市场调查报告书
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1562428
中东和非洲数位英语学习市场到 2030 年的预测 - 区域分析 - 按产品类型(云端和本地)、业务类型(B2B 和 B2C)和最终用户(非学术学习者和学术学习者)Middle East & Africa Digital English Language Learning Market Forecast to 2030 - Regional Analysis - by Product Type (Cloud and On-Premise), Business Type (B2B and B2C), and End User (Non-Academic Learners and Academic Learners) |
2022年,中东和非洲数位英语学习市场价值为2.6904亿美元,预计到2030年将达到9.3458亿美元;预计2022年至2030年复合年增长率为16.8%。
教育领域数位化的不断发展提振了中东和非洲数位英语学习市场
21世纪,科技正在接管各个产业。发展中国家的教育部门是数位化快速发展的产业之一。发展中国家对数位化教育的需求很高。教育领域的数位化是推动中国、日本和阿联酋等非英语国家英语学习的关键因素。数位化学习涉及多种提高学生学、说、写英语以及学习其他科目的能力的技术。一些技术包括线上课程、数位教科书、线上考试和动画。数位化教育使全球各国的教育部门实现了现代化,其他一些发展中国家也越来越多地采用数位化教育来帮助学生满足西方国家学生的标准。由于教育领域数位化的不断发展,数位英语学习市场正在加速发展。此外,多家公司正在推出英语学习平台。中国、印度、巴西和阿联酋等国家的学生对线上英语文法课程的需求不断增加,以及学校、大学和教育机构采用的现代技术促进了数位英语学习市场的成长。
中东和非洲数位英语学习市场概览
中东和非洲 (MEA) 包括南非、沙乌地阿拉伯和阿联酋等国家。中东和非洲各省正在努力实施「沙特化」计划,以扩大经济并确保透过人力资本满足未来的劳动力需求。这导致中东和非洲地区越来越多地采用数位学习解决方案。此外,云端技术的日益普及预计将简化该地区的学习流程。预计也将推动中东和非洲地区对基于云端的英语学习的需求。然而,该地区面临着与第三方程式的 API 整合支援方面的挑战,包括协作工具和内容管理。
根据 Talent LMS 的一项研究,游戏化电子学习课程往往具有更高的完成率。事实上,游戏化线上学习课程的完成率高达90%,而非游戏化课程的完成率仅为35%。此外,软技能、IT 技能和商业技能在该地区的学习者中最受欢迎。 ]。同一项调查发现,最受欢迎的学习方式是透过行动设备,该地区 74% 的学习者更喜欢透过智慧型手机存取电子学习内容。因此,中东和非洲地区越来越多的电子学习平台正在推动数位英语学习市场的发展。
目前,中东大多数经济体都在努力实现石油以外的发展。因此,中东和非洲国家的立法机构代表了几个形成性项目,导致组织被迫促进学习和创新项目,以即兴提高员工的技能。 Edraak 是主要的 MOOC(大规模开放线上课程 ( 土耳其 ))平台之一,该平台是 ORF(拉妮亚女王基金会 (QRF))的一项倡议。学习课程的主要买家。
中东及非洲数位英语学习市场收入及 2030 年预测(百万美元)
中东和非洲数位英语学习市场细分
中东和非洲数位英语学习市场分为产品类型、业务类型、最终用户和国家。
根据产品类型,中东和非洲数位英语学习市场分为云端和本地。 2022 年,云端细分市场将占据更大的市场份额。
依业务类型划分,中东和非洲数位英语学习市场分为B2B和B2C。 2022 年,B2B 细分市场在中东和非洲数位英语学习市场中占据更大份额。
就最终用户而言,中东和非洲数位英语学习市场分为非学术学习者和学术学习者。到 2022 年,学术学习者群体在中东和非洲数位英语学习市场中占据较大份额。此外,直接面向消费者的部分又细分为托福、托业、剑桥商务英语证书、雅思等。此外,学术学习者细分为 0 - 5、6 - 11、12 - 16、17 - 30 和 30 以上。
按国家/地区划分,中东和非洲数位英语学习市场分为沙乌地阿拉伯、阿联酋、南非以及中东和非洲其他地区。 2022 年,沙乌地阿拉伯在中东和非洲数位英语学习市场份额中占据主导地位。
Houghton Mifflin Harcourt Co、MACMILLAN、McGraw-Hill Education Inc、牛津大学出版社、培生集团、Sanako Corporation、剑桥大学出版社、Chegg Inc Berlitz Corporation 和 IXL Learning 是中东和非洲数位英语领域的一些领先公司语言学习市场。
The Middle East & Africa digital English language learning market was valued at US$ 269.04 million in 2022 and is expected to reach US$ 934.58 million by 2030; it is estimated to register a CAGR of 16.8% from 2022 to 2030.
