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市场调查报告书
商品编码
1688904
2021 - 2031 年北美线下美容设备市场规模及预测、区域份额、趋势和成长机会分析报告范围:按产品类型、应用、营运模式、配销通路和国家/地区划分North America Offline Beauty Devices Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Application, Mode of Operation, Distribution Channel, and Country |
北美线下美容设备市场规模预计将从 2024 年的 275.6 亿美元增至 2031 年的 682.2 亿美元。预计 2024-2031 年期间该市场的复合年增长率为 13.8%。预测期内,北美新产品的推出可能会带来新的市场趋势。此外,人们对美容和健康的日益关注也促进了北美线下美容设备市场的成长。
与年龄相关的皮肤问题极为常见,例如色素沉着、皱纹、皱褶和痤疮以及因事故造成的烧伤疤痕。据美国皮肤病学会称,痤疮是美国最常见的皮肤病,每年影响约 5000 万人。 12-24 岁族群中约有 85% 会出现轻微痤疮。微晶换肤术和化学换肤术等美容手术每次的费用约为 100 美元或更多,具体取决于痤疮疤痕所需的治疗次数。治疗痤疮疤痕的雷射治疗费用也可能高达 200 美元甚至更多。最近的研究表明,美国患有痤疮的人每年平均在非处方产品上花费 150 至 200 美元。此外,根据加拿大皮肤病学会的数据,痤疮影响了加拿大 560 万人,占总人口的近 20%。超过 80% 的患者年龄在 12 至 24 岁之间。此外,加拿大约有 100 万人被诊断出患有牛皮癣。
每 10 人中就有 1 人在一生中会患有异位性皮肤炎,多达 25% 的儿童和 2-3% 的成年人患有此病。此外,超过四分之一(28%)的 25 岁以下女性担心老化迹象,而 25-34 岁女性中这一数字上升至 42%,35-44 岁女性中这一数字上升至 54%。此外,Dermstore 对全美 2,000 名女性进行的民意调查发现,年轻女性比老年女性更早开始使用抗衰老产品。
市场参与者的策略性倡议
各种市场参与者都专注于产品发布、合併、收购和合作等策略发展,以开发有助于缓解抗衰老、痤疮和发炎控制、皮肤年轻化等治疗的先进产品。以下是北美线下美容设备市场的一些最新发展。
2025 年 1 月,NuFACE 推出了其 NuFACE FIX MicroWand。这款尖端设备采用 NuFACE 标誌性的微电流技术和精确的微球,旨在刺激皮肤表面,消除眼部浮肿、丰唇和抚平细纹。
2022 年 8 月,自 2005 年以来微电流护肤领域的领导者 NuFACE 推出了两款经 FDA 批准的新设备:Mini+ 和 Trinity+。该品牌还推出了支援蓝牙的 NuFACE 应用程序,该应用程式可连接到设备并针对皮肤的不同层提供独家护理,让您在家中即可获得即时和长期效果。
2023年7月,YA-MAN LTD.宣布FDA核准「Medi Lift PLUS」作为II类医疗器材在美国上市。 YA-MAN 以「Medi Lift PLUS」为首,在美国进行美容仪器行销活动。美国是全球美容设备产业的主要市场,雅萌计画将销售通路拓展到零售店、医疗水疗中心以及电子商务。
2024 年 2 月,Nu Skin Enterprises 推出了 Nu Skin RenuSpa iO,这是一款经 FDA 批准的智慧微电流身体设备,可透过皮肤刺激促进健康并增强身体自信。作为连续六年全球最畅销的美容设备品牌的最新创新产品,RenuSpa iO 可让您容光焕发、神清气爽。
2022 年 11 月,Nu Skin Enterprises 推出了 ageLOC LumiSpa iO,这是一款提供互联体验的智慧皮肤护理和清洁设备。利用专利的微脉衝技术,它透过客製化的治疗方案、智慧指导和护肤常规追踪来增强个人化美容。该系统包括 LumiSpa iO 设备、三个非研磨性治疗头和五种专门配製的清洁剂,以实现最佳的皮肤互动。与 Nu Skin Vera 应用程式配对使用时,它会创造出全新水平的个人化护肤体验。
产品审批、发布和策略合作数量的激增可能为未来线下美容设备市场创造丰厚的利润机会。
分段洞察
依产品类型,北美线下美容设备市场分为LED面膜、红外线美容设备、EMS等。 2024 年,LED 面罩市场占最大份额。
从应用方面来看,北美线下美容设备市场分为抗衰老、痤疮和发炎控制、皮肤年轻化等。 2024 年,抗衰老领域将占据市场主导地位。
从操作方式来看,北美线下美容设备市场分为电动和电池供电以及手动。 2024 年,电动和电池供电领域将占据市场主导地位。
就配销通路而言,北美线下美容设备市场分为沃尔玛、百思买、好市多、诺德斯特龙、梅西百货、萨克斯第五大道、丝芙兰、Ulta Beauty、塔吉特等。沃尔玛品牌在 2024 年占据了市场主导地位。沃尔玛是全球最大的零售连锁店之一,透过店内和线上平台提供美容设备。该部门包括各种价格实惠的大众市场美容技术,例如洗面乳、除毛设备和抗衰老工具。沃尔玛的广泛普及和经济实惠的价格吸引了广大的消费者群体。随着消费者越来越多地寻求在家中进行专业级的美容护理,经济实惠的选择的需求量很大。该公司不断发展的电子商务平台巩固了其在美容设备市场的地位。
北美线下美容设备市场份额按地区分析
北美线下美容设备市场报告的地理范围主要集中在美国、加拿大和墨西哥等国家。就收入而言,美国在 2023 年占据市场主导地位。预计在预测期内美国将主导北美市场。
The North America offline beauty devices market size is projected to reach US$ 68.22 billion by 2031 from US$ 27.56 billion in 2024. The market is expected to register a CAGR of 13.8% during 2024-2031. New product introductions in North America are likely to bring in new market trends during the forecast period. Furthermore, increasing inclination toward beauty and wellness bolsters north america offline beauty devices market growth.
