市场调查报告书
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1592588
北美互动式显示器市场预测至 2031 年 - 区域分析 - 按产品、面板尺寸、面板类型和垂直行业North America Interactive Display Market Forecast to 2031 - Regional Analysis - by Product, Panel Size, Panel Type, and Industry Vertical |
2023年北美互动显示市场价值为31.0467亿美元,预计到2031年将达到50.753亿美元;预计2023年至2031年复合年增长率为6.3%。
互动零售显示需求不断增长推动北美互动显示市场
互动式零售展示正在彻底改变顾客的购物方式。创新的显示技术使店内购物体验更具吸引力和个人化。我们鼓励顾客使用触控萤幕、运动感应器和扩增实境等技术与物品互动。互动式显示器动态展示产品,允许演示使用情况,突出显示各种功能,实现触摸和感觉,并在消费者和产品之间建立更紧密的联繫。因此,它们提供了一个引人入胜的平台来提供全面的产品资讯。例如,护肤品公司的互动式显示器可以显示成分、功效以及基于皮肤类型的个人化建议。互动展示为品牌与顾客之间建立了双向沟通管道;客户可以直接在显示器上发表评论、参与调查或註册独家优惠。这种类型的互动改善了消费者的购物体验,并为品牌提供了有关目标市场品味和习惯的重要资讯。互动性是橱窗展示的另一个新兴趋势。零售商正在将各种互动元素融入他们的橱窗购物体验中,包括触控感应橱窗、提供全面产品资讯的二维码以及动作启动橱窗投影。因此,零售业互动式显示器的所有上述好处预计将在预测期内推动市场的成长。
北美互动显示市场概况
由于各种市场参与者不断致力于推动互动式显示的发展,北美互动式显示市场正在经历巨大的成长。 2023 年 9 月,全球领先的视觉解决方案供应商 ViewSonic Corp. 推出了透过 Google 企业设备授权协议 (EDLA) 认证的 ViewBoard 互动式显示器以及 IFP52 ED 系列。 ViewBoard IFP52 ED 系列显示器为教育目的提供了强大的生产力和协作工具。 ViewSonic IFP52 ED 互动式显示器已通过 Google GMS 认证。这些互动式显示器具有强大的安全功能,可让 Microsoft 和 Google 用户透过 Google Play 商店存取各种应用程序,并且可以快速执行高级运算任务。因此,该地区市场参与者的此类产品创新推动了互动式显示市场的成长。
北美互动显示市场收入及 2031 年预测(百万美元)
北美互动显示市场区隔
北美互动式显示市场按产品、面板尺寸、面板类型、垂直行业和国家/地区进行分类。
根据产品,北美互动式显示市场分为互动式资讯亭、互动式白板、互动式桌子、互动式视讯墙和互动式监视器。 2023 年,互动式资讯亭细分市场占据北美互动式显示市场份额的最大份额。
从面板尺寸来看,北美互动显示市场细分为17-32吋、32-65吋以及65吋以上。 2023年,65吋以上细分市场占据北美互动显示市场最大份额。
依面板类型,北美互动式显示市场分为平板、柔性和透明。 2023 年,平板细分市场将占据北美互动显示市场的最大份额。
根据垂直行业,北美互动式显示市场分为零售和酒店、医疗保健、BFSI、教育、娱乐等。 2023年,教育领域占据北美互动显示市场最大份额。
按国家/地区划分,北美互动式显示市场分为美国、加拿大和墨西哥。 2023年,美国在北美互动显示市场份额中占据主导地位。
三星电子有限公司、PROMETHEAN LIMITED、LG 电子公司、京东方科技集团有限公司、松下控股公司、夏普电子公司、日立有限公司、明基公司、SMART TECHNOLOGIES ULC 和 ViewSonic Corporation 是在北美运营的一些领先公司互动显示市场。
The North America interactive display market was valued at US$ 3,104.67 million in 2023 and is expected to reach US$ 5,075.30 million by 2031; it is estimated to register a CAGR of 6.3% from 2023 to 2031.
Growing Demand for Interactive Retail Display Fuels North America Interactive Display Market
Interactive retail displays are revolutionizing the way customers shop. The innovative display technology is making the in-store shopping experience more engaging and individualized. Customers are encouraged to interact with items using technology such as touch screens, motion sensors, and augmented reality. Interactive displays dynamically showcase products, allowing for demonstrations of usage, highlighting various features, enabling touch and feel, and developing a greater connection between the consumer and the product. Thus, they provide an engaging platform for giving thorough product information. For example, an interactive display for a skincare company can display ingredients, benefits, and individualized suggestions based on skin type. Interactive displays enable a two-way communication channel between the brand and the customers; customers may leave comments, engage in surveys, or sign up for exclusive offers right from the display. This type of interaction improves the shopping experience for the consumer and provides brands with important information about the tastes and habits of their target market. Interactivity is another emerging trend in window displays. Retailers are incorporating various interactive elements into their window shopping experiences, including touch-sensitive windows, QR codes providing comprehensive product information, and motion-activated window projections. Thus, all the above benefits of interactive displays in the retail sector are expected to propel the growth of the market during the forecast period.
North America Interactive Display Market Overview
North America is witnessing tremendous growth in the interactive display market, owing to the presence of various market players who are continuously working on the advancement of interactive display. In September 2023, ViewSonic Corp., a leading global provider of visual solutions, launched the Google Enterprise Devices Licensing Agreement (EDLA)-certified ViewBoard interactive displays with the IFP52 ED series. The ViewBoard IFP52 ED series of displays offers a strong productivity and collaboration tool for educational purpose. The ViewSonic IFP52 ED interactive displays are Google GMS certified. These interactive displays come with robust security features, offer access to a wide range of applications through the Google Play Store for both Microsoft and Google users, and can perform advanced computing tasks quickly. Thus, such product innovations by the market players in the region fuel the growth of the interactive display market.
North America Interactive Display Market Revenue and Forecast to 2031 (US$ Million)
North America Interactive Display Market Segmentation
The North America Interactive Display Market is categorized into product, panel size, panel type, industry vertical, and country.
Based on product, the North America interactive display market is segmented into interactive kiosks, interactive whiteboards, interactive tables, interactive video walls, and interactive monitors. The interactive kiosks segment held the largest share of North America interactive display market share in 2023.
In terms of panel size, the North America interactive display market is segmented into 17-32 inches, 32-65 inches, and above 65 inches. The above 65 inches segment held the largest share of North America interactive display market in 2023.
By panel type, the North America interactive display market is divided into flat, flexible, and transparent. The flat segment held the largest share of North America interactive display market in 2023.
Based on industry vertical, the North America interactive display market is categorized into retail & hospitality, healthcare, BFSI, education, entertainment, and others. The education segment held the largest share of North America interactive display market in 2023.
By country, the North America interactive display market is segmented into the US, Canada, and Mexico. The US dominated the North America interactive display market share in 2023.
Samsung Electronics Co Ltd, PROMETHEAN LIMITED, LG Electronics Inc, BOE Technology Group Co Ltd, Panasonic Holdings Corp, Sharp Electronics Corp, Hitachi Ltd, BenQ Corporation, SMART TECHNOLOGIES ULC, and ViewSonic Corporation are some of the leading companies operating in the North America interactive display market.