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到 2030 年北美钢笔市场预测 - 区域分析 - 按类别、产品类型和配销通路

North America Pens Market Forecast to 2030 - Regional Analysis - By Category, Product Type, and Distribution Channel

出版日期: 2024年02月28日 | 出版商:

The Insight Partners | 英文 77 Pages | 订单完成后即时交付

价格

简介目录图表

2022年北美钢笔市场价值为32.7662亿美元，预计到2030年将达到37.7581亿美元；预计 2022 年至 2030 年复合年增长率为 1.8%。

客製化和个人化推动北美钢笔市场

客製化和个人化已成为北美钢笔市场的突出趋势，以多种方式重新表达该行业。首先，透过添加名称、标誌或独特设计来个性化笔的能力在消费者与其书写工具之间建立了牢固的情感联繫。这些个人化笔被视为独特的礼物或有效的商业促销品。这种个人风格增强了钢笔的情感价值并提高了品牌认知度，使其在行销和礼品方面广受欢迎。

除了美观的个人化之外，消费者还寻求根据自己的具体要求量身定制的钢笔。製造商现在提供可自订的选项，例如各种墨水颜色、书写笔尖样式和符合人体工学的握把。这种灵活性确保消费者可以找到符合他们的书写偏好、任务和舒适度的笔。无论是用于精确表达的细尖笔还是用于创意表达的彩色笔，自订都允许用户选择满足其独特需求的笔。企业和组织利用客製化笔作为实用的促销工具。带有公司徽标和联繫方式的品牌钢笔是提高品牌知名度并给潜在客户和顾客留下持久印象的一种经济高效的方式。随着企业努力寻找创新方法以在竞争激烈的市场中脱颖而出，钢笔的个人化趋势与他们的行销目标完美契合。这一趋势正在重塑北美钢笔市场，製造商专注于提供更多可自订的选择，而消费者则寻求反映其身份和要求的钢笔。

北美钢笔市场概况

北美钢笔市场的激增可归因于几个因素。首先，近年来人们对记笔记和手写交流越来越感兴趣。许多人重新发现了用笔写在纸上的乐趣，因为它可以让他们与自己的想法和想法建立更触觉和个人的联繫。这一趋势增加了对提供流畅书写体验的笔的需求。其次，疫情也对这激增起了一定的作用。随着越来越多的人在家工作和学习，人们希望创造一个专门且美观的工作环境。钢笔象征着精緻和专业，尤其是那些设计时尚、材质优质的钢笔。人们开始投资购买书写良好、与家庭和办公室相得益彰的钢笔。最后，钢笔市场见证了产品供应的创新。製造商推出了各种专用钢笔，例如在长时间书写过程中提供舒适感的人体工学设计、由可持续材料製成的环保产品，以及采用独特墨水配方的钢笔。这些创新吸引了寻求满足其特定需求和价值观的钢笔的消费者，进一步推动了该地区的市场成长。美国不断提高的识字率和教育部门也促进了北美钢笔市场的成长。根据美国人口普查局的数据，美国 25 岁及以上人群的高中毕业率从 2011 年的 87.6% 上升至 2021 年的 91.1%。 2011 年至2021 年间，这一数字从9.5% 增加到10.5%。由于各种原因，例如人们对日记、手工和绘画等创意活动的兴趣日益浓厚，以及电子商务平台的兴起，加拿大和墨西哥等国家对钢笔等文具产品的需求激增。种钢笔中进行选择。所有这些因素都对北美钢笔市场产生正面影响。

北美钢笔市场收入及 2030 年预测（百万美元）

北美钢笔市场细分

北美钢笔市场根据类别、产品类型、配销通路和国家进行细分。

根据类别，北美钢笔市场分为可填充钢笔和一次性钢笔。 2022 年，可再填充细分市场将占据更大份额。

依产品类型划分，北美钢笔市场分为原子笔、钢笔、中性笔等。 2022 年，原子笔细分市场占最大份额。

依配销通路划分，北美钢笔市场分为超市和大卖场、专卖店、线上零售等。 2022 年，专卖店细分市场占最大份额。

根据国家/地区，北美钢笔市场分为美国、加拿大和墨西哥。 2022 年，美国在北美钢笔市场占据主导地位。

AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Grayson Tighe、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 等北美钢笔市场的领先公司。

Customization and personalization have become prominent trends in the North America pens market, rephrasing the industry in several ways. Firstly, the ability to personalize pens by adding names, logos, or unique designs has created a strong emotional connection between consumers and their writing instruments. These personalized pens are cherished as unique gifts or effective business promotional items. This personal touch enhances the pens' sentimental value and boosts brand recognition, making them popular for marketing and gifting purposes.

