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欧洲帽子市场预测至 2031 年 - 区域分析 - 按类型、材料、最终用户和配销通路Europe Caps and Hats Market Forecast to 2031 - Regional Analysis - by Type, Material, End User, and Distribution Channel |
2023年欧洲帽子市场价值为76.641亿美元,预计到2031年将达到103.0661亿美元;预计2023年至2031年复合年增长率为3.8%。
名人和社交媒体影响力的增强推动了欧洲帽子市场
全球化以及网路和智慧型手机的普及促使人们对服装业最新趋势的认识不断增强。 Instagram、YouTube、Facebook 和 Snapchat 等社群媒体平台上的许多时尚影响者分享影响消费者购买决策的造型教学、评分和产品连结。社群媒体正在强烈影响人们的生活方式,许多人试图模仿名人及其生活水平,以追随最新的市场趋势;这主要影响消费者的购买行为。此外,随着人们越来越注重自我形象,人们开始根据社群媒体上的最新流行趋势购买帽子、围巾和流行鞋类等时尚配件。一些帽子製造商正在投资名人代言,以提升其品牌形象并促进产品销售。
吉吉哈蒂德(Gigi Hadid)、肯达尔詹纳(Kendall Jenner) 和蕾哈娜(Rihanna) 等新时代名人和时尚偶像将时尚的鸭舌帽和帽子与休閒和高级时尚服装搭配,展示了配件无与伦比的适应性。社群媒体影响者正在利用TikTok、Instagram 和Snapchat 等社群媒体平台展示各种帽子,包括街头服饰、流行文化服装、波西米亚时尚、休閒服饰和各种其他风格的渔夫帽、卡车司机帽和棒球帽。因此,全球社交媒体和名人影响力的增加正在促进帽子市场的成长。
欧洲帽市场概况
巴黎、米兰和伦敦等着名时尚之都的存在对时尚和服装行业的消费者偏好和趋势产生了重大影响。这些城市处于全球时尚的前沿,高度重视提升风格和创新。因此,帽子已成为欧洲时尚界不可或缺的配件,设计师和影响者将其融入秀场造型和街头风格套装中。与高端时尚的联繫提升了帽子的吸引力,推动了欧洲各地註重时尚的消费者的需求。
此外,欧洲多样化的户外生活方式也促使帽子越来越受欢迎。该地区的许多组织都会举办各种户外休閒活动,例如在瑞士滑雪、在苏格兰高地徒步旅行或在希腊海滩上閒逛,帽子成为抵御灰尘和阳光等元素的必备品。专为户外运动而设计的帽子不仅具有防晒和保暖等功能优势,而且还迎合了户外爱好者的审美偏好,从而推动了市场的产品需求。
此外,欧洲丰富的遗产和传统是积极影响帽子需求的主要因素之一。许多欧洲国家都有与特定类型的帽子相关的数百年习俗和文化习俗。例如,英国的圆顶礼帽和法国的贝雷帽象征民族认同和传统。此外,宗教仪式、节日和庆典往往涉及精緻的帽子,进一步刺激了对帽子作为文化工艺品和仪式配件的需求。
此外,欧洲各城市的城市街头服饰文化也推动了帽子需求的激增。从伦敦充满活力的街头市集到柏林的地下时尚场景,生活在这些城市的人们都拥抱休閒而时尚的穿着方式。鸭舌帽和帽子是常见的街头服饰组合,为佩戴者带来酷炫前卫的美感。此外,帽子也是追求时尚的城市居民最喜欢的配件。
欧洲蓬勃发展的旅游业导致帽子销售增加。每年,数以百万计的游客前往欧洲探索其历史地标、文化景点和风景如画的风景。印有城市名称、地标和图案的帽子是旅客想要纪念欧洲冒险之旅的热门纪念品。因此,游客不断增长的需求,加上当地消费者的偏好,促进了欧洲帽子市场的整体成长。
欧洲帽子市场收入及 2031 年预测(百万美元)
欧洲帽子和帽子市场细分
欧洲帽子市场按类型、材料、最终用户、配销通路和国家分类。
根据类型,欧洲帽子市场分为帽子和帽子。到 2023 年,帽子细分市场将占据更大的欧洲帽子市场。
就材质而言,欧洲帽子市场分为聚酯、棉、皮革、混纺等。 2023 年,棉花细分市场占据欧洲最大的帽子市场。
依最终用户划分,欧洲帽子市场分为传统男士、女士、男女通用和儿童。 2023 年,男装市场占据欧洲最大的帽子市场。
根据配销通路,欧洲帽子市场分为超市和大卖场、专卖店、线上零售等。 2023 年,专卖店细分市场占据欧洲最大的帽子市场。
按国家/地区划分,欧洲帽子市场分为德国、英国、法国、俄罗斯、义大利和欧洲其他地区。 2023 年,欧洲其他地区主导了欧洲帽子市场份额。
Nike Inc、Adidas AG、Under Armour Inc、H&M Hennes & Mauritz AB、New Era Cap、Puma SE、ADER、YUPOONG INC 和 Levi Strauss & Co 是欧洲帽子市场上的一些领先公司。
The Europe caps and hats market was valued at US$ 7,664.10 million in 2023 and is expected to reach US$ 10,306.61 million by 2031; it is estimated to register a CAGR of 3.8% from 2023 to 2031.