Rising Digitalization in Educational Sector Bolsters Middle East & Africa Digital English Language Learning Market
In the 21st century, technology is taking over every industry. The educational sector in developing countries is one of the industries where digitalization is evolving rapidly. Developing countries are witnessing high demand for digitalized education. Digitalization in the educational sector is the key factor driving English language learning in non-English-speaking countries such as China, Japan, and the UAE. Digitalized learning involves several techniques that enhance students' ability to learn, speak, and write English and learn other subjects. A few techniques include online courses, digital textbooks, online examinations, and animation. Digitalized education has modernized the educational sector in various countries across the globe, and several other developing countries are increasingly adopting the same to prepare students to meet the standards of students in various Western countries. The digital English language learning market is gaining pace, attributed to the rising digitalization in the educational sector. Also, various companies are launching English learning platforms. Increased demand for online English grammar classes among students in countries such as China, India, Brazil, and the UAE and the modern techniques adopted by schools, universities, and educational institutes facilitate the growth of the digital English language learning market.
Middle East & Africa Digital English Language Learning Market Overview
The Middle East & Africa (MEA) includes countries such as South Africa, Saudi Arabia, and the UAE. Provinces in the MEA are working toward "Saudiization" programs to expand their economies and ensure that the future workforce requirement is met through human capital. This has led to the rising adoption of digital learning solutions in the MEA. Furthermore, the growing adoption of cloud technology is expected to streamline the learning processes in this region. It is also projected to drive the demand for cloud-based English language learning in the MEA. However, the region faces challenges regarding API integration support with third-party programs, including collaboration tools and content management.
According to a study by Talent LMS, gamified E-learning courses tend to have a greater completion rate. In fact, gamified E-learning courses have a completion rate of 90%, while non-gamified courses have a completion rate of only 35%. Also, soft skills, IT skills, and business skills are the most popular among learners in the region. ]. The same survey found that the most preferred learning is through mobile devices, with 74% of learners in the region preferring to access E-Learning content through their smartphones. Thus, the increasing number of E-learning platforms in the MEA is driving the digital English language learning market.
Currently, most economies in the Middle East are struggling to develop beyond oil. Owing to this, several formative projects have been represented by the legislature of Middle Eastern and African countries, resulting in compulsion for the organizations to facilitate learning and innovative projects for improvisation improving of the skillsetthe skills of the employees. Edraak is one of the major MOOC (massive open online course (MOOC) platforms, which is a resultant initiative of the ORF (Queen Rania Foundation (QRF). Egypt and Turkey are the key buyers of digital English language learning courses in the MEA.
Middle East & Africa Digital English Language Learning Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Digital English Language Learning Market Segmentation
The Middle East & Africa digital English language learning market is categorized into product type, business type, end user, and country.
Based on product type, the Middle East & Africa digital English language learning market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022.
By business type, the Middle East & Africa digital English language learning market is divided into B2B and B2C. The B2B segment held a larger share of Middle East & Africa digital English language learning market in 2022.
In terms of end user, the Middle East & Africa digital English language learning market is bifurcated into non-academic learners and academic learners. The academic learners segment held a larger share of Middle East & Africa digital English language learning market in 2022. Furthermore, the non-academic learners segment is subcategorized into corporate, private language schools, and direct to consumer. Additionally, the direct-to-consumer segment is subcategorized into TOEFL, TOEIC, Cambridge business English certificate, IELTS, and others. Furthermore, the academic learners segment is subcategorized into 0 - 5, 6 - 11, 12 - 16, 17 - 30, and 30 Above.
Based on country, the Middle East & Africa digital English language learning market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. Saudi Arabia dominated the Middle East & Africa digital English language learning market share in 2022.
Houghton Mifflin Harcourt Co, MACMILLAN, McGraw-Hill Education Inc, OXFORD UNIVERSITY PRESS, Pearson Plc, Sanako Corporation, CAMBRIDGE UNIVERSITY PRESS, Chegg Inc Berlitz Corporation, and IXL Learning are some of the leading companies operating in the Middle East & Africa Digital English Language Learning market.