市场调查报告书
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2030 年亚太地区尼古丁袋市场预测 - 区域分析 - 按强度、口味和配销通路Asia Pacific Nicotine Pouches Market Forecast to 2030 - Regional Analysis - by Strength, Flavor, and Distribution Channel |
2022年亚太地区尼古丁袋装市场估值为2.0668亿美元,预计2030年将达到3.7064亿美元;预计 2022 年至 2030 年复合年增长率为 7.6%。
主要市场参与者的策略发展措施推动亚太地区尼古丁袋市场
自从尼古丁袋引进市场以来,尼古丁袋製造商一直参与策略发展计划,以获得竞争优势并适应不断变化的消费者需求。主要市场参与者提供多元化的产品组合,包括不同的口味和尼古丁含量。与其他公司和研究机构的策略伙伴关係和合作促进了知识援助、法规遵循、市场份额扩张和新产品开发。扩大市场占有率涉及收购其他公司和加强分销网络,从而对收入流产生正面影响。
2022年,日烟国际宣布在菲律宾试推出尼古丁袋装品牌Nordic Spirit,并进一步计画在英国推出产品。
2021年7月,菲利普莫里斯国际宣布收购Fertin Pharma,这是一家以尼古丁替代疗法型产品为主的公司。因此,主要市场参与者的策略发展倡议预计将在预测期内为尼古丁袋市场创造利润丰厚的机会。
亚太地区尼古丁袋市场概况
近年来,亚太地区的尼古丁袋装市场出现了显着成长,反映出消费者偏好的变化和烟草产业格局的变化。亚太地区拥有世界上很大一部分烟草使用者,为尼古丁袋提供了巨大的潜在市场。在不同的亚洲文化中,传统无烟烟草产品或 SLT 的使用仍然很常见,例如菲律宾的 nga 和印度的 khaini。然而,它们可能对健康造成的不利影响仍然令人不安。吸烟者越来越意识到香烟的有害影响,并积极寻求被认为危害较小的替代尼古丁输送方法。尼古丁袋无烟且经常被吹捧为无烟草,符合许多消费者的需求。此外,随着该地区经济的繁荣和可支配收入的增加,导致尼古丁袋等产品的支出增加。快速的城市化促进了更西化的生活方式,新趋势和新烟袋(包括尼古丁烟袋)比农村地区更快地流行起来。人们正在向方便和谨慎的方向转变,尼古丁袋提供了一种谨慎且整洁的方式来满足尼古丁的渴望。此外,尼古丁袋有多种口味,从薄荷和水果到咖啡和印度奶茶,满足不同的喜好。在年轻、精通科技的人口和可支配收入增加的推动下,东南亚市场也呈现出可观的成长动能。因此,亚太地区对尼古丁袋的需求不断增长是消费者偏好、社会经济趋势、监管环境和当地市场动态复杂相互作用的结果。在可预见的未来,这些因素可能会继续推动市场扩张。
亚太地区尼古丁袋市场收入及 2030 年预测(百万美元)
亚太地区尼古丁袋市场区隔
亚太地区尼古丁袋装市场根据浓度、口味、配销通路和国家进行细分。根据强度,亚太地区尼古丁袋装烟气市场分为低于6毫克/克、6毫克/克至12毫克/克和高于12毫克/克。 2022 年,6mg/g 至 12mg/g 细分市场占据最大市场份额。
就口味而言,亚太地区尼古丁袋装市场分为原味/原味和调味型。到 2022 年,风味细分市场将占据更大的市场份额。
依配销通路划分,亚太地区尼古丁袋市场分为超市及大卖场、便利商店、线上零售等。 2022年便利商店细分市场占最大市场份额
依国家/地区划分,亚太地区尼古丁袋市场分为中国、巴基斯坦、日本、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导了亚太地区尼古丁袋装市场。
瑞典Match AB、帝国品牌公司、菲利普莫里斯国际公司、英美烟草公司、Atlas International LLC 和 Sesh Products US Inc 是亚太地区尼古丁袋市场的一些领先公司。
The Asia Pacific nicotine pouches market was valued at US$ 206.68 million in 2022 and is expected to reach US$ 370.64 million by 2030; it is estimated to grow at a CAGR of 7.6% from 2022-2030.