In addition to personalization for aesthetics, consumers also seek pens tailored to their specific requirements. Manufacturers now offer customizable options such as various ink colors, writing tip styles, and ergonomic grips. This flexibility ensures that consumers can find pens that match their writing preferences, tasks, and comfort levels. Whether a fine-point pen for precision or a colorful pen for creative expression, customization allows users to select pens that cater to their unique needs. Businesses and organizations capitalize on the power of custom pens as practical promotional tools. Branded pens featuring company logos and contact details are a cost-effective way to enhance brand visibility and make a lasting impression on potential clients and customers. As businesses strive to find innovative ways to stand out in a competitive market, the trend of personalization in pens aligns perfectly with their marketing goals. This trend is reshaping the North America pens market, with manufacturers focusing on providing more customizable options and consumers seeking pens that reflect their identity and requirements.

North America Pens Market Overview

The surge in the North America pens market can be attributed to several factors. Firstly, there has been a growing interest in note-taking and handwritten communication in recent years. Many individuals have rediscovered the joy of putting pen to paper, as it allows for a more tactile and personal connection with their thoughts and ideas. This trend has increased demand for pens that provide a smooth writing experience. Secondly, the pandemic played a role in this surge. With more people working and studying from home, there was a desire to create dedicated and aesthetically pleasing workspace environments. Pens symbolized sophistication and professionalism, especially those with stylish designs and premium materials. People began to invest in pens that write well and complement their homes and offices. Lastly, the pen market has witnessed innovation in product offerings. Manufacturers have introduced a variety of specialized pens, such as ergonomic designs for comfort during long writing sessions, eco-friendly options made from sustainable materials, and pens with unique ink formulations. These innovations have attracted consumers looking for pens that cater to their specific needs and values, further driving the market growth in the region. The increasing literacy rate and education sector in the US also contribute to the North America pens market growth in North America. As per the United States Census Bureau, the high school completion rate in the United States for people aged 25 and older increased from 87.6% in 2011 to 91.1% in 2021. Also, the percentage of the population aged 25 and older with associate degrees rose from 9.5% to 10.5% between 2011 and 2021. This percentage surge ultimately led to increased demand for pens in the region. There is a surge in demand for stationery products, such as pens, in countries such as Canada and Mexico due to various reasons, such as growing interest in creative activities such as journaling, crafting, and drawing and the rise of e-commerce platforms, which makes it easier for the consumer to select from a wide range of pens. All these factors positively influence the North America pens market.

North America Pens Market Revenue and Forecast to 2030 (US$ Million)

North America Pens Market Segmentation

The North America pens market is segmented based on category, product type, distribution channel, and country.

Based on category, the North America pens market is bifurcated into refillable and single-use. The refillable segment held a larger share in 2022.

By product type, the North America pens market is segmented into ballpoint, fountain, gel, and others. The ball point segment held the largest share in 2022.

By distribution channel, the North America pens market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.

Based on country, the North America pens market is segmented into the US, Canada, and Mexico. The US dominated the North America pens market in 2022.

A T Cross Co LLC, C Josef Lamy GmbH, Flair Writing Industries Ltd, Grayson Tighe, Montblanc-Simplo GmbH, Pelikan International Corp, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and The Parker Pen Co are some of the leading companies operating in the North America pens market.

1. Introduction

1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation

2. Executive Summary

2.1 Key Market Insights
2.2 Market Attractiveness

3. Research Methodology

3.1 Coverage
3.2 Secondary Research
3.3 Primary Research

4. North America Pens Market Landscape

4.1 Overview
4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.4 List of Vendors

5. North America Pens Market - Key Industry Dynamics

5.1 Market Drivers
- 5.1.1 Growth of the Education Sector
- 5.1.1 Availability of Varieties and Styles
5.2 Market Restraints
- 5.2.1 Rising Digitalization
5.3 Market Opportunities
- 5.3.1 Eco-Friendly Pens
5.4 Future Trends
- 5.4.1 Customization and Personalization
5.5 Impact of Drivers and Restraints:

6. Pens Market - North America Market Analysis

6.1 North America Pens Market Revenue (US$ Million), 2020 - 2030
6.2 North America Pens Market Forecast and Analysis

7. North America Pens Market Analysis - Category

7.1 Refillable
- 7.1.1 Overview
- 7.1.2 Refillable Market Revenue and Forecast to 2030 (US$ Million)
7.2 Single-Use
- 7.2.1 Overview
- 7.2.2 Single-Use Market Revenue and Forecast to 2030 (US$ Million)

8. North America Pens Market Analysis - Product Type

8.1 Ball Point
- 8.1.1 Overview
- 8.1.2 Ball Point Market Revenue, and Forecast to 2030 (US$ Million)
8.2 Fountain
- 8.2.1 Overview
- 8.2.2 Fountain Market Revenue, and Forecast to 2030 (US$ Million)
8.3 Gel
- 8.3.1 Overview
- 8.3.2 Gel Market Revenue, and Forecast to 2030 (US$ Million)
8.4 Others
- 8.4.1 Overview
- 8.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

