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欧洲假髮产品市场预测至 2030 年 - 区域分析 - 按产品类型、材料、最终用户和配销通路Europe False Hair Products Market Forecast to 2030 - Regional Analysis - by Product Type, Material, End User, and Distribution Channel |
2022年欧洲假髮产品市值为24.9167亿美元,预计到2030年将达到35.025亿美元;预计 2022 年至 2030 年CAGR为 4.3%。
脱髮和头髮损伤盛行率的上升推动了欧洲假髮产品市场的发展
自体免疫疾病、遗传、荷尔蒙失衡、压力和其他因素都可能导致脱髮,这是一种以部分或完全脱髮为特征的疾病。它影响所有年龄和性别的人,导致情绪困扰和丧失信心。假髮产品为脱髮患者提供了实用且美观的解决方案,使他们能够恢復外表和自尊。由于人们越来越认识到假髮、接髮和髮片的好处,因脱髮而遭受脱髮的人们更喜欢假髮产品作为应对脱髮带来的挑战的可行选择。
此外,过度的热定型、化学处理、环境因素或现代生活方式是导致头髮断裂、稀疏和髮质整体恶化的一些因素。随着人们意识到保持头髮健康的重要性,他们使用假髮产品来打造时髦的髮型,同时又不损害自然头髮。
此外,假髮和接髮技术和材料的发展扩大了欧洲假髮产品市场。合成纤维和人髮加工的进步创造了外观自然、舒适的假髮、接髮和髮片。现代假髮产品透气、轻便,并且有多种款式和颜色,让患有脱髮或头髮受损的人可以从各种各样的假髮产品中进行选择。
欧洲假髮产品市场概况
欧洲假髮产品市场分为德国、法国、英国、义大利、俄罗斯和欧洲其他国家。在欧洲,假髮产品自古以来就已被使用,波斯人、苏美人、埃及人、希腊人和罗马人出于卫生目的而佩戴假髮产品。在整个地区的早期社会中,欧洲人过去常常把头髮剃光,并用假髮遮住头髮,以对抗寄生虫和其他疾病。它们很快就成为一种趋势,并开始变得精緻和详细。因此,欧洲多样化的人口为假髮和接髮提供了机会,旨在满足不同种族的髮型和需求。
成熟的时尚和配件行业以及对独特髮型和外观的渴望推动了欧洲对假髮产品的需求。电影、电视节目、戏剧以及漫画大会和角色扮演等活动对假髮产品的需求很高,特别是在该地区的年轻人中。然而,有些人可能会对某些假髮材料产生过敏反应,导致他们完全避免使用假髮产品,这可能会阻碍欧洲假髮产品市场的成长。
欧洲假髮产品市场收入及 2030 年预测(百万美元)
欧洲假髮产品市场细分
欧洲假髮产品市场按产品类型、材料、最终用户、配销通路和国家进行细分。
根据产品类型,欧洲假髮产品市场分为接髮、假髮和假髮。 2022 年,接发细分市场占据最大的市场份额。
根据材料,欧洲假髮产品市场分为真人髮和合成髮。 2022 年,合成髮领域占据了更大的市场份额。
根据最终用户,欧洲假髮产品市场分为男性、女性和儿童。 2022 年,女性细分市场占据最大的市场份额。
根据配销通路,欧洲假髮产品市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
根据国家/地区,欧洲假髮产品市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他国家。 2022年,欧洲其他地区主导了欧洲假髮产品市场。
Balmain Hair Group BV、Evergreen Products Group Ltd、HairUWear Inc、Henan Ruimei Products Co Ltd 和 Klix Hair Inc 是欧洲假髮产品市场上的一些领先公司。
The Europe false hair products market was valued at US$ 2,491.67 million in 2022 and is expected to reach US$ 3,502.50 million by 2030; it is estimated to grow at a CAGR of 4.3% from 2022 to 2030.
Rising Prevalence of Alopecia and Hair Damage Fuels the Europe False Hair Products Market
Autoimmune disorders, genetics, hormonal imbalances, stress, and other factors can cause alopecia, a condition characterized by partial or complete hair loss. It affects people of all ages and genders, leading to emotional distress and loss of confidence. False hair products offer a practical and aesthetically pleasing solution to individuals affected by alopecia, enabling them to restore their appearance and self-esteem. Due to increasing awareness about the benefits of hair wigs, hair extensions, and hair pieces, people suffering from hair loss due to alopecia prefer false hair products as a viable option to cope with the challenges posed by hair loss.
Moreover, excessive heat styling, chemical treatments, environmental factors, or modern lifestyles are a few factors that lead to hair breakage, thinning, and overall deterioration in hair quality. As people become conscious of the importance of maintaining healthy hair, they use false hair products to wear trendy hairstyles without damaging their natural hair.
Furthermore, the evolution of hair wig and hair extension technology and materials has expanded the Europe false hair products market. Advances in synthetic fibers and human hair processing have created natural-looking and comfortable wigs, extensions, and hair pieces. Modern false hair products are breathable, lightweight, and come in various styles and colors, allowing people suffering from alopecia or hair damage to choose from a wide range of false hair products.
Europe False Hair Products Market Overview
The Europe false hair products market is segmented into Germany, France, the UK, Italy, Russia, and the Rest of Europe. In Europe, false hair products have been used since the early ages, as Persian, Sumerian, Egyptian, Greek, and Roman people wore them for hygienic purposes. Across the region, in early societies, Europeans used to completely shave their head and cover it with wigs to fight parasites and other diseases. They soon became a trend and began being elaborate and detailed. Hence, Europe's diverse population presents opportunities for wigs and extensions designed to cater to different ethnic hairstyles and needs.
The established fashion and accessories industry and desire for unique hairstyles and looks have driven the demand for false hair products in Europe. There is a high demand for false hair products in films, television shows, theatre, and events such as comic conventions and cosplay, especially among the younger demographics in the region. However, some individuals may experience allergic reactions to certain wig materials, leading them to avoid using false hair products altogether, which may hinder the Europe false hair products market growth.
Europe False Hair Products Market Revenue and Forecast to 2030 (US$ Mn)
Europe False Hair Products Market Segmentation
The Europe false hair products market is segmented product type, material, end user, distribution channel, and country.
Based on product type, the Europe false hair products market is segmented into hair extension, hair wig, and hair pieces. The hair extension segment held the largest market share in 2022.
Based on material, the Europe false hair products market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger market share in 2022.
Based on end user, the Europe false hair products market is segmented into men, women, and kids. The women segment held the largest market share in 2022.
Based on distribution channel, the Europe false hair products market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Europe false hair products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe false hair products market share in 2022.
Balmain Hair Group BV, Evergreen Products Group Ltd, HairUWear Inc, Henan Ruimei Products Co Ltd, and Klix Hair Inc are some of the leading companies operating in the Europe false hair products market.