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市场调查报告书
商品编码
1452584
欧洲零售安全标籤市场预测至 2030 年 - 区域分析 - 按技术、材料、列印类型和应用Europe Retail Security Tags Market Forecast to 2030 - Regional Analysis - by Technology, Material, Print Type, and Application |
2022年欧洲零售安全标籤市场价值为1.7119亿美元,预计到2030年将达到2.6687亿美元;预计2022年至2030年CAGR为5.7%。
不断增加的入店行窃案件推动了欧洲零售安全标籤市场
入店行窃或零售诈欺是指从零售店窃取商品。该地区的商店行窃事件增加。例如,根据《欧洲新报》报道,2022 年2 月至4 月,俄罗斯全境入店行窃案件与2021 年同期相比增加了18%。生活成本上涨是促使入店行窃案件数量增加的主要因素之一全世界。由于入店行窃案件不断增加,零售商遭受了巨大损失,影响了他们的业绩和获利能力。例如,根据美国零售联合会的报告,2015 年每 10 亿美元销售额的商店损失总额为 453,940 美元,到 2020 年将增至 719,458 美元。入店行窃案件的增加导致需要安装安全解决方案,例如零售商店的安全标籤。零售安全公司使用具有不同技术(例如条码和 RFID)的安全标籤来防止盗窃,并在有人试图从零售商店窃取带有标籤的物品时触发警报。这些标籤有助于检查站零售安全,减少入店行窃损失。
欧洲零售安全标籤市场概况
欧洲零售安全标籤市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。由于多个零售品牌越来越多地采用全通路业务策略,欧洲零售业经历了显着成长。例如,诺德斯特龙 (Nordstrom) 和路易威登 (Louis Vuitton) 等欧洲品牌已大幅采用全通路模式来实现业务成长。
该地区的零售店数量也显着增加。例如,2023 年 2 月,时尚品牌「Reserved」宣布计划在英国和欧洲开设几家新店。同样,2021 年 5 月,Action 宣布计划未来五年内在欧洲开设 200 家新店。零售店的兴起促使零售店越来越多地采用零售安全标籤来监控库存,并向管理层发出信号,了解是否有任何产品在没有计费的情况下离开零售园区,从而促进市场的成长。
H&M、ASOS、Prada、Burberry、Levi's、Gucci、Benetton、Ted Baker 和 Promod 等全球时尚品牌的入驻,加上他们在该地区扩大零售店数量的投资,正在推动需求的增长用于时尚行业的零售安全标籤。例如,2022 年 11 月,Goldsmiths 宣布计划透过在英国开设一家新的奢侈品概念店来扩大其在欧洲的业务。同样,2022 年 8 月,H&M 在哥斯达黎加和北马其顿开设了新店。
这些因素进一步促进了商店对安全解决方案的需求增加,从而促进了欧洲零售安全标籤市场的成长。
欧洲零售安全标籤市场的主要参与者包括 ALL-TAG、Century Europe 和 Johnson Controls。为了满足零售安全标籤不断增长的需求,越来越多地采用新产品开发、併购、合作伙伴关係和地理扩张等策略,正在促进整个地区的市场成长。
欧洲零售安全标籤市场收入及 2030 年预测(百万美元)
欧洲零售安全标籤市场细分
欧洲零售安全标籤市场根据技术、材料、列印类型、应用和国家进行细分。
根据技术,欧洲零售安全标籤市场分为 RF & RFID、AM 等。 2022 年,RF 和 RFID 领域占据最大份额。
根据材料,欧洲零售安全标籤市场分为纸张和塑胶。 2022 年,塑胶细分市场将占据更大份额。
依列印类型,欧洲零售安全标籤市场分为可列印和不可列印。 2022 年,非印刷版块占据了更大的份额。
按应用划分,欧洲零售安全标籤市场分为服装和时尚配件、化妆品和药品等。 2022 年,服装和时尚配件细分市场占据最大份额。
根据国家/地区,欧洲零售安全标籤市场分为德国、法国、英国、义大利、俄罗斯和欧洲其他地区。 2022 年,欧洲其他地区将主导欧洲零售安全标籤市场。
艾利丹尼森公司、3M 公司、Alien Technology LLC、Brady Corp、Sensormatic electronics Corp、Check Point Systems Inc、HP Inc 和 Century Retail Europe BV 是欧洲零售安全标籤市场上的一些领先公司。
The Europe retail security tags market was valued at US$ 171.19 million in 2022 and is expected to reach US$ 266.87 million by 2030; it is estimated to grow at a CAGR of 5.7% from 2022 to 2030.