Increasing Celebrity and Social Media Influence Drives Europe Caps and Hats Market
Globalization and the penetration of the internet and smartphones have contributed to a growing awareness of the latest trends in the apparel industry. Many fashion influencers on social media platforms such as Instagram, YouTube, Facebook, and Snapchat share styling tutorials, ratings, and product links that influence the purchase decisions of consumers. Social media is strongly influencing people's lifestyles, with many people trying to imitate celebrities and their living standards to follow the latest market trends; this majorly impacts consumer buying behavior. Also, with an increasing focus on self-appearance, people are spending on fashion accessories such as caps, hats, scarves, and trending footwear based on the latest fashion trends on social media. Several caps and hats manufacturers are investing in celebrity endorsements to enhance their brand image and boost product sales.
New age celebrities and fashion icons such as Gigi Hadid, Kendall Jenner, and Rihanna pair stylish caps and hats with both casual and high-fashion outfits, demonstrating the accessory's unparalleled adaptability. Social media influencers are utilizing social media platforms such as TikTok, Instagram, and Snapchat to showcase various caps and hats, including bucket hats, trucker caps, and baseball caps in streetwear, pop-culture outfits, boho chic, casual wear, and various other aesthetic-which is inspiring the fashion sense of new generation of fans. Thus, increasing social media and celebrity influence worldwide is contributing to the growth of the caps and hats market.
Europe Caps and Hats Market Overview
The presence of renowned fashion capitals such as Paris, Milan, and London significantly impact consumer preferences and trends in the fashion and apparel industry. These cities are at the forefront of global fashion and highly focused on enhancing style and innovation. As a result, caps and hats have become integral accessories in the European fashion scene, with designers and influencers incorporating them into runway looks and street-style ensembles. The association with high-end fashion elevates the appeal of caps and hats, driving their demand among fashion-conscious consumers across Europe.
Moreover, the diverse outdoor lifestyle in Europe contributes to the increasing popularity of caps and hats. Many organizations across the region host a wide range of outdoor recreational activities such as skiing in Switzerland, hiking in the Scottish Highlands, or lounging on the beaches of Greece, caps and hats become essential for shielding against the elements such as dust and sun rays. Caps and hats designed for outdoor pursuits provide functional benefits such as sun protection and warmth but also cater to the aesthetic preferences of outdoor enthusiasts, which drives product demand in the market.
Furthermore, Europe's rich heritage and tradition are among the major factors positively influencing the demand for caps and hats. Many European countries have centuries-old customs and cultural practices associated with specific types of caps and hats. For example, the British bowler hat and the French beret symbolize national identity and tradition. Additionally, religious ceremonies, festivals, and ceremonies often involve elaborate caps and hats, further fueling the demand for caps and hats as cultural artifacts and ceremonial accessories.
Moreover, the urban streetwear culture in cities across Europe contributes to the surge in demand for caps and hats. From London's vibrant street markets to Berlin's underground fashion scene, people living in these cities embrace a casual yet stylish approach to dressing. Caps and hats are common streetwear ensembles, offering wearers a cool and edgy aesthetic. Also, caps and hats are favored accessories among urban dwellers seeking to make a fashion statement.
The thriving tourist business in Europe leads to increased sales of caps and hats. Every year, millions of tourists visit Europe to explore its historic landmarks, cultural attractions, and picturesque landscapes. Caps and hats featuring city names, landmarks, and motifs are popular souvenirs for travelers seeking to commemorate their European adventures. Thus, the growing demand from tourists, coupled with the preferences of local consumers, contributes to the overall growth of the Europe caps and hats market.
Europe Caps and Hats Market Revenue and Forecast to 2031 (US$ Million)
Europe Caps and Hats Market Segmentation
The Europe caps and hats market is categorized into type, material, end user, distribution channel, and country.
Based on type, the Europe caps and hats market is bifurcated into caps and hats. The caps segment held a larger Europe caps and hats market share in 2023.
In terms of material, the Europe caps and hats market is segmented into polyester, cotton, leather, blends, and others. The cotton segment held the largest Europe caps and hats market share in 2023.
By end user, the Europe caps and hats market is divided into conventional men, women, unisex, and kids. The men segment held the largest Europe caps and hats market share in 2023.
Based on distribution channel, the Europe caps and hats market is categorized into supermarket and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest Europe caps and hats market share in 2023.
By country, the Europe caps and hats market is categorized into Germany, the UK, France, Russia, Italy, and the Rest of Europe. The Rest of Europe dominated the Europe caps and hats market share in 2023.
Nike Inc, Adidas AG, Under Armour Inc, H&M Hennes & Mauritz AB, New Era Cap, Puma SE, ADER, YUPOONG INC, and Levi Strauss & Co are some of the leading companies operating in the Europe caps and hats market.