 - Regional Analysis - by Component, Deployment, and End-use Industry |
2022年,南美洲和中美洲同意管理市场价值为2,980万美元,预计到2030年将达到1.0455亿美元;预计2022年至2030年CAGR为17.0%。
同意管理中人工智慧的需求不断增长,推动了南美洲和中美洲同意管理市场
随着人工智慧 (AI) 的兴起及其在各个行业中的日益广泛使用,整合 AI 的需求(特别是确保 GDPR 合规性)日益增加。在同意管理中使用人工智慧可以帮助实现各种流程的自动化,例如资料收集、储存和分析。它还具有简化合规流程并提高效率的潜力,这可以进一步帮助降低人为错误的风险。例如,该技术可用于识别和标记敏感资料,帮助组织追踪其资料资产并避免洩漏。此外,人工智慧可用于确保资料按照 GDPR 进行处理。例如,人工智慧可以透过程式设计来帮助确保只处理最少的必要资料,并且当不再需要时资料将被删除。这将有助于组织避免因不遵守 GDPR 而遭受处罚和罚款。
南美洲和中美洲同意管理市场概述
目前,全世界都在经历严格的资料隐私立法。全球营运组织别无选择,只能采用跨境和跨监管合规策略来高效运作。严重影响公司与客户互动和使用资料方式的主要因素之一是各国政府不断加强的资料保护法规。根据 GDPR,组织必须征得其想要处理其个人资料的公民的同意。除 GDPR 外,全球还盛行各种其他隐私法,例如巴西的 Lei Geral de Protecao de Dados (LGPD) 和加州消费者隐私法 (CCPA)。同意管理平台和解决方案透过取得使用者同意收集资料以便在网站造访期间透过 cookie 进一步使用,帮助网站满足 GDPR 和合规性。它们还帮助网站自动化并简化同意管理流程。推动南美洲和中美洲同意管理市场成长的其他一些驱动因素包括更严格的资料隐私法规、资料驱动技术的扩散、对资料隐私的意识和担忧的增加以及对改善客户体验的需求不断增加。另一方面,南美洲和中美洲同意管理市场的一些限制因素包括不同的地区法规、使用者抵制和同意疲劳、合规成本和实施挑战。
南美洲和中美洲同意管理市场收入及 2030 年预测(百万美元)
南美洲和中美洲同意管理市场区隔
南美洲和中美洲同意管理市场根据组件、部署、最终使用行业和国家进行细分。
根据组件,南美洲和中美洲同意管理市场分为解决方案和服务。 2022 年,解决方案领域将占据更大份额。
在部署方面,南美洲和中美洲同意管理市场分为本地和基于云端的市场。 2022 年,基于云端的细分市场将占据更大份额。
依最终用途产业,南美洲和中美洲同意管理市场分为零售、政府、IT 和电信、BFSI、医疗保健、教育、媒体和娱乐等。 BFSI 细分市场在 2022 年占据最大份额。
根据国家/地区,南美洲和中美洲同意管理市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022 年,巴西在南美洲和中美洲同意管理市场上占据主导地位。
Consentmanager AB、IBM、OneTrust LLC 和 Rauten Marketing LLC 是南美洲和中美洲同意管理市场的领先公司。
The South & Central America consent management market was valued at US$ 29.80 million in 2022 and is expected to reach US$ 104.55 million by 2030; it is estimated to grow at a CAGR of 17.0% from 2022 to 2030.
Rising Need for AI in Consent Management Fuels the South & Central America Consent Management Market
With the rise of artificial intelligence (AI) and its increasing use in various industries, the need to integrate Al, particularly to ensure GDPR compliance, is increasing. Using AI in consent management can help automate various processes, such as data collection, storage, and analysis. It also has the potential to streamline the compliance process and make it more efficient, which can further help reduce the risk of human error. For example, the technology can be used to identify and flag sensitive data, helping organizations keep track of their data assets and avoid breaches. Moreover, AI can be used to ensure that data is processed as per the GDPR. For instance, AI can be programmed to help ensure that only the minimum necessary data is processed, and further, the data will be erased when no longer needed. This will help organizations avoid penalties and fines resulting from GDPR non-compliance.
South & Central America Consent Management Market Overview
At present, the whole world is experiencing strict data privacy legislation. Globally operating organizations have no options left but to adopt cross-border and cross-regulatory compliance strategies to operate efficiently. One of the major factors that have drastically impacted the way companies interact with customers and use their data is the growing data protection regulations by the governments of different countries. As per the GDPR, an organization must take consent from the citizen whose personal data it wants to process. Apart from GDPR, various other privacy laws prevail across the globe, such as Brazil's Lei Geral de Protecao de Dados (LGPD) and California Consumer Privacy Act (CCPA). Consent management platforms and solutions help the website meet the GDPR and compliance by gaining user consent for collecting their data for further use during website visits via cookies. They also help the websites automate and simplify the consent management process. Some of the other drivers fuelling the growth of South & Central America consent management market include stricter data privacy regulations, proliferation of data-driven technologies, increasing awareness and concerns for data privacy, and increasing demand for improved the customer experience. On the other hand, some of the restraining factors of the South & Central America consent management market include diverse regional regulations, user resistance and consent fatigue, cost of compliance, and implementation challenges.
South & Central America Consent Management Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Consent Management Market Segmentation
The South & Central America consent management market is segmented based on component, deployment, end use industry, and country.
Based on component, the South & Central America consent management market is bifurcated into solution and services. The solution segment held a larger share in 2022.
In terms of deployment, the South & Central America consent management market is bifurcated into on-premises and cloud-based. The cloud-based segment held a larger share in 2022.
By end-use industry, the South & Central America consent management market is segmented into retail, government, IT & telecom, BFSI, healthcare, education, media & entertainment, and others. The BFSI segment held the largest share in 2022.
Based on country, the South & Central America consent management market is segmented into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated the South & Central America consent management market in 2022.
Consentmanager AB, IBM, OneTrust LLC, and Rauten Marketing LLC are among the leading companies operating in the South & Central America consent management market.