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市场调查报告书
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1688925
欧洲数位照片列印市场规模及预测 2021 - 2031、区域份额、趋势和成长机会分析报告范围:按产品类型、配销通路和地理划分Europe Digital Photo Printing Market Size and Forecast 2021 - 2031, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Distribution Channel, and Geography |
2024 年欧洲数位照片列印市场规模价值 37.7 亿美元,预计到 2031 年将达到 52.1 亿美元。预计 2024 年至 2031 年欧洲数位照片列印市场的复合年增长率为 4.7%。
随着数位照片列印市场的不断发展,人工智慧驱动的个人化成为重塑客户体验和营运效率的主要趋势。这项创新的一个典型例子是惠普公司最近推出的 HP Print AI,它引入了智慧列印体验,旨在简化列印流程和提高输出质量,最终为家庭和工作场所环境中的个人化和无摩擦列印解决方案铺平道路。 2024 年 9 月,惠普公司推出了 HP Print AI,这是业界首个旨在改变列印流程的智慧列印体验。 HP Print AI 的功能可消除从印表机设定到支援的常见挑战,使列印变得顺畅。第一个功能「完美输出」可确保列印件看起来完美无缺,并可透过独家测试程序获得。 HP Print AI 功能还透过释放创造力、生产力和协作的新可能性来增强列印体验。
人工智慧正在透过个人化推荐改变数位照片列印的范式。人工智慧可以分析过去的行为、偏好以及与线上商店或应用程式的互动,以提供有针对性的推荐。例如,AI可以根据客户先前的订单、风格选择甚至季节性趋势来识别客户可能感兴趣的照片列印、相簿或个人化礼物。透过提供有针对性的产品推荐,企业可以增强客户体验并提高转换率。此外,人工智慧可以改善客製化流程。利用机器学习演算法,企业可以提供先进的照片编辑和增强工具,自动调整影像以获得更好的列印品质、色彩平衡和解析度。因此,人工智慧驱动的个人化正在对欧洲数位照片列印市场的成长产生积极影响。
根据产品类型,欧洲数位照片印刷市场分为印刷品、墙壁艺术、卡片、照片礼品、相簿、日历等。 2024 年,印刷品领域占据了欧洲数位照片印刷市场的最大份额。随着欧洲对高品质、实物记忆表现的需求不断上升,个人和企业都在寻求各种材料上的专业级印刷品。数位印刷技术可提供清晰、丰富的照片列印,可用于个人家居装饰、赠送礼物或专业用途。油墨和纸张类型的创新扩大了客製化印刷选项的范围,包括金属、雾面和环保饰面。在欧洲,越来越多的消费者喜欢印製自己珍爱的照片,以创造可以展示的实体记忆。线上平台上传和订购照片的便利性也增加了对列印照片的需求。此外,企业还使用照片列印进行品牌推广和广告宣传,这进一步推动了该领域的成长。个人消费者对于保存记忆的兴趣以及企业对高品质列印解决方案的需求推动了该领域的持续成长。
萨尔数位公司; Popsa 国际有限公司;从前 AB; Journi GmbH; Mixtiles BV;CEWE 基金会与两合公司; JONDO 有限公司; Smartphoto Group NV;全球摄影书库;和 MPP sp。 z oo 是《欧洲数位照片列印市场》报告中介绍的知名参与者之一。欧洲数位照片列印市场报告还研究和分析了其他几家主要参与者,以全面了解该市场及其生态系统。
欧洲数位照片列印市场的整体份额是透过一手资料和二手资料得出的。我们利用内部和外部资源进行了详尽的二手研究,以获得与欧洲数位照片列印市场相关的定性和定量资讯。该过程还有助于获得有关所有细分市场的市场概况和预测。此外,我们也对产业参与者进行了多次初步访谈,以验证资料并获得分析见解。这个流程包括副总裁、业务发展经理、市场情报经理和国家销售经理等行业专家,以及估值专家、研究分析师和关键意见领袖等外部顾问,专门研究欧洲数位照片列印市场。
The Europe Digital Photo Printing Market size was valued at US$ 3.77 billion in 2024 and is expected to reach US$ 5.21 billion by 2031. The Europe Digital Photo Printing Market is estimated to record a CAGR of 4.7% from 2024 to 2031.
As the digital photo printing market continues to evolve, AI-driven personalization emerges as a key trend that is reshaping customer experiences and operational efficiency. A prime example of this innovation is HP Inc.'s recent launch of HP Print AI, which introduced intelligent print experiences designed to streamline the printing process and enhance output quality, ultimately paving the way for personalized and frictionless printing solutions in home and workplace settings. In September 2024, HP Inc. unveiled HP Print AI, the industry's first intelligent print experience designed to change the printing process. HP Print AI's features make printing frictionless by eliminating common challenges from printer setup to support. The first feature-Perfect Output-ensures prints look perfect and is available via an exclusive beta program. HP Print AI features also enhance the printing experience by unlocking new possibilities for creativity, productivity, and collaboration.
AI is changing the paradigm for digital photo printing through personalized recommendations. AI can analyze past behaviors, preferences, and interactions with an online store or app for targeted recommendations. For example, AI identifies photo prints, photo books, or personalized gifts that a customer may be interested in based on the customer's previous orders, style selections, or even seasonal trends. By offering focused product recommendations, businesses can enhance the customer experience and boost conversion rates. Additionally, AI can improve the customization process. Using machine learning algorithms, businesses can offer advanced photo editing and enhancement tools that automatically adjust images for better print quality, color balance, and resolution. Thus, AI-driven personalization is positively influencing the Europe Digital Photo Printing Market growth.
Based on product type, the Europe digital photo printing market is divided into prints, wall arts, cards, photo gifts, photo books, calendars, and others. The prints segment held the largest Europe Digital Photo Printing Market share in 2024. As the demand for high-quality, physical representations of memories continues to rise in Europe, individuals and businesses seek out professional-grade prints on various materials. Digital printing technology offers sharp and rich photo prints for personal home decor, gifting, or professional uses. Innovations in ink and paper types have expanded the range of custom printing options, including metallic, matte, and eco-friendly finishes. In Europe, consumers are increasingly drawn to printing their cherished photos to create physical memories they can display. The ease and convenience of online platforms for photo upload and ordering also contribute to the demand for prints. Additionally, businesses use photo prints for branding and advertising, which further drives the growth of the segment. The segment's continued growth is fueled by personal consumer interest in preserving memories and businesses' demand for high-quality printing solutions.
Saal Digital Corporation; Popsa International Limited; Once Upon AB; Journi GmbH; Mixtiles B.V.; CEWE Stiftung & Co KGaA; JONDO, Ltd.; Smartphoto Group NV; Photobook Worldwide; and MPP sp. z o.o are among the prominent players profiled in the Europe Digital Photo Printing Market report. Several other major players were also studied and analyzed in the Europe Digital Photo Printing Market report to get a holistic view of the market and its ecosystem.
The overall Europe Digital Photo Printing Market share has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Europe Digital Photo Printing Market. The process also helps obtain an overview and forecast of the market with respect to all the market segments. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights. This process includes industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe Digital Photo Printing Market.