Growing Shoplifting Cases Fuels the Europe Retail Security Tags Market
Shoplifting or retail fraud is the theft of goods from retail outlets. There is an increase in incidents of shoplifting across the region. For instance, according to Novaya Gazeta Europe, there was an 18% rise in shoplifting cases across Russia from February to April 2022 compared to the same period in 2021. The rising cost of living is one of the major factors catalyzing the number of shoplifting cases worldwide. Due to rising shoplifting cases, retailers suffer huge losses that hamper their business performance and profitability. For instance, according to a report by National Retail Federation, the total store loss was US$ 453,940 per US$ 1 billion in sales in 2015 and increased to US$ 719,458 in 2020. The rise in shoplifting cases generates the need for installing security solutions, such as security tags, across retail stores. Retail security firms use security tags with different technologies, such as barcodes and RFID, to prevent theft and trigger an alarm when someone tries to steal a tagged item from the retail store. These tags help in checkpoint retail security to cut down on shoplifting losses.
Europe Retail Security Tags Market Overview
The Europe retail security tags market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The retail industry in Europe has experienced significant growth owing to the growing adoption of omnichannel business strategies by several retail brands. For instance, European brands such as Nordstrom and Louis Vuitton have significantly adopted the omnichannel model for their business growth.
The region is also experiencing a significant rise in the number of retail outlets. For instance, in February 2023, the fashion brand \"Reserved\" announced its plans to open several new stores across the UK and Europe. Similarly, in May 2021, Action announced its plans to open 200 new stores across Europe over the next five years. The rise in retail outlets is contributing to the increasing adoption of retail security tags across retail stores to monitor inventory and signal the management if any product is leaving the retail campus without billing, thereby contributing to the market\'s growth.
The presence of global fashion brands such as H&M, ASOS, Prada, Burberry, Levi\'s, Gucci, Benetton, Ted Baker, and Promod, coupled with their investment to expand the number of retail outlets across the region, is boosting the demand for retail security tags in the fashion industry. For instance, in November 2022, Goldsmiths announced its plan to expand its operations across Europe by opening a new luxury concept store in England. Similarly, in August 2022, H&M opened its new stores in Costa Rica and North Macedonia.
These factors are further contributing to the rise in demand for security solutions across the stores, thus contributing to the growth of the Europe retail security tags market.
The key players operating in the Europe retail security tags market include ALL-TAG, Century Europe, and Johnson Controls. The increasing adoption of strategies such as new product development, merger & acquisition, partnerships, and geographical expansion to cater to the growing demand for retail security tags is promoting the market growth across the region.
Europe Retail Security Tags Market Revenue and Forecast to 2030 (US$ Million)
Europe Retail Security Tags Market Segmentation
The Europe retail security tags market is segmented based on technology, material, print type, application, and country.
Based on technology, the Europe retail security tags market is categorized into RF & RFID, AM, and others. The RF & RFID segment held the largest share in 2022.
Based on material, the Europe retail security tags market is categorized into paper and plastic. The plastic segment held the larger share in 2022.
By print type, the Europe retail security tags market is categorized into printable and non-printable. The non-printable segment held the larger share in 2022.
By application, the Europe retail security tags market is categorized into apparel & fashion accessories, cosmetics & pharmaceuticals, and others. The apparel & fashion accessories segment held the largest share in 2022.
Based on country, the Europe retail security tags market is segmented into the Germany, France, the UK, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe retail security tags market in 2022.
Avery Dennison Corp, 3M Co, Alien Technology LLC, Brady Corp, Sensormatic electronics Corp, Check Point Systems Inc, HP Inc, and Century Retail Europe BV are some of the leading companies operating in the Europe retail security tags market.