市场调查报告书
商品编码
1591439
北美扁麵包市场规模和预测、区域份额、趋势和成长机会分析报告范围:按类型、配销通路和国家/地区North America Flatbread Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Type, Distribution Channel, and Country |
2023年北美扁麵包市场规模为75亿美元,预计2031年将达104.1亿美元;预计2023年至2031年复合年增长率为4.2%。
由于消费者对更健康和更多样化的食物选择的偏好不断变化,北美对扁麵包的需求正在增加。随着该地区健康意识的不断提高,许多消费者正在寻找传统麵包的替代品,特别是那些被认为更轻或具有特定健康益处的麵包。由全谷物、低碳水化合物和无麸质品种製成的扁麵包越来越受到注重体重管理、消化健康和整体健康的消费者的欢迎。这种转变促使麵包製造商进行创新,并提供各种更健康的麵包产品来满足这些需求。例如,2023 年 10 月,Joseph's Bakery 宣布推出「心臟友善」皮塔麵包,并获得美国心臟协会心臟检查食品认证计画的认证。该产品的推出旨在满足人们对健康营养麵包不断增长的需求。
此外,北美日益增长的多元文化主义,特别是在美国、加拿大和墨西哥的大都市,也促进了市场的成长。美国拉美裔人口的成长导致该地区对扁麵包的需求激增。根据皮尤研究中心的数据,从 2010 年到 2022 年,美国拉丁裔人口增加了 26%。
此外,产品发布、合併、收购、合作和伙伴关係等策略性倡议也促进了该地区的市场成长。例如,2023 年 7 月,Rich Products 宣布推出 Cheesy Pull Apart Flatbread,这是一种为快餐店和便利商店营运商提供的新食品服务和零售产品。
随着北美多元文化人口的持续增长,寻求传统食品的社区进一步推动了对民族麵包的需求。移民社区和第二代消费者经常寻找反映其文化遗产的正宗麵包。此外,美国拉丁裔人口的成长也增加了该地区对小麵包的需求。根据皮尤研究中心的数据,从 2010 年到 2022 年,美国的西班牙裔人口增加了 26%,这导致市场更加多元化,传统民族麵包不仅可以买到,而且受到更广泛人群的欢迎。此外,零售商正在扩大其民族扁麵包的产品范围,例如印度烤饼、皮塔饼、玉米饼和薄饼,以满足不同的烹饪口味。随着越来越多的消费者寻求在家中重现地中海、中东和拉丁美洲菜餚,主流杂货店的扁麵包供应量也在增加。零售商提供各种产品来满足消费者的需求。因此,不断增长的多元文化人口,加上零售商的倡议,促使包括大饼在内的民族美食越来越受欢迎。
北美扁麵包市场的一些主要参与者包括 Kontos Foods、GRUMA SAB de CV、FGF Brands Inc、Joseph's Bakery、Ole Mexican Foods Inc.、General Mills Inc、Goya Foods Inc、Mi Rancho、Leighton Foods AS 和头法岩麵包店。这些参与者以实惠的价格提供创新产品,吸引了大量消费者,为他们在未来几年带来了新的机会。
北美扁麵包的整体市场规模是透过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的二次研究,以获得有关市场的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的分析见解。此过程的参与者包括行业专家,如副总裁、业务开发经理、市场情报经理和国家销售经理,以及专门研究北美扁麵包市场的外部顾问,如估值专家、研究分析师和关键意见领袖。
The North America flatbread market size was valued at US$ 7.50 billion in 2023 and is projected to reach US$ 10.41 billion by 2031; it is expected to register a CAGR of 4.2% from 2023 to 2031.
The demand for flatbreads in North America is increasing due to evolving consumer preference toward healthier and more diverse food choices. As health consciousness continues to rise across the region, many consumers are seeking alternatives to traditional bread, particularly those that are perceived as lighter or offer specific health benefits. Flatbreads made with whole grains, low-carb options, and gluten-free varieties are increasingly popular among consumers who are focused on weight management, digestive health, and overall wellness. This shift has driven flatbread manufacturers to innovate and provide a wide range of healthier flatbread products that meet these demands. For instance, in October 2023, Joseph's Bakery announced the launch of Heart Friendly pita bread, certified by the American Heart Association's Heart-Check Food Certification Program. The launch was aimed to cater to the growing demand for healthy and nutritional flatbreads.
Additionally, the growing multiculturalism in North America, especially in metropolitan cities across the US, Canada, and Mexico, has contributed to the market growth. The growth in the Hispanic population in the US has surged the demand for flatbreads in the region. According to the Pew Research Center, the Hispanic population grew 26% from 2010 to 2022 in the US.
Further, strategic initiatives such as product launches, mergers, acquisitions, collaborations, and partnerships have contributed to the market growth in the region. For instance, in July 2023, Rich Products announced the launch of Cheesy Pull Apart Flatbread, a new food service and retail offering for quick-service restaurant and convenience store operators.
The demand for ethnic flatbreads is further driven by communities seeking traditional foods as the multicultural population continues to grow in North America. Immigrant communities and second-generation consumers often look for authentic flatbreads that reflect their cultural heritage. Also, the growth in the Hispanic population in the US has surged the demand for flatbreads in the region. According to the Pew Research Center, the Hispanic population grew 26% from 2010 to 2022 in the US, which led to a more diverse marketplace where traditional ethnic flatbreads are not only available but also embraced by broader demographics. Further, retailers are expanding their offerings of ethnic flatbreads such as naan, pita, tortillas, and lavash to cater to diverse culinary tastes. As more consumers seek to recreate Mediterranean, Middle Eastern, and Latin American dishes at home, the availability of flatbreads in mainstream grocery stores has grown. Retailers are offering a variety of products to meet the consumer demands. Thus, the increasing multicultural population, coupled with initiatives by retailers, has contributed to the growing popularity of ethnic cuisines that include flatbreads.
Some of the key players operating in the North America flatbread market are Kontos Foods, GRUMA SAB de CV, FGF Brands Inc, Joseph's Bakery, Ole Mexican Foods Inc., General Mills Inc, Goya Foods Inc, Mi Rancho, Leighton Foods AS, and Toufayan Bakeries. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.
The overall North America flatbread market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the North America flatbread market.