Strategic Development Initiatives by Key Market Players Boost Asia Pacific Nicotine Pouches Market
Nicotine pouch manufacturers have been involved in strategic development initiatives to gain a competitive edge and adapt to evolving consumer demands since the introduction of nicotine pouches in the market. Key market players offer a diversified product portfolio that includes varied flavors and nicotine content. Strategic partnerships and collaborations with other companies and research institutions facilitate knowledge assistance, regulatory compliance, market share expansion, and new product development. Expansion of market presence involves the acquisition of other companies and strengthening of distribution networks, positively affecting revenue streams.
In 2022, Japan Tobacco International announced the test launch of Nordic Spirit, a nicotine pouch brand in the Philippines, and its further plans to launch products in the UK.
In July 2021, Philip Morris International announced an acquisition of Fertin Pharma, a company based on nicotine replacement therapy-type products. Therefore, strategic development initiatives by key market players are expected to create lucrative opportunities for the nicotine pouches market during the forecast period.
Asia Pacific Nicotine Pouches Market Overview
The nicotine pouches market in Asia Pacific has witnessed remarkable growth in recent years, reflecting changing consumer preferences and a shifting landscape in the tobacco industry. Asia Pacific houses a significant portion of the world's tobacco users, presenting a massive potential market for nicotine pouches. The use of traditional smokeless tobacco products or SLTs is still common in different Asian cultures, such as nga in the Philippines and khaini in India. However, their probable adverse health effect remains to be disconcerting. Smokers are increasingly aware of the detrimental effects of cigarettes and are actively seeking alternative nicotine delivery methods perceived as less harmful. Nicotine pouches, which are smokeless and often touted as tobacco-free, fit the bill for many consumers. In addition, as economies in the region flourish and disposable income rises, leading to increased spending on products such as nicotine pouches. Rapid urbanization fosters a more Westernized lifestyle, where new trends and pouches, including nicotine pouches, gain popularity faster than in rural areas. There is a shift toward convenience and discretion, with nicotine pouches offering a discreet and mess-free way to satisfy nicotine cravings. Furthermore, nicotine pouches come in a wide range of flavors, from mint and fruit to coffee and chai, catering to diverse preferences. The Southeast Asian market is also showing promising growth, driven by a younger, tech-savvy population and increasing disposable income. Thus, the growing demand for nicotine pouches in Asia Pacific is a result of a complex interplay of consumer preferences, socioeconomic trends, regulatory landscape, and local market dynamics. These factors are likely to continue driving the market expansion in the foreseeable future.
Asia Pacific Nicotine Pouches Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Nicotine Pouches Market Segmentation
The Asia Pacific nicotine pouches market is segmented based on strength, flavor, distribution channel and country. Based on strength, the Asia Pacific nicotine pouch es market is categorized into less than 6 mg/g, 6 mg/g to 12 mg/g, and more than 12 mg/g. The 6mg/g to 12mg/g segment held the largest market share in 2022.
In terms of flavor, the Asia Pacific nicotine pouches market is bifurcated into original/plain, and flavored. The flavored segment held a larger market share in 2022. The flavored segment is further sub segmented into mint, berry, citrus, fruity, and others.
By distribution channel, the Asia Pacific nicotine pouches market is categorized into supermarkets & hypermarkets, convenience stores, online retail, and others. The convenience store segment held the largest market share in 2022
By country, the Asia Pacific nicotine pouches market is segmented into China, Pakistan, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific nicotine pouches market share in 2022.
Swedish Match AB, Imperial Brands Plc, Philip Morris International Inc, British American Tobacco Plc, Atlas International LLC, and Sesh Products US Inc are some of the leading companies operating in the Asia Pacific nicotine pouches market.