Age-related skin issues, such as pigmentation, wrinkles, creases, and acne, as well as burn scars due to accidents, are extremely common. According to the American Academy of Dermatology Association, acne is the most common skin condition in the US, affecting about 50 million people in America annually. ~85% of people aged 12-24 experience the onset of minor acne. Cosmetic procedures such as microdermabrasion and chemical peels can cost ~US$100 or more per session, depending on the number of treatments required for acne scars. Laser treatments for acne scars can also run US$200 or more. Recent studies indicate that individuals having acne in the US spend an average of US$150 to US$200 annually on over-the-counter products. Additionally, as per the Dermatology Association in Canada, acne impacts 5.6 million people in Canada, which is nearly 20% of the population. Over 80% of those affected are between the ages of 12 and 24. Moreover, around 1 million people in Canada are diagnosed with psoriasis.
One in 10 people develop atopic dermatitis during their lifetime, and it affects up to 25% of children and 2-3% of adults. Furthermore, over a quarter (28%) of women under 25 worry about signs of aging, and this number has increased to 42% for those aged 25-34 and 54% for those aged 35-44. In addition, the poll of 2,000 women across the US, conducted by Dermstore, found that young women have started using products to reduce signs of aging much sooner than older women.
Strategic Initiatives by Market Players
Various market players focus on strategic developments such as product launches, mergers, acquisitions, and collaborations to develop advanced products that help ease the treatment of anti-aging, acne and inflammation control, skin rejuvenation among others. Following are a few recent developments in the North America offline beauty devices market.
In January 2025, NuFACE launched its NuFACE FIX MicroWand. This cutting-edge device is designed to depuff under eyes, plump lips, and smooth fine lines using NuFACE's iconic microcurrent technology and precise micro-spheres, designed to stimulate the surface level of skin.
In August 2022, NuFACE, a leader in microcurrent skincare since 2005, launched two new FDA-cleared devices: The Mini+ and Trinity+. The brand also introduces the Bluetooth-enabled NuFACE App, which connects to the devices and offers exclusive treatments targeting different layers of the skin for both immediate and long-term results at home.
In July 2023, YA-MAN LTD. announced that the FDA approved "Medi Lift PLUS" for marketing in the US as a Class II medical device. YA-MAN began a marketing campaign for beauty devices in the US with "Medi Lift PLUS." The US is a major market in the global beauty device industry, and YA-MAN planned to expand sales channels to retail stores and medical spas, as well as e-commerce.
In February 2024, Nu Skin Enterprises launched the Nu Skin RenuSpa iO, a smart, FDA-cleared microcurrent body device that promotes wellness and boosts body confidence through skin stimulation. As the latest innovation from the world's top-selling beauty device brand for six consecutive years, the RenuSpa iO revitalizes appearance and refreshes the body.
In November 2022, Nu Skin Enterprises introduced the ageLOC LumiSpa iO, a smart skin treatment and cleansing device that offers a connected experience. Utilizing patented micropulse technology, it enhances personalized beauty with customized treatment options, intelligent coaching, and skincare routine tracking. The system includes the LumiSpa iO device, three non-abrasive treatment heads, and five specially formulated cleansers for optimal skin interaction. When paired with the Nu Skin Vera app, it creates a new level of personalized skincare experiences.
An upsurge in the number of product approvals, launches, and strategic collaborations is likely to create lucrative opportunities for the offline beauty devices market in the future.
Segmental Insights
Based on product type, the North America offline beauty devices market is segmented into LED mask, infrared beauty devices, EMS, and others. The LED mask segment held the largest share of the market in 2024.
In terms of application, the North America offline beauty devices market is categorized into anti-aging, acne and inflammation control, skin rejuvenation, and others. The anti-aging segment dominated the market in 2024.
In terms of mode of operation, the North America offline beauty devices market is bifurcated into electric and battery operated and manual. The electric and battery-operated segment dominated the market in 2024.
In terms of distribution channel, the North America offline beauty devices market is categorized into Walmart, Best Buy, Costco, Nordstrom, Macys, Saks Fifth Avenue, Sephora, Ulta Beauty, Target, and others. The Walmart segment dominated the market in 2024. Walmart is one of the largest retail chains in the world, offering beauty devices through both in-store and online platforms. The segment includes a wide range of affordable, mass-market beauty technology, such as facial cleansers, hair removal devices, and anti-aging tools. Walmart's widespread accessibility and budget-friendly pricing appeal to a broad consumer base. As consumers increasingly seek professional-grade beauty treatments at home, affordable options are in high demand. The growing e-commerce platform of the company strengthens its position in the beauty device market.
North America Offline Beauty Devices Market Share Analysis by Geography
The geographic scope of the North America offline beauty devices market report mainly focuses on Countries such as the US, Canada, and Mexico. In terms of revenue, the US dominated the market in 2023. It is estimated to dominate North America market during the forecast period.