9. North America Pens Market Analysis - Distribution Channel

9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets Market Revenue, and Forecast to 2030 (US$ Million)
9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Revenue, and Forecast to 2030 (US$ Million)
9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Revenue, and Forecast to 2030 (US$ Million)
9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Revenue, and Forecast to 2030 (US$ Million)

10. North America Pens Market - Country Analysis

10.1.1 North America Pens Market Revenue and Forecasts and Analysis - By Countries
- 10.1.1.1 North America Pens Market Breakdown by Country
- 10.1.1.2 US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.2.1 US: North America Pens Market Breakdown by Category
  - 10.1.1.2.2 US: North America Pens Market Breakdown by Product Type
  - 10.1.1.2.3 US: North America Pens Market Breakdown by Distribution Channel
- 10.1.1.3 Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.3.1 Canada: North America Pens Market Breakdown by Category
  - 10.1.1.3.2 Canada: North America Pens Market Breakdown by Product Type
  - 10.1.1.3.3 Canada: North America Pens Market Breakdown by Distribution Channel
- 10.1.1.4 Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million)
  - 10.1.1.4.1 Mexico: North America Pens Market Breakdown by Category
  - 10.1.1.4.2 Mexico: North America Pens Market Breakdown by Product Type
  - 10.1.1.4.3 Mexico: North America Pens Market Breakdown by Distribution Channel

11. Competitive Landscape

11.1 Heat Map Analysis By Key Players
11.2 Company Positioning & Concentration

12. Company Profiles

12.1 Grayson Tighe
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Flair Writing Industries Ltd
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 PILOT Corp
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 Sailor Pen Co Ltd
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 STAEDTLER Mars GmbH & Co KG
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 C Josef Lamy GmbH
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments
12.7 The Parker Pen Co
- 12.7.1 Key Facts
- 12.7.2 Business Description
- 12.7.3 Products and Services
- 12.7.4 Financial Overview
- 12.7.5 SWOT Analysis
- 12.7.6 Key Developments
12.8 Pelikan International Corp
- 12.8.1 Key Facts
- 12.8.2 Business Description
- 12.8.3 Products and Services
- 12.8.4 Financial Overview
- 12.8.5 SWOT Analysis
- 12.8.6 Key Developments
12.9 A T Cross Co LLC
- 12.9.1 Key Facts
- 12.9.2 Business Description
- 12.9.3 Products and Services
- 12.9.4 Financial Overview
- 12.9.5 SWOT Analysis
- 12.9.6 Key Developments
12.10 Montblanc-Simplo GmbH
- 12.10.1 Key Facts
- 12.10.2 Business Description
- 12.10.3 Products and Services
- 12.10.4 Financial Overview
- 12.10.5 SWOT Analysis
- 12.10.6 Key Developments

13. Appendix

简介目录图表

List Of Tables

Table 1. North America Pens Market Segmentation
Table 2. List of Raw Material Suppliers in Value Chain:
Table 3. List of Retailers
Table 4. North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Table 5. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Category
Table 6. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Product Type
Table 7. North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - Distribution Channel
Table 8. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 9. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 10. US: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 11. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 12. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 13. Canada: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 14. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Category
Table 15. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Product Type
Table 16. Mexico: North America Pens Market Revenue and Forecasts to 2030 (US$ Million) - By Distribution Channel
Table 17. Heat Map Analysis By Key Players

List Of Figures

Figure 1. North America Pens Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: North America Pens Market
Figure 4. North America Pens Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. North America Pens Market Revenue (US$ Million), 2020 - 2030
Figure 7. North America Pens Market Share (%) - Category, 2022 and 2030
Figure 8. Refillable Market Revenue and Forecasts To 2030 (US$ Million)
Figure 9. Single-Use Market Revenue and Forecasts To 2030 (US$ Million)
Figure 10. North America Pens Market Share (%) -Product Type, 2022 and 2030
Figure 11. Ball Point Market Revenue and Forecasts To 2030 (US$ Million)
Figure 12. Fountain Market Revenue and Forecasts To 2030 (US$ Million)
Figure 13. Gel Market Revenue and Forecasts To 2030 (US$ Million)
Figure 14. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 15. North America Pens Market Share (%) -Distribution Channel, 2022 and 2030
Figure 16. Supermarkets and Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
Figure 17. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
Figure 18. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
Figure 19. Others Market Revenue and Forecasts To 2030 (US$ Million)
Figure 20. North America Pens Market Breakdown by Key Countries - Revenue (2022) (US$ Million)
Figure 21. North America North America Pens Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 22. US: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 23. Canada: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 24. Mexico: North America Pens Market Revenue and Forecasts To 2030 (US$ Million)
Figure 25. Company Positioning & Concentration